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thanks for sharing the data-points. Three questions for readers..
1. What are some of the best uses of branded video? Any favorites out there?
2. What about production quality? Is it important to have high-production quality or is low-budget fine as long as the point is made clearly?
3. What about timeline from concept to release? Is it critical to move quickly with video production, and thus potentially sacrifice production quality and pursuit of perfection? Or should you spend the extra time to 'get it just right'?
1 year, 7 months ago on Companies Focus in on Video for Branded Content Marketing
In my presentations on Enterprise Social Technologies, I often speak of Klout, albeit briefly. The way I understand it, Social Technologies is the umbrella term with three primary components.
1. Social Networks - all about connections and POSSIBLE touch points.
2. Social Media - all about content and sharing - blog posts, videos, slides, etc.
3. Social Relevancy - all about how you or a brand has INFLUENCE.
So we build Social Networks through which we share Social Media and thereby create Social Relevancy in our chosen field. Klout is ONE of the measures of that Social Relevancy or Influence.
Am I saying it right? It makes sense to me and seems to resonate with my listeners. But I'd appreciate your take. Relevancy, or Influence, is an incredibly complex concept, one that's VERY difficult for those that are just getting started with SocialTech. Klout and other metrics help.
PS. I just reinstalled my Klout page. I deleted my Klout page a while back because of the fact that they were opting-in everyone automatically, even minors. Curious if that has been changed.
1 year, 9 months ago on Klout and the Reality of Return on Influence
Real quick, Jay. Important typo: "gaining the system" should be "gaming the system". Important point.. More later...
Pinterest, google +, LinkedIn, others Tbs. There will come a day when Facebook will be a ghost town. But it's serving as a great beta! Esp like #10.
1 year, 9 months ago on 14 Ways New Facebook Betrays Small Business
Grant Crowell markwschaefer
Interested in your take...yep, fear might be a huge issue, especially for highly leveraged execs content with a certain lifestyle.
1 year, 10 months ago on Social Media Success May Depend on HR
Spot on, Mark. I'm currently in a threaded discussion on my blog re executives misunderstanding Social...some interesting reader comments. I think there's an elephant in the living room. Perhaps leaders just plain don't want to be Social? Then the question becomes, "Why?" Thoughts?
Insurance peeps, take note! In Jurassic Park, Jeff Goldblum said, in the understatement of the year, calmly but urgently, "Must go faster!" Yep.
2 years ago on Why Social Media Has Ruined Your Advantage
Note: On second thought.. Are there legal issues with employees of the establishment taking photo's of patrons, even with the patron's own tech? Possible...
2 years, 1 month ago on Why-Fi? Destroy Real-Time Social Media Obstacles
Jay, incredibly spot-on. Isn't the challenge circa late 2011 that the vast majority of business owners are so heads-down running their business that they are not doing Social? So they miss these key difference-makers?
Hey, also, the owners don't need to provide camera's, just need to train the staff on how to take good pictures with cell-phones - angles, ambient lighting, funny faces, etc. - on the fly, quickly, and with very little fan-fare. Pretty easy to do with the right techniques. And then say, "An extra round on the house if you upload that pic to the Wurst Facebook page and tag your friends!!!"
Love the comment, btw, "...this is the kind of place where unusual situations occur, alliances are formed, and discoveries are made." That's what brings people back, plus great food, drink, staff, smells, etc. Gotta have the whole package.
Great share. U da' MAN!