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I completely agree with you here! That interview Sandusky gave was an incredibly awful move against any sort of PR that Penn State has. And I also agree with you that any organization needs to hire some sort of PR backup when any sort of crisis is even whispered into someone's ear. Because it's only a matter of time before someone lets it all go and then it ends up a huge mess.
2 years ago on Providing PR Counsel to Penn State
I really enjoyed this! Fortunately for the generation of baby boomers, it's not just the fact that ethical foundations have been lessened over the years. Times change. Even if you tried to teach us younger generations the ways to thrive ethically through marketing and other outlets, that doesn't mean we're going to take your advice. However, I think what you're saying rings true. It seems like the younger generations find a PR scandal in everything. If a cluster of people's iPads stopped working for five minutes, Apple's got a PR stunt on its hands. We're too skiddish. And we need to learn to stay calm!
2 years, 1 month ago on Apologies from My Generation