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 @JayBaer Good question about quality. Is quality a chronological "story" of the business, or is that just ONE aspect of a customer/user/prospect/client's interest in a company? I think it's but one point of interest.

2 years, 7 months ago on 14 Ways New Facebook Betrays Small Business

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I agree with everything, Jay. I understand we'll always be subject to the whims and fancies of third party channels where we hang our marketing shingles, but one of your last paragraphs depicts my frustration with yet another UI display change for Pages. "Thirty days to find a Cover image; replace the landing tab; change about copy; decide what and when to pin and star; figure out how to handle direct messages; reconfigure legacy apps and pick which two will be shown as a default; and potentially add milestones, is actually a frighteningly short period of time for small business – who do not sit around and ponder their Facebook best practices every day." 

 

We are a micro business (7 staff, 3 part time and nothing to do with social media/design) and we have dozens of active (mostly) small business clients who we support on social networks. So multiple everything you said by about 10+ pages to be converted, without interns sitting at the ready to research and add milestones and highlights to make the brilliant pages we've seen from Harley-Davidson, Coca-Cola and other large brands. I'm not impressed with the change at all. Short-term, it's a giant pain and thankless task to change. Longterm, we have to alter our approach to marketing on this particular channel, and I'm not sure in many cases it's completely worth it. We'll be assessing and making new recommendations in the future possibly.

2 years, 7 months ago on 14 Ways New Facebook Betrays Small Business

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I love this idea. In fact, two years ago nearly to the date I wrote a long-winded post about this very use of Twitter: https://freshid.com/2010/01/information-vs-engagement-are-you-giving-people-what-they-need

I'm really excited to see someone has taken the step to do this and agree with shinytoyrobots that it would be most amazing if an aggregate like Travelocity did this and you got tweets back from competitive airlines with competitive rates. :-)

Cheers to automation-for-good!

2 years, 9 months ago on Creative way to automate your twitter account for success

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I totally get what you're saying. I was a little heathen in high school, so the vanilla world of everyone doing the same thing all the time does not appeal to me at all. Of course sometimes, when doing any type of marketing it is going to repeat from one client to another but I try to find a way to do something unique, something fun, something out of the mundane ordinary... and the main reason is because it doesn't appeal to *me* otherwise. Great reminder of why to avoid being boring. :-)

2 years, 11 months ago on Punk It Loud! Why Social Media Needs More Punk

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Important post Daniel. I like you EVEN more. ;-) Love Danny's & Ike's debate and points about kids on the various services. TOS or not, the reality is people are creating Facebook and Twitter accounts before their child is born in some cases. It is definitely not a reality that kids actually wait till they are 18 to join Facebook and terms should probably be scratched and redone entirely knowing that. Being an online giant does carry additional social responsibilities.

2 years, 11 months ago on Is Klout Doing More Than Using Facebook to Inflate Their Numbers?

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