Content Director at Arment Dietrich Inc.. Strong advocate of 3 minutes or less of video content. Wife, mom, grammar freak & music fanatic.
I think it looks like an open safety pin, but then who am I? LOL This is an excellent piece, and I'm with Laura - the Venn diagram rocked. Great way to organize thoughts and statements.
21 hours, 43 minutes ago on The New Airbnb Logo: Integrated Marketing Communications or Not?
@LauraPetrolino @lizreusswig @biggreenpen That's our end, yes. :)
1 day, 20 hours ago on The Magic of User-Generated Content
I'm VERY afraid of your video that's coming out later. LOL It's amazing how simple i t is to get customers involved, eh? Funny how we tend to 'shy away from simple', somehow thinking that BIG and COMPLICATED equals BETTER and MORE EFFECTIVE!! No so at all. Great post, LP! #stillworriedaboutvideo
2 days ago on The Magic of User-Generated Content
2 days ago on Gender Roles: Is it Really a Man’s World?
@@jason_ @ginidietrich NO!
2 days, 1 hour ago on Social Media Privacy: Should Bosses Be Allowed to Friend Employees?
@jdrobertson Cut me some slack, I'm CANADIAN! LOL
2 days, 1 hour ago on The Spirit Airlines Hate Campaign is a Win
@LauraPetrolino @Eleanor Pierce As the mother of a boy - I whole heartedly agree.
2 days, 16 hours ago on Gender Roles: Is it Really a Man’s World?
@ClayMorgan I meant from the commenters! LOL
2 days, 17 hours ago on Gender Roles: Is it Really a Man’s World?
Girls rule, boys drool. Brave post, Clay, I'm waiting for the fire and brimstone. ;)
2 days, 23 hours ago on VXSuite named finalist in 2014 Stratus Awards
Weird All absolutely ROCKS - and this stunt he just pulled proves what I've always said about him - he's not just a parody guy - he's brilliant! People forget that he's been doing this since wayyyy before his Michael Jackson fame, early '70's in fact. Then in 1979 he released "My Bologna" (a parody of The Knack's My Sharona) and in 1980 "Another One Rides the Bus" (from Queen's Another One Bites the Dust). We're used to today's YouTube world, with talking animals, Bad Lip Reading, and music/song mashups. But never forget, that before all of that, there was Weird Al Yankovic. Blazing the trail. It appears he's still blazing it.
2 days, 23 hours ago on Weird Al Teaches PR Pros a Thing or Two
@Howie Goldfarb @JoeCardillo @ginidietrich Canadians have rights you know!!!!
3 days, 13 hours ago on Social Media Privacy: Should Bosses Be Allowed to Friend Employees?
Gini fires me every day on Facebook. Surely that can't be legal!!?? ;)
3 days, 15 hours ago on Social Media Privacy: Should Bosses Be Allowed to Friend Employees?
I wonder who ratted them out to the FTC. Good lessons here for all of us, and all platforms.
3 days, 15 hours ago on A Social Media Contest, Cole Haan, Pinterest, and the Rules
@kamichat HA! Kami, I'm not surprised at all!
4 days, 19 hours ago on The Spirit Airlines Hate Campaign is a Win
@ginidietrich @JRHalloran Riiiiight.
6 days, 12 hours ago on The Spin Sucks Inquisition: Mark Schaefer
@ginidietrich @Howie Goldfarb I tell my Mark story way to often. I am trying to refrain this time. LOL
6 days, 20 hours ago on The Spin Sucks Inquisition: Mark Schaefer
@ginidietrich @Ike RUSH ROCKS!!! #goCanada!
"I once had a boss who actually set me up to take a fall for an unethical decision he had made. In the end when the truth came out, he was fired and I got a promotion, but for awhile it was a very painful situation." @ginidietrich does that to me all the time, Mark. *kidding!!!! Great to see you in the hot seat! Loved what you wrote for the "die younger" question. Very moving.
Gini's a pro at ensuring she hires for FIT as much as experience. It's what makes working here - even during the most stressful of times - so amazing.
6 days, 21 hours ago on Two Big Questions to Foster Social Business Success
@ginidietrich @lizreusswig Laura has no sway over the content department. ;)
1 week ago on Seven Step Process for Media Relations
@EmilyNKantner BAHAHAHAHA! I love that!!!!!
Funny that you wrote about this today - because this morning, I got a FANTASTIC pitch. Human, funny, explained clearly who the person was and why they wanted to write for us (In fact even said "I am NOT looking to link bait here, I want to help bring a few eyeballs to our blog, which we've worked so hard at and I'm so proud of!" (paraphrased, but you get the gist). I responded positively (of course, we will need his story ideas, etc., to make a final decision), but he earned that chance to get to the second level. And, I told him exactly that, and gave him props! People should hear from you when they send a great pitch. So many times in this life the only feedback we get is when something goes wrong. Positive energy goes a long way. Made my morning.
AMEN!!! This rocks, Paula. Oh, that people responded this way to *every* aspect of life. :)
1 week, 1 day ago on Four Questions to Ask Before You Complain on Twitter
@LauraPetrolino @Eleanor Pierce I have never ever used Foursquare or any other location based app. No way. Beyond creepy, IMHO.
1 week, 1 day ago on Enterprise Social Networks, Fun, and the Creep Factor
@LauraPetrolino @RobBiesenbach @Eleanor Pierce @ClayMorgan Me fourther.
@bdorman264 And No. There is NO PORN on the internet.
