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Are there exceptions? Of course, but the basic math is irrefutable - make money off of the work of others. The sooner you can stop working alone and start moving some of that work over to staff who you're billing out for at more than you're paying them, you're on your way. Or, create info-products that earn you money while you do something else. It's a variation on the theme: not trading money for time.
3 months, 1 week ago on Conversation @ http://www.entrepreneur.com/article/236562
Eddy, I'm really impressed by this article. On point 6, I recommend readers to grab The Ultimate Sales Machine by Chet Holmes. He hammered the point about not having one-time training, but ongoing training that forces people to get better because they're put in the hot seat, put out in the field to practice, then taken back in the training room to discuss what happened and so on.
In my own sales training I've had people in my class for eleven months meeting month after month in a group and 1on1. It's awesome to see the long-term growth of a person who isn't trained once and forgotten. I like going out in the field with my folks, too. You both learn so much by doing this. Thanks for putting this together. I'll be sharing it.
9 months ago on Conversation @ http://www.entrepreneur.com/article/231719
I don't believe it pushes the rest of the network away as I add the tags at the end of the post. If they've read through my comment and are intrigued by the content I believe they'll click on the link. At any rate, I'm getting more engagement on average on the posts I tag people on than otherwise.
9 months, 3 weeks ago on How To Immediately Improve Engagement on LinkedIn
I think you're right on target here. What I've done a few times that's working for me is to share an article to my network whilst tagging the people who come to mind that might benefit most from the content. This almost always gets a conversation started. It shows your network you're not just posting random content, but truly thinking about whom it might help.
9 months, 4 weeks ago on How To Immediately Improve Engagement on LinkedIn
I really dig the YouTube app. Does the Premium version come with a monthly fee? How would someone display all the streams you can feature from fave channels, bookmarked videos, and such? By adding a new Tab dedicated just to this app?
1 year ago on Our 5 Most Popular Apps, as Chosen by You ~ #ThanksFor5
I think it's important to state that small business owners are usually very busy and like being able to call for help if something goes awry with one of their apps. Typically, with free software support is extremely limited for obvious reasons. This is why I actually prefer to pay for mission critical software and recommend small biz owners that aren't super savvy or are really busy to consider the same. Bottom line, I pay for HootSuite, Constant Contact and Evernote - to get some respect if I need help and also because the features are usually better in the paid versions.
1 year, 4 months ago on Ryan Holmes in Inc. – 5 Free (or Nearly Free) Apps for Small Businesses
Very interesting data. If there wasn't already enough compelling information for small business holdouts to get on social media, this tipping point should greatly help.
1 year, 4 months ago on Conversation @ http://www.entrepreneur.com/article/227178
This is certainly a valid way of looking at LinkedIn. However, it's not the only viable means to determine if you should accept a connection request or not. Case in point, I'm teaching a class on social media at a local university and part of the curriculum includes LinkedIn. Now several of the students have asked to Connect with me. I'm not sure that I have favors to ask or give to all the students who will come through my classes, but I'm not about to Ignore any of their requests. That's not my personality.
1 year, 4 months ago on Should I Accept that LinkedIn Invitation?
Michael, I like ideas 4 and 5. I haven't thought about doing a press release around uploading a video, but when I give it some thought it seems a nifty idea. I'd also like to give video ads a whirl to see if I can drive more traffic to my Channel with them. Thanks for the post.
1 year, 5 months ago on Conversation @ http://www.entrepreneur.com/article/227036
@margieclayman Thanks for the thoughtful reply. Twitter will always be both interesting and confusing because there are so many different types of people on there who treat it differently. Then, there are the spammers. Sigh. The blessing and the curse of social media. Like the world, it's still more positive than negative. :-)
1 year, 10 months ago on The State of Twitter, 2013
The title of the post was so intriguing I had to have a look. It's a good post. I have gone through those same ups and downs on Twitter. I did almost quit about a year ago because it just seemed to be so much noise and just link after link occasionally interrupted by a quote.
I've gotten frustrated by the lack of response from some accounts. To wit I unfollowed one just today because I've written him back a few times and have never gotten a reply. Obviously I was writing a robot as I've actually never seen any humanish post from that account. Just automated tweet after tweet.
I try to be human and engage as well as share my content and sometimes sell as you suggest. I can't say I've generated a lot of business from Twitter, but I don't sell online really so it's all right. I still find it more interesting than Facebook. Google + is becoming more interesting as it's like Twitter but with more depth. I plan to spend more time there this year at the expense of Facebook, which is becoming way too commercial imho. I hope to engage with you from time to time. I'm now Follower #7,298. :-)
The Pinterest data is interesting indeed. However, what caught my attention even more is that the research tells me that blogs are still incredibly valuable. Meanwhile I recall reading recently that businesses are tiring of blogging. Wish I had the link to share on that, but I don't. Anyway, social media gets a ton of attention while it's blogging that should be getting even more (if you're looking to sell online)!
