Hi Pam,
Having the right perspective is so important. I've been in a similar situation to you. There is a point where what we do isn't about the money, its about doing something we love. I don't wake up and say I've got to go to work. I get up in the morning and just do what I love. I've just started to blog about my experiences in marketing and communications and came across your blog on Twitter. I've add you into my RSS feed. You have a really great blog here. You write with such clarity and in an engaging way. Keep it up!
Very extensive and comprehensive post Pam!
I think businesses and organisations often 'show up at the wrong field' with the expectation that they are going to be social media superstars rather than understand that social media isn't about you, but about your target market engaging with you.