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@Dan Gershenson You bring up a great point. Just as your refurbished or reimagined content should have a different perspective, the way you post it to different channels should reflect each channel's inherent personality. I see so many business very lazily post the same article or blog post with the same sentence on multiple networks without a second thought. They're missing out on a huge opportunity to cater their message to each respective channel.
1 year, 9 months ago on Content Spinning: How to Spin Content Without Getting Sick
2 years ago on Conversation @ http://americaneagle-staging.idevdesign.net/blogs/americaneagle.com-blog/are-you-a-cyber-security-target/
I'm testing this out!
@Nichole_Kelly Nichole, I wouldn't be surprised if a lightbulb had appeared above my head while watching your post. I think it will help me avoid confusion and goal set much more effectively with clients in the future! I'll be watching for your book!
2 years, 9 months ago on Community Manager? Speak Social Media Metrics Like An Exec
Such an excellent post!
2 years, 10 months ago on The Art of Marketing Top 5 Takeaways from Seth Godin
@TheJackB Maybe not the goal-setting part, but being mindful of what you post is never a bad idea. And let's face it, no one likes a DM-er and constant self-promoter, even if it's a friend.
2 years, 11 months ago on 5 Tips to Stop Sucking at Twitter
@Sean McGinnis Thanks for the comment and expertise, Sean. I suppose I think thanks comes down to how big you are- if you're small beans like me, I feel the need to thank people, especially if they're a professional I respect and look forward to connecting with. But I've seen it misused often enough, and certainly wouldn't want to start to see my home feed cluttered with thanks. Great article from Augie Ray, thanks for putting my way!
@ClarissaJohnstone Agreed. The fact is, it's not realistic to send every new follower a personalized tweet- and you shouldn't, you don't know them yet! People like to be appreciated, and everyone likes a mention. If you can do better than that and make it personal or witty, try to.
@Claire Axelrad Thanks! Twitter is full of junk. If you want to stand out as a thought leader, you need to do better than that.
@TVMBirds Tip #6- Be nice :)
Thanks, @Tim Ruswick ! I completely understand the anti-social aspect on Twitter. It's fairly easy to keep to yourself and avoid scary things like @ mentions and hashtags. I'm glad you did start engaging with your followers, though, because the transparent and unstratified communication is exactly why I like Twitter so much. It's a big happy family that includes celebrities and wanna-be social celebrities, and who you talk to isn't dictated by who you know- it's just people talking for the sake of conversation. That's enough waxing poetic about Twitter for now, though. Thanks for the comment, and be sure to visit us again soon :)
@phatso2 Thank you for your comment! Unfortunately, many charities with great reputations for serving the community get ignored as edgy (and sometimes questionable) charities get the spotlight. Thanks for sharing with us, and I hope you and Servants of Hope keep spreading the hope!
2 years, 11 months ago on Cause Marketing: How a Message Can Convert Millions to Your Cause
Awesome stuff, Christina. Many social media publishing tools are now offering targeted or localized posting, so I'd be interested to see if that would be a better solution to the localization problem, instead of dividing the brand into many different pages.
3 years ago on Giving Global Brands Local Flair
Thanks, @SimpLee_Serene ! I came across so many interesting tweets researching this article. Like you mentioned, it can save a life. For instance, a Demi Moore fan about to attempt suicide tagged Demi Moore in her tweet, and Moore and friends and family intervened (see: http://abcnews.go.com/Entertainment/AheadoftheCurve/story?id=7248406&page=1). It's nice to know that Twitter is being used for good. I think it will be interesting to see how charities and non-profits will begin using it as it becomes more popular.
3 years, 5 months ago on The Most Interesting Tweets (We Know Of)