PR Guy, intuitive with a penchant for the extraordinary. Lacrosse coach & referee, ice hockey fanatic, voracious reader and news junkie. Also tweet @m2sys
@Howie Goldfarb @ginidietrich @John_Trader1 Appreciate the feedback, thanks. I think that your strategy may work well on a B2C level, but may have different implications when it comes to B2B.
2 days, 16 hours ago on How to Build a Community that Thrives
@ginidietrich @John_Trader1 I know there isn't any easy answer but I didn't know about Skype's real-time translation. I'll have to look into that, thanks.
Great post, and of course I have to add an international element to it....
It gets rather complicated when your community spans 5 continents and a multitude of cultures, each with their own nuances, tastes, and preferences. How do you build and balance a community that consists of so many different cultures, and what's the best approach to engaging people who don't speak English as a first language?
6 days, 13 hours ago on How to Build a Community that Thrives
Excellent post Stephanie, the onset of AI and machine learning as tools to help advance individual and population health is definitely in full force! Predictive analytics will also play an important role moving forward as more vendors try to figure out a way to aggregate data and turn it into actionable wisdom for both patients and providers. The 2015 HIMSS will be an exciting venue to see some of this technology in action and learn more about the promises it hopes to deliver.
2 weeks, 2 days ago on 4 ways healthcare is putting artificial intelligence, machine learning to use
@Eleanor Pierce @John_Trader1 With God as my witness, the guy doesn't train at all. I mean nada. He doesn't do anything extra either making me wonder whether he is actually human.
I'll never forget running the marine corps half a few years ago with a marine friend who immediately lit a cigarette at the end of the race (which he finished in third place overall). I just shook my head.
2 weeks, 6 days ago on How to Create High-Quality Content
@JRHalloran @martinwaxman I love that Gandhi quote.
I have a friend who runs half marathons with me, and I'm here to tell you that he does zero training for it. He just signs up, shows up the day of the race and runs. Always outruns me too. Here I am busting butt to train and he just does it.
Appreciate the advice in the post GD. I already shared it with my international team and we will use this as our guideline moving forward!
P.S. - Happy birthday!
2 weeks, 6 days ago on Why do so many people suck at communications?
Excellent post Martin. I can tell you that as head of a department that includes four people who write content on behalf of our company, egos can sometimes be a fly in the ointment. What's even more difficult is that these folks are spread out across the globe and come from differing cultural backgrounds. Oy.
What I have found to work in an effort to temper egos that tend to surface from time to time is to consistently remind the team about our end goals and consistently look at stats and analytics to determine what content is working and what isn't and why. It's a perfect platform to discuss fine tuning our writing styles and dropping egos that could otherwise cloud quality content.
One other comment I will make is that based on my experience working with people in different countries, as you may have guessed, our egos here in the U.S. tend to be higher and more pronounced than other countries. No surprise I'm sure. Sometimes I find myself trying to emulate my international colleagues and their empathetic approach as a way to temper my own ego. It's always an educational experience.
Excellent post Stephanie. Moving forward, the true value in wearables lies in the ability to make use of the data to enact health improvements. It truly is the linchpin of success for these devices.
1 month, 2 weeks ago on In 2015, ecosystems will transform fragmented wearables market
Great article Jenn. I agree that "disruptive innovation" was a hot topic at this year's HealthIT Summit, and it was interesting to me that this year's curriculum compared to last year's was a major shift from - "look at all of these great new shiny tech tools" to "how can we extract data from these and turn that data into knowledge?"
I too am skeptical of the government's role in encouraging innovation in healthIT mainly because of the well known disdain by some of funding the Meaningful Use initiatives and general skepticism from the right side of whether the HiTech Act initiatives are actually paying off. Until lawmakers can reach a bipartisan consensus that moving forward with the healthIT initiatives and goals are actually paying dividends for the average patient, I would think that we should be suspect of any government programs that encourage innovation. You're right - there is just too much of a link to government bureaucracy at this point to not fully trust the government's intentions.
1 year, 3 months ago on Government: Friend or Foe of Disruptive Innovation?
Congrats on the new gig @LauraPetrolino -- I know enough about Spin Sucks to know that if they welcomed you to their team, you must be a tremendous asset. I'm a little jealous that you are mashing minds with some of the top dogs in the industry.
