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I enjoyed your comments about real time analytics.  Everyone is demanding more data, faster, to make critical decisions.....as they should!  It keeps partners like my company (Nielsen) scrambling to innovate and evolve. 


I was so shocked in a meeting last week when my client told me that faster data delivery (moving from a +16 day lag to +9 day lag) was of ZERO benefit to them.  An example of a company that doesn't lead analytic engagement at the C-level and diminishes the value of integrating both internal and external data.  As you might expect, they are suffering greatly in the marketplace and consistently losing share to competitors.  Well written - and very interesting post to read!

1 month ago on Data: Five Improvements Every CMO Needs to Make

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@Sophie Tran @NicoleCollida Hi Sophie!  Sorry for the delay - had trouble with livefyre on mobile this weekend.  Thanks for the comment.  I'm really passionate about career development and people management.  I work for #Nielsen on our "buy" side, measuring what people buy, how stores perform, and why.  You can find me on LinkedIn and Facebook at Nicole Collida and on Twitter with @nicolecollida.  I'd love to learn more about you as well!

1 month ago on Lean into Office Politics: Why You Should Control Your Own Destiny

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@ginidietrich @NicoleCollida Gini, the thing is...I agree with you.  I believe you summed it up in a better way.  Politics are a necessary evil in the workplace.  BUT...the whole idea of politics has such a negative connotation.  I'd argue that we have to change that perception.  We are all responsible for our own career development (ok, I'll admit that's a sensitive issue for me right now!!).  No one will own our development like we can.  That said, we've got to get rid of the negative connotation and embrace the political side of all of our relationships...workplace or other...because being our own supporters and embracing what we do well will get us further than anything else!

1 month ago on Lean into Office Politics: Why You Should Control Your Own Destiny

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GREAT post!  I think politics are a part of life.......and that really, there is no way around them.  Most daily interactions involve some sort of jockeying for position, a little bit of game-playing, etc.  It's not limited to the office.  For women, and men, to be successful with it, I think we have to learn to balance playing the game with being true to our core personalities.  I'd love a professional world where everyone was always recognized for what they are doing and rewarded.  But, especially in a virtual world (or a large organization) like many of us work in, you have to politicize your accomplishments, ideas, strengths to continue growth.

1 month ago on Lean into Office Politics: Why You Should Control Your Own Destiny

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