Product/Ops guy now doing marketing, content, growth, and analytics *
Dig writing, journalism, media, PR, design, rocanroll, startups, trail running *
Fascinated by the challenge of scaling moments of connection and awesomeness.
@ginidietrich @JoeCardillo True. But I'd argue that's most at play when there's a divide between who someone says they are and what they actually do.
14 hours, 12 minutes ago on Weird Al Teaches PR Pros a Thing or Two
@LauraPetrolino And isn't it nice to see one of the good people crush it?! Weird Al is a great musician, but he's also just a decent human being and cares deeply about the people he interacts with on all levels.
14 hours, 14 minutes ago on Weird Al Teaches PR Pros a Thing or Two
@ginidietrich @JoshuaJLight @Eleanor Pierce YES. Weird Al unplugged is one of the best things that happened in the 90s
14 hours, 15 minutes ago on Weird Al Teaches PR Pros a Thing or Two
@ginidietrich @Josh Williams I suspect you'd probably do a great AMA Gini. They seem to go well when they feature someone who is honest, works hard at what they do, and is not afraid to talk about the gritty stuff. All of which you handily qualify for.
14 hours, 18 minutes ago on Weird Al Teaches PR Pros a Thing or Two
@hessiejones @JoeCardillo Ah, got it. I'm sorry Hessie, didn't mean to misrepresent what you do. I'll be more precise with my language going forward.
20 hours, 59 minutes ago on The ArC Story: Success Means Moving Fast and Breaking Things
@dbvickery Personally, I try to look at it positively - if something I say on a (let's be honest, loosely) guarded social network like Facebook can't be heard and justified publicly, I probably shouldn't be saying it. Having said that, I agree w/your last point because people largely see FB as a personal (even if it's not private) space.
1 day, 13 hours ago on Social Media Privacy: Should Bosses Be Allowed to Friend Employees?
@ginidietrich @JoeCardillo @belllindsay Ok like 87% of the time..
@ginidietrich @belllindsay Sometimes, this blog feels like a Ziggy cartoon.
@ginidietrich @JoeCardillo Right? Proves the point that excellent reading, writing, and listening skills are the foundation for any sort of community building / communications task.
1 day, 20 hours ago on Seven Step Process for Media Relations
Good Qs raised here Frank. One thought and one question for you...
1) Since Millennials are the first digitally native generation, we're inundated with more information, exponentially, than older generations realize. The "give them what they want" and "be relevant when and where it matters to them" set of mantras sounds great on the evangelist speaking circuit, but brands and content / ad serving co's are mostly talking about this and not practicing it. To your point about Comcast, "don't give them what they don't want" is a better catchphrase....because time is more valuable for us than it was for older generations (not in a 1:1 comparison of course, just meant that it's harder for us to slog through info than previous generations).
2) I wonder what you think of push vs. pull - to me, a foundational problem with marketing / advertising from corporate America is that they arrived at web and social channels, looked around, and started treating everything like an opportunity for push - social networks, content marketing, etc...
I do not complain online, but I'm going to make an exception here to illustrate that point: when I call Comcast because I need to check on a problem with my bill, the last thing I want to hear is how I could upgrade my services. The best possible outcome that could happen is the offer for an automated callback as soon as a customer service rep is available to take care of my problem quickly and efficiently. Offering anything else makes me unspeakably angry, especially because I took the time to call them. Contrast to that the call I got yesterday from someone at Comcast trying to upgrade me, I politely declined and wished the rep a nice day. But if I'm on an inbound channel and being held hostage, that's a whole different matter.
To me, that's a huge, unspoken problem on the web - that corporate America doesn't know (or perhaps doesn't care) about the difference between push and pull (I also wrote something about this last week: https://medium.com/@joecardillo/the-difference-between-push-pull-on-the-web-c3f2a171b0f1)
2 days, 19 hours ago on Corporate America Invoking Theft of Time
Good dude. Cares about all of his interactions with people, dedicated to constantly getting better at what he does. I was reading the early BG and SS posts a while back and was impressed at the quality of ideas, which is what keeps me coming back.
