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I have to agree. Facebook's success has more to do with good timing, because the apps and API came a lot later, not up front. I remember signing up for Facebook back when it was for College students only. You couldn't do a whole lot, but it was fun, and still a time-sucker. When it started changing, I left and came back a couple years later. I didn't even recognize it at all anymore, it had grown a lot more complicated. I honestly don't even come close to using it as much now than I did back when it was more simple.
That is one thing I LIKE about Google+. Sure, a more simple Google+ probably isn't good for Google's bottom line, but I enjoy it right now, a nice break from Facebook. When it gets more complicated, and I'm sure it will, we'll see what happens...
1 year, 8 months ago on Google Engineer: "Google+ is a Prime Example of Our Complete Failure to Understand Platforms"