Look forward to seeing some of your greatness grace these pages!
1 year, 4 months ago on #FollowFriday: Our New Client Services Director
Fantastic post Jason, thanks for sharing some insight on what it takes to build and cultivate quality leads with the hope of eventually turning them into sales. I think the Gliffy link you provided needs to be corrected? I will check out that platform though, it looks pretty cool!
1 year, 4 months ago on Building A Successful Lead Nurturing Campaign
Why is it that all of these changes that Google is making seem radically logical and should have maybe been done some time ago? For those of us already practicing the "create quality content that is engaging and shared across the social spheres" strategy, we just chuckle and say, "yeah, already there."
1 year, 5 months ago on Hummingbird Update: What it Means for PR Pros
Great post Ken. Picked up several tidbits of knowledge and tools that I plan to test and put into action.
As an international marketer, I am somewhat forced to automate a lot of my social media to cover hours when I am sleeping and my community is awake (Australia, Africa, Asia, Europe, etc.). I have found at times it works against me, for example if someone responds to a tweet in the middle of the night and my response is delayed until the next day, and other times when it works to my advantage, for example the fact that tweets I send between 11pm and 6am are retweeted and shared through social networks more than any other time during the day, including my own content.
So, automation fits pretty well in some respects against the 24 hour nature of my job, but I certainly have room to improve and new tools to test. This post certainly is pointing me in the right direction. Thanks.
1 year, 5 months ago on 10 Truths about the Proper Use of Social Media Automation
Well, I see the challenge was readily accepted. :) Wonderful post Erin, and a few questions/points come to mind:
1. You are a formal martial arts student? I have always felt that the mental discipline that comes with martial arts is a wonderful supplement to speaking skills
2. Note to self: Don't stand in front of Erin, before, during, or after a presentation lest she knock me out with one swift kick.
3. I handle the heebie jeebies during speeches or presentations through the use of humor. Laughing and making gentle fun at myself always loosens things up a bit and relaxes me and my audience
I am honored that you accepted my challenge, and enjoyed the glimpse into your psyche. Wionderful use of the "heebie jeebies!"
1 year, 5 months ago on How to Keep the Heebie-Jeebies at Bay
As with any profession, a little elbow grease (e.g. personalizing email pitches and introductory messages) goes a long way. I can't tell you how much international journalists appreciate a personalized note or message letting them know you are there and available as a resource to help them whittle down a global industry vendor list. I encourage everyone to be persistent, but not annoying when reaching out. A message and follow up is ok, but leave it there - don't barrage journalists with messages until they respond.
1 year, 5 months ago on Media Relations in the Digital Age
Fantastic examples of companies promoting transparency in their marketing efforts Ken. I am amazed at just how well some of these companies understand what modern consumers want to see, hear, and feel from their brands. Being in touch with consumer emotions is such a huge part of making transparency work. It's easy to see how Chipotle and Panera are striking that chord.
1 year, 5 months ago on A Lesson in Storytelling, Corporate Culture, and Social Business from Panera and Chipotle
Thanks for arranging this Gini, look forward to learning from Andy's wisdom!
1 year, 5 months ago on Content Marketing: How SEO Affects What You Write
Great article Deanna, thanks for writing and bringing more attention to this issue.
Contrary to what Mr. Batchelor says in the article, M2SYS Technology (creator of the RightPatient iris biometric patient identification solution) does indeed work with hospitals on establishing higher data integrity standards to help ensure data integrity as information is shared across health information exchanges and integrated delivery networks. Our platform can be easily, affordably and reliably used across a health information exchange or integrated delivery network to ensure high levels of data integrity and lower costs.
Some hospitals who have deployed our technology specifically pointed out that they like the fact that iris biometric data has been independently tested and certified by the National Institute of Standards and Technology so biometric information can be stored in an industry-standard format, and easily shared with other systems.
To say that we don't specialize in interoperability is not accurate. We specifically designed our RightPatient solution to help foster the clean exchange of data across disparate networks and promote more efficient interoperability.
1 year, 5 months ago on Can smart cards, biometric scans and the cloud keep dirty data out of health IT systems?
