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Looks like you want to cover today's most effective communication styles _and_ techniques through examples and recommendations (I would buy that!). So maybe:

Spin Sucks: Communicate with Customers, Build Your Brand, and Manage Your Reputation with Honesty and Efficiency

Longer variations:

* "Learn to ..." for nicer human readability.

* "... with Honesty and the Latest Marketing/PR Tools and Techniques" for more SEO points.

1 year, 10 months ago on Vote for the Spin Sucks Subtitle