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Well said Amy, for the record I wouldn't work with Steve Jobs either. That's a pretty big gamble and if I'm in for a large risk I'd rather bet on people who work well together and have vision....I think what people don't realize is that while Jobs was brilliant, he was also an outlier, and those two things are not automatically correlated.

2 days, 10 hours ago on How to build a Superb Team: Chemistry is Almost Everything

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@hessiejones @Amy McCloskey Tobin The hierarchy thing is big - I was at a talk last night where the speaker defined entrepreneurship as discovery vs. management as delivery. I've always admired people who build lightweight, flexible structure that empowers and helps humans to work together.

The reality is that entrepreneurs don't like structure, we don't like process, because that delivery / process mindset often impedes discovery and imagination...yet clearly there has to be some structure. That balance is an art and science that very few have mastered, because the vast majority of management thinking structures are fairly useless and in fact often counterproductive to the way entrepreneurs think and act.

2 days, 10 hours ago on How to build a Superb Team: Chemistry is Almost Everything

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@hessiejones That's why I've reduced my intake of news....without context (and by context I mean, how might this matter to me / relate to the human experience) there's almost no way to process all that information ("pipeline bursts in Ukraine!" "woman falls off train trestle in Munich" "Guns n Roses releases new retrospective" .... these all blend in without context). Frankly, news orgs are guilty of chasing the 50 million "facts" model and it's at least in part because trad. media made so much money off of gated access and arrogantly thumbed their nose at the web, then expected the same level of profits when they grudgingly made the transition. 

All of this is consistent with the bundling / unbundling of content...Marc Andreessen has some interesting things to say about that disintermediation about halfway through this interview: http://fortune.com/2013/11/21/inside-the-mind-of-marc-andreessen/

1 week, 2 days ago on Millennial Think Tank: How Millennials Consume News

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I think one of the most interesting insights here was the way that everyone on the panel seems to cross check individual stories across outlets. This is consistent w/both responses we got about how Millennials watch the ethics of a brand over time, and research into how people do a great deal of research before buying or contacting a company.

1 week, 2 days ago on Millennial Think Tank: How Millennials Consume News

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Interesting post Susan. I think a lot about ecosystems, and there are some good points here about how to organically build a community. Part of that is about fostering creativity / discovery, and it's more subtle than most people think. 

I often find myself re-framing things I'm working on in the community / ecosystem building sphere from "what are my goals" to "what kinds of things do I want people to understand / what ways of being & behaviors do I want to encourage?" ... helping to drive those underlying behaviors leads to more accountable metrics anyway, and it's more transparent because there's nothing quite like saying "hey we want you to walk away feeling smarter, having fun, and with something that matters to you." The other stuff always follows.

1 week, 4 days ago on Gygax Magazine: When community goes right

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@hessiejones @JoeCardillo @susansilver You're right about that. It's one reason I believe strongly in and live by lean startup methodology...too often there's this arrogance of, hey I know what's best for the market...it causes a lot of pain for companies over time.

2 weeks, 4 days ago on The Dance Between Brand and Consumer Goes On; Are You in Sync?

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Well said Hessie. The conversation is kind of mindblowing to me because this:

"Ultimately, what matters is that consumers have a payment option that is widely accepted, secure, and developed with their best interests in mind."

translates to this: we've already decided what people want, why don't they just listen to us? 

Talk about not building with your customers. That's an uphill battle not worth fighting.

2 weeks, 4 days ago on The Early Ditchers of Apple Pay Have it All Wrong

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Wow. @susansilver this is solid stuff. I've got a lot of thoughts, but foremost among them comes right from the top point: brands are asking about what their return is, but they are not asking what their customer's return is (and I don't buy for a second that the customer's return is the product; the experience and alignment of beliefs are critical as well, and data/privacy are huge drivers for a negative or positive in those areas).

That's the whole damn point about doing community, conversation, social media, whatever term one wants to latch onto. Brands still don't realize, it's not about them. It's also not completely about the customer. It's about value that's created together (and how many brands are truly doing that? as opposed to talking about it, crowdsourcing some photos, and signing off on impressions...)

2 weeks, 4 days ago on The Dance Between Brand and Consumer Goes On; Are You in Sync?

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The why is so, so important. I remember looking at a survey of a few thousand Millennials and it addressed how much time they spend on mobile / tablet and I started thinking about how people interpret those sort of stats as a holy grail. But you can get people to "engage" with your content and they might still hate you, or be there because they are curious to watch a trainwreck and you just don't know that you happen to be that trainwreck.

