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So, to (greatly) simplify it: Plan or don't plan, but keep your head down, work hard, pay attention to, and take advantage of, opportunities that come your way.

2 hours, 47 minutes ago on Advice to Those Who Want to Build a PR Firm

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@timfrick @belllindsay Crap, don't tell my boss that. Or maybe you should...

4 hours, 42 minutes ago on Join Tim Frick for a Special Author Q&A Today

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@Eleanor Pierce @timfrick Ha ha! I was just about to comment: Nerd. (Note, I also immediately clicked on it. So...)

4 hours, 47 minutes ago on Join Tim Frick for a Special Author Q&A Today

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@ClayMorgan @Howie Goldfarb Re: video. I've found two types, for me, are the most successful. 1) Short and relatively "unproduced" (Yes, I made that word up.) 2) Medium and slickly produced. The longer stuff has to be really, really, really amazing for me to stick around. 

4 hours, 54 minutes ago on Join Tim Frick for a Special Author Q&A Today

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@Eleanor Pierce @belllindsay Last year's ContentJam was the first I'd heard of either B-Corp or sustainable websites. It had never occurred to me before that those types existed!

4 hours, 56 minutes ago on Join Tim Frick for a Special Author Q&A Today

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@Howie Goldfarb @biggreenpen @Eleanor Pierce @belllindsay Don't make me think! I'll spill my beer while I'm walking on my treadmill... 

That's a sad truth, @Howie Goldfarb it's tough to get people to stretch their boundaries when it's much safer to keep things "as is".

5 hours, 8 minutes ago on Join Tim Frick for a Special Author Q&A Today

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@belllindsay @timfrick @Howie Goldfarb @ginidietrich I admit I don't get it. I'm not one to read and then click to another channel to discuss, I just move on. Of course, maybe that means I'm not the target?

5 hours, 17 minutes ago on Join Tim Frick for a Special Author Q&A Today

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@belllindsay @KateNolan @Eleanor Pierce @Howie Goldfarb @timfrick Apparently not! Sigh... Though I think you need a webcam so we can watch you drink on your walking desk! Ha!


5 hours, 20 minutes ago on Join Tim Frick for a Special Author Q&A Today

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@ClayMorgan @ginidietrich Pics or it didn't happen...

4 days, 21 hours ago on Gin and Topics: Goodbye Gecko. We’ll Miss You.

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@ginidietrich You're kidding yourself. JB would immediately drop that bag and eat it all. Bag included.

4 days, 21 hours ago on Gin and Topics: Goodbye Gecko. We’ll Miss You.

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@ginidietrich @JRHalloran A crazy-ometer!

5 days, 6 hours ago on Happy Birthday, Spin Sucks!

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Well, durn it, I'm late to the party, but Happy Birthday Spin Sucks! Like most things I can't remember exactly how or why or when I got here (Wait, what?) but the SS Crazies are some of my favorite people on the interwebs and having a spot like this that pushes the Thought Buttons and allows me to spill my (not always well) thought out thoughts is pretty darn cool.


Now, where are the cupcakes?

5 days, 20 hours ago on Happy Birthday, Spin Sucks!

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@Howie Goldfarb Don't forget the pipe cleaners.

1 week, 2 days ago on How to Use Visuals in Your Content Marketing

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@ginidietrich @KristenDaukas My favorite is "I'm so busy because I have to do all of these things because no one else can do them." Which I fully admit I've said before. But, um, most people can learn new things and could at least act as a "backup" when you need someone else to cover something.

3 weeks, 2 days ago on The “I’m Busy” Badge of Pride

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@ginidietrich My extensive experience in watching So You Think You Can Dance confirms that she is no ballerina!


@andreagoulet I kind of want to get these cards and take them into our next sales meeting and start pointing out the archetypes of our team... Because I like to be somewhat dramatic when I make a point. :)

1 month ago on Are Archetypes the Key to Managing Your Next PR Crisis?

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@ginidietrich I've gone on a memoir-ish kick. Read Delancey by Molly Wizenberg (aka Orangette) about her and her husband opening a pizza place, completely readable and makes me want to go there and a million pizzas and have fancy cocktails. I'm now reading "My Berlin Kitchen" by Luisa Weiss (aka The Wednesday Chef") not quite as engrossing as Delancey, but enjoyable.

