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Wow Howie this is powerful stuff. I don't know if you or anyone else has run across the piece by Air BnB CEO Brian Chesky yet (it has the e.f.f. word in the title and livefyre automatically pulls the thumbnail into comment here so I removed link out of courtesy, but you can look it up pretty easily I think). 

Your post reminds me of that, and I especially like the idea that culture is the driver for good decisions and strategy, and process is what you put in place when you don't have good culture and/or can't trust your team. I think there's a lot of truth to that, because at the end of the day if you're going to stay lean and get better and keep learning, you have to trust that your organization has the right culture to make the decisions that you don't yet know, or can't control anyway. 

12 hours ago on Crisis Prevention Begins Offline, Not Online

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The fact is, online conversations are still a very, very small percent of our daily communication.

A corollary to which is that what's online is often affected either consciously or subconsciously by what we want people to think of us. I'll be the first to admit that being something of a book nerd and detail person I dislike being imprecise at the expense of someone possibly misunderstanding me later (and of course it has happened).

12 hours, 6 minutes ago on Crisis Prevention Begins Offline, Not Online

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@VictoriaMaloney @JoeCardillo  Oh good. Now I feel less weird about following someone's random nanny blog. 

1 day, 16 hours ago on It’s Our Birthday!! + Get to Know Our Team #BelleBirthdayBash

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@ExtremelyAvg @JoeCardillo @ginidietrich  He's a bit over 2 1/2, interestingly his book habits are about 50/50 print and kindle...he doesn't really seem to make a distinction between the two, but he is very tactile so until they make an ereader with pop out graphics I suspect he'll continue to love physical books. 

1 day, 21 hours ago on Fiction Makes You a Better Storyteller and Content Producer

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@KateFinley @JoeCardillo  That'd be great. Is that here on the blog?

1 day, 21 hours ago on It’s Our Birthday!! + Get to Know Our Team #BelleBirthdayBash

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@Danny Brown @JoeCardillo @RedHeadWriting  For sure, I think you'd like it - sometimes feels more conversational than blogging. 

1 day, 21 hours ago on Why You Might Want to Unsubscribe From This Blog

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@ginidietrich @JoeCardillo  True. And the market for kids books hasn't dropped off, thankfully.

2 days, 14 hours ago on Fiction Makes You a Better Storyteller and Content Producer

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You know what dude (can I call you dude?) don't even worry about it. You write good. And that makes people happy.

Also, sidenote: have you ever tried something like TinyLetter? I signed up for Len Kendall's about 8 months ago and it's great...he sends random thoughts via email to anyone who signs up, we respond (if we feel like it) and it's a conversation of value. Chris Brogan does something kind of similar, and it's been fun watching him evolve and think out loud, too. 

2 days, 15 hours ago on Why You Might Want to Unsubscribe From This Blog

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I agree, Howie. As someone who's on the upper end of the millennial spectrum (trust me, sometimes saying that aloud really bums me out) I have yet to see anyone in marketing or advertising offer cogent analysis of the segment. I suspect that's because they don't know, but that's not a very fashionable thing to say. 

I guess part of my problem is that I think describing a generation in terms of its' consumer habits is sort of limiting. Even the positive stuff is things like "hey, these millennials are more socially conscious, you can tell because they are using go green apps and buying Toms shoes." That is kind of a narrow view of the whole matter. 

2 days, 15 hours ago on Rants of a Marketing Heretic

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@ Howie - yeah, I feel like I've run into those kinds of drivers before. Totally scary. Want to ask if they are even human beings (but really, I'd have to text them that question to get an answer). 

I don't even understand that Cliven Bundy thing myself, from what I can tell the gov went a little overboard, but why now after all this time?

2 days, 15 hours ago on The Three Things, Edition 78

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@belllindsay @Howie Goldfarb @JoeCardillo  I've heard Canadians are also very precise. 

2 days, 15 hours ago on The Three Things, Edition 78

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Kind of canny that you wrote this, I was just watching my nephew consume books at a massive rate yesterday and wondered, how many kids are growing up reading? I hope it's still a lot. 

On topic of if it makes you a good storyteller - well, I'd agree there and argue it also makes you a better person. Personally, I've been going through a rough patch and one of the realizations I made recently was that I've analytically worked out some things in my head but haven't done so poetically or on a soul level...and until that happens I can't move process some stuff that I need to. I'm not sure that's obviously equated to marketing / content creation, but I think it's fair to ask....if we don't feel connected to something or inspired, why should anyone reading it feel any different? 

2 days, 15 hours ago on Fiction Makes You a Better Storyteller and Content Producer

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Weird, I feel like you just announced your kickoff and it's already a year = )

Curious to hear the lessons learned in year 1, also, not sure how it happened but unless there's another by the same name out there I think I'm following Tori's blog about toddlery, children, and so on. Anyway, congrats y'all!

