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Glad you're back, Ken. I missed your posts! August is a good month to take a break (IMO) -- many clients are on vacation or taking kids back to school/college, etc. I admire you and others (e.g., Gini D.) who can crank out great posts day after day. A special talent!
2 years, 3 months ago on A Fresh Appreciation of Technology and the Internet
I, too, need to work on this. Gernerally, I keep to myself, and don't initiate conversations when out and about. Except at business functions -- then I don't have a problem, Funny how this works. So, I chatted with a few folks this afterrnoon while waiting at the vets with my dog, Polly. (Seriously, I would have been more comfortable talking with the pets, but you gave us this homework, and, well, give me a challenge, and I will attempt to overcome the obstacles.)
2 years, 5 months ago on You Can’t Build a Community with Strangers
I love this post, Ken. Tom Peters wrote in his 1st book, A Search for Excellence, that the best companies were led by managers practicing MBWA (rather than having an MBA). That stands for Managing by Wandering Around. Having the right mindset is a part of this, too. If small business owners make the attempt to "go out and abount," then they must approach it with the perspective of "let's see what I can learn from this -- what's working, what's not, how can my business improve or change, and then act on it." And I agree with @Shonali -- "get real answers, and listen." Not always easy for a small business owner!
2 years, 5 months ago on Your Business and the Road Less Traveled
Glad you had a good day at the park, Ken. We go to a few games a year at Camden Yards. Kudos to the O's!
2 years, 6 months ago on Customer Service: Don’t Forget the Follow-Up
Now it's your turn, Gini, to do an "on the porch" segment! Seriously, you could both charge for this great entertainment! Oh, wait, we have real jobs...
2 years, 8 months ago on Sometimes You Just Gotta Lighten Things Up: Featuring “Gini Dietrich”
I'm saving this post for whenever I need a laugh. The shoes, the wine, clap, clap, clap! Thanks, Ken. Just brilliant!!
Happy Birthday, Ken. (Uh oh, I feel guilty though that I didn't post something yesterday!) I like to send hand-written cards to my clients on Valerntine's Day and Thanskgiving to show appreciation. The little things are so important!
2 years, 8 months ago on Small Business Tip Tuesday: That Simple, Personal Touch Makes a Difference
Thanks, Ken for reminding of this! I think it is easier (and almost automatic) to have fun (online, and in-person), when we love and are committed to the work we do! Just today, for example, on the way to a business meeting, I was thinking of how much i enjoy my clients. We joke around, but are very serious and focused, too. (BTW, Today is a good day to reflect on the positives of our business and to show appreciation.) Having a sense of humor makes customer/client interactions all the more enjoyable. Bringing a plattter of cookies along doesn't hurt, either!
2 years, 9 months ago on Small Business Tip Tuesday: Building Community the Tom Sawyer Way
Today there was a blog post on NY Times.com about companies offering product refunds for online reviews. The article referenced the FTC guidelines; titled, "The Review was Fake. The Refund was Real."
2 years, 10 months ago on FTC Guidelines and Disclosure for PR Agencies
Good point -- hadn't thought about adjusting the value (but, of course, i am not a marketer -- that's your expertise). I meant to also add -- when businesses don't remind us of their AAA or other promotions, and we realize when we get home that we didn't remember to ask or redeem it -- then we get annoyed at the business -- so a potential positive turns into a negative. I have learned to mention AAA and AARP, just in case. (This is something my kids think is ridiculous -- like the time i actually asked for a AAA discount at the Tower of London.)
2 years, 10 months ago on Small Business Tip Tuesday: If a Deal Falls Over in the Forest and No One Hears, Does it Exist?
Great advice, Ken. I especially like #5 -- often, a business will lose the prospective customer entirely because the steps (whether on line, via mail-in, or other) were too confusing or time consuming. I wonder -- do they do this intentionally so I don't redeem the offer? Then why did they bother in the first place? On the other side, I have noticed recently that Foursquare is making me aware of offers, and making them very easy to redeem. I think this will be the trend.
I will pass this along to all my franchise friends. Yes, I actually read the FTC Guidelines on Endorsements! Some of the examples were actually funny.
“...Every day, I drank 2 WeightAway shakes, ate only raw vegetables, and
exercised vigorously for six hours at the gym. By the end of six months, I had gone from
250 pounds to 140 pounds.” You think?
Love these ideas. I didn't know that you could get custom headphones! I have two gift items to suggest. 1. An ergonomic left-handed mouse (available on-line) -- if you have a lefty on your holiday list! (left-handed, that is, not necessarily a "lefty" politically :- ) and . 2. A Smartpen from Livescribe -- this pen is amazing!!! Good for work, great for students. www.livescribe.com I use this for taking notes on conference calls and during client meetings.
2 years, 11 months ago on The Spin Sucks Holiday Gift Guide
Embassy Suites in Tampa?
2 years, 11 months ago on One Social Media Trend
Loved this post, and it got me thinking...having started my career in the 70's, I remember being inspired by the book, "The Managerial Woman." (I don't know if anyone even reads this anymore, or knew the impact it had way-back-when.) At the time I was in senior management for a women's fitness franchise (and most franchisees/corporate staff were women, but the Pres and VP were men). When we'd have "issues" with franchise owners, too often they would be attributed to those "emotional, hormone-crazed" women. Later in my career I became a VP of another organization -- this one was male-dominated -- a tax franchise. When we would have similar "issues," however, they would be attributed to those "nerdy, unemotional" men. In both cases, the issues were actually due to the friction that often occurs in the franchisor-franchisee relationship. It was a light-bulb, "aha moment" in my career.
2 years, 11 months ago on Women Are Our Own Worst Enemies
@ginidietrich @NancyD68 Uhoh, I can't stand on the table? But would it be ok if I danced on the table?
3 years, 1 month ago on Three Examples of Social Media Gone Bad
Gini, Your examples are great (and funny)! Some of the franchise companies I work with (or know) don't see value in Twitter. ANd they may jump in the deep end, trying it for all the wrong reasons. It's easy to jump in, not so easy to understand how it works.
Great post, Ken. It occured to me that if you love what you do, and are passionate and committed to your work, clients and community, then your brands (i.e., personal and business) will be in sync. You can't get in to too much trouble that way, either! (Had tro post this in reply mode.)
3 years, 1 month ago on Your Personal Brand vs. Your Business Brand: Lessons from Hank Williams, Jr. and Steve Jobs
Thanks, Gini. I am listening, well, reading and checking out Twendz. (And to prove I was reading: #4 "funny" I think should be "fully.") But, it is funny!
3 years, 1 month ago on Eight Tools for Social Media Listening