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Great advice Gabriel! You can also take the sting out of an occasional bad review by making sure you have lots of positive reviews. One red thumb in a sea of green is going to have far less impact. 

Start by asking your best customers (the ones you know are going to give you 5 stars!) to go leave a review and make it as easy as possible for them to do so, for example by emailing them the link to your directory listing or by adding a widget to your website with links to a selection of your listings. I find it works best if you don't offer an incentive to post a review but instead send a small thank you gift or even just an email after they've posted. 

My other tip would be to monitor all your mentions daily so you can respond straight away to any negative sentiment. You'd be surprised how many business owners don't know what is being said about them online!

3 weeks, 3 days ago on Conversation @ http://www.entrepreneur.com/article/242429

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I feel for you Deborah. Getting our clients to pay on time is always a struggle. We try to get as many as possible on quarterly or annual payment plans in return for generous discounts and special bonuses. It's good for our cash flow and the client gets great value, plus we offer a performance guarantee. If we do work on a risk basis we always run a company credit check first and then add on a premium to cover at least some of our potential losses if they default. My other tips would be to have an attorney cast an eye over your terms and conditions of business to make sure they're watertight and use the services of a reputable credit control agency for bigger accounts. Cheaper in the long run and far less hassle than having to go to court!

3 weeks, 3 days ago on Conversation @ http://www.entrepreneur.com/article/242226

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My pet peeve is when people go to ridiculous lengths to avoid putting a preposition at the end of a sentence (e.g." I'm not sure to what you're referring" which in plain English would be "I'm not sure what you're referring to". Winston Churchill once peevishly scrawled on a document prepared by an overly pedantic civil servant  "This is the kind of grammar up with which I will not put". My sentiments exactly! I'm all for observing the rules of grammar but there are limits.

2 years, 11 months ago on 7 Words I Never Want To See In Your Blog Posts

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Really useful tips here Jack. Thanks for sharing!

3 years, 3 months ago on Controlling YouTube Video Behavior

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Customer complaints are a moment of truth where companies have the opportunity to turn a disgruntled customer into a lifelong fan. But the sad fact is, most companies handle them badly across the board. It's not just in social media where they get it wrong but you put your finger on it Jay when you say that social media holds up a magnifying glass to poor customer service.

3 years, 4 months ago on 70% of Companies Ignore Customer Complaints on Twitter

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Spot on! Likes are pretty meaningless. At the end of the day it's all about the quality of engagement not numbers, but so many people just don't seem to get that with social media less really is more.

3 years, 4 months ago on The Real Reason Your Customers Don’t Like You on Facebook

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