@belllindsay So you are saying yes? :)
1 year, 5 months ago on Join DJ Waldow for a Special Livefyre Q&A Today
With the shift change in content marketing moving towards more videos, is it appropriate to use video in emails as often as possible? Or should it be a slow and measured approach depending on audience preferences?
@yvettepistorio @belllindsay Captchas are great! It's often a reminder of when I need to make my next Optometry appointment.
@yvettepistorio That's a great question.
@djwaldow Good suggestions. I guess you need to know where you are going in order to figure out how to get there.
@yvettepistorio I bet it's leaving the toilet seat up.
I am constantly bombarded with pitches from email hosting sites to try their services. When searching for an email provider, what are the most important attributes they must have? Who is the best in your opinion? (if you are allowed to divulge).
Cool, @djwaldow is smart. Looks like a great session, thank you for arranging this!
Great post Jessica. One of the most important lessons I have learned on Twitter, and one that some businesses still don't seem to understand, is to engage and not broadcast so much on the platform. I see tweet stream after tweet stream filled with "one way" posts and little to no engagement and community building.
It's important to look at Twitter as a tool to build rapport, not a medium to use a megaphone to tell everyone how wonderful you are.
1 year, 5 months ago on Five Lessons Learned From Five Years On Twitter
Happy to meet you Lubna! it's takes guts to go out on her own, a true sign of character. Keep up the fight!
1 year, 5 months ago on #FollowFriday: Lubna Sadik
Fantastic series Ken/Sara, thanks so much for the tips, suggestions, and ideas. Anyone in PR who ignores the clout and influence of bloggers as a mainstream journalistic outlet is missing out. These posts offer a pragmatic way to tap into their influence. Thank you!
1 year, 6 months ago on Pitching Bloggers, Part Two: Making the Pitch
Facebook is swallowing the globe Jeff! Thanks for posting this graphic.
1 year, 6 months ago on A look at how the global social media map has changed in four years
Outstanding food for thought in how I can re-configure some of my calls to action on our corporate site to help generate leads and drive sales Gini. Thanks!
1 year, 6 months ago on Eight Things to Consider When You Create Calls-to-Action in Your Content
You had me at "recognized brand loyalty begins in the most inauspicious ways possible — with an authentic relationship."
This perfectly ties in with @martinwaxman's post yesterday about establishing a real connection with someone before migrating to a give and take relationship. You are so right about the seemingly difficult task of forging an emotional relationship with a customer that Disney does so well and how it is so elusive for some companies. In the end, what we all want is to feel needed as a consumer - to be heard, be acknowledged, and be respected.
P.S. - That Goofy hat is you!
1 year, 6 months ago on The Ideal Customer Experience: Lessons in Loyalty from Mickey Mouse
Next step - get people to share the content. You have then completed the SEO golden circle.
Great post Gini, thanks for breaking it all down in a simple and easy format. It's important that people not ignore Google's algorithm tweaks and pay attention to the new format. Simply ignoring it and doing business as usual is just foolish at this point.
1 year, 6 months ago on On-Page SEO Tips for PR Pros
@ginidietrich They can definitely use some energy, enthusiasm, and good will over there. You would be the perfect candidate to spread it like fairy dust.
1 year, 6 months ago on User-Generated Content: Tips for that and Original Content
@ginidietrich Holy cow, I didn't know you can still buy them! Thank you for letting me know.
My experience has shown me that most people in our culture prefer videos over copy any day of the week. When you start branching out to different cultures, especially those in the Middle East and Asia, they generally prefer to read copy. Just their preference, but at least in my industry (B2B) - people want to hold and touch something (company brochure, etc.) when researching our industry.
Sadly, the FLIP cam is no longer available for sale :(
However it doesn't take anything away from the importance of this post to focus on the visual through videos and even pictures. Our company has stepped up our video production for overseas clients which has proved to be tricky, but effective in markets where people would rather watch a video than sift through copy and data.
I would love to create a video each week that answers a question from our community, and may give that a shot.
@rosemaryoneill I agree 100%. Anytime you can get your butt out from behind the podium and engage the audience by walking around, they will have a more positive response. I once spotted someone napping in an audience I was presenting to and walked right up to them during the presentation, as I was speaking, and stood there in front of them until they realized what was going on. It added a measure of humor to the presentation and really kept the audience on their toes.
