Willing to say what other leave unspoken.
@susansilver Susan, you made a great point on demographic, one of the reasons why segmentation studies are useless this days as well :) Study communities and people I say!
6 months, 2 weeks ago on Do you really know your Customers?
@hessiejones @deniseleeyohn I love Denise's book:) Thank you for sharing.
@JoeCardillo Joe thanks for comment. Your comment is straight on points. Its important to do research before launching the product. 80% of new products fail due to the lack of understanding consumers needs in first place.
@ginidietrich is Brian said bellow, the study fail for one simple reason, the researcher Dr. Natalie fail to explain how she define engagement for the study, the time considered and last but not least she forgets to disclove that she seats on the board of infinigraph that she used for analyzing the stats, which makes all even more suspicious what the intent of the study was.
1 year, 11 months ago on The Best of the Least Engaged Brands on Twitter
@hessiej well Hessie you need to start calling him Author @Danny Brown and you need to thank for that to Gini! :) @AmyMccTobin @Andrew Jenkins
1 year, 11 months ago on The Story ArC So Far
@hessiej It's all about Transparency, so dont try to change Author @Danny Brown :) @AmyMccTobin @Andrew Jenkins
Love seeing how you guys do exactly what you preach.... Way to go and I know in a year time you all will be big stars -- just remember us - little people :) Congrats to Danny for his outstanding book!
@JustinIiams apologize accepted Justin. I said in other comments "being accused of having a DUI" is out of order, i was referring to a tweet that was sent out to all of us that Monday. Glad we clear that out!
1 year, 12 months ago on Social Judge, Jury and Executioner: The Lynch Mob in Action
@JustinIiams Justin let be clear on something. I never had an DUI so if you have proof of that please send it my way, would like to see to what you are referring about me and DUI. Sorry have no idea.
I agree i replace the avatar but in no way i did link Dabney names to it, would you mind showing me where the Dabney name is in it? I cant control the comments that other do or made, but in all fairness no one was mentioning Dabney's in the comments...
So again as for DUI that you are making public statement and accusation please make sure you have all facts together before accusing me of felony act.
DUI convictions are public records, please go and do your homework...
Sorry Justin but DUI slander is something that I will not allow you to make on me!
@Float_Girl Randi Hi. I am only going to reply to you on few points that include me in this conversation, as i did with entire post here before. I have no idea from where are you coming or getting an impression that Dabney cost me any clients. My comment yesterday was in the line of " i did not tweet her clients" related to all the tweets that went out not from Dabney but her supporters to HuffPo... I think this was out of line. As for your comment on me talking to Britt and few others, let me clear here something for all of us. I think Dabney has a struggle seeing people ( incl me) talking to other people. Just because Britt, Jason, Michelle, Jessica, Elizabeth or who ever tweets each other or people ask how you doing, doesn't mean that there is a conversation going on about Dabney.
I hope you know what I mean. And here we are because of that... Birtt, Michelle and Jessica where included in some tweets for no reason, I never talked to them about my initial post I did it myself. I dont need anyone instructing me what i should do, jet they all got slamed down because they like the post. I am not saying Dabney did it, might be that some "supporters" just generalized the entire thing. As to your point, I think Dabney could say something about it to their supports if she did not agree with what they were doing on the web to support her. If she was thinking that Tweeting HuffPo or NBC was inappropriate then say so. Didn't happened instead they were tweets out there saying thank you fo supporting me.
I think we again all turn this discussion into something that we should not. The post was not written to slam down or lift up Dabney indeed. The core of the post is (from my understanding reading it) do we have right to question marketing tactics of social media professionals publicly or not, and if defense like this are right to do or not. This includes everyone in, not just Dabney, lets not now generalize everything and make only Dabney as the one who should be questioned all the time.
I dont know you personally, but again thank you for allowing me to say this back at you.
