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1 month, 3 weeks ago on Conversation @ http://www.outsideonline.com/outdoor-adventure/the-current/eat-and-drink/Have-We-Reached-Peak-PBR-.html

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@Howie Goldfarb  Sure...let's go with that :)  

3 months, 4 weeks ago on Guest Blog Posts: The Top Five of 2014 (So Far!)

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Awesome!! Thanks for including me Lindsay, it's an honor. 


I hand't seen all of these either @Eleanor Pierce, time to start reading :)

3 months, 4 weeks ago on Guest Blog Posts: The Top Five of 2014 (So Far!)

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Their subreddit (http://www.reddit.com/r/Eve) is also brimming with UGC. A similar game I'd mention for notable UGC is League of Legends. Awesome write-up @ClayMorgan - I'm more of an RTS and FPS gamer, but trekked through Vanilla > WOTLK like you. More gaming + PR articles plz :)

6 months, 3 weeks ago on The Game of Content

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@Howie Goldfarb @Jesse Aaron @RobBiesenbach WHAATTT?! Now you just blew my mind haha that's awesome. I hope you have some nostalgic pictures somewhere :D

8 months, 3 weeks ago on The Fathead PR Crisis Transformed by Reddit

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@RobBiesenbach @Jesse Aaron @Howie Goldfarb  

YES @ChrisWarcraft is a massive inspiration to many communities (reddit/MLG/LOL being my personal favorite haha). 

8 months, 3 weeks ago on The Fathead PR Crisis Transformed by Reddit

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@RobBiesenbach Thanks for the comment Rob! Yea I wouldn't mind a Dokken fathead haha :D  


I think your fundamental principles are the best take-away, thanks for sharing your insights!

8 months, 3 weeks ago on The Fathead PR Crisis Transformed by Reddit

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@LauraPetrolino Thanks Laura, I appreciate your kind words! 


Your insights on 'offensive vs. defensive' are the root of this story's success I think. Even though the entire series of events occurred online for the most part, it must surely be intimidating when thousands and thousands of people see your company mess up (especially in this fashion for an eCommerce business).  I find that ability to remain level-headed and socially engaged admirable. 

8 months, 3 weeks ago on The Fathead PR Crisis Transformed by Reddit

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@CommProSuzi Hahaha now that would be an interesting case study :)


I do believe Mike Cole brought the initial post to their attention and surely suggested possible responses they could take, along with strat comm tips (tone, humor, etc.). But all the social engagement and follow-ups were that of the Fathead team it seems. @RobBiesenbach pointed out that this was a mutually beneficial relationship. I think this also demonstrates the community values of reddit (both employees and redditors themselves).

8 months, 3 weeks ago on The Fathead PR Crisis Transformed by Reddit

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@Howie Goldfarb  I'm about to blow your mind Howie - the redditor you are mentioning (the "disturbing" post) happens to be Chris Kluwe! While some may find his comment distrubring, this is simply his sense of humor (which aligns with reddits for the most part haha). 


In my opinion, Kluwe is one of the most socially engaged professional athletes who stands behind his values and backs them up. He even publicly supports major league gaming. He also does make some insightful comments and you can learn a lot about him, the NFL's strict PR in his Deadspin article last week.


I'm realizing now, through the lens of someone isn't familiar with some of the more popular reddit accounts/reddit humor, this may seem a bit odd. The reality is that Loate/Chris Kluwe's comment was actually a huge honor for this sponsored headline. If you dig deeper into the comments you'll notice Fathead even followed up with a funny photoshop :)


While I'm not sure the exact price, they were self-serve targeted sponsored headlines. I do think they were expedited to be published via reddit, but the costs are transparent (here).


Thanks for your comment Howie, I'm glad you pointed out /u/Loate's comment as this might shed even more light into the mists of reddit. 

8 months, 3 weeks ago on The Fathead PR Crisis Transformed by Reddit

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@ginidietrich Haha I think I have the same feeling towards Pinterest as you do towards reddit :)  just can't seem to get into it and haven't really taken the time to participate (though I do lurk on popular boards).  You hit the nail on the head though: "allowing the marketing team to be HUMAN"  <<< that's what makes (or limits) companies in the realm of digital/social media.