2 years, 7 months ago on Women More Likely To Buy From Pinterest Than Facebook, Twitter
I'm a small business coach who spends time in the trenches with local businesses like chiropractors, mattress stores, janitorial companies and the like. I can tell you from my perspective this is a huge game-changer that will dissuade more small biz owners from adopting Facebook Pages. They already thought the old Facebook was complicated. I could spend hours training a group of owners on the old network.
How am I supposed to now ease them in to all these new tasks to make the most out of their Page while explaining to them the 7.5% reach? As a small business owner who actually understands most of what Jay posted above I can tell you that I'm not looking forward to the time investment for the potentially small payoff and probably will have a hard time recommending it to my clients and prospects.
LinkedIn is looking much more attractive now if only more than 6% of the users would log in daily. Hmm, email marketing? Sounding better by the day.
2 years, 8 months ago on 14 Ways New Facebook Betrays Small Business
Wow, super list! I need to curl up next to the fire and go through it thoroughly. I was first attracted to the YouTube list because I believe I under-utilize that social network. I definitely need to pursue tip #12 and get some client testimonials on video going.
Tips 4 and 5 under Biz Cards seem contradictory. Don't clutter, but add your Twitter bio? Maybe it's up to the person to pick the one that works for them. Thanks for plenty of food for thought on improving my marketing!
2 years, 9 months ago on 125 Ways to Integrate Social Media to Zoom Your Business
I had not heard of PostRank previous to this post. Learning about that tool alone made it worth stopping by. Thanks for pulling this list together. I agree that no one should say social media would be great if only you could measure it.
Speaking of links, are the ones from your blog Comments follow or no-follow?
3 years ago on 6 Critically Undervalued Social Media Success Metrics
Nikki, Thanks for reposting Chris' tips. There are some really good ones in there. Tough thing about replying to peoples tweets is that about 50% of the people whose tweets I reply to never tweet me back. It seems they're too occupied to notice that someone has replied to them, or worse, they notice it and don't care to engage a stranger. It's all right, I just keep on going as engagement on Twitter is much more fun than simply tweeting in one direction.
Now, one additional tip from me: Write people a real message who follow you from time to time. They'll appreciate not getting a standard DM, but instead a genuine message of appreciation that's personalized to them. Try it!
3 years ago on Advanced tips for Twitter - you need to read this!
@profkrg@AustinClarkEnnis I guess that would be a compliment in a way.
3 years ago on Creating a Twitter ‘Follow’ Philosophy
@AustinClarkEnnis Yes, I agree. One tool I use from time to time is Nutshell Mail, which tells you who has Quit following you. If you don't have too, too many followers you might find this useful, but then again, who really has time to care much about who stops following them? I mean I don't play that game where if you unfollow me I'm going to unfollow you. I may still find your content interesting!
@profkrg Kenna, Hi. No, I've not noticed problems with spam...yet. Interesting point about being penalized for following inappropriate accounts. I'm a company of 2 and I'm the owner so this isn't a concern for me. However, I could see how it might be for larger companies, but then again you have to take the good with the bad, at least initially, if you're going to auto-follow. As soon as I see an inappropriate account I unfollow them.
I originally decided to vet everyone who follows me to see if I'd like to follow them back. I wanted to top out at 200 Follows and truly engage with that core group. Only problem was people who were following me were unfollowing me in droves just a few days later when I wasn't following back. As you point out, that's not a good thing for a company using social media. So, now I use the FOURTH philosophy, which is to follow everyone back, but selectively unfollow those over time that tweet out content that I can't connect with in some way. I like this philosophy as it doesn't lose me any followers that I don't mind losing. Thanks for the opportunity to opine on this topic. It's an interesting one! I am @buildandbalance by the way.
@jaybaer had me thinking about this some time back. Pictures used properly in tandem with good copy is an unbeatable combination. I blogged about it and hope you won't mind me sharing the post here: http://www.buildandbalance.com/2011/07/the-power-of-pictures-in-marketing/
I also recall @guykawaski mentioning that Facebook is a picture economy as you noted using other words in your post. It got me to thinking that I "really" need to post more pics on Facebook to get more engagement. So, this past weekend I posted 2 personal pics on my profile and got much more engagement than I had using Foursquare check-ins or simply posting random thoughts. Pictures are important online. Thanks for re-emphasizing the point and for sharing numerous good follow-on posts to explore.
3 years, 1 month ago on Understanding Online Photo Use