@farahbelliard @jureklepic @AmyMccTobin Farah, i have no hard feeling, i know how human anger works, you know i told in a comment i was angry and i made that comment on weight that i should not. But i did not repeat that for days... Let me say about DUI, also shows pure human decency, this was told to someone in confidence and no matter what happens btw two people, this are personal things that should never been used as weapon of attack... Special not when 3rd person do the attack with info that were so personal... This is where i have hard time, anyone could call me out or comment, indeed some of her friends did and i replied back, i did stay away from any personal feelings i explain why i did what i did and move on. But we all learn from our mistakes, i hope others too.
@farahbelliard @AmyMccTobin Farah Thank you and did not even expect from you to take any sides. I think there is nothing that i will hide. As I said before would I do it all over again, YES i would. I would question the practice of anyone if I believe is unethical or misused. Secondly i would not put it up for the second time if facebook decide to take it off, that yes was wrong with me, but again i did not drop any names. I can't control the tone or directions of people comments, but i can certainly say something as author when the comments cross the line. And I would do that and i will in the future if i need to. I am not saying that i am going to call anyone out tomorrow or day after.
Reality is that Dabney names was only visible in the post that was removed from Facebook, i did not tag her name to the post, mention her name in the update neither did i tweet out or mention her name in comments.
I did not went out and tweet her clients or brands that she works with... Her supporters did just that with me, from accusing me that i had a DUI and that I was locked in prison to very core of calling me bully and i bully people on social, while they were doing exactly the same to me just in worst way that i did. I dont appreciate that and i never will.
Farah if you think that i did something more then i am saying, please feel free to let me know...
@farahbelliard Hi Farah, nice seeing you... i see you remember many things. Then you might remembered and clear confusion with your friends, that my comment to "300 pounds ass" was not part of Miss Piggy Post but was in the comments section in very first status update that i did that friday without mentioning or drooping any names. After you warn me on my statement i did acknowledge the mistake and my inappropriate comment. You acknowledge that. Just maybe as you were the part of this very conversation you might make that clear as seems like i was drooping names and miss Piggy comments at the same time. Thank you
@Danny Brown @jureklepic @hessiej @AmyMccTobin Danny just to clarify something... When i said I "paid for followers" i did not mean i went out and buy them. Twitter offers two type of advertising. Promoted accounts and promoted tweets. Promoted accounts is keywords targeting advertising on twitter. They suggest your account to be follow based on keywords that new users or existing user use in twitter search... But jokingly i always said you can buy followers from Twitter as well... Coz what else it is, they just use different name they chose to call it Promoted accounts. :)
@hessiej @jureklepic @Danny Brown @AmyMccTobin Hessie how do you think accounts like wholefoods, starbucks and others gain so much followers, they are doing Twitter ads campaign both promoted account ( followers ) and promoted tweets where your tweets is forced in a stream based on keywords targeting.
@Danny Brown @jureklepic @DavidTraub @AmyMccTobin Then i take it back, I didn't know that Danny. I know that people where buying RT's like crazy but i did not know that you can do that with fake account. David ignore my part on Klout. But the Kred one is correct, Kred does give you points based on new followers.
@DavidTraub @AmyMccTobin @Danny Brown fake followers has zero impact on Klout scores David, coz there need to be an activity and with fake accounts there no activity But you gain your Kred score a lot, coz for every new followers you get one point in kred. or use to be so in the past.
@hessiej @Danny Brown @jureklepic @AmyMccTobin Let me say if you go and buy followers at least buy them from Twitter... But yes they are very pricy.... there is minimum spend, use to be 5K now is 15K/3months...
There is a diference btw doing ads on twitter and buying followers from websites that offer followers. On twitter they promote your account to new comers... Site that sell followers use a software that creates 10.000 - 1million fake account with fake email addresses add pictures on and start following, but twitter is doing a cleaning spring as well of fake account, just look how some people are losing the number of followers overnight...
