Social media consultant, marketer & former Chi-Town girl. Internet shopper. Relocating fiend. Pro-organic. Anti-HFCS.
This makes me so, so happy! I've accompanied others during their very first trip to Wrigley (and they were strong supporters of opposing teams). They all, too, were in the same kind of awe that you experienced! It truly is a special place to visit at least once if you are a baseball fan. :)
10 months, 3 weeks ago on Don’t Let Your Story Hold Your Business Back
If we all judged you based on the minivan...let's just say that's a good thing we don't.
11 months, 2 weeks ago on The Problem with Busyness and Success
@KenMueller Definitely. The only important thing is what you are doing with the numbers you have (and gained the correct way).
11 months, 2 weeks ago on The Problem with Chasing Numbers in Social Media
The people chasing numbers (and it's so obvious when they are) are bad enough. But it's those who do so and then try to position themselves in their social media bios as being a leader/expert in that space that drive me crazy. If you are following 35,000 people and *only* 30,000 follow you back, you aren't a Twitter powerhouse. All you've been doing is aggressively following a bunch of random people in hopes that most of them follow you back.
I definitely see the belief that social media *is* a silver bullet with some clients. It tends to be those who are venturing into the social space for the first time. Then we have to have the less-than-fun conversation to bring them down to reality. Yes, social media moves fast, but that's not to be confused with how quickly it will make a difference to their bottom lines.
1 year, 3 months ago on Social Media and Brand Awareness: It’s Not About the Next Big Sale
You definitely need one about Southerners freaking out about flurries.
1 year, 4 months ago on Friday Blogging Experience: The Problem with Winter Storm Names
@KenMueller Yep, you better not get in the way of our awesome NBC TV show connection!
1 year, 5 months ago on Tumblr: Taking Obsessions to a New Level
Oh, I ADORE the fact that Katie mentions 'Community'! Not only do I love that show (but didn't know previously they had a Tumblr), I follow Parks & Rec's Tumblr and the Ron Swanson emotion posts are so funny!Great post, Katie!
I think any business in the tourism, restaurant or entertainment industries has that unique opportunity. Unfortunately, most don't take advantage of the user-generated content provided them.
1 year, 5 months ago on Pinterest and Instagram: The Next Additions To Your Marketing Mix
I think the Peabody does a great job because they make a point to capture different things going on at the hotel, even "behind the scenes" type stuff. Also, I've seen them share photos that other IG users have posted and tagged/hashtagged them, on their other social media channels. Being a hotel plus a main tourist spot for downtown Memphis, they are smart to use the user-generated content others provide to their advantage.
@annabella One court case in Italy and you are accusing @AintGotNoDukes of getting educated? You don't have to look that far back in history to see what diseases like these did to people. A quick history lesson will show you we virtually eliminated these diseases through vaccines. Unfortunately because of the anti-vacc movement, they are now coming back and killing more people. Just like @AintGotNoDukes said...nothing is infallible in the medical world. Vaccines have done an immense amount of good for our world.
1 year, 5 months ago on Conversation @ http://www.newrepublic.com/article/115551/jenny-mccarthy-anti-vaccination-movement-blame-whooping-cough
@KenMueller I know McD's is the biggest, thus the hardest to change. However, I feel like they are delaying the inevitable. Wouldn't it be easier to start making changes now rather than continuing with gimmicks of desperation? I just feel like the longer you try to ignore the *real* issue, the harder it will be to make up for lost time.And your description of "bandaids" is spot on.
1 year, 7 months ago on A Lesson in Storytelling, Corporate Culture, and Social Business from Panera and Chipotle
I 100% adore what both Chipotle and Panera have done and continue to do. Your last couple paragraphs made me think about McD's recent "change" that they hoped would reverse declining sales: selling their same (crap) food but in bulk!I think it says so much about a company when they think long term, make a change for the better, and listen to customer trends and wants vs staying the course and hoping some new gimmick sticks.
