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Thanks for this. This is insightful. However, when I ran this exercise for my website, I noticed my organic visits had a lot of keywords stating "(not provided)" - 45% actually had this.
Thus, the performance metric could be very misleading because I might be getting a lot more visits for a specific keyword but it's been cloaked under the "(not provided)" label. I'm thinking I would need to include the "(not provided)" keyword into the evaluation.
Any thoughts about this?
11 months, 4 weeks ago on Conducting a Keyword Performance Audit