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Looks great, Ric. Gonna try it, I totally agree with the reasons you've dev'd this!
1 year, 1 month ago on Introducing DragonTweet: The Advanced Twitter WordPress Plugin
Nick, Not only is this an amazingly honest, thoughtful post, but I believe much of what you are discussing affects those of us who have not been "diagnosed" with ADD. I often wonder what the overload of content and distractions is doing to my own concentration.
As a matter of fact, I should not have even opened the email at 12:25p on a workday.
Thanks so much for sharing and for your tips. I'm sharing this all over the place.
1 year, 8 months ago on 12 tips to survive ADD in the workplace
Like this article. One of the things I ask my clients to do is to make a list of the questions that they get from their actual customers, new and existing. They often don't realize that the ideas for useful content are right in front of them!
2 years ago on Creating Social Substance: Talkable & Useful Content
I totally agree! love it
2 years ago on Wieden + Kennedy’s new video for Southern Comfort: brilliant storytelling
I subscribe to way too many blogs about Social marketing, but yours is by far the most informative, useful, and insightful. Thanks so much for making me better at what I do for my business and for my clients. Betsy
2 years, 1 month ago on Are Brands Overvaluing Facebook and Twitter? Let’s Find Out
Great Post Nick. Imagine what the world would be like if we all had had grandfathers like that!
2 years, 4 months ago on Why Business can be Like a Wheelbarrow Race
Hey Jay and Eric, thanks for the great article. At Be Visible we are working on an easy way to help our clients get ready for the Timeline switch. We've created a questionnaire in order get the info we need from them and we are trying to make it "dummy" proof. We'll see how it goes. I'll let you know when it's ready and I'll share it.
I feel that from the user's perspective, it makes absolutely no difference what a brand's page looks like. What matters are the stories that appear in their newsfeeds. So, it will be interesting to see what the ROI will ultimately be for the investment required to create a decent Brand Timeline.
User's rule...are they being taken of the Facebook equation?
2 years, 6 months ago on Social Pros 6 – Instagram Lessons from a Giant B2B Company
Thank you very much for actually writing and posting the blog I was writing in my head. Updating, maintaining and monitoring a Facebook page is requiring a bigger investment all the time, and there may be quickly coming a time when many small businesses decide that the ROI is too low for all the trouble.
1. Most users don't visit a brand's FB Page unless they are driven there by a message. Once I "like" a brand, I expect to see their messaging in my newsfeed. I'm not visiting their Page every day to see what has changed.
2. If I "liked" my local bakery because I want to know when it is serving red velvet cupcakes, I expect to see that appear in my newsfeed. If I never see those messages because the local bakery can't compete successfully in Edgerank, and only see big brand messaging in the newsfeed and on the right hand side of my screen, the value of "liking" businesses is low.
Users just may go looking for the intimate, community-based experience they used to have on Facebook, elsewhere. This is a great opportunity for a new network to come in and cater to small businesses and their customers.
2 years, 6 months ago on 14 Ways New Facebook Betrays Small Business
Hi Jay, Where will the podcast live?
2 years, 8 months ago on Do The Work – Introducing the Social Pros Podcast
I worked for a couple of companies over the years that operated in a "our customers are our enemies" culture. I hated that culture and I decided to open my own company which solved my problem. Perhaps because I grew up with a family business that catered to their trade in an old fashioned way, I never felt comfortable lying to cover up my employers' inefficiencies or underhanded tricks designed to gouge the customer.
Your point that customers and companies are using the same platforms, and in many cases the customers understand the platforms better than companies, is a very interesting one. Yes, companies can no longer hide behind the board room door, because for once, customers have public platforms on which to lodge their complaints. What I find interesting is that instead of getting nothing but criticism, customers are showing their love and loyalty to brands...a fact that I believe many companies never expected.
How long this love affair will last is the question. A new generation of consumers is entering the market and they have grown up in today's culture of customer service and public forums. Will they be as impressed when a company tweets them back as today's consumers are? It remains to be seen.
Bottom line: It's a lot better being a consumer today than in the past, and a lot more fun being a company, too.
2 years, 10 months ago on Why Social Media Has Ruined Your Advantage
@PamMktgNut you are quite welcome!
2 years, 11 months ago on Stop the Social Puppetry for Klout and Other Influence Metrics!
Thanks so much Pam for articulating exactly what I've been thinking. I watched in amazement how quickly Klout became a persistant factor in Social Media across so many platforms, while at the same time, their methodology was so murky. It illustrates how hungry we all are for reliable metrics to help us reach our goals for ourselves and our clients.
Our industry is still in it's infancy and there will be many of these scenerios before things settle down. But in the meantime, it's a pretty interesting ride.
Please rt this so that my Klout score will go up