PR Guy, intuitive with a penchant for the extraordinary. Lacrosse coach & referee, ice hockey fanatic, voracious reader and news junkie. Also tweet @m2sys
Smart advice Jayme. Reading is the window to the world and there is no better way to get ideas and be inspired than keeping abreast of current (and even old) news. One trick that has worked for me is reading outside of the industries I cover - sort of a way to gain a fresh perspective on markets I normally don't follow but always turns out to be a treasure trove of ideas!
17 hours, 13 minutes ago on Read More, Blog Better
I'm saddened by this loss but won't let that dim the memory of the progress and excellence of Arthur's life. I know "of" him and the work he has done. I'll always remember that. Thanks for the tribute Gini.
1 day, 15 hours ago on Rest in Peace, Arthur Yann
Great, another funny man. just what this community needs. :) Seriously though, happy to meet you Rob, and I'll have to check out your book -- sounds pretty interesting! Happy Friday!
4 days, 17 hours ago on #FollowFriday: Rob Biesenbach
What a fun exercise, thanks for sharing that experience Gini. Since most of the world is more attuned to visual learning and with the rise of videos and photos in content, this is quite timely. I find myself snapping pics on my cell phone when out in public nowadays and keeping them to use for future content pieces, hoping I can tie the photo's theme into a post or article, sort of the reverse of what you were talking about.
1 week ago on Four Tips to Take Photos for Your Content
Love love love the clip of the 2 year old boy playing and singing the Beatles! That made my weekend, thanks @ginidietrich!
1 week, 3 days ago on Gin and Topics: We Love Animals and Singing Toddlers
@ginidietrich The wealth accumulated by winning the lottery. I follow your point.
1 week, 5 days ago on Fifteen Reasons Digital Marketing Works for Us…and Not For You
@briantudor Agreed Brian.
@ginidietrich @John_Trader1 I think it differs by industry, public vs. private companies, and culture.
I think the most prominent of your 15 reasons is patience. It's so easy in a lightning fast society to expect immediate results from digital marketing when realistically, it takes time to cultivate and harvest results. Many C-levels are so accustomed to seeing results manifest quickly, and when they don't, they automatically assume that efforts are futile.
One addition I would make to your list is passion. If you aren't passionate about digital marketing and just go through the motions, it isn't going to work. You rarely stumble into success by giving a half ass effort and digital marketing requires the "fire" inside for efforts to succeed. That "fire" can't be taught, only demonstrated by creating an environment where it can flourish.
Very accurate assessment Erin. Before embarking on a blog campaign, be clear on your intentions and have a plan. So many jumping into the fray without a clue as to their end goal. It's akin to buying a car without any gas or oil in it. In order to get the car to run you have to start with a plan (oil) and then fill it with content (gas) that will solve customer problems and engage them to the point where they want to learn more.
1 week, 6 days ago on Should I Have a Blog?
Ken, all I can say is that it must not be Atlanta you are referring to when you talk about friendly places down south. I can assure you after living here for three years that this is hands down the least friendly city I have ever been in. But, that's a story for another time.
I can tell you that this is a great post that resonates. It is so much harder to be friendly but the dividends (or ROI) are significant and worthwhile. Dealing with mostly international customers, journalists, and partners, I have to be very careful about what I say and do from a cultural sensitivity standpoint, and without a doubt friendliness is a common thread through every interaction I have. There are many other cultures who are just inherently more friendly than we are who live in much more challenging environments. I have always thought that the true mark of friendliness is the ability to emulate it when your life is at low points.
2 weeks, 1 day ago on The ROI of Friendly
If only I had the guts to post my run times and distances for the world to see. Nice to meet you @biggreenpen!
2 weeks, 4 days ago on #FollowFriday: Paula Kiger
@ginidietrichYou've come a long way. At least your Mom didn't comment on a blog post in the early days telling you she loves you very much, which happened to me. So there's that.
2 weeks, 5 days ago on Building a Community: What’s the Secret Sauce?
Wish I was near Ottawa this weekend :(
Who knew that stroking egos would be the conduit to sustainable community growth? It seems rather obvious but your point about being genuine I feel can get lost very very quickly with others trying to build a community. My take is, don't bite off more than you can chew. Begin with slow, steady growth and expand when you have the resources to do so, and not beforehand lest you come off as phony.
Reciprocation is a key element of community building and should not be done without the proper resources and support.
@ginidietrich @John_Trader1 I'll see if I can experiment with it to create that goal. If I can't figure it out I'll let you know -- thank you!
3 weeks ago on Three Data Points to Measure Your Blog Efforts
Important information and helpful step by step instructions GD. Appreciate the morning analytics fun! Anxious to see some of my results, the blog I run has been picking up in traffic but I want to drive more people to the Contact Us form -- this is a good step in that direction.
@belllindsay Nice new profile pic LB.
3 weeks, 4 days ago on #FollowFriday: Brian Tudor
Nerds will one day rule the world. Happy to meet you BT. Hope good luck finds you in your search!
@ginidietrich @RebeccaTodd So what we can do as industry pros do to invoke a change? I feel kind of helpless.
3 weeks, 5 days ago on Answering the Top Five Social Media Questions Marketers Ask
Gini, do you feel that students in academic programs that study social media and communications are getting the proper curriculum and tools to understand the modern dynamics of social media so they can enter the working world armed with skills that address the proper way to use it in the context of an effective an impactful marketing campaign? I've always been curious about this.