8 months, 3 weeks ago on The Fathead PR Crisis Transformed by Reddit

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@belllindsay Thanks Lindsay, I appreciate the kind words! It was a very fun story to put together and I'm glad there were some key takeaways for strat comm professionals :)

8 months, 3 weeks ago on The Fathead PR Crisis Transformed by Reddit

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@jasonkonopinski Most definitely :) Your grasp of subreddit cultures is very accurate - I also find them unmatched in helpfulness. Last month I resorted to the buildapc subreddit for my first build and they answered all of my questions faster than most customer service lines. They even have a dedicated IRC, how cool is that?


Also, your last line should be posted on everyone's wall :)

8 months, 3 weeks ago on The Fathead PR Crisis Transformed by Reddit

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@ClayMorgan Yes, this is definitely an example of real-time strategic communication fueling both short and long-term value.

8 months, 3 weeks ago on The Fathead PR Crisis Transformed by Reddit

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@susancellura Awesome! That follow up kept the karma train rolling and cemented their image as a reddit-friendly company. I think the way Fathead conducted themselves, down to the comment section, is a leaf we can all take out of their book (I think I used the idiom right? haha).

8 months, 3 weeks ago on The Fathead PR Crisis Transformed by Reddit

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@MattLaCasse Spot on Matt. Demonstrating those values and personality removes the stigma of business/suit-culture and makes it easier for us to relate.

8 months, 3 weeks ago on The Fathead PR Crisis Transformed by Reddit

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@TripWhisperer Seriously! I think that type of self-deprecation is great for reddit and most online communities in general. We see so many scripted promotions and lectures it's refreshing when a real personality/voice comes through, especially from a business. 

8 months, 3 weeks ago on The Fathead PR Crisis Transformed by Reddit

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Mark's statement belittles PR to "pushing emails." That statement in itself shows just how little he understands or cares for a massive industry. Also, most of his "rules" are just general statements...like fortune cookies. PR encapsulates marketing, advertising, and arguably engineering & programming. If there's one thing I remember from capstone, it's the structure of a PR campaign. A business goal is determined, fueled by communication objectives based on primary and secondary research, fueled by multi-layered strategies and tactics. Short and long-term gameplans are set in motion, with monitoring and tracking to gauge performance and pivot for a better shot in the next campaign.


Developing an app to change brand disposition, setting up a promo tent at a music festival, or even creating a themed video-series to increase social reach can all fall under the umbrella of PR.


If we see the excerpt at the bottom of "Mark's" article, we might even consider the article itself to be a mini-PR stunt. 


People who think PR is just shmoozing people into features and name drops will obviously align with Mark's statement. Those people probably think PR stands for press release. 

9 months, 3 weeks ago on The PR Firm Debate: Should Startups Hire One or Not?

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@GeeklessTech Thanks for sharing your insights! You should check out this example, where a marketing/sales/pr guy from a Beef Jerky company demonstrated how to successfully "promote" a product on Reddit. Here: http://www.reddit.com/r/AskReddit/comments/d0t3q/by_request_discount_beef_jerky/  The reason I think this was so successful is because: 1) he identified a "pain point" in the relative subreddit  2) he responded to the "pain point" in a timely manner  3) he provided real and exclusive value to the subreddit  4) he disclosed his brand and role like a real person would in a normal conversation (not marketing-speak) and 5) he follow-up and even posted the results of his success ($23,000 in net sales).

11 months, 2 weeks ago on Reddit: Five Tips to Earn Front Page Status

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@AmyVernon Yes! If I could upvote you a hundred times I would :) That's the core message I'd like to spread - become a redditor first, learning how subreddits differ from the defaults and front page, engage others with tone of the subreddit and try your hand at contributing content. After the PR world does this - without any ulterior motives, they can start viewing Reddit as a viable communication/promotional channel. Being transparent is very key, as you've noted, but it can be greatly beneficial if there is a clear pain point or demand in the subreddit for what your company sells/represents. Have you ever seen the Bridgford Jerky Reddit campaign?

