Livefyre Profile

Activity Stream

Definitely agree w/you on the $4k-8k as ideal range for a good 60sec+ video. Video / film more than almost any other medium is where poor editing/production gets exposed and to be honest, I tell people they're better off not doing it rather than doing it badly.

4 days, 18 hours ago on Video Production: The Benefits of Going Pro

Reply

@KevinVandever I would *love* a copy of the book. Let me take you out for coffee next time I'm in LA? ;)

1 week, 4 days ago on Happy Birthday, Spin Sucks!

Reply

@Frank_Strong @JoeCardillo Interesting - I actually think you define the problem well, what I'm grappling with is the fact that the conversation is shaped by the structure of the web, and social networks. I guess part of my point is that the content + conversation is still very limited, and frequency hopping won't be understandable or addressable until marketers and content creators get the structure that they're being forced to work within. There are ways for marketers to hack that process, but they have to first unattach from some of the common and short sighted perspectives that social networks, marketing technology, and "Big Data Gurus" are positing as revolutionary. 

1 week, 4 days ago on Frequency Hop: The Social Conversation Fragments

Reply

Congrats Gini & team, that's impressive stuff!

1 week, 4 days ago on Happy Birthday, Spin Sucks!

Reply

Been thinking a lot about this Frank. Writing something and will cc you when I finish it, but basic idea deals with the fact that social networks use words like "discovery" and "connection" and then ask "what do you want to see / engage with" but don't truly let us answer the question. 

Instead, we are ID'd by who we follow and what we look at (instead of being asked "what matters to you"), shown a bunch of junk, and then (poorly) targeted across the web. It's very, very far from the complete human experience and until we are shaping products instead of them shaping us it'll remain a problem. That means taking the hard route, e.g. building things like Wolfram Alpha. I think it's doable and we're seeing glimmers of that kind of web. But marketing and social networks are largely self-referential echo chambers where people don't want to hear things like this or take the risks necessary to build a world that's truly about inspiring and reaching other humans.

1 week, 6 days ago on Frequency Hop: The Social Conversation Fragments

Reply

@Kelsey Vere @Howie Goldfarb Grey area, hasn't been completely worked out yet...you are probably correct, but if someone takes a partial screengrab and links back to the author's full version, that may fall under fair use. Some of it addressed by this: http://fairuse.stanford.edu/overview/website-permissions/linking/

1 week, 6 days ago on Visual Content, Confusion, and Copyright Laws

Reply

@bobledrew I like CC as well - and Wikipedia has a pretty thorough and accurate rundown of public domain image sites http://en.wikipedia.org/wiki/Wikipedia:Public_domain_image_resources

Re: governing laws, lot of nuance there, which you can get a sense of from blogs like 1709 - http://the1709blog.blogspot.com/

1 week, 6 days ago on Visual Content, Confusion, and Copyright Laws

Reply

@Howie Goldfarb Also the Guns n Roses box set. Can't get through a webinar without that.

2 weeks ago on How to Use Visuals in Your Content Marketing

Reply

@LauraPetrolino True. I purposefully try to steer clear of being negative, but there are definitely some bad examples out there.

2 weeks ago on How to Use Visuals in Your Content Marketing

Reply

@biggreenpen Will get the Paula seal of approval! I hope.. = )

2 weeks ago on How to Use Visuals in Your Content Marketing

Reply

@JohnMTrader Very good Q. Not something I get into in detail but it will be addressed in part. One of the advantages of creating good, inspiring visuals is that they are more universally relateable...we respond to human / easily recognizable imagery across cultures.

2 weeks ago on How to Use Visuals in Your Content Marketing

Reply

@ClayMorgan Honestly, a lot of blog posts don't even have a relevant image...so you're looking at, basically, a picture of a cat on a business blog. I won't call anyone out, but I've seen that problem as recently as yesterday.

2 weeks ago on How to Use Visuals in Your Content Marketing

Reply

@Danny Brown I feel like there's enough out there on that already, BUT if the Q&A gets slow we can always revert to screen sharing awful logos...it's not like we'll run out of those.