1 week, 1 day ago on The Spirit Airlines Hate Campaign is a Win
@LauraPetrolino OHHHHH! I remember the Rob Ford ads! LMAO! That is too funny. I was surprised they didn't get their butts sued for defamation of character or something...oh...wait...never mind. ;)
@StickyBranding Thanks!! When I first was writing this post, I was sure I was going to get people disagreeing with me!! Glad to see that so many feel the same - you get what you pay for. So quit whining about it. :)
@mattshere That's exactly it - when you pay large - you expect a few perks and for your flight to be on time. But, people aren't paying large for Spirit flights. One thing it's made me ponder though, is how many people *maybe* buy stuff online and simply don't do any research! And that's a scary thought!
@T60Productions This might be the nicest comment EVER!! Thanks, Tony!
@ginidietrich But @StickyBranding said it first!! ;)
1 week, 2 days ago on Gini Dietrich’s Staff Call Her Baby Ugly
@ginidietrich Very very cool. :)
1 week, 2 days ago on A Communications Program that Works
@Eleanor Pierce Exactly. I wouldn't be surprised if some of those people who got featured in the song weren't feeling a little silly. That their friends must have said "Um, what the heck did you expect? You were flying Spirit!!" Delayed flights and mishandled baggage sucks - don't get me wrong - but that stuff happens on every airline, no matter how much you pay for a ticket! I just love how they handled this, from top to bottom.
1 week, 2 days ago on The Spirit Airlines Hate Campaign is a Win
@bdorman264 What I love most about them, is that someone had to sign off on this campaign - and did! I love when people are brave enough to try something different. Although....they're such a small get-up that maybe their 'chief marketing officer' quoted above owns the company! LOL
@ClayMorgan That's exactly how I feel also, Clay. I checked them out, and they don't pull any punches about who they are, and what they deliver and don't deliver. What were people seriously expecting?? It boggles my mind.
Ha! I love this piece!!! It really is 'like that' here at Arment Dietrich/Spin Sucks. It's not always easy, as Gini mentions, but it's very effective. We all feel very involved and a part of the company, even though we didn't sweat and struggle in the initial building of it (win win!). And that makes for an extremely loyal team, and a strong culture not afraid to embrace change. PS. Gini's ravishing beauty makes up for her (sometimes) ugly baby. ;)
@ginidietrich @StickyBranding I thought it was a bitch fest. #FiredAgain
It's like those "overnight success" musicians - LOL - who've been toiling in the trenches for ten years or more before that one album finally hits the big time. Cracks me up, every time. LOVE the NASCAR story - Drew's a huge NASCAR fan - three years is an astonishing buy-in from the higher-ups. They deserve a standing O for that one. And I can't wait to read the follow up - what did that three years of slow and steady measured growth bring them. Will make for a fascinating case study one day.
I love this post Bob. Especially the "well, if you don't 'get it', then you're not my target audience" part. That is so true, and I think so many companies waste time trying to be all things for all people. Great perspective.
1 week, 3 days ago on How a Five Letter Name Became a Brand
1 week, 3 days ago on Extra Credit Reading
Bukowski...one of my all time faves. Bravo for that pick. The Sedaris piece pretty much sums up my mood over the entire weekend - MY UP BAND DIED!!! I'm definitely a gal who needs the incentive of seeing those numbers. :) I will read all of these articles. And prepare for headline writing H. E. Double. Hockey Sticks.
"I'm getting married next week!!" HAHAHAHAHAHA!!! That Amazon piece is GOLD!!!!! Man, I love Gladwell so much.
1 week, 5 days ago on Gin and Topics: Some Inspiration and Some Dog Dubbing
@CC_Chapman Ok, ok, I was *about* to start work at Radian6 - but hadn't yet - so, I was unemployed, and your comment was dead on! LOL ;)
1 week, 6 days ago on The Spin Sucks Inquisition: C.C. Chapman
@ginidietrich And the circle closes.
CC was one of the first "social media stars" (I know, I'm sorry, I can't think of a better way to say it) I met in real life. He even signed my copy of Content Rules - I think he said something like "Get a job, ya punk!" - which was apropos for the time. ;) Great learning more about you CC, your face always makes me smile.
@ginidietrich @Danny Brown @JoeCardillo Well, you guys handled this debate so well, I have nothing to add! LMAO! I agree with what Gini said, I sincerely don't get the anger, Danny. I mean, yes, FB is notoriously sneaky about their changes, etc., but that's just like any other company having business practices you don't agree with. Personally, FB has NONE of my financial data, so I'm not sure I get that comparison. And bad things definitely can happen *related* to your personal FB data, as Erika Napolitano just discovered - but again, that was a Tinder screw up - not a FB screw up. Danny, you do make some excellent points, and as always deliver much food for thought. This has been a fun read!
2 weeks ago on Facebook Manipulates Us and Handles the Communication Exactly Right
@bensonhendrix HAHAHAHA! Or those horrible, faceless, white "bubble men" pointing at arrows or holding up signs. Kill me NOW! ;)
2 weeks ago on How TEDxABQ Used Storytelling and Transmedia Planning
I love your posts. Like, seriously love them. This story reminded me of a very similar event from my childhood, involving a sprinkler, a brick wall, and my face. I MUST work this into my next blog post!!!
2 weeks ago on The Water Gun Theory of Strategy Development
@ClayMorgan Ouch. ;)
2 weeks ago on Thought Leaders, Not Organizations, Are Enticing to Publications