11 months, 3 weeks ago on Reddit: Five Tips to Earn Front Page Status

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@ginidietrich Precisely why I pointed it out :) It's time to face your fears!! Seriously though, that thread has a very honest and substantial discussion about the "fusion" of reddit & PR. What the OP meant, was that reddit hates when someone is trying to use reddit for their own good without contributing any value to the community (a subreddit, for example).

11 months, 3 weeks ago on Reddit: Five Tips to Earn Front Page Status

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@JoeCardillo @jasonkonopinski Thanks for the comment Joe! That's a very interesting comparison and I think you're spot on. I think submitting to TC, Mashable, even NYT - hitting all the big dogs is necessary - but for a minimal time investment. I'd agree the majority of time/resources should be funneled into building relationships with the mid-tiers you've noted.

11 months, 3 weeks ago on Reddit: Five Tips to Earn Front Page Status

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@ginidietrich Thanks for the kind words Gini :) I'm glad I could contribute! And I'm sure he'll love to hear you're considering Reddit - there's even a PR subreddit which seems to have some quality content and discussion > http://www.reddit.com/r/PublicRelations/ < and just 10 days ago there was an interesting discussion about Reddit's general disposition towards PR pros > http://www.reddit.com/r/PublicRelations/comments/1ngeoe/can_we_talk_about_why_reddit_hates_pr/ < 

11 months, 3 weeks ago on Reddit: Five Tips to Earn Front Page Status

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@yvettepistorio hehe, yes, Reddit does tend to scare some people off - especially if you don't understand the social norms. But definitely give it another shot! There are subreddits with less than 1k subscribers which turn out to be awesome places to connect with people in substantial discussions. 

11 months, 3 weeks ago on Reddit: Five Tips to Earn Front Page Status

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@jasonkonopinski Well not directly from the submission link - but think strategically. Links with "utm" set can be included in the description box or in comments. Also, the photo could just be hosted on the brand's blog.

11 months, 3 weeks ago on Reddit: Five Tips to Earn Front Page Status

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@KateFinley Thanks for the comment Kate! I'd suggest running a search on reddit for things you're personally interested in and subscribing to subreddits that appeal to you. Check out the submissions that perform well and try your hand at submitting similar content. And hop in some discussions - you'll pick up on the social norms pretty quickly. Once you become a redditor for your own personal interests, it's much easier to understand where PR has the potential to fit in.

11 months, 3 weeks ago on Reddit: Five Tips to Earn Front Page Status

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@jasonkonopinski Couldn't agree more with you Jason. Subreddit targetting is definitely the ideal path to a substantial social listening campaign, getting feedback on a brand or product, or even sourcing leads. However, landing the main front page with "reddit-safe" photos and copy has been achieved many times - sometimes innocently and sometimes as a well-planned strategy. Also, it can't hurt to simultaneously go for the front page with one campaign while appealing to related, niche subreddits.

Also, any pumpkin-flavored brews underway for you? (I'm thinking of trying out a pumpkin IPA but might go for blueberry).

11 months, 3 weeks ago on Reddit: Five Tips to Earn Front Page Status

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 @ginidietrich Definitely. The Applebee's meltdown will be hard to forget, and I agree; immediate social media reactions means crisis management training is incredibly important. Nice answer!

1 year, 2 months ago on Integrated Marketing Communications for Every Sized Organization

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Hi  @ginidietrich great read! This is my first comment on Spin Sucks but I've been reading...just wanted to offer another tip & consideration that might catalyze integration efforts: A disadvantage of IMC is the difficulty of managing varied professional training experiences. 

To aide in this "skills merger" it could be useful to create a private blog or shared document for co-workers to share their experiences, personal tips, and preferred methods. This way, the task of setting up IMC can be supported by the whole team. Additionally, this place becomes a resource and forum for co-workers to Q/A with each other and make lasting contributions for new hires. 

And now a question: What do you feel is the most vital PR skill that you'd hope non-PR practitioners would absorb as a result of integration efforts? 

Thanks again for an insightful read Gini.

1 year, 2 months ago on Integrated Marketing Communications for Every Sized Organization

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