matthixson
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@samfiorella I agree - it won't go away because people are vain and like to be compared to others. It is human nature. Because it is not solving real business problems I see them being used less and less by businesses to achieve business objectives. Other real analytics will quickly replace that. Because they can still tempt people to be scored and the notion of increasing your score by connecting more profiles together they could be a great play on selling unified identity data. That would give people something different to hate on about them. :)
The challenge with any general scoring mechanism is that social is not as simple as ranking us into a list of people. "Influence" is a very personal and unique thing. Based on the topic that I'm interested in, I have built different relationships that I get my information from. Ranking and lists don't tell me if person 1 and person 5 interact or not. If my objective is to get my message heard the most effective way to do that is to have someone that my audiences trusts tell them. It is more about finding the right people with the right relationships to get to the right audience in a way that audience will actually consume your message and care.
Sweet!
You guys did a fantastic job on the event. It was my first time in Toronto - which I loved. All of the people were great. The best part was meeting people in person for the first time like @Danny Brown @hessiejones and @ginidietrich . It is hard to believe that was the first time for that event. Thanks for everything.
It was great to meet you in 3D finally and very entertaining.
@MSchechter @kamichat @ginidietrich The reminders in what? The daily emails? If it is about the due dates - they are designed to be used in a very limited way.
I have worked on this issue personally for years. I have been implementing and reimplementing GTD for over 10 years. I used OmniFocus in the past but I can't work with my team with it. I have heard of people that rewrite their todo list manually each day. This gives you a way to review it all the time. I have found that I need to be electronic or I end up keeping multiple lists in multiple place. At that point I have no idea which list is current. I now use Asana. Price = free on all devices and works with up to 30 people. It is also designed for GTD which I like. It really comes down to what works for you.
@DannyBrown @belllindsay I'm saying that the current field of science does not fit how social networks actually work. I'm not one for titles but I do have issue with how people perceive them.
@belllindsay It would be nice if social was that simple but the reality is that social is a complex and quickly evolving field. Science that was built for other things can't be applied to social in the same way. Hopefully we can have a good conversation about where we are and where we hope to go.
@DannyBrown Thanks Danny - No pressure at all. :)
Great post Kami - There is a ton of data that people can get their heads around and gain valuable insights with a few simple tools. Learning excel is a great example of DIY analytics. You can gain a ton of insights from doing that. Where it gets complex is when you get to relationships and groups of relationships around specific subjects that form communities. We have tons of data points today but most of us end up putting a mental model of how it all fits together in our head. I think over the coming months people will see new accessible applications that allow them to visualize and understand what they have only pieced together in the past.
@markwschaefer Brands are biting because they are desperate for something - anything - that will help them figure out social. The issue is that this "something" does not help produce real business results for 99% of businesses. People love to score themselves. What Klout has going for them is the gamification aspect where people want to know how they stack up against others. This element is what will keep Klout alive and collecting tons of data about people. You will see analytics start to emerge that solve real business problems and this will become an issue for Klout.
I may not be as obsessed as you Gini but I agree that there is a major opportunities for business here, especially if there product has a visual element. I posted a picture of the new Range Rover Evoke on my Pinterest the other day. I think the design of the car is amazing so I pined it. My email went nuts over the next 8 hours with people repining and liking it. It was amazing to me. Range Rover should be in there engaging with these people - they are possible customers. I agree with you - very addictive. The other site I love like this is www.houzz.com.
We need to stop saying influence. As I know you would agree, scoring people is a waste of time. What we need to look at is how relationships are formed within various subjects so we can understand how these people interact. Then we can be smart about what relationships we focus our time on. This network of relationships that we build enable us to do predict how people will behave (like sharing information). This is possible and predictable but people have to stop looking at individuals or just outcomes and start understanding the most important thing in social media - the network of relationships. As a brand or an individual you don't have to directly "influence" everyone like in broadcast marketing, but we do want people to be "influenced" with our messages through people they trust. Sorry for the rant. This has been on my mind a bit lately. :) As always - nice post.
Nice post Daniel. It is an important conversation to have.
Great post bobledrew. I feel like the Klout debate epitomizes the state of social media today. The days of any action is good is gone for most people. Businesses are now trying to make sense of this so they can justify their time/resources spent on social media. Klout is something that has risen as a metric of success because it is one number and simple. The problem is that social media is complex. Relationships come and go. Roles and interactions change depending on the context and time. None of that can be accounted for in a single generic score. Social media needs a deeper level of insight that does not does not simplify the complexity to a point of uselessness but understands that it is complex and makes it simple for businesses to know what to do next.
Great post - you are spot on. So many people think that Google decided to build this great social experience because they wanted to create the perfect network. They want to sell you ads. Period. This is the same reason that Intel gets into lots of businesses. They may seem strange but they are all designed to sell more chips. Google is playing the same game.