3 months, 1 week ago on Summer Reading: Five Novels and One Business Book

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@ginidietrich @KateNolan @corinamanea What's that, Gini? I'm sorry, I can't hear you behind this stack of notebooks...

1 month, 1 week ago on How to Capture Blog Post Ideas

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@ginidietrich @corinamanea That's not hilarious. It's normal. Completely normal.

1 month, 1 week ago on How to Capture Blog Post Ideas

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@ClayMorgan Me too! I usually have at least one if not 2-3 notebooks with me at all times.

1 month, 1 week ago on How to Capture Blog Post Ideas

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@Howie Goldfarb @KateNolan @biggreenpen @LauraPetrolino Lobster-Drunk? That wouldn't be such a bad thing, would it?

1 month, 3 weeks ago on Four Questions to Ask Before You Complain on Twitter

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I admit, I've sent some slightly snarky tweets. Not my best moments, but we all have weaknesses, right? (Apparently snark is mine.) I've also had success reaching out on twitter before other channels, especially when it's after office hours. Then the chances of someone watching seem to be a bit higher versus sending an email into the blackhole.

1 month, 3 weeks ago on Four Questions to Ask Before You Complain on Twitter

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@biggreenpen @LauraPetrolino Apparently the fresh Maine air has gone straight to Laura's head!

1 month, 3 weeks ago on Four Questions to Ask Before You Complain on Twitter

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@StickyBranding @belllindsay @ginidietrich "I not only support profanity, I encourage it." 

Well, that settles it. Good bye, Spin Sucks. Hellooooo Sticky Branding!

@ginidietrich I'm with you. I think I'd cry. Then pout. Then, eventually, get back to work!

1 month, 3 weeks ago on Gini Dietrich’s Staff Call Her Baby Ugly

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Hooray for Clay! I have to say that I've kind of always envisioned Clay as "Papa Bear". Of course, pics of him and those sweet, little girls only reinforce that. And I could probably use a book like "Thou Shall Prosper", except my TBR list is growing faster than I can read!

2 months, 3 weeks ago on The Spin Sucks Inquisition: Clay Morgan

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We must get serious about distribution.

We must! We must! We must increase our... distribution?!?

2 months, 3 weeks ago on The Spin Sucks Inquisition: Clay Morgan

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Clay is our vice president of operations, which means he does the things I don’t like to do. He’s my muscle. He also serves as our HR department, which we are reminded of at least once during every staff meeting.

HR!

2 months, 3 weeks ago on The Spin Sucks Inquisition: Clay Morgan

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@ginidietrich @bobledrew We need to start a "Remember KFC" social media anti-bullying meme...

2 months, 3 weeks ago on The Social Media Mob

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@ginidietrich Wow. That takes some... gumption. I'll never understand that kind of hyper-competitive "you're a threat to me" approach. Did the people who were fired over it ever find out?

2 months, 3 weeks ago on The Social Media Mob

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@JRHalloran @belllindsay "Let me think about this. Nope, that's too complicated, I'm just gonna flame away!!"

2 months, 3 weeks ago on The Social Media Mob

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@ginidietrich @amandalgant @belllindsay @ClayMorgan Wait... It's not wine-thirty yet? /puts down beer

2 months, 3 weeks ago on The Social Media Mob

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That whole thing was just odd. Like others have pointed out, no one on the AD side took it publicly. Not even a single, random gripe, like "Oh, some people".

If you're looking to have a conversation about it a) reach out to the other party and b) post a question "Hey, this happened. Here's the conversation we had with the other party. How do you feel about it?"

A lot of the "outrage" stories now are the verbal equivalent of photoshop. For a while, you don't realize something's been "adjusted" and then the next thing you know you can see it from a mile away. Sadly, skeptics like @belllindsay and I are probably a little more prepared for it! ;)

2 months, 3 weeks ago on The Social Media Mob

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I’m a big reader.

Well you're in the wrong group! :)

2 months, 3 weeks ago on Three Ways to Create Newsworthy Customer Service

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All excellent points!