@Mark did you ever write about that unethical boss? Sounds like an interesting situation.. I dealt with something like that a few years ago.
4 days, 21 hours ago on The Spin Sucks Inquisition: Mark Schaefer
Interesting post Jess - I wish more people thought about these things.
You can't always control all of the variables, but if you're hiring you should care deeply about whether or not someone would be comfortable, motivated, and inspired by the culture and approach of your team/company. Ultimately even if it's not the right fit, coming from that perspective is going to save you time before you hire, or after you hire and are assessing if someone is working out.
4 days, 22 hours ago on Two Big Questions to Foster Social Business Success
@LauraPetrolino In about 3 minutes, I'm going to get on Google Hangout and tell you a very off color story about French Canadian rave enthusiasts that I experienced first hand while on spring break down in Florida a number of years back.
5 days, 17 hours ago on Four Questions to Ask Before You Complain on Twitter
@CarrieMorgan @JoeCardillo @ginidietrich @Eleanor Pierce I know...it's not my style either. Even if I think someone did something dumb, or irresponsible, I still want them to be better...and being snarky rarely helps with that.
5 days, 17 hours ago on Seven Step Process for Media Relations
Nicely written Paula - something of a guide to fair play on social.
A friend just emailed me about a bad experience with United, and I referred her to this. Especially the part about if it can be fixed / what you're trying to get out of it.
A risk of getting outraged on social media is that it's completely
public, you really don't know who'll come across it. If they don't know
you and this is the only context or one of the few contexts they have
for knowing you, they may perceive you negatively.
It's one of the problems of an "Op/Ed Culture" where anyone can broadcast their comments whether they've done their homework or not. To be honest, that plus "is this going to actually do anything" typically keeps me from using the web to register a complaint or problem.
Well said - no reason for me to rehash any of it. But as an add, excellent corollary advice + examples of guest post pitching here: http://www.groovehq.com/blog/guest-blogging
@CarrieMorgan @ginidietrich @Eleanor Pierce You should totally do that. In fact, just make up an email template with some sort of hilarious image + link to the post. I've never done it but I bet you could use IFTTT or something in Gmail to auto-respond to certain trigger phrases.
@lizreusswig Agree, this is advice that everyone needs to know before sending emails, not just PR people.
@ClayMorgan @ginidietrich Too many dumb emails received this week Clay? heh = )
@JohnMTrader So well said...and I'm writing that phrase on a sticky note now.
@LauraPetrolino @JoeCardillo @Eleanor Pierce @ClayMorgan Hahh = )
Well I did something like six figure last year on Garbage Pail Kids Consulting, all off of LinkedIn connections. It's not often you get to make up a job title and garner a whole $6.00 in only 12 months.
6 days, 5 hours ago on Enterprise Social Networks, Fun, and the Creep Factor
@LauraPetrolino @JoeCardillo Oh good. I was worried there for a second, about those aggressive toddlers. They can be a real nuisance on LinkedIn.
6 days, 7 hours ago on Enterprise Social Networks, Fun, and the Creep Factor
@LauraPetrolino I wrote a tangentially related thing on last week's G&T about that... I had this meeting a few weeks ago with someone who mentioned a gal I know who is very successful, and his take was that she was very flirty but wasn't aware of it. I think there's this unfortunate weight towards thinking of strong, smart, awesome women as being flirty when they are often just being, well, good humans. IMHO that's mostly a reflection on the beholder, and not you. Generally if you consider the friendly, inquisitive perspective of many strong women in a different context (like, say, talking to a 3-year old, or an alligator), that misconception gets real obvious. Or maybe you've had 3-year olds and alligators stalk you? In which case I don't know what's going on.
6 days, 14 hours ago on Enterprise Social Networks, Fun, and the Creep Factor
@belllindsay @LauraPetrolino @RobBiesenbach @Eleanor Pierce Ok ok I'm on it. Jeez. Not enough time in the day.