2 days, 19 hours ago on It’s Our Birthday!! + Get to Know Our Team #BelleBirthdayBash

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@Joshua Wilner/A Writer Writes @JoeCardillo  Anything that pulls people away from rapid scrolling up and down is probably a good idea!

5 days, 17 hours ago on WIll Livefyre Sidenotes Save Blog Commenting?

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@barrettrossie @JoeCardillo  Glad to have you back. I had a bit of a lull the last couple months myself but hey, open arms round here. 

5 days, 18 hours ago on The Spin Sucks Inquisition: John Jantsch

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@barrettrossie @JoeCardillo  Good. *looks down*

And you? = )

5 days, 18 hours ago on The Spin Sucks Inquisition: John Jantsch

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@JRHalloran  Isn't that the truth..

5 days, 19 hours ago on The Spin Sucks Inquisition: John Jantsch

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Definitely think it's a step in the right direction....at heart it's really a signal v. noise question and I can imagine that blogs with tons of comments are having problems surfacing the good stuff. 

From a design perspective, what we'll probably get to eventually is a virtual worlds model, and anything that takes us out of the standard vertical up and down scrolling pages model is probably a good thing.

5 days, 20 hours ago on WIll Livefyre Sidenotes Save Blog Commenting?

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@dbvickery @JoeCardillo @RebeccaTodd @AmyMccTobin @hessiejones  Ha, that's perfect, from now on I'm going to call bad white wine "skim milk wine"

5 days, 22 hours ago on Online Integrity: Are You Who You Say You Are?

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@hessiejones @JoeCardillo @LauraPetrolino  That's a good point - I guess I'm a believer that you can really tell a lot by what someone presents, but I'm usually looking for what's not being said and what they don't realize they're communicating. But you're right about character. I think it's the application of "be interested" vs. "be interesting" and the same goes for "be good" vs. "appearing good." 

5 days, 22 hours ago on Online Integrity: Are You Who You Say You Are?

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@dbvickery  For some reason this made me google "Milk Wine" and apparently it's a thing =P

Also, totally agree it's nice that the community here isn't big on the guru thing. Except @RebeccaTodd and I have a startup called Guru2Guru or G2G for short. We are gurus to the gurus because hey, even enlightened people need help getting more enlightened. 

5 days, 22 hours ago on Online Integrity: Are You Who You Say You Are?

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@aimeelwest  I've hung out with Rebecca, Dwayne, Gini, Andy, Amanda, Sean, Chuck, and a few others and it felt like a pretty good extension of the community here on the site. Definitely need to get SpinCon together sometime soon. (+ I'd be honored to be your EFF, too = )

5 days, 22 hours ago on Online Integrity: Are You Who You Say You Are?

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Good stuff, nice to meet you John - I feel you on the introversion.

5 days, 23 hours ago on The Spin Sucks Inquisition: John Jantsch

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Antifragile by Nassim Nicholas Taleb. I’ll read anything that looks at systems in new ways.

Missing the old school delicious tasting book glue huh Howie

5 days, 23 hours ago on The Spin Sucks Inquisition: John Jantsch

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“We want to believe in bad guys,” he told me when we discussed the issues of business ethics and ethical decision making last week, “because that way we don’t have to worry about bad systems or bad organizations.”

We also tend to believe we can judge bad people by their worst acts, but accepting that we have the capacity to be awful to each other means we have to hold people accountable before those things happen.

5 days, 23 hours ago on Ethical Decision Making: Why Good People Do Bad Things

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I guess we’ll see!

Is it possible to still include regular comments at the bottom? Annotations are great for comments that are in relation to a specific point, but a bit tricky otherwise

6 days, 19 hours ago on Livefyre Sidenotes: Super Cool New Feature

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@belllindsay The ownership thing, I really like that point too. Part of being good to oneself and to others is being clear about what you own, and then not trying to take on other people's stuff or vice versa. 

1 week ago on Don’t Maintain Your Reputation, Build It

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@jessostroff @Eleanor Pierce  Not to mention, getting angry, cynical, and lashing out doesn't really set a good example for oneself, either!

1 week ago on Don’t Maintain Your Reputation, Build It

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@LauraPetrolino  A nice corollary to this: be wary of people who seem to be and do everything. It's good to specialize, it increases the quality of one's life, ideas, and relationships. 

1 week ago on Online Integrity: Are You Who You Say You Are?

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Hessie, what a powerful post. I don't normally talk a lot about this sort of thing online but you posed the problem so eloquently that it made me dig in and think about a couple of things..

1) The concept of influence online incl. "influencers" & influence marketing is hard for me to swallow.

We all know people who talk pretty and that's about it, and while I've never had the experience you have I certainly see the same people in the PR/marketing/content space and it's disheartening. It's because of this that I'm not big on trading favors or influence... I think it displaces the real value, which is the inspiration, ideas, and curiosity that drive us all as humans. I think you, Amy, Danny, and the ARC team really get this, and although I haven't sent a referral your way yet, as soon as someone's ready for the level of clarity, hard work, and vision that you provide, it'll be coming. That's because the contents of your life, the actual things you do and share are something I believe in. I don't say that to puff you up at all, just to point out that the content of what you are doing, and not the influence you have or don't have, is what means stands out to me. Yes, that doesn't necessarily mean you'll ever make Facebook style money, but, as you know, mo' money mo problems. 

