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My pet peeve is when people go to ridiculous lengths to avoid putting a preposition at the end of a sentence (e.g." I'm not sure to what you're referring" which in plain English would be "I'm not sure what you're referring to". Winston Churchill once peevishly scrawled on a document prepared by an overly pedantic civil servant "This is the kind of grammar up with which I will not put". My sentiments exactly! I'm all for observing the rules of grammar but there are limits.
1 year, 9 months ago on 7 Words I Never Want To See In Your Blog Posts
Really useful tips here Jack. Thanks for sharing!
2 years ago on Controlling YouTube Video Behavior
Customer complaints are a moment of truth where companies have the opportunity to turn a disgruntled customer into a lifelong fan. But the sad fact is, most companies handle them badly across the board. It's not just in social media where they get it wrong but you put your finger on it Jay when you say that social media holds up a magnifying glass to poor customer service.
2 years, 2 months ago on 70% of Companies Ignore Customer Complaints on Twitter
Spot on! Likes are pretty meaningless. At the end of the day it's all about the quality of engagement not numbers, but so many people just don't seem to get that with social media less really is more.
2 years, 2 months ago on The Real Reason Your Customers Don’t Like You on Facebook