@Danny Brown @jureklepic @hessiej @AmyMccTobin you mean why i did with twitter ads.... Coz i got some credit to use, and i used it for promoted tweets for a cause and promoted account... I am not ashamed of telling that. I was always open to this conversation, when i was asked. But yes i can also say that i got recently a gift of followers over night... someone purchased them under my account. apparently you dont need to autorize twitter account to do so. So did (i like Robert) cleaning shit from my account. I am also thinking of cleaning it even more down coz lots of accounts are dead and really there is no value in having tones of followers. I still have same engagement as i had before twitter ad campaign.
@Danny Brown @jureklepic @hessiej @AmyMccTobin i know that, but after the new API rules they limited them again due to the API calls issue! :)
@hessiej @AmyMccTobin @Danny Brown i will comment on fake followers and status people coz there is a bit of miss understanding. Status people take in account last 1000 - 5000 followers and they analyze following / followers ratio. If the ration is out of norm 1:1 then they proclaim account as fake.
I can tell you that from personal experience, aprox 9 months ago i was running twitter ads on my account for gaining new followers. You bid on new followers and starts with $0.25 its the only legitimate way of buying followers from Twitter coz you pay for it. Of course i did some targeting. Anyhow at the same time the status people came out and i was looking into as well a bit. Problem i had with them was that was showing me extremely high fake score. Digging bit deeper i discover that problem with status people is that they only look into following / follower ratio. We all know twitter offers new accounts who came on twitter to follower suggested people ( thats advertising that i paid for) so of course in general i will have new followers who follow more them then they have followers and status people mark them as spam. So i use it with the grain of salt.
But there is a way around. You can check out tweetcounter and look in stat of how many followers person is gaining a day.
For example: and this is from my experience as being twitter advertiser once. While i was running my ads with twitter i gain aprx 1100- max to 1500 followers a day. This is also reason why i got verified. Anyone who advertise with twitter at some point get verified at the beging of campagne.
So now when i see accounts that are gaining more then a daily norm when you dont advertise you might gain max of 300 followers/day if you follow 1000... i become suspicious from where this followers are coming. If you see someone gaining 800+ a day i can say with certainty that person has purchase followers, specially when the person is not verified...
Thats how i look in this matter... Now you can look for free up to 3 months back on tweetcounter and i think that if you want data for older you need to have pro account....
Hope this help.
Sorry for typos i am typing from my Iphone who loves autocorrect everything LOL
Amy, Thank you for the post. Again I will say it, my action or my original post was simple question or statement toward a behavior that i found somehow offensive and unethical taking in consideration that #Boston at the time of this accident was in major crisis.
I also think that people often forget ( and i am talking this in general not about any particular individuals) that there is no diference between offline and online world. It's is one world integrated together. Our actions offline reflecting our actions online, jet people believe seems to live online world differently What you see of me online is what you get of me when you meet in offline or like many like to say IRL.
No matter who the individuals would be that friday that made that tweet, I would still posted and ask the same question... There were no emotions attacked to it.
We could simple have conversation about the tweet and talk was it my understanding wrong or did i had some point in it. I could simple be that everyone would be against me saying Jure you are wrong, it is nothing wrong with that tweet and I would accepted it or carry on conversation.
But its much more easy to attack what we don't like and make us look as victim. I could do the same after all the tweets went out, but I did not. There quite a few who reached out and offer there support and actions to help calm down situation. I said to everyone the best way to support me or anyone else is to stay away from the situation and event. I am grown up person who can handel it myself if i need to do so.
But the whole point of this story is, that today we all to often use words "bullying" when we simple dont like something. OF course if i see to you that i just got bullied you will feel sympathetic towards me and try to protect me. It's human nature. But I think before we declare in our mind that someone is getting bullied we need to look in context first.
After knowing what happened would I still do what i did. My answer is YES. I believe that should discuss or have conversation about tactics and marketing approaches that we see online, but we need to keep human, or we will be seen as Enemy to ourselves.