2 weeks ago on How to Use Visuals in Your Content Marketing

Reply

@belllindsay More like, do I embarass you...

2 weeks ago on How to Use Visuals in Your Content Marketing

Reply

@hackmanj @JoeCardillo I'm in Albuquerque, NM - not a bad place for the trails either = )

2 weeks, 3 days ago on The Spin Sucks Inquisition: Joe Hackman

Reply

Hey Joe it's nice to meet you - I dig how you got into IT, that's one of the things I love about the web when access really is equal: anyone can learn and practice anything. (You can tell my bias for net neutrality here obviously=)

Good choice for a landing spot, I've been a fan of the Sierra Nevadas since a friend of mine did the Western States 100. Placerville, Auburn, that whole area is wild and beautiful. 

2 weeks, 3 days ago on The Spin Sucks Inquisition: Joe Hackman

Reply

@belllindsay @joecardillo Indeed! Both text and photos / images are a form of visual content. But don't tell that to geocities fanatics from the late 90s.

2 weeks, 4 days ago on Eye Tracking for Visual Effectiveness

Reply

@belllindsay @LauraPetrolino I rarely click through to an article unless there's a #petrolinopower next to it.

2 weeks, 4 days ago on Eye Tracking for Visual Effectiveness

Reply

@ClayMorgan @LauraPetrolino Firmly believe anyone will watch 5 mins of a video that tells a good story. Anyone.

2 weeks, 4 days ago on Eye Tracking for Visual Effectiveness

Reply

@ClayMorgan @belllindsay @joecardillo Wait was that too nerdy? Err..

2 weeks, 4 days ago on Eye Tracking for Visual Effectiveness

Reply

@ClayMorgan @belllindsay @joecardillo I for one welcome the eroticism of our ampersand overlords, although must admit I haven't had that experience myself.

2 weeks, 4 days ago on Eye Tracking for Visual Effectiveness

Reply

@EdenSpodek Amazing. And that spinsucks icon belt, wow.

2 weeks, 6 days ago on Visual Content and the End of Summer

Reply

@LauraPetrolino @Eleanor Pierce @JoeCardillo @joecardillo Is it cool if I just use my #nerdselfie?

2 weeks, 6 days ago on Visual Content and the End of Summer

Reply

What a great topic this month...I had a blast putting together the webinar prez, + I'm personally looking forward to the Q&A with Tim, that dude is so smart.

2 weeks, 6 days ago on Visual Content and the End of Summer

Reply

@LauraPetrolino @Eleanor Pierce @JoeCardillo @joecardillo I will be redeeming myself during the webinar. I promise.

2 weeks, 6 days ago on Visual Content and the End of Summer

Reply

@Eleanor Pierce @LauraPetrolino @joecardillo Who's that in the photo?

2 weeks, 6 days ago on Visual Content and the End of Summer

Reply

Tight pants never gets old

3 weeks, 3 days ago on Gin and Topics: My Favorites

Reply

@biggreenpen Oh good one Paula! Just added Spinquisition lineup to my side projects doc for memes / photoshopping...

3 weeks, 3 days ago on The Spin Sucks Inquisition: A Recap

Reply

@Eleanor Pierce @JoeCardillo
Oh jeez. Missed you. But, I did read it and you are the bestest. Also I completely forgot about that Vine til now, that thing is amazing!

3 weeks, 3 days ago on The Spin Sucks Inquisition: A Recap

Reply

@Danny Brown Even though she only mentioned two here, based on the BII (boyfriend impressions index) I'm going to extrapolate it's between 7-12. If you look at late summer trends most working professionals are acquiring non-romantic significant others as a response to the back to school, or as it were, back to work issue.

3 weeks, 3 days ago on The Spin Sucks Inquisition: A Recap

Reply

Oddly, this is my heaviest work day of the week...go figure. 

Have to say, Laura / Lindsay / Clay were by far the most interesting to me. You are clearly stocked with people who are super into transparency and asking the tough Qs in public...reading their comments and posts I constantly have these moments where I scratch my head and go "huh never thought about that."

