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That man must be rich by now. He's brilliant! Great story, Sandy. I like the idea of following up email campaigns with direct mail, too. We've had some problems with emails not going through, so the mailers would surely reach the folks we're not getting via email.
3 months, 1 week ago on I Love the Smell of Donuts in the Morning: Email and Print Team Up to Make a Tasty Impression
*jumps for joy*
Welcome Mohawk! We LOVE YOU!!!! =D
6 months, 4 weeks ago on Mohawk Partners With Print Media Centr For 2014!
I seriously doubt Facebook will maintain it's dominance, especially considering the demographic shifts. That's why I advise business owners to maintain an active page, but focus their core strategy elsewhere. Why bother building a community who can't see anything you post?
7 months ago on Struggling With Social Media? Focus on Facebook
Welcome to the Printerverse! Looks like I'm not the only Millenial around here any more =) Looking forward to learning more about this technology.
7 months, 1 week ago on “Print” – We are all in the same industry right?
Awesome post! This seems like something that would be fun to do again, maybe even monthly.
7 months, 1 week ago on 12 Most Provocative Google Plus Posts About Design and Creativity
I want Heidelberg swag!!!! I'm so in. Very exciting news =)
7 months, 1 week ago on 20 Questions With @HeidelbergUS HQ!
Way cool, Trish! Great way to inspire creative thinking.
7 months, 2 weeks ago on 43 Ways To Keep Your Print Fun And Funky From @FoldingFanatic!
You crack me up, Debrah. I'm with you---the more we as printers talk about how we're not dead, the more we conjure up negative stereotypes in people's minds.
7 months, 2 weeks ago on The CMKY Manifesto: Re-Think Print in 2014
Nice list! I'm a big Moz fan. They provide tons of free info to help you understand all aspects of inbound marketing. And they have an awesome mascot, Roger!
7 months, 3 weeks ago on Using SEO Analytics Services to Boost Your Website Rankings
Wow dude. You had me at social orgy.
8 months, 1 week ago on 12 Most Socialgasmic Days of Christmas
@EricBenndorf Hello and thanks for your feedback! I think it's interesting that you used the word "trick" because that implies deliberate deceit. In essence your criticism reaffirms my point.
8 months, 1 week ago on To Print and Deceive? Business Cards, Branding, and Credibility
Once again, Rand sets the bar for the business community. I sure hope he keeps up with Whiteboard Friday, though. I need that in my life.
8 months, 2 weeks ago on Conversation @ http://www.entrepreneur.com/article/230353
Very useful post, especially since Facebook decided to kill organic reach. This is a great example of how to use other sites to drive traffic and sales, something Facebook was never very useful for.
8 months, 3 weeks ago on Using Pinterest Boards to Drive Holiday Sales
Boy am I glad I found this post!!!! I was just looking for an authoritative post to link to in a blog post about design and ROI. Paul to the rescue!
8 months, 4 weeks ago on 12 Most Powerful Ways Good Design Propels Business ROI
This is a big decision for a business to make. I think it's best to do everything in-house if at all possible. Agencies can be an asset, but social media is so personal that they need to understand your brand in & out. That's a tall order.
9 months ago on Should You Outsource Your Social Media Efforts?
Great post Paul! I've certainly noticed this in terms of social media marketing. For example, a recent blog post I wrote was shared several times for 2 reasons: the headline and the graphic. It seems the image resonated more than the rest of the content. I hope more businesses will make note of the visual shift when sharing their blog posts.
9 months ago on 12 Most Eye-Catching Reasons Your Business Needs to Get Visual
Great tips! I'd add that it's probably a good time to check your site's speed. You will be getting a higher volume of traffic to your site, which can impact your speed. Better to get everything as fast as possible than lose customers on the big day.
9 months, 3 weeks ago on Get Ready for Cyber Monday Now
This is an excellent idea for retailors. It seems like this concept could work as a kind of extension of small business Saturday.
10 months ago on Drive Holiday Sales With a Men’s Panic Party
Couldn't agree more on the holiday promotional materials. The sooner you get your greeting cards and calendars in, the less you'll have to worry about during the busy holiday season.
10 months ago on Get Your Business Ready for the Holiday Season
Nothing irks me more than simple grammatical errors. They always look unprofessional. No excuses!
10 months, 3 weeks ago on Avoid These Common Grammatical Mistakes in Your Business Writing
This advice is pretty insulting. You're basically suggesting ways to avoid paying writers for their work. That's not entrepreneurial, it's exploitative.
It's a common misconception that you can "hire" interns, force them to work for you for free, and reap the benefits. I suggest you do research on applicable labor laws before you publish content. Interns do very little work. They are supposed to spend their tenure at your firm learning, not performing slave labor.
10 months, 3 weeks ago on I Need Writing Help! Sound Familiar?
I have a hard time believing the Tumblr/Instagram stats.Then again, it's difficult to distinguish the content coming from young adults (say 18-25) from teenagers. Same mentality for the most part.
1 year ago on Conversation @ http://www.entrepreneur.com/article/228029
I think this article makes a lot of sense overall. So many small business owners have very unrealistic expectations from social media. One thing about automation--I personally don't use it at all, but it does make sense in certain cases. However, I would advise against using any 3rd party platform to post to Facebook. I realize that Facebook recently said they don't penalize pages for posting this way, but from my experience I believe that's an inaccurate characterisation of EdgeRank.
1 year ago on Are You Wasting Time on Social Media?
It's awesome that you guys are supporting skateboarding, but I'm a bit surprised by the article's premise. Maybe I'm biased because I skate, but I see a lot of interest in skateboarding in mainstream society, at least in the US. In the last few years there have been a few movies that focused on skateboarding and Penny skateboards are extremely popular here in Los Angeles with teens, younger adults, and collectors. I go by my old high school frequently, and there were almost no skaters when I attended. Now there are tons of kids cruising around on all types of boards.
1 year ago on Re-branding the Art of Skateboarding, Community Events Spotlight
This is a really nice infographic! I wish color was at the very end, though. So many clients get hung up on color, when that's actually the last consideration in the design processs.
1 year ago on Conversation @ http://www.entrepreneur.com/article/227766
Appreciate your honesty, very refreshing. I agree with everything here, except for #3. I believe there are people who just don't "get" social media and probably never will. Social media is about communication---if you're not a good communicator, you probably won't engage many people. Humor is a prime example. We all run into folks who just don't seem to have a sense of humor. That type of person probably isn't going to be able to build a thriving social community.
1 year ago on What I learned from (at least) 14 social media mistakes