Adventurer, digital relationship cultivator, designer, doer, connector, relationship junkie. Social media strategist and fearless community manager.
Thanks for this review, Shonali.
I was fortunate to be part of a small group of people who launched New Seasons Market in Portland, Oregon in early 2000. Early on the CEO created the 'Get Out Of Jail Free' card. This card was given to every employee upon hiring. The card gave the employee permission to make a decision regarding any customer interaction that they felt would best benefit the customer and the company, regardless of what the situation was or even what their supervisor instructed them to do. What?! True story. Here are some examples:
I saw the results of these simple gestures in action, and I also witnessed how they impacted New Seasons. It built trust and loyalty among their customers. Those customers came back, and back, and back again. They told their friends about their experience and they wrote about it. I think this is a great example of how someone empowered their staff to help make their company amazing and how one company became a Youtility.
Looking forward to reading Jay Baer's book!
7 months, 3 weeks ago on 10 Ways Jay Baer’s New Book, Youtility, Will Change Your Life
Thanks for including my tips. Very kind of you!
7 months, 3 weeks ago on Conversation @ http://www.entrepreneur.com/article/227016
Great advice, Brian. Thanks for sharing. My thoughts:
• Know your voice and fine tune how to communicate it authentically across all social platforms.
• Define your audience/customers, figure out where they are, and be there (i.e. Twitter, Facebook, Pinterest, et al). Being everywhere can be a wasted effort.
• Ensure your social media strategy is in line with the goals of your business. Don't get off track.
• Integrate your social strategy with all other marketing/outreach efforts...ensuring a cohesive brand.
• Create a social strategy for your business that's obtainable. A robust Twitter strategy is useless if you don't have the manpower to run it.
• Embrace your true fans. Don't miss an opportunity, like Nutella almost did. Let the people who love you work for you. Literally.
• Have fun.
Thanks for letting me share, Jala Smith-Huys
8 months, 2 weeks ago on Conversation @ http://www.entrepreneur.com/article/227016