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For several years, I also had a career marketing business and can validate that these "mistakes" are common across industries. Sourcing and engaging candidates has become more complex than candidates know and most companies quite frankly do not have the specialized skill to do it well. They don't call candidates back because they don't want to be liable for anything said; hate the confrontation of telling someone they did not get the job and have no SOP about dealing with candidates that were not hired. The mistake is in not realizing how you hire does impact your brand as well as the need to nurture a deep bench of talent that may include potential future hires.
1 month ago on PR hiring managers: Please read this post
Hi Mary, both conferences sound really energizing. Your post reminds me how important it is to make time in our schedule for these interactions. We may create and nurture relationships online but they do not replace the live interaction of being in the same physical space. I don't work in the food space but think I would have really enjoyed the IFEC meeting! Thanks for sharing your experiences and key takeaways from both meetings.
1 month ago on Relationships Central at PR Conferences
Mary, your post really got me thinking about the lens through which I view technology. I am also a boomer and have witnessed an ever quickening pace of technological advancement. Even as I embrace technology there are developments (Google Glass, fingerprint ID) that have made me pause to wonder if we were going too far. From your description, I am definitely going to add this book to my reading list.
2 months, 1 week ago on Context is Everything…and it Will Become Even More So
Mary, very timely and informative post. Online platforms have become a modern day bully pit. While a minority of those online, bullies can unfortunately taint the experience of an open social culture. This issue becomes even more complex for those whose online presence is integral to their professional lives. I am glad to see so many voices calling for a cease fire and a return to civility.
3 months, 3 weeks ago on Online Bullies – Are They Really That Different From Regular Bullies?
Arik, nicely done! You definitely filled out the picture for me and this is one of the most balanced pieces I have seen on the subject of AirPR. Thank you so much for allowing me to contribute my 2 cents. Reading this reminded me of the vast opportunities available to clients and PR pros today. I hope that, if nothing else, AirPR can help educate organizations on the profession and the value that a PR pro can deliver.
4 months ago on Is AirPR the future of public relations for small businesses?
We all extol the virtues of community and encourage brands to join that conversation. When your community is consumed by a national tragedy it is appropriate to let them know that you care too. You are right that we may not care about the seemingly generic messages from brands but an absence of words would be painfully obvious. Just as offline, words seem hollow and meaningless in a tragedy but those who choose to say nothing leave an even greater impression.
5 months, 4 weeks ago on Do brands really need to demonstrate sympathy during national crisis?
I think you hit on the main ingredient "flexibility." Let's be honest the traditional work schedule is not the problem. The real problem (in the U.S.) is that companies have turned full time into all the time. People are never really away from their jobs, even when they have paid time off. I believe that if firms put action behind work-life balance and become more goal rather than time oriented it will not be difficult to have people who work a traditional day to take care of clients.
6 months ago on The Client Service Issue in a Virtual Workplace
Hi Arik, for a while I banned emoticons completely but have since abandoned my hard stance. I realized that on social media platforms I am often communicating people who do not know me. As such they are not tuned in to the subtleties of my personality and not attuned to the communication clues that accompany live interaction. So, at times though I loathe to do it I'll add an emoticon to soften communication. I do agree with you however that they largely should not have a place in business communications.
6 months, 3 weeks ago on Emoticons for brands: New trend or too spammy?
@ginidietrich Thanks for the encouragement, I'm in! :-)
6 months, 3 weeks ago on How to Choose Social Media Tools
I love the redesign, it's fresh and uncluttered, hmm just may be the final kick in the pants I need to make some tweaks to my own site! Great advice on social media. There is an old saying in sales that God gave you two ears and one mouth for a reason - to listen more than you talk! Listening first is crucial to developing an effective social media strategy. I build it into new engagements as one of the first things we do. Thanks for continuing to share good tips and tools!
Arik you are correct. We need to do much better. There persists a gap, or perhaps an unwillingness to lead this are of communication. Sadly this area cries out for leadership from trained communications pro who can deliver a unified strategy that aligns with organizational goals. Budgets, silos, blurred lines. We are filled with excuses but we simply need to do better. Our clients deserve nothing less.
7 months, 3 weeks ago on Dear fellow PR/marketing/social media consultants: We need to do better
This is a great follow-on to the discussion on this weeks Solo PR chat. I like that you provided very clear questions we should ask ourselves. Much of the advice on blogging emanates from a position of absolutes, your practical advice helps others decide if blogging is the right approach for their business. When dealing with clients we never advice "must do's" based on popular advice. We align tactics with an overall strategy based on our clients' goals and objectives. However when it comes to our own "house" we so often fail to apply the same principles. Thanks for the reminder to ask the right questions before we jump in on a popular bandwagon.
9 months, 3 weeks ago on To Blog or Not to Blog, That is the Question
Frank, great subject! Over the years I have watched blog comments evolve as well. Conversations continue to happen but they do not always take place on the site. People may share and discuss a post on G+, or LinkedIn or Twitter. This is especially true when the blog audience is the "social savvy." Blogs that cater to a corporate audience also may not receive many comments. Readers are behind a firewall, and many are not using social media tools in the same way as marketers. Some are more comfortable commenting one-on-one via email. Blog owners, especially new bloggers are more apt to comment on other blogs. I think it's important to discern your audience and measure the conversations accordingly. A lack of comments may not mean a lack of engagement.
10 months ago on Why you should comment on blogs
Great reminder HarrisonKratz for all generations to remember the fundamentals. One of the things I most appreciate is hearing the perspective and passion of a millennial. This brought up another basic for me - the need to communicate and collaborate with multiple generations. Some have grown up in the digital age, others have adapted and still others will cling to what is familiar and comfortable. There is a need to understand the broad spectrum and be open to using methods and tools in ways that make sense to your target audience.
2 years, 1 month ago on Where Are Our Fundamentals?
This is great! I've been following the product since inception but had not made time to test it out until now. I always appreciate hearing from those I trust. It is hard to switch platforms but your review gave me a reason to download and take it for a test drive. Thank you!
2 years, 1 month ago on Building Community with MarketMeSuite
Hi Mack, boy can I relate! I had lost my love of it and simply stopped doing it. Not the smartest way but the long break was helpful. I have stuck a toe in the water of late and am experimenting with sharing content in new ways (such as storify), different lengths and a more forgiving posting schedule. Mentally, it's been helpful to simply remove the boundaries and rules. Blogging, even for business does not have to one-dimensional but should reflect where we are, what moves and inspires us and what makes us think. Our readers are not static either, maybe they too would enjoy a photo, video, a quick summary of a book and a more well rounded view of our world.
2 years, 1 month ago on What happens when you lose your love of blogging?