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It's interesting to hear opinions from inside Google however Steve Yegg is wrong about a few things.
Facebook was successful because they created something that wasn't in the market that people wanted and also created a critical mass of users. It was successful _long_ before there were good ways to write Facebook apps.
He's right that Google+ is an kneejerk reaction and is on the road to failure but not because it is not developer friendly. It's too late for any social network to compete with Facebook. That game was won by Facebook many years ago. To top Facebook you have to create a product an order of magnitude better than Facebook - and market the hell out of it (big $$$) - so that everyone leaves Facebook at the same time. It's not going to happen!
3 years ago on Google Engineer: "Google+ is a Prime Example of Our Complete Failure to Understand Platforms"