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@karlquinn The point : the architecture of the Google platform was built JUST for search, optimized in every area, hardware and software, for massive, fast search. Not meant to be anything else. As a result there were little accommodations made for adding new services or allowing access outside of google.

Like a house with no doors.

This design philosophy continued, and, you can't easily go back and add the doors and security etc. But it has to be done. Especially for new products. Steve is asking for whole design philosophy change. I think that is the point of the "rant post", they must assume everything will be accessible by the public in the early stages of design.

So, compared to Amazon and Microsoft, Google is not a universal platform, it is not a universal chassis like a GM that can be a pickup, SUV, minvan, or big sedan, it is a custom race car built to be the best on one track. No mount points for the minivan or SUV body.

3 years ago on Google Engineer: "Google+ is a Prime Example of Our Complete Failure to Understand Platforms"

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Interesting article though the full post is really not so much about G+ ( much bigger than that ) as it is about the philosophy of Google. Half of Google's mind just wants to be "search" the other half wants to be AppleSoftaZon.

Since the original other products ( Gmail and later, Picasa) were introduced just to compete with Yahoo tit for tat but it kinda morphed into competing with Microsoft Office and the Apple iPhone and Amazon with music and books and .... then Sergie came back into management and started killing off stuff. Thank God G's search revenue is enormous and no one, not even Microsoft, has been able to buy into that business, otherwise Google's lack of success in most of the "other" products would have buried them.

In short, the rant was GREATn advice for a Google that wants to be in the "software as a web service" sector and they are very lucky to have an engineer that speaks out and communicates so effectively.

Personally, post Schmidt, I think they will start dropping off any new development efforts that do not lead to "enhancing search revenue". Amazon, Microsoft and others have the cloud services act together already.

3 years ago on Google Engineer: "Google+ is a Prime Example of Our Complete Failure to Understand Platforms"

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Good points delivered in such a way they are not likely to be ignored or misunderstood.

Another thing. I am glad I am not the only one that can't understand when and where the Google Identites change on ya.

3 years ago on Google Engineer: "Google+ is a Prime Example of Our Complete Failure to Understand Platforms"

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