And @ClayMorgan don't think I forgot about the @ginidietrich oversight of your judo awesomeness on her inquisition of you last month...that meme is going to happen this year, I just haven't caught up to my side projects yet. =)
@Eleanor Pierce @ClayMorgan I'd have to agree with both of you there - LinkedIn is definitely going towards the FB model, and it's a bummer. It's almost like they glorify "signal" but then lapse into the same old noise.... hence the endless stream of push notifications. It's like they're the pushiest guest at a party and don't know it!
Hessie - wonderfully said, and congratulations to you and the whole team.
I hope you don't mind my saying, but it's both surprising and impressive that ARC has gotten so much traction so quickly. Really there aren't many agencies of any size that are addressing comms & business needs as well and as completely as you do. Lot that talk about it, but not many that do. I would have thought it would take longer to build, but it's a nice sign that maybe businesses really are ready to co-create / build value with their customers.
6 days, 20 hours ago on The ArC Story: Success Means Moving Fast and Breaking Things
@ginidietrich @JoeCardillo It sort of amazes me how people consider that perspective normal. Makes you wonder how much they're really paying attention when they're not looking for a date!
1 week, 1 day ago on Gin and Topics: Some Inspiration and Some Dog Dubbing
@Eleanor Pierce @ginidietrich "He was...still weird."
@Howie Goldfarb @ginidietrich I think a big part of this (and I'm working up a post on it) is that when you go the cult of personality approach (or let other people put you there) you make it more difficult for yourself in terms of figuring out what's real, what works, what matters. Anyone can have an awful idea. Anyone can have a great idea. To your last point, thought leaders are people who have a history of being right. But they're also people who have a history of being good at learning, at figuring out why and how things are happening and not just exploiting tactics.
1 week, 4 days ago on Thought Leaders, Not Organizations, Are Enticing to Publications
@ginidietrich @LynnMcConaughey I know not every leader wants to hear this, but part of the deal is that you share how you learn, and you can't learn without making mistakes. If someone can't say "I don't know" or "I've messed up and here's what I learned" it's likely they are better at managing perceptions than leading, in which case thought leadership might not be their best avenue.
I like your take on spin. I've been thinking about how companies can better understand their internal data ecosystem, and it made me think about how much time is spent talking about stuff that's not truly related to the core product / mission. Sort of like Gini's post on thought leadership yesterday - it seems useless to talk about something you're not executing on, or at least have executed on a great deal in the past.
1 week, 4 days ago on The Spin Sucks Inquisition: C.C. Chapman
@DwayneAlicie @CC_Chapman I would like to see that!
Weird Al is kind of the best isn't he..
Re: #LikeAGirl, what a great video. When people use that sort of language I usually try to reflect it back at them in a humorous but pointed way. E.g. "Oh, yes, of course she runs like a girl - also, my dog runs like a dog, and my brother runs like a brother." That usually shuts 'em up.
Admittedly, it is tough going at times. A couple of weeks ago I was in a meeting, and this guy said something about a mutual friend to the effect of "oh, she's very successful, but she doesn't seem to realize that a lot of it is because she's attractive and flirts with people." I sort of paused, thought about it, and then told him that yes, she does seem to be excited about interacting with people and is passionate about things, and that it appeared he is guilty of the same. As far as I know he's a decent person and smart, but it reminded me that we all have to think carefully about our language and what we want out there in the world.
1 week, 4 days ago on Gin and Topics: Some Inspiration and Some Dog Dubbing
@Howie Goldfarb @ginidietrich @JoeCardillo @Danny Brown I'm not sure actually, but it did occur in the early '00s, which wasn't a time when there were channels the way there were from '08 on to help you drive that degree of visibility. That kind of number doesn't mean much anymore of course (Tal has said as much)...I wasn't suggesting that a vanity metric like that is useful, but that it's an example of execution being more important than the hypothetical. A million views on a post in that era was hard to get. You had to have grits, guts, and smarts to get it and anyone who claimed to understand it without actually doing it is exactly the sort of person to avoid dealing with.