@Danny Brown I have nothing to hide and i agree with what you are saying here. I did make a comment in one of the thread that I shouldn't. I did apologize for it as well and take responsibility. In any way the thread that i made a comment was general thread and I did not drop any names. I could / or should ask people to be respectful at least on my post that incl. individual in particular, but then again i have no power over telling people what they can say and what they can't. It's up to us individuals to be the judge on what we will say or not. I did not use any inflammatory language and directly linking name of an individual in. Could I response to all comments that were after all been said about me? Yes I could in some cases i should, but there was no point in doing it, coz I would cause more harm to myself and everyone that was mention in comments.
thank you for pointing out my article. Love your post, and knowing your expertise on community building you do mention some interesting fact. I seen this infographic today but i have few issue with it. I think in general we are missing the definition of engagement in general. The list is mix of brands that do engage and the one that only broadcast like CNN, YOUTUBE, FACEBOOK and so on. I dont think they should be on this list at all. Just because the brand send out the message ( distribute ) and then dont engage in conversation doesn't mean that brand is engage with their audience. The study took into account simple RT as factor of engage which IMO is only action of building awareness if the brand dont engage back. They study show that followers count don't matter but jet entire study is based on 100 most followed brands... Also i think that news organization should be excluded in general coz they really dont engage with anyone in genreal.
While i dont agree with the study in core, this brands should look into Nestivity to start building real engagement, because smart once are doing so already.
I love Starbuck they do tweet back at me... will use my connection to get you engaged LOL
2 years ago on The most engaged brands on Twitter
congrats on your new journey and as Peggy said is not just a job is a career. I had honor to tune in with you in few hangouts and you bring some interesting insights all the time.
Again congrats and you know we are all here for you at any time!
2 years ago on How Social Media Saved My Life: An Expression of Gratitude
@margieclayman i know u are always after something bigger and better! I just read his rules of engagement based on follower count... makes me sick even more...
2 years ago on A Letter To Those Of You With 1,500 Twitter Followers Or Fewer
And why are we afried to call the person out.... So His Name is Guy Kawasaki.... Here we go I call him out....
@danielghebert @connectyou Daniel sorry if i came across rude, that was not my intention. I could go very deep in explaining why just having ability to create action or even as some will say influence is ability to create content is wrong. In nutshell we have many forms of actions. In my work i look particularly in 2 form of actions when comes to social, passive and active. Shares, tweets, likes, +1, comments and so on are form of passive actions where "purchase" indicates the form of an active action... Active actions are action that cause behavioral change :)
2 years ago on Who is an Online Influencer?
@connectyou @DanielGHebert Keri, Daniel, there is no such a thing as "art of creating action." Actions and reactions dont put money into the bank account, persuasion does. The best way to look at this is from the ROI stand point. Yes Klout perks make a lot of noise, but funny no one every publish a case study on success, even Klout did not publish any studies in 3 years of their existence. If you look at their "case study" under perk tab what you will see in the report is number of impressions generated and reach metric. And this two metrics are standard metrics for measuring awareness :)
sharing my article. See the problem we have today is that but everyone is
trying to change the definition of influence in its core, from some known
experts to tools that you are mentioning in this post.
Influence is really simple - Influence is power to sway. But more
important then knowing definition is to understand influence.
in contemporary online/and mobile life, means understanding contemporary
notions of identity and identity construction.
Identity, ideas of person and self are culture constructs, they are ideas and
values that are part of our culture. The ethnographic work that i have
carried out most especially on mobile brands and on online behavior suggests a
shift away from a view of the person as “a bounded, unique, more-or-less
integrated motivational and cognitive universe, a dynamic center of awareness,
emotion, judgment, and action organized into a distinctive whole and set
contrastively both against other such wholes, and against a social and natural
background.” (Geertz 1983:59). This is the classic anthropological definition
of individualism – the identity ideal of the West for so long.