That's where I get geeked on the ppsychology / sociology stuff. And the answers always come from your audience / customer. You might not like the answers, but they're present.

2 weeks, 4 days ago on What are consumer insights and where do we find them?

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This one was particularly interesting for me, since I'm not a sports fanatic.

I'm in favor of and believe that transparency is fairly inevitable, those sports and sports brands that embrace it as a way to hold themselves accountable and mandate real, sustainable growth are going to win in the long term. I wonder how much of the problem is really guts & vision at the top, since the real problem here for many sports is "we've always done it this way" instead of "we're always looking for ways to grow and develop." 

Also, we didn't have anywhere near enough time to get into Nascar, but the green.nascar.com initiative is fascinating.

2 weeks, 4 days ago on Millennial Think Tank: The Future of Sports

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@susansilver The perceptions and attitudes thing is big, I think part of what's going on is the shift in power...it used to be the association / leadership of a professional league had a lot of say, e.g. the NFL defined what was good / important culturally and controlled the conversation around tradeoffs whereas now that's not possible. 

Same goes for golf. The tradeoffs of not building courses that are environmentally friendly, not combating racism / sexism...well, the PGA, golf courses, and local golf associations no longer get to decide how the tradeoffs work and if they want to attract audiences they'll have to build the nuts & bolts + brand of the sport with audiences instead of delivering a product and saying take it or leave it. Obviously it's not hard to see where I stand, I like the idea of continuous customer development. It's much easier than shoving things down the throat of the market, and there's value in it for everyone.

2 weeks, 4 days ago on Millennial Think Tank: The Future of Sports

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Couple of interesting threads stuck out to me, both in participating and in reading the recap here:

1) The whole "pays attention over time" thing, we've seen that before a couple of times in regards to brand ethics and how brands share their story across different channels. Not surprising that Millennials apply that to both personal and business relationships. I think it reflects a long view of signal v. noise, and that brands OR individuals that help us w/information overload by being more direct, consistent, and honest in their communication get rewarded for it with a great deal of trust (think of the brand ethics moment we had where nearly everyone on the hangout agree that a Coca-Cola or other large co that was honest about their failings and what they were working on actually prompted more trust). And conversely, we punish and/or cut out those that aren't.

2) Re: the In Real Life thing, I'm actually less worried about that than most. Maybe that's generational? E.g. that being a (nearly) digital native I simply accept that it takes time to get to know someone online and am watching for various signals over time? What I've seen is that it's both possible and rewarding to develop relationships online, and frankly I don't really distinguish between the two like I used to. But, as I'd said on the hangout I think the web is still a long way from representing the concept of human discovery as we experience it offline so we're still working against that.

1 month ago on Millennial Think Tank: The Impact of Social Media on Personal Relationships

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This was a really interesting one to go back and think about. We've talked before about how Millennials seem to value experiences over owning things, but there are deeper implications for brands / companies, too. One thing this episode of the think tank suggests to me is that companies are going to need to think about how to help their customers /audiences collaborate with people they are close to, and that matter to them. That alignment is going to be very painful for some co's.

1 month, 1 week ago on Millennial Think Tank: Relationships, Traditional Values & Gender Roles

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This is a good one Jure - it reminds me of something I read this morning about cust. development from the founder of Groove (Helpdesk software): http://www.groovehq.com/blog/customer-development 

Having a testing mentality and being willing to learn go a long way, but most people pay lipservice to those ideas, as they do to the idea of truly understanding one's customers. It's really a community building / partnership exercise, that then gets fed back into the culture of a company and also the design / technology being used or built. 

1 month, 2 weeks ago on Do you really know your Customers?

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Definitely agree w/you on the $4k-8k as ideal range for a good 60sec+ video. Video / film more than almost any other medium is where poor editing/production gets exposed and to be honest, I tell people they're better off not doing it rather than doing it badly.

2 months ago on Video Production: The Benefits of Going Pro

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@KevinVandever I would *love* a copy of the book. Let me take you out for coffee next time I'm in LA? ;)

2 months, 1 week ago on Happy Birthday, Spin Sucks!

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@Frank_Strong @JoeCardillo Interesting - I actually think you define the problem well, what I'm grappling with is the fact that the conversation is shaped by the structure of the web, and social networks. I guess part of my point is that the content + conversation is still very limited, and frequency hopping won't be understandable or addressable until marketers and content creators get the structure that they're being forced to work within. There are ways for marketers to hack that process, but they have to first unattach from some of the common and short sighted perspectives that social networks, marketing technology, and "Big Data Gurus" are positing as revolutionary. 