@andilit @KenMueller Lots of solopreneurs have a business name, too. That's not what I meant. :-) But much more often than not, you and your business are one in the same when you think about how customers and people in the community know you and refer to you. You can populate all of page 1 and lots of page 2 if you build your brand correctly. So nothing should come down to simply 1 listing like a Facebook page or profile. I just disagree with Ken's assertion that you're at a loss with regard to SEO because it's not like Facebook profiles don't rank at the top of page 1.
1 year, 7 months ago on Facebook Page or Profile: The Solopreneur’s Dilemma
@KenMueller My point on Google is if you are a solopreneur, you are known by your name. And Facebook profiles absolutely rank at the top of page 1 for your name. So perhaps if you had both a profile and a page, and both in your name, you'd get an extra nod at the top. But really, you aren't losing SEO to have a profile instead.
Eh, things like being mindful of what audience you post to isn't such a big deal. Many platforms already have some sort of followers segmentation present so I think it's more normal to think like that. Plus, you can always change your audience even after posting. I don't think the "friends being relegated as a follower" is very realistic as an issue because if they actually ARE you friend, they would already be connected to you now and not years from now after you may or may not have reached the 5,000 friend limit.Although there isn't a number put to personal profiles like there is fan pages (16% of fans, etc), just looking at my own feed I know I'm shown a lot more friend updates than fan pages. And considering I have more than twice as many fan page LIKEs as friends, that's saying a lot.Also, one thing you don't mention is the fact that, as a person, you can reach out and re-make those connections so your posts will again be visible to people. You can't do that as a page unless you pay.I disagree on your SEO point. If you are an individual, you'll be known by your name. And heck yes Google pulls up your Facebook profile at the top of page 1. If someone already has a biz page, I think I'd have a hard time suggesting they let it go. I just don't agree with some of the reasons you stated to justify needing a page.
@KenMueller Behind. Without a doubt.
1 year, 7 months ago on 10 Old Words and Phrases We Need to Start Using More
The "skin a cat" one has always been alive and well south of the Mason-Dixon. #JustSaying
I want that pig car.
1 year, 8 months ago on The Friday Blogging Experience: The Joy of Bacon
One thing I wonder is where did the need for legal disclosure language go? Because that was a required piece and something the 3rd party apps auto-inserted for you when building your contest.
1 year, 8 months ago on Facebook Just Made it a LOT Easier to Administer Contests and Promotions
@KenMueller I can see that. That person's response is so utterly ridiculous, there's no way you could have expected that kind of nonsense.As a side note, I'm always amazed at how much effort people will put forth to *not* help. Because I'd bet in this situation, it would have taken that person just as much time and effort to tell you how to get to where you are going as it did to tell you to go away.
1 year, 8 months ago on Customer Service 101: Being Helpful Even When It’s Not About You
Oh my! That's nuts! I would have been appalled. And probably would have commented further than where you took it. Definitely never going to be one of their customers.
You really do have a Candy Crush problem. We may need to take up donations soon to pay for counseling.
1 year, 8 months ago on Cooperating with the Competition
Reading this gave me chills. Your neighbor died a hero.
1 year, 9 months ago on What Matters Most: Today or Tomorrow?
Have you seen the Instagram "selfie" video?! SOOOOO funny!
1 year, 10 months ago on How Small Businesses and Nonprofits Can Use Instagram Video and Vine
This reminds me to refill our hummingbird feeder... :-)
1 year, 10 months ago on Of Bird Baths and Social Media: It’s Not the Tools
I tell clients to make it easy on themselves by starting off with FAQs. It gives them at least 10-15 blog post ideas, will make Google happy, is something regularly googles by customers, and they've answered those same questions so many times over that it should eliminate the "I'm not a writer" and "I don't know what to write about" issues.
1 year, 11 months ago on 5 Reasons Businesses Don’t Blog and Answers to Those Objections
A to the MEN about websites being the online equivalent of a brick and mortar store! Where have I heard that comparison before? ;-)
1 year, 11 months ago on 5 Most Important Online Tools for Small Businesses
I've checked in at a prison. Who can resist when you are driving past it on the interstate!