Social media reveals a new world of the “relational self”:
Emerging mobile technologies especially support what anthropologists would call
“relational” self ideals.
The mobile vanguard is
constantly connected to and connecting with one another via these technologies
Trying to reach consensus
Sharing news of each others’ lives
Forming Facebook and other social media communities
Lives and selves become reflections of the lives and selves of others
In the mobile and online life people appear to define themselves by relating to
I would suggest to look at online influence by viewing the phenomenon through
the lens or prism of emerging “relational” self ideals – these ideals are
re-emerging, rather than emerging. They are a throwback to previous notions of
the person, notions dominant in previous historical eras. To a time when people
defined themselves primarily in terms of their relationship to others and to
the traditions, offices and roles that mark out the operation of society.
Klout satisfies the top of Maslow’s hierarchy: that of
self-actualization. The feeling of having Klout is one of empowerment and
also a bit of transcendence – getting beyond oneself.
Maslow, of course, is one of the oldest tool kits in the book, thus again
proving that we don’t need a whole new construct to understand humans and
technology because humans species haven’t changed and the same
anthropological/sociological tool kit perfectly well explains changing
In my opinion, part of Klout, even with its current lack of definition (and as
we have discussed is more a form of awareness than anything else) is so hyped
because of the personal delivery of Maslow’s highest state of
self-actualization - Building YOURSELF through making social connections or
seemingly interweaving your wills into your own agendas.
I can say that so far only Danny and Sam came very close to understanding
influence as whole. Both are looking way beyond just awareness and i think
that framework that Sam and Danny developed and are working on it will be
essential tool for every CMO out there.
At SXSW this year where i
was talking about influence i did present latest study that was
carried out with regards to importance of Klout, Kred or PeerIndex scores in
marketing strategy. The key learning from the study was that the
influence score accounted for only 3% of the variation in "response".
That is, 97% of the differences in behavioral response were driven by factors
other than social influence. The mere fact that someone sends and has
ability to share a message is too simplistic in social media. Just cause a message
goes out in the “ether” doesn’t mean it has any impact at all. It is just
broadcast. There are many other factors that relate to see if a message
that is sent is actually received, seized upon and integrated. So the idea that
because a “sender” has a high influence score is influential is what we prove
against. Many other factors (time, type of message, object...) have greater
I am more then happy to
share study with you if you want to see and dig into.
@tamcdonald @rosemaryoneill This sounds similar to what Liz Strauss did way back before any twitter chat was even in play. She use to carry out the chat in the comments on her blog and if i dont mistake was on Tuesdays... But sure something to look into:) I think we are doing this already now, just a bit different as we are chatting about one particular issue in comment section :)
2 years ago on Twitter Chats Are Full Of Fluff
I am with you. And you know I used to do lots of chats in the past, but as anything else i quickly realized that majority of them was just bunch of noise and nothing more. I still believe that Twitter chats can be part of your strategy but they need to be planned and executed well and they cant stand alone. Like what you do with CM community is useful... When the chat is part of something bigger might have some weight in a community, but then the chat is here to be use for building self promotion and as a tool to show potential clients "your community" i think is abusing the spirit of community and social in general.
What is most troubling with these current measurement tools is that the traditional model of “influence” does not work in current social media environment . The old-fashioned, top-down approach of looking for someone who is well-known to promote a brand doesn’t have the same impact in social media. Yet these services persist in identifying individuals who are “broadcasters,” even though this awareness does not translate into a capacity to engage others or the ability to influence or sway attitudes and change behaviors. Influence is power to sway and as You said comes down to purchase. Jet many will say to you that online influence is all about content... On the end if you just produce content and get lots of reactions but reactions did not translate into purchases you just increase the awareness. But awareness is not equal influence. But is quite of fashion this days to make up new terms....