1 week, 5 days ago on Thought Leaders, Not Organizations, Are Enticing to Publications
Nice points Gini. The CMO / co-founder of Visually, Tal Siach, is easily one of the smartest dudes I know and I recall him telling me a few months ago that no matter what anyone says, experience, above all else, is what gives you information and insights that you can actually use. The rest is just talk. This from a guy who was the first person to drive a million views to one blog post before Twitter and FB were huge.
Speaking of which, totally agree w/you on blogging. In fact, I think it's a right requirement for thought leadership, because part of what's implied is not just that a thought leader will pour out brilliance but that they'll also share how and why they are thinking about things. Isn't that one of the reasons we all love to read whatever Seth Godin shares?
@ClayMorgan @ginidietrich That's a nice point Clay, being successful doesn't automatically equate to thought leadership, though a lot of people buy into that.
@biggreenpen Interesting point Paula. Personally I think there's something fundamentally at odds with being a thought leader but not practicing or not having practiced the thing you are talking about.
I trust and listen to people who've a) been there done that, and can back up anything they say with an experience and b) are willing to say "I don't know but I bet I can figure it out". And can really take insights from one area and see how they apply elsewhere.
@ClayMorgan @ginidietrich I agree w/you - but I do think part of the public vs. private perception thing is that when you're in a public place you know the potential. I would be absolutely shocked if FB wasn't running these same sort of "studies" on private messages and communications. Also consider that with the ability to limit who reads posts, there's an implication of privacy as well. And, hey, let's not just pile on FB, because Google has been doing it with Gmail for years.
1 week, 6 days ago on Facebook Experiment: Why Mess With Our Emotions?
@Eleanor Pierce @Howie Goldfarb Yeah, see, now that's the sort of "research" that no journal should ever publish. Sounds to me like some hotshot MIT engineers w/little understanding of sociology worked that up.
@ClayMorgan @ginidietrich Totally agree w/you on this Clay, I think their response is evasive, and that's not wise...a better response might have been, for example, we are the biggest taxpayer in America, and we are working hard to make sure that every single one of our employees has a living wage (stat, stat, stat - assuming there are 3 good ones to prove it).
That would have been more compelling and a better use of a red pen.
1 week, 6 days ago on Walmart Responds to Scathing Article in Brilliant Way
@ginidietrich @Eleanor Pierce @belllindsay I agree it was very well thought through. The tone was snarky but wonky, which mirrored how the NYT op/ed section often is. Of course, unless your facts are rock solid, that's a dangerous thing to do in comms.
@ginidietrich @Howie Goldfarb HEY. I'M Joe Customer. Don't you forget it.
@ClayMorgan I don't doubt the legal aspect. On the other hand, as I mentioned in another comment, co's can't have it both ways.... advertise as being about connecting people, giving them freedom, letting them self-determine relationships, and then directly manipulate people and say "we're confused as to why everyone's upset" when there's pushback. Not a legal argument, of course, but an ethical one and also something that affects long term financial sustainability.
1 week, 6 days ago on Facebook Manipulates Us and Handles the Communication Exactly Right
@ginidietrich @Danny Brown @belllindsay Oh I agree we are the product. But there's a core issue that I think is suggested by Danny's point from his separate comment - Facebook is explicitly presenting/advertising what they do as "making the world more free, and helping people connect to each other" and I'd argue that's directly at odds with the nuances of their TOC and (by everything I know about academic research) unethical practices in this study.
You only have to look at the language from the latest Zuckerberg release or talking points on http://internet.org to substantiate that there's deceptive advertising. When you're being manipulated for "scientific" purposes (and really, was it scientists or simply computer engineers) it's hard to argue that you are also experiencing freedom, and connecting to people.
