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Gini, I'm so sorry you and your team have had to work through this during such an exciting time for AD. You didn't have to post this, but I commend you for sharing this with us. This post reinforces your commitment to integrity and honesty in the industry and shows everyone that it is possible to fully, and sincerely, apologize for mistakes. No generic "mistakes were made" posts here! I'm happy to see you don't plan on letting this affect the trust you have in your team and that you've publicly stated that trust. It sucks when we (intentionally or not) make bad decisions, as we've all done, but you've handled this with grace. I hope the Christmas break brings you plenty of snow to play in and some serious R&R time!
1 day, 5 hours ago on When a Leader Learns of Unethical Behavior
Ah, sales copy, the bane of my existence. At least the copy that my boss and sales manager like to see. The stuff with the hype and spin that makes them feel good, but doesn't necessarily connect with either of our target markets. Blech. I find that I'm really good with the written letter/email to a specific customer, but struggle with the overall "copy" that goes on our marketing materials. Partly because we have two basic markets (Small Fries and Big Guys) with similar, but not matching, ideals. It makes it hard to write one piece for both, but I haven't convinced them to spend the time/money to write for both audiences yet.
3 days, 2 hours ago on How to Write Non-Salesy Sales Copy
Here I am, amidst the great Feedly cleanup of 2013, when I discover an old G&T post that I've saved. Since G&Ts are timeless, I click through... Oh, how I love those two girls! Also, how adorable is Sarah just aching for them to hit the notes? Off to do some e-stalking on her now. (ok, after I watch the RDJ clip one more time, love him and his quirkiness!)
2 weeks, 1 day ago on Gin and Topics: Dogs on Banjos, RDJ, and Really Hot Yoga!
@ginidietrich @BillSmith3 That explains the snow thing... Skiing minus driving in Chicago snow? I'd love it, then, too!
2 weeks, 2 days ago on The 82 Things I Love
@DallasK @ginidietrich @KateNolan You're just jealous of our ninja skills!!
Also, how did I miss #42?? Oh, RDJ...
2 weeks, 3 days ago on The 82 Things I Love
@DallasK Freshly sharpened knives are the safest knives. At least for the one holding the knife anyway... (Also, I agree with #32, I feel like a ninja when my knives have been sharpened!)
@Howie Goldfarb @jasonkonopinski @ginidietrich
Free beer tuesday!?!
Please hire me. I can do stuff. I also know the difference between there/their/they're and your/you're. I like puppies. I like videos of puppies. I was on the spelling team and can still spell onomatopoeia.
P.S. Congrats to you all! I'm looking forward to seeing what this team will accomplish in 2014 (to infinity) and beyond!
3 weeks ago on #FollowFriday: Our New Paid Media Manager
@ginidietrich @KateNolan I rarely re-read, there's always something new on the list, but this is one where there's more to "get" with another read-through.
3 weeks ago on Three Secrets to Your Own Success
@belllindsay @KateNolan Bwa ha! That's funny! I hadn't even thought of that. It could be a new tagline for the book!
@belllindsay @KateNolan Oh, you have to read it! It's a like a nice, warm hug that says "you're ok". I'd started to think I was crazy, just couldn't function at work, and this helped really point out why that was. So... a nice, warm hug that says "you're not crazy, you're ok". There's my review!
3 weeks, 1 day ago on Three Secrets to Your Own Success
I think unplugging is they key to achieving a lot of these. Once you've taken that time away it's easier to see everything with a clear head. Then the clutter of blogs, facebook, videos, etc. isn't just hanging out in your brain. Then you can add in the family, friends, exercise, and hobbies that are meaningful and fulfill you. Gotta quit the digital addiction first!
I'm realizing, as I re-read Quiet by Susan Cain (yes, I'm that big of a fan), how much environment dictates my mood and, thus, my success in any project. So I'm focusing on clearing out the digital and physical clutter. Do I really need this blog in my feed? Do I ever comment or take action on the content? Do I really need these books and miscellaneous paper? Um, well, yeah... ;)
Anyway, really great post and it comes at that time of year where I (and a lot of others, it seems) are reflecting and planning for 2014, so thanks!
@RebeccaTodd Modulation? You know the proper term! Be still, my band-nerd heart!
I'm now addicted to Postmodern Jukebox and may have done some slight e-stalking of Puddles.
Also, @ginidietrich more kittens (and puppies) please! (I saw this as my two cats flank my laptop. Of course, that's probably for the heat). I will do a Bears Win cheer, but no dancing, even DDR is awkward for me!
3 weeks, 6 days ago on Gin and Topics: Sad Clown and Wicked Dance Moves
@ginidietrich i will happily eat all your broccoli (unless it's overcooked mush) but I can imagine that it tastes like poopy pinata to you/some people.
Also, @jasonkonopinski, LOVE how happy the bystanders are in the B2TF video! Like reliving their childhood!
1 month, 1 week ago on Gin and Topics: Space Bloopers, a Spaceman, and Space’y NYPD
Congrats Clay and the AD team! I'm looking forward to seeing these theories put into practice. (There's probably a more eloquent way to state that, but it's late and I'm ready for a cocktail and some video watching.)
Also, making a note-to-self about Gini's world domination plans....
1 month, 1 week ago on #FollowFriday: Our New Vice President of Operations
@AmyMccTobin @LauraPetrolino He he! I can only imagine @ginidietrich saying "Good night, @LauraPetrolino. Good work. Sleep well. I'll most likely fire you in the morning."
1 month, 2 weeks ago on #FollowFriday: Our New Client Services Director
A) I was never that six-year-old. Nope. Not me at all.
B) I WANT A PET PANDA! So cute, but probably would outgrow my apartment...
C) I don't know who Tom Hiddleston is, but can he read me a bedtime story? That mellifluous voice (prior to the Owen Wilson impersonation) is just what I need at the end of the day. And maybe a cocktail. So, a bedtime story and a cocktail! :)
1 month, 2 weeks ago on Gin and Topics: Panda Cub Gets Vaccine and Click Baby
@LauraPetrolino @ginidietrich @rdopping Oh, and P.S., congratulations!
@LauraPetrolino @ginidietrich @rdopping Wait a minute... I thought Gini deemed all padded wall colors to be blue and orange...
@TomMartin @SavvyCopywriter Comments are like the introductory/awareness stage. You both have a chance to find some common ground plus once you've commented a few times and (hopefully) made some valid statements your name is more likely to stand out in a crowded inbox.
1 month, 3 weeks ago on Join Tom Martin for a Special Livefyre Q&A Today
@RebeccaTodd @KateNolan @belllindsay Hidey-ho!!