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Your wish for a six month moratorium on anything new sounds familiar - I hear it from my clients all the time in the context of organizational change. Just last week I was talking with a colleague about the pace of change and we got onto the subject of one client that we helped manage the transition from a private partnership to a public company. We talked about how ironic it seems now that all we heard at the time was people saying please go tell the CEO and COO to stop because we need a few months to catch our breath. But they didn't get a break, the company went public and here it is a decade later and the pace of change has only accelerated.

It seems to me that with social media the successful organizations are going to be the ones that figure out their business goals and then ask the question of which tools they should use to get them there. Rather than setting a goal to get smart about a particular tool and then wondering if there's a better tool.

3 years, 6 months ago on Social Media Success is About the Wizard, Not the Wand