3 weeks, 3 days ago on The Spin Sucks Inquisition: A Recap

Reply

The values thing is big. I'm always amazed at the lightning strikes attitude that people have towards these kinds of moments. Actually, borrowing from the last SpinSucks webinar, the Susan Boyle moment is an example of an issue that doesn't have to turn into a crisis. I think that's what people mess up on the regular, is that when a co or brand completely implodes it's often because there's a core problem in how they do business that's revealed. In the journalism world we often point to photos, videos, quotes, data, etc... that are evocative of the larger problem. Not the case w/Susan Boyle, definitely the case w/Rob Ford.

3 weeks, 4 days ago on Four of the Worst PR Disasters of the Last Decade

Reply

This reminded me of a conversation I had recently - not about animal crisis comms, because I believe that's never been done before - but about internal communications.

We were talking about a client who is going to do a big launch that'll probably shakeup their industry significantly, and I started thinking about how I'd map out all the different areas...including the website, cust. service, content strategy, etc... and I realized something that new businesses regularly neglect is to really assign someone in charge of internal comms. That's assumed to be the founder or CEO's job, but it often gets neglected quickly.

When launching a co. from scratch, besides founders I'd have: a) product manager b) technologist/developer w/serious execution + strategy experience and c) internal comms person whose entire job was to architect and edit the way people work together...that last person is who I'd put in charge of crisis comms.

All of that to say, people get stuck on the "what will we do in a crisis" and forget the "how will we go about what we do in a crisis" thing, which is nicely illustrated by your post.

1 month ago on Crisis Communications Advice from Animals

Reply

FTR, this is an adjusted headline - original piece was titled "Content Millennials Actually Want: The Case for Brand Ethics and Authenticity." I don't think there's a trick to getting millennials or anyone to view content - it requires time, strategy, and hard work...tactics alone aren't sufficient. 

1 month, 1 week ago on Conversation @ http://www.entrepreneur.com/article/236528

Reply

@Andre Harrell For sure. You're also welcome to ping me on the Twitter if you ever want to discuss the topic.

1 month, 1 week ago on Conversation @ http://www.entrepreneur.com/article/236528

Reply

I sort of agree and disagree with you Maura - I think your point about growth hacking being overly hyped is on point. In my experience where it does matter is in early stages when a company doesn't yet have product-market fit. 

To both @ginidietrich and @DanielHonigman's point from below, the most critical thing in early stages is to focus and get useable information that helps you build product / service. That's something that growth hacking can help with...but of course as you say it's not a communications strategy. If the product is poor or doesn't address a real problem, then PR / integrated comms will simply reveal that. For me, this means that a startup has to internally define when it's ready to move from customer & product development and into a larger communications strategy. William Mougayar has some good posts around this topic (http://startupmanagement.org/author/wmougayar/) in particular, this one: http://startupmanagement.org/2013/09/16/hack-your-growth-but-dont-hack-your-marketing/

1 month, 1 week ago on “Growth Hacking” – Ignore the Hype

Reply

As you've said in a few comments below Gini, people can call it what they want but there's definitely comms activity for startups early on. I think the challenge that doesn't exist for other companies is that startups that are still finding product-market fit aren't going to have a solidified story of who they are and what their future will be. 

In that context, I tell founders that I talk to that one of the most important things they can do is blog, interact with others in their space, and align inbound channels (similar to the PESO structure you have). In other words, start engaging in integrated comms. 

It's worth thinking carefully about when to hire PR / comms help and the triggers are different for different companies, but you sure get a better conversation about it once the founders and/or early employees have scratched their way into those activities and had a few moments where they looked up at 7pm and realized they spent their whole day doing comms stuff.

1 month, 1 week ago on PR is More than Media Relations

Reply

These are great tips Mary Anne - there's so much opportunity for a business of any size. One of the reasons people love Lego, because they live and embody good customer service.

I always find it curious how people talk about scale as some sort of automated "our website does everything solution" ... when in fact a little work on the front end in cust. service goes a long way. If someone has a genuine and good experience, they're going to come back and also advocate for you, probably without your even asking. That's not as easy as setting up a landing page but it's still scaleability. 

