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Excellent insight although a bit rough, I think saying and naming things by their name is the right way to go. I consider myself a little bit "above the average" user but I can't (yet) become a better user and neither Google or AWS cannot get more users (customers) because they both offer solutions for "experts" the ease of use is almost nonexistent and it's a shame because their services are incredibly powerful: I just hope they (both companies) listen to what you are saying.
Thanks for the insight
3 years ago on Google Engineer Accidently Shares His Internal Memo About Google + Platform