2 months, 1 week ago on Frequency Hop: The Social Conversation Fragments

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Congrats Gini & team, that's impressive stuff!

2 months, 1 week ago on Happy Birthday, Spin Sucks!

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Been thinking a lot about this Frank. Writing something and will cc you when I finish it, but basic idea deals with the fact that social networks use words like "discovery" and "connection" and then ask "what do you want to see / engage with" but don't truly let us answer the question. 

Instead, we are ID'd by who we follow and what we look at (instead of being asked "what matters to you"), shown a bunch of junk, and then (poorly) targeted across the web. It's very, very far from the complete human experience and until we are shaping products instead of them shaping us it'll remain a problem. That means taking the hard route, e.g. building things like Wolfram Alpha. I think it's doable and we're seeing glimmers of that kind of web. But marketing and social networks are largely self-referential echo chambers where people don't want to hear things like this or take the risks necessary to build a world that's truly about inspiring and reaching other humans.

2 months, 2 weeks ago on Frequency Hop: The Social Conversation Fragments

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@Kelsey Vere @Howie Goldfarb Grey area, hasn't been completely worked out yet...you are probably correct, but if someone takes a partial screengrab and links back to the author's full version, that may fall under fair use. Some of it addressed by this: http://fairuse.stanford.edu/overview/website-permissions/linking/

2 months, 2 weeks ago on Visual Content, Confusion, and Copyright Laws

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@bobledrew I like CC as well - and Wikipedia has a pretty thorough and accurate rundown of public domain image sites http://en.wikipedia.org/wiki/Wikipedia:Public_domain_image_resources

Re: governing laws, lot of nuance there, which you can get a sense of from blogs like 1709 - http://the1709blog.blogspot.com/

2 months, 2 weeks ago on Visual Content, Confusion, and Copyright Laws

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@Howie Goldfarb Also the Guns n Roses box set. Can't get through a webinar without that.

2 months, 2 weeks ago on How to Use Visuals in Your Content Marketing

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@LauraPetrolino True. I purposefully try to steer clear of being negative, but there are definitely some bad examples out there.

2 months, 2 weeks ago on How to Use Visuals in Your Content Marketing

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@biggreenpen Will get the Paula seal of approval! I hope.. = )

2 months, 2 weeks ago on How to Use Visuals in Your Content Marketing

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@JohnMTrader Very good Q. Not something I get into in detail but it will be addressed in part. One of the advantages of creating good, inspiring visuals is that they are more universally relateable...we respond to human / easily recognizable imagery across cultures.

2 months, 2 weeks ago on How to Use Visuals in Your Content Marketing

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@ClayMorgan Honestly, a lot of blog posts don't even have a relevant image...so you're looking at, basically, a picture of a cat on a business blog. I won't call anyone out, but I've seen that problem as recently as yesterday.

2 months, 2 weeks ago on How to Use Visuals in Your Content Marketing

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@Eleanor Pierce I do have a problem.

2 months, 2 weeks ago on How to Use Visuals in Your Content Marketing

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@Danny Brown I feel like there's enough out there on that already, BUT if the Q&A gets slow we can always revert to screen sharing awful logos...it's not like we'll run out of those.

2 months, 2 weeks ago on How to Use Visuals in Your Content Marketing

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@belllindsay More like, do I embarass you...

2 months, 2 weeks ago on How to Use Visuals in Your Content Marketing

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@hackmanj @JoeCardillo I'm in Albuquerque, NM - not a bad place for the trails either = )

2 months, 2 weeks ago on The Spin Sucks Inquisition: Joe Hackman

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Hey Joe it's nice to meet you - I dig how you got into IT, that's one of the things I love about the web when access really is equal: anyone can learn and practice anything. (You can tell my bias for net neutrality here obviously=)

Good choice for a landing spot, I've been a fan of the Sierra Nevadas since a friend of mine did the Western States 100. Placerville, Auburn, that whole area is wild and beautiful. 

2 months, 2 weeks ago on The Spin Sucks Inquisition: Joe Hackman

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@belllindsay @joecardillo Indeed! Both text and photos / images are a form of visual content. But don't tell that to geocities fanatics from the late 90s.

2 months, 2 weeks ago on Eye Tracking for Visual Effectiveness

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@belllindsay @LauraPetrolino I rarely click through to an article unless there's a #petrolinopower next to it.

2 months, 2 weeks ago on Eye Tracking for Visual Effectiveness

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@ClayMorgan @LauraPetrolino Firmly believe anyone will watch 5 mins of a video that tells a good story. Anyone.

