President of boutique PR firm specializing in traditional PR and image management. Phoenix, San Diego and London
We always say the customers are asking; Why should I care? Why should I believe you? and then (and only then) What do you do? Your customers want to know why they should care. Storytelling answers their questions. Great article again Gini
2 months, 2 weeks ago on The Five Parts to Brand Storytelling Nearly Everyone Misses
The worst is when you have to juggle what you promise you can do when they have not disclosed their budget. In my experience prospects usually want the moon and have enough budget to get to Cleveland. I'd love some thoughts on how to circumvent this dance. I'm still learning after 7 years.
7 months, 3 weeks ago on The Lies PR Firms Tell
@ginidietrich @Tony Felice Not us, we get paid for original blue-chip media placements, not repurposed press releases ever. That would be unethical. Any good PR firm should be able to land between three and ten original stories, interviews or expert commentary per month depending on the level of retainer.
1 year, 7 months ago on The Importance of Tracking Time and Other PR Firm Essentials
Author's sentence: "But if you’re going to lead an organization that sells people’s brains for a profit, you have to get good at the simple math." Fantastic statement. As the owner of an agency, managing client expectations concerning the value of PR is often a challenge. We are paid to use our wits and experience as former journalists to present news to journalist from their perspective, not "sell" our client's news. That delivers results. It takes brain power to do that...not basic tasks for which hours can be billed. So, we've shifted our model to bill based on stories we guarantee to land (I know, that's bold), but it get's the client thinking beyond billable hours. It's been working well for four years straight. Stories landed are on strategy too, not just news placement for the sake of news placement.