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Thanks for including my tips. Very kind of you!

1 year, 9 months ago on Conversation @


Great advice, Brian. Thanks for sharing. My thoughts:

• Know your voice and fine tune how to communicate it authentically across all social platforms.

• Define your audience/customers, figure out where they are, and be there (i.e. Twitter, Facebook, Pinterest, et al). Being everywhere can be a wasted effort.

• Ensure your social media strategy is in line with the goals of your business. Don't get off track.

• Integrate your social strategy with all other marketing/outreach efforts...ensuring a cohesive brand.

• Create a social strategy for your business that's obtainable. A robust Twitter strategy is useless if you don't have the manpower to run it.

• Embrace your true fans. Don't miss an opportunity, like Nutella almost did. Let the people who love you work for you. Literally.

• Have fun.

Thanks for letting me share, Jala Smith-Huys

1 year, 9 months ago on Conversation @