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Thanks Gary! Hope the new semester is off to a great start.
1 month, 1 week ago on 7 Twitter Tips Every Marketer Should Know
Thanks Gary. Hope your semester is off to a great start!
Were these BtoB marketers? I don't see alot of BtoC marketers here. The only reason I ask is it seems misleading to say it's hard to get to agencies and their brands ....I believe consumer brands are going to work predominantly with their agencies and not with sole proprietors. But BtoB is a different beast. Anyway, Sam, you always seem to say what most people are thinking.
6 months, 1 week ago on Influence, Ego, and Mob Mentality
So many helpful points here Misty! Thanks for sharing.
7 months ago on 12 Most Timely Truths About Including Video As Part of Your Online Strategy
Could not have happened to a more deserving person! So happy for you. Welcome to the media biz! xoxo
8 months, 4 weeks ago on Being Guy Kawasaki’s +1 for the Day
I run a virtual integrated communications firm and we've had 8 successful years doing so. I agree we are in the client services business and clients' needs come first. My team has total flexibility but I tell them that flexibility is a two-way street. When clients need us, we are here. Period. Mobile devices help us stay in touch via email, text, Skype, whatever we have to do to respond quickly to clients' needs. I believe asking people to sit in a cubicle for 8-10 hours, commute 2+ hours per day for most of their lives is the single worst workplace idea we've ever had in America. Come on....we can balance life/work better than that. I would say most people on my team would agree.
9 months, 1 week ago on The Client Service Issue in a Virtual Workplace
Wow! Excellent post Magie. And unbelievably truthful. And I guess a little sad.
9 months, 3 weeks ago on Social Media Networks: Robot Friends with Off Switches
Congratulations Sean! Really an exciting brand and opportunity.
9 months, 4 weeks ago on I’ve Accepted a New Job with Sears
@dannybrown I'm also getting worn down by people who built their twitter following with good content and now have basically become brand spokespeople and every tweet is a promotion for a different brand. This feels like bait and switch.
10 months, 2 weeks ago on Social Judge, Jury and Executioner: The Lynch Mob in Action
@AmyMccTobin I guess my point is you can't have it both ways. Play by the same rules. And act like grownups for chrissake.
For all the preaching that is directed at Brands about what to do and not do with social media, I find it hypocritical to see Personal Brands (especially SM people) expecting a different set of rules. The SM "experts" who attack Brands when Brands over promote or use trending hashtags to get in the conversation, should follow the same rules for their respective twitter feeds.
If a Personal Brand does not live by the same rules of the corporate Brands (trying not to over promote products/deals, over -using advocacy hashtags, using news trends for self promotion) then maybe the entire notion of Personal "Branding" is of little real merit. Maybe people really shouldn't be Brands.
@fhuszar it has taken 40+ years for Brand Marketers (I'm talking national sophisticated consumer brands) to get the deep learning they have to use TV advertising with optimal effect. TV works and we have volumes of ROI tracking and data to keep us investing more, even though alot of digital people like to claim TV is dead for marketers....which is furthest thing from the truth. Social media is in its infancy and I applaud any researcher for trying to develop credible and reliable tools to help brands connect with consumers in meaningful ways. All of these tools will evolve and get better. I agree it's far too easy for people to criticize what is lacking instead of helping to improve and innovate to the next level. Most brands are pretty damn smart and are willing to test and invest. They also kill iniatives quickly if they don't bear fruit.
12 months ago on Refocusing Social Influence Scoring
Bingo Sam: "I’m talking about the power to influence the purchase decision of a prospect, not the power to amplify a generic message to a loosely identified group of people."
In our work with Brands, what they consider to be "influencers" are not random noise makers; but rather, brands want to find their "top customers who are vocal on social". Those people are true evangelists for the brands. When I see a social media heavy users pimp every brand that gives them any incentive, it's a total turn off. Eventually, credibility is an issue. Most brands are interested in buyers, not just random likes and followers. Look forward to reading the book.
1 year ago on Refocusing Social Influence Scoring
Thanks Andrew for stopping by! I appreciate your comments. Twitter is becoming a true search force. Same thing is true for YouTube. It’s important for marketers to realize that social content can drive a lot of search results. Also, engaging with customers is key to keeping them interested.
Thanks again for your thoughts.
1 year, 2 months ago on 7 Twitter Tips Every Marketer Should Know
Thank you Gary! I'm always learning from you! Happy New Year.
Thanks for writing this Sam. It's true marketing budgets are often the first to go. In my experience, this is often because marketing accounts for a large percent of budget and is easier to cut than human resources or some other fixed expense. Marketing budgets are highly flexible and can be short term vs. long term. The biggest shifts in budget are often to short lead, easy to cancel iniatives like digital and social versus longer commitments like sponsorship, print, TV, etc. Regardless, marketing spend cuts are one of the biggest indicators of economic troubles ahead.
1 year, 3 months ago on Marketers, What Your CEO REALLY Thinks Of You
Thanks for writing this post. I studied journalism almost 20 years ago and have been working in media for almost as long. My son is now an aspiring journalist in college. My belief is that fundamentally a journalist's role is to report an unbiased view of information and to keep check on those in power to ensure they don't misuse power against those who have less power. This is the foundation of a free press. This was something our founding fathers believed in strongly, especially Thomas Jefferson. Freedom of the Press is one of the cornerstones of our democracy and is vital to our country. I believe it will be around forever, albeit in different forms. I think citizen journalism has its place (reporting first hand accounts) but it does not displace a professional journalists' abilities to report with facts, balance, and perspective.
Cable networks have watered-down journalism by becoming biased and admittedly so. The press has always been liberal. I have met very few conservative reporters in my years in the industry. Fox News came about in response to this left-leaning media marketplace. Not all media is journalism. Much of it is entertainment, debate, conversation, stated points of view. But true journalism is UNBIASED, BALANCED, and FACTUAL.
1 year, 3 months ago on Making a Distinction between Media and Journalism
Enjoyed the post Sam.
In my business, we have marketing clients who, for the most part. are classically trained and well-versed in research disciplines. The challenge for them is finding the comparable currencies in which to measure social media nad digital as they've developed for other media and marketing metrics. It took 10 years to truly understand how TV impacts sales and profits and social media metrics will not be defined overnight. There is still much to be learned and tested.
I agree with you tthere are far too many "new marketing experts" who frankly are not marketers at all. Tweeting and blogging does not make a marketer. 300,000 twitter followers does not make someone a social media expert.
Sophisticated clients know this and will vet people they hire. In the wort cases, they will get burned but will quickly figure it out. Buyer beware.
1 year, 7 months ago on Why Social Media Marketers Don’t Measure Up
Ben Kunz. So true. CMO's care deeply about media channels. Somehow creative departments still think creative is all that matters. Media, budget, ROI ...how well we engage with consumers....those are the biggest questions from CMOs.
1 year, 9 months ago on Inspire everyone to be creative
Love this Jay! Real customers who advocate for the Brand are the only advocates that can truly influence.
The exception might be in the teen market where celebrity endorsement has long proven successful.
Another movement that seems a bit disturbing at the most and disheartening at the least are influencers who tweet about almost anything. At the end of the day, consumers (not just the insular twitterati community) see through this shallow brand "advocacy". These so called "influencers" lose credibility very quickly. Reach means nothing if the message is diluted by promoting a lot of difference brands.
As the old sayng goes: buyer beware.
Thanks for writing this great blog post. It is spot on.
1 year, 9 months ago on Why Online Influencer Outreach is Overrated and How to Fix It