1 year, 6 months ago on Six Tips for Better Public Speaking
@Nate Towne I really like the idea of using Klout as a motivator and cheerleader of sorts. In some respects, I am the same way - Klout drives me to improve my reach and continue to construct my sphere of influence. Astute comment Nate.
1 year, 6 months ago on My Klout Score: It Loves Me, It Loves Me Not
Important and timely post Gini. At this point in time, I feel like people have very little to no sympathy for companies who continue to take the deer in the headlights, head in the sand approach to crisis communications. With all of the information and resources available and so many historical examples of companies who got it wrong, there is simply no excuse to not be prepared.
1 year, 7 months ago on Issues Management: Get to it Before a Crisis Erupts
Excellent tips, thanks Ken. For those of you who say Twitter can't be used as a lead generation tool and is only a megaphone for sharing information no one really cares about, I say: poppycock.
1 year, 7 months ago on 9 Tips on How Businesses Can be Heard on Twitter Without Shouting
Gack. I'm so far behind on my reading Jessica. That Mitch Joel book is on my list. Thanks for the suggestions!
1 year, 7 months ago on Three Must-Read Books For All Community Managers
Excellent post Erin. Truly a well thought out, comprehensive list. One tip that I would add is become more cultured. Similar to your suggestion of reading more, including genres outside of your comfort zone, I have always found motivation and inspiration in going to places like the theater, public venues for social events, museums, festivals, etc.
What this teaches me is an appreciation of other cultures, viewpoints, and opinions. It helps me to frame my writing to be less biased and more universal. And, it demonstrates a curiosity for people and places outside of your comfort zone.
1 year, 7 months ago on 13 Tips for Aspiring Writers
Well thought out and researched post Yvette. Enjoyed every word. Thank you so much for the tips and advice!
1 year, 7 months ago on How to Leverage Visual Content in Your Marketing Mix
It should be worth noting that just a short year and a half ago, Deen was in hot water with the controversy surrounding her Novo Nordisk diabetes debacle. Remember that? IMHO, this was the beginning of the end for her, and the "racist" incident was simply throwing gas on an already burning fire.
Your advice on how Deen should have handled this mess is accurate, but it should have started a long time before all of this hit the fan, when she blatantly took advantage of her medical condition and leveraged it for her own benefit instead of for her fans and community. I was stunned that apparently, no lesson was learned and sustained from that controversy and she found herself in almost the same situation with the racist comments.
1 year, 7 months ago on Paula Deen: A Lesson in Crisis Communications
Smart, smart advice Ken. Really enjoyed the theme of this post. As a social media marketer who deals with primarily an international audience, this advice rings particularly true. Honestly, no one outside of the U.S. really cares about our holiday and their expectations is that we are available, continuing to cull news stories and interact and engage with them. I think international marketers should be particularly sensitive to your advice and tips and take heed. Even though I am "off" tomorrow and this weekend, I will be monitoring our channels and continuing to fill the streams. *Sigh* - an international marketer never sleeps. :)
1 year, 8 months ago on 7 Tips on Developing a Social Media Strategy for Holidays
@Word Ninja God I love your avatar.
1 year, 8 months ago on The Top 10 Guest Blog Posts of 2013 (January – June)
You had me at "verklempt" Lindsay, you sneaky vocab geek. Great amalgamation of the best gust posts of this year, there are some seriously talented people who hang their hat here on the blog. Makes me damn proud to be part of it. I also need to write more - this gives me the motivation!
Great article Amanda. I can add another front end technology that more hospitals are investing in to help collect payments from patients and that is biometric patient identification. Increasing the accuracy of patient identification is becoming an integral part of risk mitigation to help protect against medical identity theft, and validate claims before service is rendered.
There are even biometric patient identification systems that partner with third party credit agencies to ask a series of personalized questions to a patient that only they would know the answers to in order to be 100% sure they are who they say they are before their biometric template is linked to their EHR. This positively benefits the revenue cycle side of the business by accurately determining patient identification and ensuring that a person doesn't re-visit the hospital claiming to be someone else.
Thanks again for the great article!
1 year, 8 months ago on Are Your Health IT Investments Paying Off?