Content Director at Arment Dietrich Inc.. Strong advocate of 3 minutes or less of video content. Wife, mom, grammar freak & music fanatic.
1 week ago on Riff App: Build Community and Have Fun
Corina rocks. That is all. <3
1 week ago on The Spin Sucks Inquisition: Corina Manea
So, Hitler and Papa Doc can contribute...??!! Oh, wait. You have to be Facebook friends first....
1 week, 2 days ago on Riff App: Build Community and Have Fun
@LauraPetrolino @whitney_fay Whitney will rock it. Of this, I have no doubt. :)
@Danny Brown @belllindsay STOP MAKING FUN OF ME!!!! ;)
3 weeks, 3 days ago on The Social Media Mob Needs to Go
Add "quitting smoking" to your list. ;)
3 weeks, 3 days ago on My Digital Disconnect: Unplug to See The Light
I'm trying really hard to comment on this, because I have a few points to make, but I'm actually afraid of being bullied. Not even joking. Therein lies the rub with SM mob mentality. It's never black and white. Bullying wears all kinds of masks. The worst bullying (IMHO) is that which is couched in "legitimacy".
But, but, but...you're comparing oranges and apples here, Howie. Segmentation (which is really what "Little Data" is) is exactly what you outline here. An excellent way to break down your client base to determine *exactly* who's doing what so you can create more personalized marketing efforts aimed directly at their pain points. But that's NOT what Big Data is. Big Data, by it's very definition, is a massive quantity of information, so large as to be impossible to mine using traditional analysis. But, you can't have Little Data without Big Data. You can't segment without having your initial data sets from which to segment from. Yes? So, how can one be better than, or worth more, or more legit, than the other?
3 weeks, 3 days ago on Little Data Trumps Big Data When It Comes to Sales Conversions
Flotus. I mean, really. There are no words for how cool she is.
4 weeks ago on Gin and Topics: Kids Read Mean Tweets and it’s Not Funny
@Craig McBreen That is amazing. I love Orcas so much.
OMG. I'm an *insufferable* anglophile. YAY! Also, Bob, I promise the next time you are house sitting in the Beaches (virtually in my back yard!) I won't be infected with the plague and we WILL meet IRL!!! :D
4 weeks, 1 day ago on The Spin Sucks Inquisition: Bob Reed
@LauraPetrolino WOOHOO!!! I still got it!!!
1 month ago on How to Use a Reverse Message Strategy
@Howie Goldfarb Do you ever LIKE anything, Howie. ;)
"End Petrolino'lessness NOW!"
I love love love love Obama SO MUCH. I could watch him read a grocery list.
1 month ago on Gin and Topics: I Heart RDJ (For Real)
And, why yes, I *am* smart! LOL
1 month, 1 week ago on Create a Winning Sponsored Content Strategy
Subscribing to PureWow NOW! :)
Oh wow. There are no words for how much I hate that kid.
1 month, 1 week ago on Gin and Topics: The Invite of All Invites
Webinar material....? Just sayin'.
1 month, 2 weeks ago on The Reddit Marketing Guide
Fantastic post, Tara, definitely bookmarked!
1 month, 2 weeks ago on Don’t Ignore SEO Strategy in Favor of Content
@annelizhannan <3 <3
1 month, 2 weeks ago on Gin and Topics: Farewell, Lindsay Bell
@JackVincent Hugs back, Jack. :)
@Digital_DRK @Joshua Wilner/A Writer Writes HAHAHAHA!
@m1ndy Woohoo, I hope you win!
@LauraPetrolino HA! I thought the same thing, Laura!!
Freudian slip?? NEVER! LOL xoxoxoxox
@TonyBennett It's an easy job, Tony. ;)
@dbvickery LOL Time flies, my friend! :)
@Danny Brown @Howie Goldfarb You know, I've always wanted to write a book!
1 month, 2 weeks ago on Five Steps to Insanely Good Customer Service
@RobBiesenbach I'm pretty sure it's a world wide issue. LOL
"Get gutsy" - love it. Enjoy your day, Jess!!
1 month, 2 weeks ago on The Spin Sucks Inquisition: Jessica Lawlor
@Danny Brown Such a joke, eh?
1 month, 3 weeks ago on Five Steps to Insanely Good Customer Service
@Danny Brown I know!!! LOL But hey, props where props are due. ;) Yeah, the beer/liquor thing is so 'prohibition era'. But I remember when the beer/liquor stores were closed at 6:00 pm on Saturday nights and all day Sunday. ;)
@ginidietrich 'ish. ;)
1 month, 3 weeks ago on How to Build a Community that Thrives
@ginidietrich Never. ;)
Talk to each other *and* make fun of one another!! LOL
1 month, 3 weeks ago on Content Creators: Enough with the Boring
@Howie Goldfarb You have to admit, Howie, my content isn't generally boring. ;)
@JoeCardillo That's a great idea, Joe! And honestly, I would have given my right arm to have been a fly on the wall at one of those 1970's story meetings!!!
@BobtheHouse1303 I couldn't agree more.
1 month, 3 weeks ago on Creative Marketing by Bob the House
@biggreenpen @BobtheHouse1303 @ExtremelyAvg #nottheceilingkind LOL!!!
SUCH a great point re: The FAB (Features-Advantages-Benefits) statements game. Buyers don't want to be talked at. They want to *think* they've figured something out for themselves! LOL By subtly inserting Bob's finer traits into your content, Rich, you kinda-sorta "subliminal messaging'ed" them. So smart, and a fantastic case study.
Oh. The sandwich shop thing is TOTALLY something I would do. Love it!!!
1 month, 3 weeks ago on Communications Done Well: Seven Things to Do Immediately
@biggreenpen Really?? That's so interesting!
1 month, 3 weeks ago on How to Get Creative with Influencer Marketing
This is a great post, Lauren, with so many takeaways! Instagram is not one of my favourite platforms, so I loved reading about the creative ways brands are making use of it. Very smart.
I, for one, have never heard of Pareidolia. I must now research!! Very interesting post, as per, Laura!
1 month, 3 weeks ago on Three Approaches to Effective Brand Storytelling
@Danny Brown Oh dear God. Say it ain't so. Why must *everything* be automated???
@HeatherTweedy @ginidietrich Snuffy was my all time favourite character when I was a kid. Those EYES!!
@LauraPetrolino But really. You don't *have* to be the newest best'est brightest. Just be original, you know? Take inspiration from *everywhere*. And add that to your writing!