I have to believe that you would, too, if given the opportunity.
1 year, 11 months ago on 5 Places You Might not Want To Check-In Online
Numbers 3 and 4 FOR SURE!
1 year, 11 months ago on 5 Things I wish Small Businesses Understood about Social Media
@KenMueller I'll write it if you'll come move and unpack boxes. Deal?
1 year, 11 months ago on 5 Ways Small Businesses Can Use Pinterest
@KenMueller It's because I'm not cool enough. I understand. I won't hold it against you.
@KenMueller Sure thing! Which I think you NEED to do since you didn't take my question for the 5 Things Friday...
This may be one of my most favorite posts of yours! Way to work it, Mueller!
This is one of the sentiments I included in a presentation I gave to high school juniors and seniors last week. How every social media update is ultimately a reflection of you and affects your brand, and that there is often a lot of tone and context lost online vs real life because they are simply words on a screen.
1 year, 12 months ago on Every Tweet Tells a Story
@KenMueller No. I'll send them to you. Kate's was a lot of long labor (24 hours of 5 minute contractions, and getting turned away from the hospital the first time we went), but Maddie's was more - um - exciting. Not everyone really wants to read that.
2 years ago on The Joys (and Horrors) of Childbirth
@KenMuellerI've written about both birth stories, so if you really are interested, I'll send you links.
@Joshua Wilner/A Writer Writes Yep! That sounds pretty much exactly right! Ha! :-)
Ya know, if Becky was retelling any of these stories, they would be waaaaaay longer. A difference between women and men...we'd be so detailed, giving a play by play of each child's birth story. :-)
@KenMueller If you gave G+ even half the attention you do to FB, you'd feel much differently. FB is your one and only.
2 years ago on The New MySpace: JT’s Folly
@KenMueller The goal of G+ is to make search more personalized. And the more people who are on it, the more that goal is achieved.
@KenMueller @LizJostes No! Communities for Walking Dead is not what I'm talking about. You can't easily find topical groups on FB, but you can easily find everything on G+. I don't know when I've read anything from Google saying the goal of G+ is to be a social network.You don't want G+ to be successful because you think Facebook is it. The people who truly "get" G+ are those who use it for niche/topical stuff. And you can't deny its effect on search.
@KenMueller You don't spend time on G+! And you think Facebook is the bee's knees. G+ is delightfully NOT Facebook, and you need to see it for what it is and how its uses differ greatly to appreciate it. As Kristin says, "Facebook is where I connect with my family and friends, and G+ is where I go to talk with other people who love Arrested Development as much as I do."G+ is perfect to find people who are talking about what you talk about and care about the exact topics you care about. Facebook is not set up to be like that.
I disagree about G+ searching for its identity. But I'm sure you'd guess that. :-)
And I thought I was crazy to need to edit a post on page vs in the Compose view. For whatever reason, my editing efforts are much more effective when done in the 'preview' view. I don't know what it is about reading it in the editor that trips me up so much. Great list!
2 years ago on Nine Tips to Write a Great Blog Post
I agree 100%!
2 years ago on 6 Problems with Being an Infrequent Blogger
2 years, 1 month ago on Send to Kindle: The Plugin You Need to Install on Your Blog
Officially, THANK YOU for finally adding the Buffer button! Your posts will now go to Twitter AND LinkedIn.
I never understood those who become so annoyed with hashtags on Facebook. First, because...who cares? Second, because Facebook is the odd one by not using them. Twitter, G+, Pinterest, Instagram all use hashtags.
2 years, 1 month ago on The Many Uses of #Hashtags
CC is a main one for me. Also, Morgue File is a no cost, no attribution site. Actually Morgue File encourages you to modify and adapt the images there. Which is great for those people wanting to add text to be more pinnable.
2 years, 1 month ago on That Photo You Found On the Internet Could Cost You