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Be careful with third-party automated updates on Facebook, though. Apparently automated updates garner 80% less engagement from fans because Facebook downgrades their priority in EdgeRank and also collapses them in the newsfeed.

http://edgerankchecker.com/blog/2011/09/does-using-a-third-party-api-decrease-your-engagement-per-post/

3 years ago on B2C Facebook Results Are 30% Above Average on Sundays

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