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@djdrey I agree. Making a platform takes time. I think Google+ is finally a good initiative to start buidling one with a real long term vision.
3 years ago on Google Engineer: "Google+ is a Prime Example of Our Complete Failure to Understand Platforms"
I would say the Googler is wrong. Google's problem is that it is too many platforms!
They have a really fragmented ecosystem that are revolving around various Google Products. Google Gagdets around iGoogle, Chrome Store around Chrome (and Chrome OS), Google+ Games around Google+, Android Apps for Android, App marketplace for Google Apps...
So much for really being open and promoting interoptability. But while they had all these product slowly but surely they are making them converge.
1. They are all based on web technologies
2. Most still operate on the same APIs / Same design principles...
3. They used to have two infrastructure of login (Google Accounts and Google Apps Account): they merged these (although the migration was a nightmare for customers)
I was also really surprised by the fact that Google+ launch without support of Google Apps and no API! But Google philosophy is realease often and release early. As some people say: if you are not embarassed when you launch a product on the web, you waited too long.