Social media consultant, marketer & former Chi-Town girl. Internet shopper. Relocating fiend. Pro-organic. Anti-HFCS.
I definitely see the belief that social media *is* a silver bullet with some clients. It tends to be those who are venturing into the social space for the first time. Then we have to have the less-than-fun conversation to bring them down to reality. Yes, social media moves fast, but that's not to be confused with how quickly it will make a difference to their bottom lines.
1 month, 3 weeks ago on Social Media and Brand Awareness: It’s Not About the Next Big Sale
You definitely need one about Southerners freaking out about flurries.
3 months ago on Friday Blogging Experience: The Problem with Winter Storm Names
@KenMueller Yep, you better not get in the way of our awesome NBC TV show connection!
3 months, 2 weeks ago on Tumblr: Taking Obsessions to a New Level
Oh, I ADORE the fact that Katie mentions 'Community'! Not only do I love that show (but didn't know previously they had a Tumblr), I follow Parks & Rec's Tumblr and the Ron Swanson emotion posts are so funny!Great post, Katie!
I think any business in the tourism, restaurant or entertainment industries has that unique opportunity. Unfortunately, most don't take advantage of the user-generated content provided them.
3 months, 2 weeks ago on Pinterest and Instagram: The Next Additions To Your Marketing Mix
I think the Peabody does a great job because they make a point to capture different things going on at the hotel, even "behind the scenes" type stuff. Also, I've seen them share photos that other IG users have posted and tagged/hashtagged them, on their other social media channels. Being a hotel plus a main tourist spot for downtown Memphis, they are smart to use the user-generated content others provide to their advantage.
@annabella One court case in Italy and you are accusing @AintGotNoDukes of getting educated? You don't have to look that far back in history to see what diseases like these did to people. A quick history lesson will show you we virtually eliminated these diseases through vaccines. Unfortunately because of the anti-vacc movement, they are now coming back and killing more people. Just like @AintGotNoDukes said...nothing is infallible in the medical world. Vaccines have done an immense amount of good for our world.
3 months, 3 weeks ago on Conversation @ http://www.newrepublic.com/article/115551/jenny-mccarthy-anti-vaccination-movement-blame-whooping-cough
@KenMueller I know McD's is the biggest, thus the hardest to change. However, I feel like they are delaying the inevitable. Wouldn't it be easier to start making changes now rather than continuing with gimmicks of desperation? I just feel like the longer you try to ignore the *real* issue, the harder it will be to make up for lost time.And your description of "bandaids" is spot on.
5 months, 2 weeks ago on A Lesson in Storytelling, Corporate Culture, and Social Business from Panera and Chipotle
I 100% adore what both Chipotle and Panera have done and continue to do. Your last couple paragraphs made me think about McD's recent "change" that they hoped would reverse declining sales: selling their same (crap) food but in bulk!I think it says so much about a company when they think long term, make a change for the better, and listen to customer trends and wants vs staying the course and hoping some new gimmick sticks.
@andilit @KenMueller Lots of solopreneurs have a business name, too. That's not what I meant. :-) But much more often than not, you and your business are one in the same when you think about how customers and people in the community know you and refer to you. You can populate all of page 1 and lots of page 2 if you build your brand correctly. So nothing should come down to simply 1 listing like a Facebook page or profile. I just disagree with Ken's assertion that you're at a loss with regard to SEO because it's not like Facebook profiles don't rank at the top of page 1.
5 months, 3 weeks ago on Facebook Page or Profile: The Solopreneur’s Dilemma
@KenMueller My point on Google is if you are a solopreneur, you are known by your name. And Facebook profiles absolutely rank at the top of page 1 for your name. So perhaps if you had both a profile and a page, and both in your name, you'd get an extra nod at the top. But really, you aren't losing SEO to have a profile instead.
Eh, things like being mindful of what audience you post to isn't such a big deal. Many platforms already have some sort of followers segmentation present so I think it's more normal to think like that. Plus, you can always change your audience even after posting. I don't think the "friends being relegated as a follower" is very realistic as an issue because if they actually ARE you friend, they would already be connected to you now and not years from now after you may or may not have reached the 5,000 friend limit.Although there isn't a number put to personal profiles like there is fan pages (16% of fans, etc), just looking at my own feed I know I'm shown a lot more friend updates than fan pages. And considering I have more than twice as many fan page LIKEs as friends, that's saying a lot.Also, one thing you don't mention is the fact that, as a person, you can reach out and re-make those connections so your posts will again be visible to people. You can't do that as a page unless you pay.I disagree on your SEO point. If you are an individual, you'll be known by your name. And heck yes Google pulls up your Facebook profile at the top of page 1. If someone already has a biz page, I think I'd have a hard time suggesting they let it go. I just don't agree with some of the reasons you stated to justify needing a page.
@KenMueller Behind. Without a doubt.
5 months, 4 weeks ago on 10 Old Words and Phrases We Need to Start Using More
The "skin a cat" one has always been alive and well south of the Mason-Dixon. #JustSaying
I want that pig car.
6 months, 1 week ago on The Friday Blogging Experience: The Joy of Bacon
One thing I wonder is where did the need for legal disclosure language go? Because that was a required piece and something the 3rd party apps auto-inserted for you when building your contest.
6 months, 2 weeks ago on Facebook Just Made it a LOT Easier to Administer Contests and Promotions
@KenMueller I can see that. That person's response is so utterly ridiculous, there's no way you could have expected that kind of nonsense.As a side note, I'm always amazed at how much effort people will put forth to *not* help. Because I'd bet in this situation, it would have taken that person just as much time and effort to tell you how to get to where you are going as it did to tell you to go away.
6 months, 3 weeks ago on Customer Service 101: Being Helpful Even When It’s Not About You
Oh my! That's nuts! I would have been appalled. And probably would have commented further than where you took it. Definitely never going to be one of their customers.
You really do have a Candy Crush problem. We may need to take up donations soon to pay for counseling.
6 months, 4 weeks ago on Cooperating with the Competition
Reading this gave me chills. Your neighbor died a hero.
8 months ago on What Matters Most: Today or Tomorrow?