2) I commented in @LauraPetrolino's post about business ethics and Ben & Jerry's, but it's worth repeating here too... humans have a responsibility to be good to and for each other. Period. We all know this comes with grey areas, but it doesn't excuse us from trying every single day to be and become better. 


1 week ago on Online Integrity: Are You Who You Say You Are?

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I hate to say it, but for all the business acumen and talent that ends up on public co's boards, their actions in regards to quarterly and yearly dividends are typically shortly sighted and overshadow medium and long term sustainable profits, not to mention the CSR / doing well by doing good side of things. 

I agree w/@jelenawoehr 's point below... in fact, one of past roommates regularly says "you have to think about how you can be good to and for people" and hey if a corporation is going to have all the rights and privileges of a corporation than it darn well better have the ethical and moral responsibilities that we ascribe to actual, living, breathing, humans. 

1 week ago on Ice Cream, Business Ethics, and Fair-Trade Sprinkles

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@RobBiesenbach  Sorry I missed ya Rob! But excited to look through Q&A, not even a doubt in the world I'll learn something useful. 

1 week ago on Join Rob Biesenbach for a Special Livefyre Q&A Today

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I dig me some Lindsay Bell. 

That book about Katrina sounds really interesting, will have to check it out. Also, yeah the negativity online drives me crazy too. Sometimes I wonder how many people are actually trying to be good humans (well, most of the people around here are, which is nice). 

1 week, 5 days ago on The Spin Sucks Inquisition: Lindsay Bell

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@KateNolan @ginidietrich @belllindsay  Hang on just a second now...

SpinCon isn't going to be in Canada? I was looking forward to the resort life in Ottawa or Winnipeg..

1 week, 5 days ago on The Spin Sucks Inquisition: Lindsay Bell

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@biggreenpen  You might have caught this already, but this piece from Mark Joyella who's a long time FL area journo is quite moving as well https://medium.com/journalism-deliberated/6809e83f355e

3 weeks, 3 days ago on The Three Things, 75th Edition

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@Howie Goldfarb You are right - and even worse than that if there's even a hint from the audience side that off-label use is being discussed, it shuts the conversation down as well. I think there's a certain amount of irony there though, that pharma hasn't been able to find anything outside of the drugs to talk about. 

I suspect there are plenty of other things they could talk about on social (Uh, how exercise increases oxygen circulation? Sunshine / vitamin D improves mood?!) but really most pharma has given indications they are only interested in people insofar as they have a drug to prescribe to fix a problem, or a drug to fix another drug's side effects. I admit that's a bit rant-esque there, but is it not the truth? 

3 weeks, 3 days ago on The Three Things, 75th Edition

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@Patti Agnew  These folks have written a couple of smart things about that actually - http://crowdfundcapitaladvisors.com

1 month ago on Financing a Growing Business: Options and Advice

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Pretty neat video of Chicago's cityscape on the tumblr too = )

1 month ago on Financing a Growing Business: Options and Advice

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The other thing is time - VC vs. bank financing are vastly different when it comes to timelines (you already know that but thought I might point that out for other folks). 

I'm sure you are more than familiar with 37 Sig / Basecamp but you may want to check out NYC based Harvest, they've had solid growth over the last few years but skipped the rapid growth VC model as well http://harvest.tumblr.com

1 month ago on Financing a Growing Business: Options and Advice

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Great post Gini.

You know how I feel about this stuff already (I'm largely in line with @LauraPetrolino's perspective). A great resource is Stanford's gender research dept, and particularly their focus on negotiation ---> http://gender.stanford.edu/negotiation

I've learned in both my professional and personal life that good negotiation is both fun and useful. It works with people who are risk averse + those who love a good fight. 

1 month ago on Lean into Office Politics: Why You Should Control Your Own Destiny

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@Howie Goldfarb  I didn't want to make my writeup pages long but there's an argument to be made that Tesla isn't really even about cars at this point. Consider if they are able to make portable energy storage insanely efficient, which there is evidence they are on track for. That could affect anything from the average power generator to backup power for large scale infrastructure, and of course space travel too. 

1 month ago on The Three Things, Edition 74

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@Digital_DRK @JoeCardillo  @Eleanor Pierce I think I might just leave that up with volume at max and then go to lunch 

1 month ago on The Spin Sucks Inquisition: Eleanor Pierce

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Nice to meet you Eleanor - I'm afraid I don't have anything snarky or funny to say today, but it's great to make your acquaintance. I like that you were a journo and that you understand what it means to build your own ethical framework, that goes a long way. 

1 month ago on The Spin Sucks Inquisition: Eleanor Pierce

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