Content Director at Arment Dietrich Inc.. Strong advocate of 3 minutes or less of video content. Wife, mom, grammar freak & music fanatic.
My brain broke, just reading Chris's Inquisition answers. ;) Also, I said the same thing for my "..would you die 10 years sooner?" question!! Maybe one day I'll be as smart as Chris, eh Gini?? LOL
10 hours, 53 minutes ago on The Spin Sucks Inquisition: Christopher Penn
@bdorman264 @GiniDietrich I thought you banned him, Gini...?
1 day, 11 hours ago on A Ghoulish PR Crisis Just for Halloween
@KateNolan HAHAHA! Right, Kate?? Where you're literally trying to pull it back to you!!! LOL
I nearly died when I read this, Brian. One for the record books, I'm sorry to say. Well done in how you handled it.
@ginidietrich And yes. That WOULD have happened. LOL
1 day, 12 hours ago on Protect Your Corporate Culture by Hiring Right
@ginidietrich Yep. 100% agree. And love what GasPedal is doing. :)
@ginidietrich @ClayMorgan If people are setting out to hurt another person - that's bullying. That said, I think the parent you mentioned and that situation is ridiculous. Expelled?? Give me a break.
1 day, 14 hours ago on Adult Bullying is a Problem
@Sean McGinnis WOOHOO!!! HAHAHAHA! The best!!
Dark nail polish!!!??? In SUMMER!!?? Say it ain't so, Gini!!
1 day, 16 hours ago on Adult Bullying is a Problem
@JackVincent Awwww, this just made my day. :)
1 day, 18 hours ago on Protect Your Corporate Culture by Hiring Right
@LauraPetrolino Like you and me, right? ;)
@Joshua Wilner/A Writer Writes I bet that after a nine step interview process, including including an email questionnaire, a phone screen, four interviews, and test projects to be completed - that they have a VERY clear grasp of what the person can and cannot do, and what their skill sets might be in other areas. I might be mistaken, but my guts says yes.
2 days, 7 hours ago on Protect Your Corporate Culture by Hiring Right
@Eleanor Pierce @ClayMorgan @DallasK I think things are getting clouded here. What GasPedal does brilliantly isn't *just* about culture. They outline clearly how they work, what how their office works, what's expected from every team member and why, what's required and what's frowned upon, and so much more. This goes way deeper than just "fit" and/or culture for them.
@LSSocialEngage Excellent point! I totally agree that many companies BREED that toxicity because of their shoddy practices, or bad working environment.
@JackVincent Thank you, Jack, and what a *great* story! Though somehow, I'm a little surprised that Etsy even HAS such a rigorous process! They seem so...down to earth and grass-root'sy to me. Congrats to your niece!!
@biggreenpen Fit is really so important!! And that's a hard one to determine sometimes during the hiring process - let's face it, people are nervous, maybe feel intimidated, wanting to put a conservative best foot forward. I think their particular interviewing schedule is insanely arduous, and I can't imagine have the time to go through so many steps with people, but I'm thinking it must work for them. Otherwise, why do it?
2 days, 9 hours ago on Protect Your Corporate Culture by Hiring Right
@DallasK I have worked in organizations with some REALLY poisonous people, and man, they can really kill your soul. I think firing people is hard. Really hard. And most companies just don't do it fast enough. Not to sound cold hearted. ;)
@Joshua Wilner/A Writer Writes That's interesting, Josh, and a valid point - we were just talking about this today during one of our planning meetings. What you might be missing, by trying to make all employees fit a certain framework.
2 days, 10 hours ago on Protect Your Corporate Culture by Hiring Right
@Eleanor Pierce I've definitely been sold a false bill of goods before when interviewing also, Ellie, but I highly doubt these guys would bother. They simply do not want any dead wood. It's bold, but I love their honesty and how upfront they are about it.
Very interesting. Not being a church goer myself, I never consider the church along the lines of running a business.
2 days, 13 hours ago on Internal Communications, Sunday Style
@Digital_DRK @ginidietrich Gini, you could start a booze-delivery service for your employees!!
