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@ginidietrich @KristenDaukas My favorite is "I'm so busy because I have to do all of these things because no one else can do them." Which I fully admit I've said before. But, um, most people can learn new things and could at least act as a "backup" when you need someone else to cover something.

2 days, 2 hours ago on The “I’m Busy” Badge of Pride

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@ginidietrich My extensive experience in watching So You Think You Can Dance confirms that she is no ballerina!


@andreagoulet I kind of want to get these cards and take them into our next sales meeting and start pointing out the archetypes of our team... Because I like to be somewhat dramatic when I make a point. :)

2 weeks, 1 day ago on Are Archetypes the Key to Managing Your Next PR Crisis?

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@ginidietrich I've gone on a memoir-ish kick. Read Delancey by Molly Wizenberg (aka Orangette) about her and her husband opening a pizza place, completely readable and makes me want to go there and a million pizzas and have fancy cocktails. I'm now reading "My Berlin Kitchen" by Luisa Weiss (aka The Wednesday Chef") not quite as engrossing as Delancey, but enjoyable.

2 months, 2 weeks ago on Summer Reading: Five Novels and One Business Book

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@ginidietrich @KateNolan @corinamanea What's that, Gini? I'm sorry, I can't hear you behind this stack of notebooks...

3 weeks, 1 day ago on How to Capture Blog Post Ideas

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@ginidietrich @corinamanea That's not hilarious. It's normal. Completely normal.

3 weeks, 1 day ago on How to Capture Blog Post Ideas

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@ClayMorgan Me too! I usually have at least one if not 2-3 notebooks with me at all times.

3 weeks, 1 day ago on How to Capture Blog Post Ideas

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@Howie Goldfarb @KateNolan @biggreenpen @LauraPetrolino Lobster-Drunk? That wouldn't be such a bad thing, would it?

1 month ago on Four Questions to Ask Before You Complain on Twitter

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I admit, I've sent some slightly snarky tweets. Not my best moments, but we all have weaknesses, right? (Apparently snark is mine.) I've also had success reaching out on twitter before other channels, especially when it's after office hours. Then the chances of someone watching seem to be a bit higher versus sending an email into the blackhole.

1 month ago on Four Questions to Ask Before You Complain on Twitter

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@biggreenpen @LauraPetrolino Apparently the fresh Maine air has gone straight to Laura's head!

1 month ago on Four Questions to Ask Before You Complain on Twitter

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@StickyBranding @belllindsay @ginidietrich "I not only support profanity, I encourage it." 

Well, that settles it. Good bye, Spin Sucks. Hellooooo Sticky Branding!

@ginidietrich I'm with you. I think I'd cry. Then pout. Then, eventually, get back to work!

1 month ago on Gini Dietrich’s Staff Call Her Baby Ugly

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Hooray for Clay! I have to say that I've kind of always envisioned Clay as "Papa Bear". Of course, pics of him and those sweet, little girls only reinforce that. And I could probably use a book like "Thou Shall Prosper", except my TBR list is growing faster than I can read!

2 months ago on The Spin Sucks Inquisition: Clay Morgan

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We must get serious about distribution.

We must! We must! We must increase our... distribution?!?

2 months ago on The Spin Sucks Inquisition: Clay Morgan

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Clay is our vice president of operations, which means he does the things I don’t like to do. He’s my muscle. He also serves as our HR department, which we are reminded of at least once during every staff meeting.

HR!

2 months ago on The Spin Sucks Inquisition: Clay Morgan

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@ginidietrich @bobledrew We need to start a "Remember KFC" social media anti-bullying meme...

2 months ago on The Social Media Mob

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@ginidietrich Wow. That takes some... gumption. I'll never understand that kind of hyper-competitive "you're a threat to me" approach. Did the people who were fired over it ever find out?

2 months ago on The Social Media Mob

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@JRHalloran @belllindsay "Let me think about this. Nope, that's too complicated, I'm just gonna flame away!!"

2 months ago on The Social Media Mob

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@ginidietrich @amandalgant @belllindsay @ClayMorgan Wait... It's not wine-thirty yet? /puts down beer

2 months ago on The Social Media Mob

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That whole thing was just odd. Like others have pointed out, no one on the AD side took it publicly. Not even a single, random gripe, like "Oh, some people".

If you're looking to have a conversation about it a) reach out to the other party and b) post a question "Hey, this happened. Here's the conversation we had with the other party. How do you feel about it?"

