Bio not provided
Smart smart post. Most marketers are still struggling with the transition to digital.
3 weeks, 6 days ago on Gallup Poll is Correct: Social Media DOES NOT Influence Purchases
It's much easier to comment, then to do the actual work. Most social media gurus are just commenting. :)
3 months, 1 week ago on The Problem With Making Grandiose Statements
@StaffanNilsson If anything, the latest updates made SEO all about the creativity. The games and tricks are no longer as beneficial as they once were.
3 months, 2 weeks ago on Remember When We Just Hit Publish?
I was just thinking about that last night, while polishing a post that I have been 'writing for 3 days'!
I wonder why the ipad was forced to get an update? Feels like RIM to me. Lost and confused.
10 months, 2 weeks ago on Sorry, manufacturers — the iPhone 4S is here to stay
100% on point. Most of this can attributed to the fact that most brands still don't have a holistic social and digital strategy in place. Most are still treating social as a traditional marcomm/support channel. That amounts to lack of senior talent driving strategic decisions and honestly ROI. Don't outsource this nor appoint this to your intern. Drove digital at IBM, Bell and now Enterasys. Industry is more noisy now and less focused on driving proper value out of this people medium. Thanks for raising this.
10 months, 4 weeks ago on Conversation @ http://www.entrepreneur.com/article/228051
Great post Hessie. I'm with @ajenkins on the changing mindset and the organization structure required to making this work. Typically, SEO + SEM, like Social is managed in a silo'd manner within the brand and even more so on the agency side.
To be an effective advertiser today, one needs to have a holistic strategy that encompasses the variables that allow social advertising to work.
Btw, Amazon is heavily investing in this from my personal experience. They are establishing a whole organization to focus on solely social advertising. On and off property.
11 months, 3 weeks ago on Big Data Will Change Advertising Forever
Great points, a similar dilemma I've faced in my career as a enterprise digital strategist for IBM, Bell and now Enterasys. As a leader and as an executive, My job is to make our business align with digital and social. Not boast about myself and fluff my own ego and brand. With that being said, one has to be proficient in the ever changing role of the digital (notice I didn't social) medium and understand it well enough to drive business (not likes, follows (although, I don't mind) books and conferences) out of it. So, it still has to exist but has to be strategic.
I balance most of my 'social networking' at night, Thank you for being frank and honest. I look forward to your interview.
1 year ago on Online Habits: Is Less Really More?
@bgoldberg @KenG I would agree with this, the future of advertising riches isn't going to be through Google Adwords placements. :) It's the custom ad offerings that big brands pay big dollars for.
And let's discuss Business B2B niche areas, man, selling ad space to Fortune 500.
1 year, 4 months ago on I’m starting another content company, and I plan to make a fortune
@Cindy Rangel Small Busiesses don't have the luxury to have analysts coach them while they plan their strategic imperatives for next 4 years. ;) Listening and I mean Strategic listening is the only way to gain that additional insight into making that right decision. Social Media Marketing is no more. We all hate it. Business through context is another beast.
1 year, 11 months ago on Your Business Is Not the Story
Great insight. There is definitely a huge play here to gain Facebook insights. In addition, it will help accelerate the ROI dillemma that is often associated with social. As they say, future of social is advertising for now and then it might just be premium access to the platform.
1 year, 11 months ago on 4 Reasons Google Bought Wildfire
@DavidChen Teenie boppers, indeed. Trending topics do indicate this.
2 years, 1 month ago on Who Uses Twitter Anyway?
Klout's score is exponential. It's easier to increase klout in the beginning as opposed to to increasing it later on. Going from 11 to 43 is easier vs going from 43 to 50 or 65. Ultimately, it's just a score that people are gaming now and it's loosing value for some in the real business decision making.
2 years, 9 months ago on 6 Unofficial Ways to Increase Your Klout Score