PR Guy, intuitive with a penchant for the extraordinary. Lacrosse coach & referee, ice hockey fanatic, voracious reader and news junkie. Also tweet @m2sys
Great article Jenn. I agree that "disruptive innovation" was a hot topic at this year's HealthIT Summit, and it was interesting to me that this year's curriculum compared to last year's was a major shift from - "look at all of these great new shiny tech tools" to "how can we extract data from these and turn that data into knowledge?"
I too am skeptical of the government's role in encouraging innovation in healthIT mainly because of the well known disdain by some of funding the Meaningful Use initiatives and general skepticism from the right side of whether the HiTech Act initiatives are actually paying off. Until lawmakers can reach a bipartisan consensus that moving forward with the healthIT initiatives and goals are actually paying dividends for the average patient, I would think that we should be suspect of any government programs that encourage innovation. You're right - there is just too much of a link to government bureaucracy at this point to not fully trust the government's intentions.
2 weeks, 5 days ago on Government: Friend or Foe of Disruptive Innovation?
Congrats on the new gig @LauraPetrolino -- I know enough about Spin Sucks to know that if they welcomed you to their team, you must be a tremendous asset. I'm a little jealous that you are mashing minds with some of the top dogs in the industry.
Look forward to seeing some of your greatness grace these pages!
1 month, 1 week ago on #FollowFriday: Our New Client Services Director
Fantastic post Jason, thanks for sharing some insight on what it takes to build and cultivate quality leads with the hope of eventually turning them into sales. I think the Gliffy link you provided needs to be corrected? I will check out that platform though, it looks pretty cool!
1 month, 2 weeks ago on Building A Successful Lead Nurturing Campaign
Why is it that all of these changes that Google is making seem radically logical and should have maybe been done some time ago? For those of us already practicing the "create quality content that is engaging and shared across the social spheres" strategy, we just chuckle and say, "yeah, already there."
2 months ago on Hummingbird Update: What it Means for PR Pros
Great post Ken. Picked up several tidbits of knowledge and tools that I plan to test and put into action.
As an international marketer, I am somewhat forced to automate a lot of my social media to cover hours when I am sleeping and my community is awake (Australia, Africa, Asia, Europe, etc.). I have found at times it works against me, for example if someone responds to a tweet in the middle of the night and my response is delayed until the next day, and other times when it works to my advantage, for example the fact that tweets I send between 11pm and 6am are retweeted and shared through social networks more than any other time during the day, including my own content.
So, automation fits pretty well in some respects against the 24 hour nature of my job, but I certainly have room to improve and new tools to test. This post certainly is pointing me in the right direction. Thanks.
2 months ago on 10 Truths about the Proper Use of Social Media Automation
Well, I see the challenge was readily accepted. :) Wonderful post Erin, and a few questions/points come to mind:
1. You are a formal martial arts student? I have always felt that the mental discipline that comes with martial arts is a wonderful supplement to speaking skills
2. Note to self: Don't stand in front of Erin, before, during, or after a presentation lest she knock me out with one swift kick.
3. I handle the heebie jeebies during speeches or presentations through the use of humor. Laughing and making gentle fun at myself always loosens things up a bit and relaxes me and my audience
I am honored that you accepted my challenge, and enjoyed the glimpse into your psyche. Wionderful use of the "heebie jeebies!"
2 months ago on How to Keep the Heebie-Jeebies at Bay
As with any profession, a little elbow grease (e.g. personalizing email pitches and introductory messages) goes a long way. I can't tell you how much international journalists appreciate a personalized note or message letting them know you are there and available as a resource to help them whittle down a global industry vendor list. I encourage everyone to be persistent, but not annoying when reaching out. A message and follow up is ok, but leave it there - don't barrage journalists with messages until they respond.
2 months, 1 week ago on Media Relations in the Digital Age
Fantastic examples of companies promoting transparency in their marketing efforts Ken. I am amazed at just how well some of these companies understand what modern consumers want to see, hear, and feel from their brands. Being in touch with consumer emotions is such a huge part of making transparency work. It's easy to see how Chipotle and Panera are striking that chord.
2 months, 2 weeks ago on A Lesson in Storytelling, Corporate Culture, and Social Business from Panera and Chipotle
Thanks for arranging this Gini, look forward to learning from Andy's wisdom!
2 months, 2 weeks ago on Content Marketing: How SEO Affects What You Write
Great article Deanna, thanks for writing and bringing more attention to this issue.
Contrary to what Mr. Batchelor says in the article, M2SYS Technology (creator of the RightPatient iris biometric patient identification solution) does indeed work with hospitals on establishing higher data integrity standards to help ensure data integrity as information is shared across health information exchanges and integrated delivery networks. Our platform can be easily, affordably and reliably used across a health information exchange or integrated delivery network to ensure high levels of data integrity and lower costs.
Some hospitals who have deployed our technology specifically pointed out that they like the fact that iris biometric data has been independently tested and certified by the National Institute of Standards and Technology so biometric information can be stored in an industry-standard format, and easily shared with other systems.
To say that we don't specialize in interoperability is not accurate. We specifically designed our RightPatient solution to help foster the clean exchange of data across disparate networks and promote more efficient interoperability.
2 months, 2 weeks ago on Can smart cards, biometric scans and the cloud keep dirty data out of health IT systems?
@belllindsay So you are saying yes? :)
2 months, 2 weeks ago on Join DJ Waldow for a Special Livefyre Q&A Today
With the shift change in content marketing moving towards more videos, is it appropriate to use video in emails as often as possible? Or should it be a slow and measured approach depending on audience preferences?
@yvettepistorio @belllindsay Captchas are great! It's often a reminder of when I need to make my next Optometry appointment.
@yvettepistorio That's a great question.
@djwaldow Good suggestions. I guess you need to know where you are going in order to figure out how to get there.
@yvettepistorio I bet it's leaving the toilet seat up.
I am constantly bombarded with pitches from email hosting sites to try their services. When searching for an email provider, what are the most important attributes they must have? Who is the best in your opinion? (if you are allowed to divulge).
Cool, @djwaldow is smart. Looks like a great session, thank you for arranging this!
Great post Jessica. One of the most important lessons I have learned on Twitter, and one that some businesses still don't seem to understand, is to engage and not broadcast so much on the platform. I see tweet stream after tweet stream filled with "one way" posts and little to no engagement and community building.
It's important to look at Twitter as a tool to build rapport, not a medium to use a megaphone to tell everyone how wonderful you are.
2 months, 3 weeks ago on Five Lessons Learned From Five Years On Twitter
Happy to meet you Lubna! it's takes guts to go out on her own, a true sign of character. Keep up the fight!
2 months, 3 weeks ago on #FollowFriday: Lubna Sadik