3 days, 11 hours ago on Structured Meetings Make for Better Internal Communications
@ClayMorgan The fact that you said "I reckon..." just made my day. ;)
3 days, 15 hours ago on Structured Meetings Make for Better Internal Communications
Can we re-institute Free Booze Fridays...? (asking for a friend)
@prtini I dare say that most of us have been guilty of a lapse in that regard once or twice. The 'set it and forget it' frame of mind. ;)
4 days, 10 hours ago on Get Creative with Internal Communications
Updating policies and procedures periodically is so important, especially today when things change at the blink of an eye!
4 days, 11 hours ago on Get Creative with Internal Communications
And, dare I play devil's advocate here, some people simply won't ever learn how to tell a good story - even using the steps you've outlined above. Like interviewing, storytelling is a skill. Some people can hone their skills over time, but some are doomed from the start.
4 days, 11 hours ago on The Five Parts to Brand Storytelling Nearly Everyone Misses
I miss my BF Jimmy. :(
6 days, 17 hours ago on Gin and Topics: Brad Pitt Makes Us Uncomfortable
"...even the teenage years." HAHAHAHAHA!!!
1 week ago on The Spin Sucks Inquisition: Susan Cellura
@AmyMccTobin @ginidietrich @AmyVernon I’m pretty sure Amy V's heard of Spin Sucks before today. ;)
1 week, 1 day ago on How to Write a Compelling Headline
@AmyVernon @ginidietrich @AmyMccTobin Amy V. for the win!! LOL #typos
@ginidietrich @annelizhannan Only if I'm drinking....
I could write headlines all day long. Not even kidding. Love it. :)
@bobledrew @ClayMorgan HAHAHA! Right, Bob???
Learn or die. Ok, not die, but become irrelevant. And out of a job. Said truth, but still the truth.
1 week, 2 days ago on Implementing Internal Change: Don’t Forget Your Team
@LauraPetrolino @HeatherTweedy Were you in your bikini at the time, Laura...?
1 week, 3 days ago on PR ROI Means You Have to Do Real Math
I'm still working on your Vanity Fair cover with RDJ. FYI.
@MonicaMillerRodgers @ClayMorgan "Coasties..." awwww, that's so *cute*!! ;)
1 week, 4 days ago on How to Cultivate Internal Change Champions
The military fascinates me. That said, I didn't understand a word of what I was reading on that website. LOL Holy different culture! I really enjoyed this piece, Monica. While one can mandate change, one can't mandate support of said change.
Very, very cool. I think this will help us in the newsroom section of the new AD site! Definitely going to explore this!
1 week, 4 days ago on SlideBatch: A Super Cool New PR Tool
"Even though I was having the best sales year of my career, I was told my mind was not on the business and I was dismissed." Wow. That is INSANE. Congrats on your books, and your climb, and great to meet you!
2 weeks ago on The Spin Sucks Inquisition: Ces Guerra
"That means I can’t mosey up to Lindsay Bell’s desk and ask her for her TPS reports." HAHAHAHA! And *thank God* for THAT! ;)
2 weeks ago on A Peek Inside Internal Communications at Arment Dietrich
HAHAHA! I love the image!! And, as always, excellent advice!
2 weeks, 1 day ago on How Do I Determine the ROI of PR?
The morning emails are great (though we do tease @ClayMorgan about them!). It's a helpful reminder, a small cheat sheet to get the day off and running.
2 weeks, 1 day ago on Internal Communications: A Beginner’s Guide
Well, that was a ton of fantastic content right there. Thanks again, @TomMartin for spending an hour with us. You are a pro keyboardist! :)
2 weeks, 2 days ago on Join Tom Martin for a Special Author Q&A Today
@TomMartin Thanks! :)
@TomMartin @ginidietrich BAHAHAHAHAHA! I'm now in love with your wife!!
If one were planning a trip to New Orleans, where should one stay?
@LauraPetrolino @belllindsay @TomMartin I don't! I barely tolerate people!
@ginidietrich You need to send me some Bears swag!! Get me in the spirit! LOL
@TomMartin @belllindsay @ginidietrich Kinda like the Toronto Maple Leafs and their fan base. ;)