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jojohoho or, indeed, Apple. Who have in the last decade built platforms that succeeded far beyond their mightiest expectations.
remember when iOS only handled web apps? Wasn't all that long ago. Now a multi-billion dollar 3rd party suite that pretty much every other tech company in the world is trying to emulate. Including Google.
I remain suspect that Google doesn't understand platforms because they rely so much on advertising. Thinking beyond that 97% income to concentrate on other services on which they make an active loss [hello, Android] can't be too tempting.
2 years, 4 months ago on Google Engineer: "Google+ is a Prime Example of Our Complete Failure to Understand Platforms"
labbateseo G+ seems to have been born of necessity. No-one *likes* facebook, but near everyone relies on it. That's a crappy situation. G+ is an awful long way from ideal, but I don't fear or hate it as I do facebook.
[i use fear and hate as emotive indicators rather than factual statements. fb more just pisses me off, and always has done]
If the Google bosses have much sense, they'll promote him