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I really enjoyed reading your post! It reminded me of the saying "If you love something, set it free. If it was meant to be, it will come back to you." It sounds like this is exactly what happened to you! I love the irony of your klout score increasing with less engagement. I've never understood the need to be so socially engaged that it feels like a chore. I thank you for the lessons you have shared and hope to follow them when I find myself overworked and underwhelmed with the pressure of social engagement!
1 year, 4 months ago on Online Habits: Is Less Really More?
Thank you for such an informative post! As a PR student approaching graduation (and hopefully, employment!), it was refreshing to read concise, easily understood definitions of the various forms of media. It also confirmed my understanding of PR being of a much wider scope than the traditional shared/earned media approach. Based on the majority of education I have received thus far, I don't find it difficult to believe that so many companies have not embraced the importance of all four types. In many introductory classes, we only discussed shared and earned media. It was only very recently that we delved deeper into owned and shared media, and even then, they are not given those titles (making them somewhat vague and indefinable). I find it very helpful to have these labels attached and will be sure to take this knowledge with me as I embark on my career. Thanks again!
1 year, 5 months ago on The Four Different Types of Media