Markting communications consultant, esp. for #semIP, #semiEDA, and non-profits.
Looks like you want to cover today's most effective communication styles _and_ techniques through examples and recommendations (I would buy that!). So maybe:
Spin Sucks: Communicate with Customers, Build Your Brand, and Manage Your Reputation with Honesty and Efficiency
* "Learn to ..." for nicer human readability.
* "... with Honesty and the Latest Marketing/PR Tools and Techniques" for more SEO points.
5 months, 3 weeks ago on Vote for the Spin Sucks Subtitle