@ginidietrich I might have just done that a little. But tried to stay focused on what I see as the main issue at play: personal moral values of individual ownership/senior leadership not necessarily wise to apply across company.
Let me know if y'all are going to put me in time-out = )
1 week, 6 days ago on Hobby Lobby, Values, and Social Media
I disagree with you on this one Clay, I don't think it's clear that they've handled this well.
I will do my best not to get political here - but in order to make my next point (which IS communications related) I have to dip slightly into that arena and say that any person or org with values that compel them to tell another person (man, woman, trans, etc...) how and in what ways they should exercise their personal healthcare needs, well, to me that's a bad idea and a massive communications mistake.
Whether or not Hobby Lobby successfully managed the situation in the short term, they drew a line which reflects a value that simply can't be substantiated across the whole company. It's the personal value and opinion of the owners (and perhaps senior leadership).
It's a lot different from saying "we encourage our employees to consider their options, read over this material we provide, etc..." It's saying that employees cannot determine their own personal healthcare choices, because senior leadership & ownership have specific, individual values that everyone else has to also carry (that's very, very different from encouraging, educating, presenting one's own values, etc...).
I imagine the argument would take an interesting turn if the owners said that
employee pay could go toward anything except alcohol, or soda, and I think there's a certain clouding of how religious freedom works in this case because they're positioning it as a push aka "I get to tell you what you can and
can't do" instead of a pull aka "you can't infringe on my beliefs and
It's a subtle argument, but it matters in communications because regardless of whether an employee agrees with the owner values or not, there's a clear message being sent that "you get to make your own choices unless I disagree with them" and I'd argue that that's going to be bad in the long term for both retaining employees and customers, as well as the overall brand health.
We'll see how big of a mistake that is. When you're dealing with perceptions, it takes time to see changes. I agree w/your point that they are doing a good job of correcting misinformation, but I think they're missing the boat on the rest.
Apologies to @ginidietrich, I hope you find this response civil and not too combatitive, and that my point, although subtle, stands on its own as a question about what brands/co's should do with personal and moral values (IMHO: stay away from applying them to an entire company. Business values - honesty, fairness, transparency - are not as easily comparable to an individual's as most people think.)
@bensonhendrix @LauraPetrolino Agree w/Laura, nice breakdown of the mediums. I think if we are being realistic a good percentage of people doing social media / channel strategy don't take the time to asses each of their constraints and strengths.
1 week, 6 days ago on How TEDxABQ Used Storytelling and Transmedia Planning
@bensonhendrix @ginidietrich +1, and I know a couple of pretty good rides that start and end with serious eats = )
@AmyVernon Been turning it up to 11 for as long as I can remember!
2 weeks ago on There’s a Storm Brewing Between Gen X and Gen Y
@AmyMccTobin @Joshua Wilner/A Writer Writes @AmyVernon I don't believe in castigating X & Y, because my personal opinion is we aren't as far apart as the standard "look at those slackers" and "what a bunch of entitled brats" narratives we're being fed suggest.
In particular, both generations have been manipulated and treated largely as consumers instead of respected as individuals. That's disturbing.
But, to Amy's point and to something that came up on the Hangout, the more recent Gen Ys are struggling, and it's not just because they are inexperienced and/or entitled. I suspect the "entitled brats" narrative is largely a reflection of the NYT style of reporting on generational change...look at all these privileged kids, they say, look at their vapid, empty habits. The reality is much different if your household is making under $100k a year. The reality is that taking on a ton of debt for college is a largely insane proposition...and I say this having walked away with $30k in undergrad debt in '06 - which is modest compared to what they are dealing with now. Add to that the cuts in government programs that actually help educate and give experience...like Americorps, which is an excellent model but literally became a political pawn to be crushed between congress and the president.
All that to say that while I'm not ever thrilled about economic problems, I'm also not unhappy to see bloated, inefficient, entitled public co's being challenged by things like Air BnB. They're the real entitled generation.