2 months, 2 weeks ago on Eye Tracking for Visual Effectiveness

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@ClayMorgan @belllindsay @joecardillo Wait was that too nerdy? Err..

2 months, 2 weeks ago on Eye Tracking for Visual Effectiveness

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@ClayMorgan @belllindsay @joecardillo I for one welcome the eroticism of our ampersand overlords, although must admit I haven't had that experience myself.

2 months, 2 weeks ago on Eye Tracking for Visual Effectiveness

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@EdenSpodek Amazing. And that spinsucks icon belt, wow.

2 months, 3 weeks ago on Visual Content and the End of Summer

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@LauraPetrolino @Eleanor Pierce @JoeCardillo @joecardillo Is it cool if I just use my #nerdselfie?

2 months, 3 weeks ago on Visual Content and the End of Summer

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What a great topic this month...I had a blast putting together the webinar prez, + I'm personally looking forward to the Q&A with Tim, that dude is so smart.

2 months, 3 weeks ago on Visual Content and the End of Summer

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@LauraPetrolino @Eleanor Pierce @JoeCardillo @joecardillo I will be redeeming myself during the webinar. I promise.

2 months, 3 weeks ago on Visual Content and the End of Summer

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@Eleanor Pierce @LauraPetrolino @joecardillo Who's that in the photo?

2 months, 3 weeks ago on Visual Content and the End of Summer

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Tight pants never gets old

2 months, 3 weeks ago on Gin and Topics: My Favorites

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@biggreenpen Oh good one Paula! Just added Spinquisition lineup to my side projects doc for memes / photoshopping...

2 months, 3 weeks ago on The Spin Sucks Inquisition: A Recap

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@Eleanor Pierce @JoeCardillo
Oh jeez. Missed you. But, I did read it and you are the bestest. Also I completely forgot about that Vine til now, that thing is amazing!

2 months, 3 weeks ago on The Spin Sucks Inquisition: A Recap

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@Danny Brown Even though she only mentioned two here, based on the BII (boyfriend impressions index) I'm going to extrapolate it's between 7-12. If you look at late summer trends most working professionals are acquiring non-romantic significant others as a response to the back to school, or as it were, back to work issue.

2 months, 3 weeks ago on The Spin Sucks Inquisition: A Recap

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Oddly, this is my heaviest work day of the week...go figure. 

Have to say, Laura / Lindsay / Clay were by far the most interesting to me. You are clearly stocked with people who are super into transparency and asking the tough Qs in public...reading their comments and posts I constantly have these moments where I scratch my head and go "huh never thought about that."

2 months, 3 weeks ago on The Spin Sucks Inquisition: A Recap

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The values thing is big. I'm always amazed at the lightning strikes attitude that people have towards these kinds of moments. Actually, borrowing from the last SpinSucks webinar, the Susan Boyle moment is an example of an issue that doesn't have to turn into a crisis. I think that's what people mess up on the regular, is that when a co or brand completely implodes it's often because there's a core problem in how they do business that's revealed. In the journalism world we often point to photos, videos, quotes, data, etc... that are evocative of the larger problem. Not the case w/Susan Boyle, definitely the case w/Rob Ford.

2 months, 3 weeks ago on Four of the Worst PR Disasters of the Last Decade

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This reminded me of a conversation I had recently - not about animal crisis comms, because I believe that's never been done before - but about internal communications.

We were talking about a client who is going to do a big launch that'll probably shakeup their industry significantly, and I started thinking about how I'd map out all the different areas...including the website, cust. service, content strategy, etc... and I realized something that new businesses regularly neglect is to really assign someone in charge of internal comms. That's assumed to be the founder or CEO's job, but it often gets neglected quickly.

When launching a co. from scratch, besides founders I'd have: a) product manager b) technologist/developer w/serious execution + strategy experience and c) internal comms person whose entire job was to architect and edit the way people work together...that last person is who I'd put in charge of crisis comms.

All of that to say, people get stuck on the "what will we do in a crisis" and forget the "how will we go about what we do in a crisis" thing, which is nicely illustrated by your post.

3 months ago on Crisis Communications Advice from Animals

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FTR, this is an adjusted headline - original piece was titled "Content Millennials Actually Want: The Case for Brand Ethics and Authenticity." I don't think there's a trick to getting millennials or anyone to view content - it requires time, strategy, and hard work...tactics alone aren't sufficient. 

3 months, 1 week ago on Conversation @ http://www.entrepreneur.com/article/236528

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@Andre Harrell For sure. You're also welcome to ping me on the Twitter if you ever want to discuss the topic.

3 months, 1 week ago on Conversation @ http://www.entrepreneur.com/article/236528

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