A lot of the "outrage" stories now are the verbal equivalent of photoshop. For a while, you don't realize something's been "adjusted" and then the next thing you know you can see it from a mile away. Sadly, skeptics like @belllindsay and I are probably a little more prepared for it! ;)

2 months ago on The Social Media Mob

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I’m a big reader.

Well you're in the wrong group! :)

2 months ago on Three Ways to Create Newsworthy Customer Service

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All excellent points!

One of our vendors is also a supplier of ours, however the terms they paid and the terms they accepted were different. It was kind of fun when they called and asked why we hadn't paid them yet... :) We also have a lot of customers who play the "I haven't been paid" card and all we can say is, so you want us to not pay our suppliers because you aren't paying us? How long do you think that will work?

In other words it happens (or will) in a lot of industries, I suspect. However, I'm on #teampayup and not #teamhoard; it's just respectful of the companies you do business with.

2 months ago on New 120 Payment Terms from Big Brands Require Agencies Play Bank

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@LauraPetrolino Does this mean you're still waiting for a paycheck? ;)

2 months ago on New 120 Payment Terms from Big Brands Require Agencies Play Bank

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@ginidietrich Once you see it, you can't unsee it. :)

2 months, 1 week ago on The Spin Sucks Inquisition: Laney Namanny

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Oh, that whale!! So big and yet so small in the grand scheme. What a cool thing they did! And I love the moon party! The coworker bringing coffee filters might be my favorite part!

2 months, 1 week ago on Gin and Topics: Your First Moon Party

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We have third quarter nearly upon us. How have you done against your goals the first half of the year?

Ummmm... Goals?

2 months, 1 week ago on Gin and Topics: Your First Moon Party

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Happy birthday, Laney! I have a tendency to want everyone to get on board with my plans right away, too, so I understand how tough it can be to rein in the instinct!

2 months, 1 week ago on The Spin Sucks Inquisition: Laney Namanny

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@ginidietrich @LSSocialEngage Read it! Also, Marcus Zusak's book before that "I am the Messenger" is really good, too. It's a "quest" book and a quick read; not that there's anything for or against "quick reads" just letting you know.

2 months, 1 week ago on The Spin Sucks Inquisition: Laney Namanny

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Dad is Fat

Hot pockets!

2 months, 1 week ago on The Spin Sucks Inquisition: Laney Namanny

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Which is why it’s encouraging to read 11 of the largest PR firms in the world have signed an agreement to follow the Wikipedia rules. They also have promised to self-police the industry and educate their clients on the unethical business practice of editing the pages.

And then do a press release re: the agreement...

2 months, 1 week ago on Global PR Firms Take Lead in Agreement with Wikipedia

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Another book for my reading sabbatical... When is that again? Lovely to meet you "Ann". A few times you've made me laugh out loud when I get the MarketingProfs emails, so I think weird works! (FYI I now I have People Are Strange stuck in my head!)

2 months, 2 weeks ago on The Spin Sucks Inquisition: Ann Handley

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She also is the co-author of Content Rules (if you haven’t read it yet, it’s a must) and the author of the forthcoming Everybody Writes: Your Go-To Guide for Creating Ridiculously Good Content (later this year).

I hope there will be a book trailer with a parody of Everybody Hurts. Someone truly weird would do that... ;)

2 months, 2 weeks ago on The Spin Sucks Inquisition: Ann Handley

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@JoeCardillo *yoink* Thanks, Joe! *runs away*

2 months, 2 weeks ago on Content Creation without Ever Writing a Word

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Loving all the customer service related content the last week! Clay, this speaks to me. It's like the airplane safety advice of putting your mask on first. You can't service your customers if you're not in business, so you set the basic "rules" of service and focus on being exceptional beyond that. We're working (slowly) towards giving our team more freedom to serve (old, entrenched attitudes are hard to break down) and we've got a little two question survey we're supposed to ask ourselves when working with customers: Is it right for the customer? Is it right for the company?

It doesn't solve all the problems, but it helps define why or what action you should take.

2 months, 2 weeks ago on The Customer is Always Right (Except When They’re Wrong)

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My grandmother had Alzheimer's and it's utterly heartbreaking to watch their decline. We always felt that "she" was somewhere inside that shell that's formed and I think this only confirms it!

