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Oh wow! Sometimes I think I'm the lone ranger in this tough market. I cross my fingers and toes for your husband to not feel this awful pain!!!
8 months, 3 weeks ago on How the Economy Affects PR…and Your Job
This post speaks volumes to me. I feel the same concern from a personal perspective. After being laid off twice in the past 2 years, it has been a rough climb. Currently, freelancing, it has been a blood, sweat, and tears fight in finding the right job. My hope is that the economy quickly improves to help those (including myself) to find a job — the right job. As always Gini, thanks for the post. You always make me think. Ugh my head hurts now!
Unforgettable points especially the people section. Personal and/or professional development is a forgotten aspect but worth it in the end. About the read up on the links you mentioned in your post. Great post and happy you stuck it out 'cuz you're my #1 go-to PR site.
9 months, 2 weeks ago on Experience: The One Business Regret I Have
Steff, these are great, well-thought out posts. I have definitely dealt with some or if not all of these scenarios. Love the Clint Eastwood analogies. We can then say to a client, "Go ahead. Make my day."
9 months, 2 weeks ago on Difficult Clients: The Clint Eastwood Guide to Managing Them
Great tips! This has happened to me. Ugh! And with very little time and unknown knowledge of the market. I have used Twitter to search for the right reporters/bloggers. It has worked with new media contacts to an existing list.
10 months, 1 week ago on Five Tips to Get Last Minute Media Coverage
@Howie Goldfarb A big AMEN on this statement!
10 months, 2 weeks ago on Want Improved Employee Morale? Treat Them Like Clients
@Word Ninja @TaraGeissinger Agreed. If done well, amazing results can happen. Thank you.
@TaraGeissinger And the rewards can be small. I have worked with many yellers and intimidators. However, one supervisor always stands out. My boss held weekly business meetings. This would give the team a chance to catch up on what needs to be done. However, before every meeting, he encouraged all to talk about our weekends, families etc. He set the tone to make us feel comfortable. He would also treat us to a fancy lunch every month. We all appreciated it! Most of all, he was positive. Never 'negative Nellie'. Always looking on the bright side and fully embracing everyone's hard work. Thanks!
@@corinamanea Culture has a lot to do with the atmosphere. As a Latina, I have worked with various personalities and have experienced threatening situations. They probably thought, "This will motivate her." On the contrary. I feel encouraging, motivating, inspiring others to do better is key. Perhaps you can be that one example. And pretty soon everyone will follow. Es muy posible. Buena suerte.
@dbvickery Thanks for the comment. Seems like an easy concept right? Now in a challenging job market, employees look for the right culture and not just the right job.
Gosh it's a science isn't it. I haven't dealt with this process but will soon! 7 books in the past 2 months?! That's awesome. Maybe I should get into Audible? Thanks for the tips.
10 months, 3 weeks ago on Create In-Depth Articles to Increase Your Google Authority
Lead time is everything. I have worked with magazines and had to pay close attention to their columns, beats, calendars, and special issues to fit in a possible feature or mention. Even so with bloggers. Especially mommy bloggers who work with an editorial calendar and are booked far in advance. Agree on the pitch email format. I find crafting a pitch email in bullet points and/or short simple form is best for the journalist. They're working on deadline just as much as the PR pro. Thanks Gini.
11 months, 3 weeks ago on Media Relations: How to Do it On Your Own
When I lived on the west coast, I took some courses on reporting. One of the memorable lessons taught was the 'off the record' topic. It was hard to believe that someone would record everything you're saying without notice. How can anyone do that? I guess I believed the good in all people. But my great professor who was a long-time journalist had enough experience for me to trust his word. Anyone can be recorded at anytime. Some reporters may take advantage of the juicy story. I agree with your post. Great personal story too.
11 months, 3 weeks ago on There is No Such Thing as Off-the-Record
11 months, 3 weeks ago on Business Lessons Learned: Remember to Watch Your Step
Hi Kristen. Coincidentally, I work with mommy bloggers and yes they request a product for a possible mention. They're fully talented, creative and are just as influential as journalists. They manage, create their blogs (business) and on top of that, they're moms! They have great readership. Aside from a pitching a product to them, I give them much kudos because they don't get paid for blogging and for their amazing multi-tasking abilities. Don't know how they do it! Great post! Btw, who can I contact at PR Daily for a post? I've tried several times but no cigar. Thanks!
11 months, 4 weeks ago on Blogging for Pay: Should Brands Pay for Mentions?
Gosh this is a great post. I too have been in the same predicament. However, it was a conference that I got asked to speak. And it wasn't what I thought. Needless to say, I didn't want to associate with this particular organization who like you said, "oversold themselves." Research and extra verification would've helped. I learned my lesson for next time.
11 months, 4 weeks ago on Business Lessons Learned: Remember to Watch Your Step
More power to your success. You're just proof that a PR entrepreneur can make it.
1 year ago on Online Habits: Is Less Really More?
@susancellura I second that Gini!
1 year ago on How Film and TV Jobs Prepared Me for PR
Thanks for the comment!
Absolutely. The challenges have to be embraced. Thanks!
@ginidietrich @littlegiantprod I'm making time to read your posts everyday. It's worth it.
1 year ago on AirPR: Is this the Beginning of PR as a Commodity?
I'm weary on the 60 day portion. Depending on the message, launching a PR campaign can take longer. I can attest to this. On a side note, as a previous publicist, I have learned how different publicity is from Public Relations. Look forward to read your results. Always enjoy reading your posts.
Thanks so much for brining this up. It's a great reminder to know the differences. Just placed it on my computer stickie!
1 year, 1 month ago on The Four Different Types of Media