Also on #1, even for the risk management / culpability cops apologizing doesn't mean saying we were wrong... it can be as simple as "Hey, we're sorry your experience was a bummer, we understand you're frustrated - what can we do to help?"

3 months, 2 weeks ago on Four Tips to Right Customer Service Wrongs

Reply

Hey Amber it's nice to meet you - interesting perspective on mobile first, I'll have to dig into that more. Can't wait to see the new AD site, too = )

1 month, 3 weeks ago on The Spin Sucks Inquisition: Amber Turner

Reply

I am shocked no one else has asked this yet...but which one of those people in that photo is you?

I think part of what your post illustrates nicely is that if you don't plan, then an issue could very quickly become a crisis. Like when an engine overheats, which is an issue that you can solve, unless you never planned for it in which case it could be a crisis when you are literally dead in the water. And also... when you run into something big and haven't planned for it, the stress levels can become so high that even smart people do dumb things.

1 month, 2 weeks ago on The Importance of the Crisis Communications Drill

Reply

@MackCollier @JoeCardillo Y'know, I have not, I'll have to check that out

1 month, 2 weeks ago on The Spin Sucks Inquisition: Mack Collier

Reply

Great book by Clay Shirky, I picked that up recently. And I like your concise point about spin, not everything needs to be dumbed down / controlled... most of the time it's more important simply to present the truth in all its' complexity and encourage people to ask their own questions.

1 month, 2 weeks ago on The Spin Sucks Inquisition: Mack Collier

Reply

@Eleanor Pierce @JoeCardillo Wow. Fair to say that all parties missed the boat on this one.

1 month, 2 weeks ago on Social Listening Gone Wrong: Southwest Polices Tweets

Reply

Even if they didn't want to extend priority boarding to his daughters, all they had to do was acknowledge his frustration by saying something like "Yikes! That does sound frustrating. Let's look into that and get you a more complete answer on that issue." 

I'm a bit surprised that a co that so actively champions social isn't training their gate and flight crew to handle that sort of thing better.

1 month, 2 weeks ago on Social Listening Gone Wrong: Southwest Polices Tweets

Reply

@Eleanor Pierce @ClayMorgan Both good points...and if the tweet was a threat of some sort (which seems doubtful) then they should have looped in airport police to document and handle. Bad form all around. 

1 month, 2 weeks ago on Social Listening Gone Wrong: Southwest Polices Tweets

Reply

@BobJonesArC @JoeCardillo Thanks! Very much appreciate the offer, Hessie and Amy have both spoken highly of you so I'm sure at some point in the near future we'll get a chance to hang out and/or work on something. 


1 month, 2 weeks ago on Boomers, Busters and Back To The Future

Reply

@Frank_Strong @JoeCardillo Oh no worries - yeah, that's an apt way to look at it, most big co's that crumble rarely do so in quick fashion, even lighting strikes build electricity over time. That may be why the smartest minds in business are the Andreessen's of the world, who are trying to figure out how that sort of value is built and destroyed over time.

1 month, 3 weeks ago on Corporate America Invoking Theft of Time

Reply

@Erika Napoletano @JoeCardillo It does. I guess part of it is getting better / quicker at assessing whether people really see who you are, and love you for it.

1 month, 3 weeks ago on When the Tears Fall Harder and Faster than Late Summer Rain

Reply

What a rad post. Can I ask a question - and please feel free to not answer if it's too personal - but what do you think made you overlook that in the person before? Or same sort of thing but in other people..

I've had a similar experience more than a few times, and I dig the part about someone really seeing you, that's what I put a lot of my time into doing for other people because it means that I get to ask them what makes sense / feels good / is inspiring instead of the less useful, and frankly more boring "here's what I think you should do." 

Also maybe you've run across already, but if you haven't / for other people in the thread... this short, simple thing from Thich Nhat Hanh has some great stuff in it about what it means to look deeply into other people, and by extension, love them: http://www.amazon.com/True-Love-Practice-Awakening-Heart/dp/1590304047

1 month, 3 weeks ago on When the Tears Fall Harder and Faster than Late Summer Rain

Reply