2 years ago on It's Just a Game: My Take on Influence and Social Scoring
2 years, 6 months ago on Introducing My Book: The Millennial CEO
@davidamerland David Thank you for your comment. I was playing with the plugin and accidentally leave it enabled. The plugin was now removed. The plugin automatically disabled as well opening links in new window. Again I apologize for the issue with the links.
2 years, 6 months ago on Today’s Visualization Tools Help Our Brains Understand Social Monitoring
This book is amazing... I read it several times over the last years. You are so right Danny... Context is the key. I would add something else to this discussion. Today is important to understand the object that message is received. Message has different value and different effect based on objects that people receive the message.
You nail it with this post!
2 years, 6 months ago on Social Influence and the Shift of the Carnegie Principle
@Danny Brown @Rodriguez247 @ginidietrich from what i understand is also deepens on how API calls are made. If they are made in username then new regulation doesn't apply. For example Hashtracking makes all calls in users's name so they are not affected by new API limitation. I think i just told a small secret that i shouldn't LOL :)
2 years, 7 months ago on As Twitter Locks Out Developers, a New Site Welcomes Them
Just Spot Angela Maiers on the list... I am sorry... So you missed out YOURSELF Margie!
2 years, 8 months ago on 100 People Who Don’t Get Enough Credit Online
Ha Ha Ha :) Few days ago, i said if i see my name on any of the lists, i will be the first one to publicly ask for my name to be taken down from the list :) Well I am not going to ask you do so, coz your heart is on right place. You ask did i missed someone... Yes You did miss 2 very important person in my online life: YOURSELF and Angela Maiers.... Thank U again Margie! X
@LisaPetrilli Lisa, thank you for comment, I am so looking forward the day that we meet IRL. Will be a blessing. Thank you for teaching us every day how to become a better leader. YOU MATTER. X
2 years, 8 months ago on Social Media saving lives – two words at the time
@PegFitzpatrick Peggy you sparkle :) You were a bridge in connecting me with Angela, was you who introduce me to a person who then connected me with Angela. So you played big part... And yes YOU MATTER Peggy! XOX
@Lois47 LOIS i have no words, seeing you in my comments means world to me. I know how hard is and will this be for you in coming years, but do remember you are incredible MUM. I wish more Mum like you would be out there.
@BruceSallan Bruce i know my stand on it... I dont agree with them, popularity and awareness are not equal influence. It's just show how majority of people still dont understand what influence really is, if they pay so much attention to their score
2 years, 8 months ago on 12 Most Unnecessary Reasons to Raise Your Klout Score
I understand your frustration, here is one more thing to consider, i dont know which platform you use for twitter but limits are also linked to Twitter API limits of application. For example if you are in twitter chat using Tweetdeck and your Twitter API is set at 100, and you have column all friends open at the same time, you will reach the limit very quickly coz of the API limitation. Also just RT someone else goes into Tweet limits. Hope this help, well at least we always have fun in twitter jail, come visit us sometimes LOL
2 years, 8 months ago on Reaching my social media limit & the day I was kicked off Twitter
@Martin D Redmond Martin Thank you for your comment. I am glad you enjoyed the post! Jure
@michelejmartin No i did not read jet The Reputation Society, going to check it out. Thanks for info and comment!
@sirpa_aggarwal I couldn't agree more with you! This what you said is the key "real lasting influence is achieved only with real life actions that take consistent effort over time to achieve and build" Thank you for commenting!
@snouraini @newraycom i am open to anything guys. lets tungle and set up something. Here is my tungel guys so you can see when i am free... It's sync with my google calendar... http://www.tungle.me/jureklepic and lets pick up the time :)
2 years, 9 months ago on How to Start Building a Social Business Strategy
One things business should understand that is building strategy based on their competitors is not a strategy. If business want to win in the future they need to stop competing with others. The only way to beat the competition is to stop trying to beat the competition. I often say that there is no such thing as marketing strategy any more.
Great read. Lets connect soon Ray!