One of our vendors is also a supplier of ours, however the terms they paid and the terms they accepted were different. It was kind of fun when they called and asked why we hadn't paid them yet... :) We also have a lot of customers who play the "I haven't been paid" card and all we can say is, so you want us to not pay our suppliers because you aren't paying us? How long do you think that will work?

In other words it happens (or will) in a lot of industries, I suspect. However, I'm on #teampayup and not #teamhoard; it's just respectful of the companies you do business with.

2 months, 3 weeks ago on New 120 Payment Terms from Big Brands Require Agencies Play Bank

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@LauraPetrolino Does this mean you're still waiting for a paycheck? ;)

2 months, 3 weeks ago on New 120 Payment Terms from Big Brands Require Agencies Play Bank

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@ginidietrich Once you see it, you can't unsee it. :)

2 months, 4 weeks ago on The Spin Sucks Inquisition: Laney Namanny

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Oh, that whale!! So big and yet so small in the grand scheme. What a cool thing they did! And I love the moon party! The coworker bringing coffee filters might be my favorite part!

2 months, 4 weeks ago on Gin and Topics: Your First Moon Party

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We have third quarter nearly upon us. How have you done against your goals the first half of the year?

Ummmm... Goals?

2 months, 4 weeks ago on Gin and Topics: Your First Moon Party

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Happy birthday, Laney! I have a tendency to want everyone to get on board with my plans right away, too, so I understand how tough it can be to rein in the instinct!

2 months, 4 weeks ago on The Spin Sucks Inquisition: Laney Namanny

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@ginidietrich @LSSocialEngage Read it! Also, Marcus Zusak's book before that "I am the Messenger" is really good, too. It's a "quest" book and a quick read; not that there's anything for or against "quick reads" just letting you know.

2 months, 4 weeks ago on The Spin Sucks Inquisition: Laney Namanny

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Dad is Fat

Hot pockets!

2 months, 4 weeks ago on The Spin Sucks Inquisition: Laney Namanny

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Which is why it’s encouraging to read 11 of the largest PR firms in the world have signed an agreement to follow the Wikipedia rules. They also have promised to self-police the industry and educate their clients on the unethical business practice of editing the pages.

And then do a press release re: the agreement...

3 months ago on Global PR Firms Take Lead in Agreement with Wikipedia

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Another book for my reading sabbatical... When is that again? Lovely to meet you "Ann". A few times you've made me laugh out loud when I get the MarketingProfs emails, so I think weird works! (FYI I now I have People Are Strange stuck in my head!)

3 months ago on The Spin Sucks Inquisition: Ann Handley

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She also is the co-author of Content Rules (if you haven’t read it yet, it’s a must) and the author of the forthcoming Everybody Writes: Your Go-To Guide for Creating Ridiculously Good Content (later this year).

I hope there will be a book trailer with a parody of Everybody Hurts. Someone truly weird would do that... ;)

3 months ago on The Spin Sucks Inquisition: Ann Handley

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@JoeCardillo *yoink* Thanks, Joe! *runs away*

3 months ago on Content Creation without Ever Writing a Word

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Loving all the customer service related content the last week! Clay, this speaks to me. It's like the airplane safety advice of putting your mask on first. You can't service your customers if you're not in business, so you set the basic "rules" of service and focus on being exceptional beyond that. We're working (slowly) towards giving our team more freedom to serve (old, entrenched attitudes are hard to break down) and we've got a little two question survey we're supposed to ask ourselves when working with customers: Is it right for the customer? Is it right for the company?

It doesn't solve all the problems, but it helps define why or what action you should take.

3 months, 1 week ago on The Customer is Always Right (Except When They’re Wrong)

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My grandmother had Alzheimer's and it's utterly heartbreaking to watch their decline. We always felt that "she" was somewhere inside that shell that's formed and I think this only confirms it!

3 months, 1 week ago on Gin and Topics: Word Sneak and Baby Giggles

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I suppose I can’t expect my team to take advantage of the perk if I don’t do it so I will be out on my bike in the next hour or so for a 50 mile ride (if only to stay ahead of Laura Petrolino in steps)!

Have you passed her lobster yet?

3 months, 1 week ago on Gin and Topics: Word Sneak and Baby Giggles

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This. Is. Brilliant.

3 months, 1 week ago on Gin and Topics: Word Sneak and Baby Giggles

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