2 months, 2 weeks ago on Gin and Topics: Word Sneak and Baby Giggles

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I suppose I can’t expect my team to take advantage of the perk if I don’t do it so I will be out on my bike in the next hour or so for a 50 mile ride (if only to stay ahead of Laura Petrolino in steps)!

Have you passed her lobster yet?

2 months, 2 weeks ago on Gin and Topics: Word Sneak and Baby Giggles

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This. Is. Brilliant.

2 months, 2 weeks ago on Gin and Topics: Word Sneak and Baby Giggles

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Well, if I can't afford to hire Andy and the Orbiteers, at least I can "steal" their process!

2 months, 2 weeks ago on The Website Content Development Process

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@JoeCardillo Right? All I want to do now is hunker down with a stack of books!

2 months, 2 weeks ago on Summer Reading: Five Novels and One Business Book

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@belllindsay @ginidietrich Never mind. Google gave me the answer!

2 months, 2 weeks ago on Summer Reading: Five Novels and One Business Book

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@belllindsay @ginidietrich Does this mean I need to read The Snowman before I  start Harry Hole? (And everytime I say that name I go completely 12 year old and think "YOU'RE a Harry Hole!")

2 months, 2 weeks ago on Summer Reading: Five Novels and One Business Book

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@belllindsay @KateNolan I actually have Harry Hole #1, but haven't read it yet. I'm guessing you'll know when I do by an increase in late night facebook posts. :)

2 months, 2 weeks ago on Summer Reading: Five Novels and One Business Book

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@belllindsay I'm too scared to read Nesbo. Seriously, I have a far too active imagination... *creak* WHAT WAS THAT??? *hides under covers*

2 months, 2 weeks ago on Summer Reading: Five Novels and One Business Book

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It's a good thing I've already read two of these books, because then my list would be that much longer. Of course, I know the comments will contain three times the recommendations! Time for a reading sabbatical!

2 months, 2 weeks ago on Summer Reading: Five Novels and One Business Book

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@JoeCardillo @ginidietrich Funny... I don't recall seeing that rule in Strunk & White, but it's been a while since I checked it.

2 months, 3 weeks ago on A Client Can Be Wrong; Help Set Them Straight

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@makeaner @RobBiesenbach You would think the original franchise would cover the territory until the new one opened. Keep the sales for as long as they can, communicate with the customer what will happen (We're growing! Isn't that exciting?!) and then gracefully hand off the customers when the store opens. (Can you imagine the "bridging ceremony" they could have?)That way, even if it is a different franchise owner, the company as a whole has kept customers.

But that's just me...

2 months, 3 weeks ago on Four Tips to Right Customer Service Wrongs

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@jeanniecw @Howie Goldfarb @ginidietrich @belllindsay I'm guessing Jeannie has a bite you want to watch out for, Howie.

Jeannie - Pleased to meet you! I really enjoyed the webinar and am looking forward to the recording so I can watch it again and catch up on the things I missed. Plus the things I can throw at management. :)

2 months, 3 weeks ago on The Spin Sucks Inquisition: Jeannie Walters

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Welcome to Jeannie Walters week!

Watch out, Gini. She's taking over...

2 months, 3 weeks ago on The Spin Sucks Inquisition: Jeannie Walters

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@ClayMorgan I think he's wrong on that one. Of course, it's a matter of your perspective and company goals. Will there continue to be lone-wolf, door-to-door, eating lunch in their car "sales guys"? Eh, probably not so much, but sales in the sense of reaching out and communicating with your customers/prospective customers? Absolutely. In that vein, everyone is a salesperson (and customer service rep) because each interaction carries far more weight.

2 months, 3 weeks ago on Four Marketing Tactics that Continue to Live On

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@Eleanor Pierce Well, there's at least one person who thinks that. He seems to think resume=personal brand and digital footprint=reputation, but those are somewhat the same thing. I'm with you. I don't quite get his point there.

2 months, 3 weeks ago on Four Marketing Tactics that Continue to Live On

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@creativeoncall From the resident Spin Sucks printer, thank you. :) Our VP is actually at an industry conference for "young innovators" (don't get me started on that concept) today. As we were discussing the questions for the panel he's on, we basically came to the conclusion that print is evolving, like any industry, it's not dying. It may in the future, but it's certainly far from dead. However, if you're not prepared to involve technology in all aspects of your business, you should prepare for your company to be dead.

2 months, 3 weeks ago on Four Marketing Tactics that Continue to Live On

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