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Sam, I can't believe I missed this brilliant post back in November. But I have a good reason. I had to stop my twitter monitoring and news feed reading for a bit so I could catch up on work. Too much info makes me feel overwhelmed and under-accomplished. Maybe that's just me. Anyway...I think this is one of the best posts of 2011, hands down. Everything I wish I could have said if I was as eloquent as you. :-) Oversharing by my "friends" has driven me to distraction!

3 years, 3 months ago on 12 Most Pressing Reasons Social Media Must Die


Borrow away! I'm always happy when people don't think my ideas are insane or my points misguided. :-)

3 years, 7 months ago on Trend Currents: Social Media in 2012



I have to start by saying: I love your tagline: "Feed Your community, not your ego." Okay, now that that's out of the way, you bring up some great points in your predictions.

I for one can't wait for #4 - people are so busy being the first to share this or that because they think that is what "Social Media" is all about that most of us are just drowning in info with very little to show for it. I think once the moniker is dropped, so will this obsession to just share everything and anything. Or at least that's what I hope.

I think #3 will cut across generational lines. My mom is already freaking out that Google will show her results based on what it "knows" about her. I really could care less what Google knows about me, short of my social security number.

But it's #2 that frightens me a bit. And maybe that's just because of the unknown - how an influencer will be defined or calculated. I don't mind if search shows me a few results based on "social media" connections but I'd hate to think that people who are considered "influencers" in my perceived "social world" will dictate more what I see online than the actual content will. I know who my "influencers" are and their word does matter but these are influencers I have chosen; they haven't been determined for me.

And finally I hate to think that we are embarking on a road where we're all going to be boiled down to numbers (whether it's a Klout score or now a People-Ranking score from Identified) and that that will just drive us even harder to push those scores up without generating anything of real substance. I remember how hard I worked just to keep a 4.0 in high school and college and you know what? Those numbers really never meant anything in the real world.

Thanks for a thoughtful post. You can bet I will seek out more articles from you.

3 years, 7 months ago on Trend Currents: Social Media in 2012


As a cat owner and lover myself, I couldn't resist this post. All very excellent lessons. My faves: #5 Focus and #11: Ignore Stuff. They kind of go hand in hand and are the lessons that I find are hardest for my clients to accept. The newest bright shiny thing always seems to get in the way.

As an aside: I too wrote a post about what I learned my kitten but on Conversion Strategies. When I would tell people about it, I would get this sense that they were thinking "oh here she goes again, the crazy cat lady..." So I'm glad to see that there is at least ONE other person who recognizes the power of the feline to teach us humans a thing or two.

If you are interested, here is the link:

If I'm committing any sin by including it in my comment, please edit it out.

3 years, 8 months ago on 12 Most Eye-Opening Marketing Lessons I Learned…from My Cat


I can't tell if what i posted, actually posted....first time using livefyre so apologize in advance for being redundant:

I suspect that a lot of what gets this gamification to work, especially when there are no hard goods involved, is its ability to tap into our "High School" mind. We love to be part of the "in crowd" and we love to be rewarded from some "authority" for doing a good job. And even though I hated High school, I want to be part of the Google+ in-crowd!

3 years, 8 months ago on 12 Most Sneaky Ways That Gamification is Playing You