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I enjoyed your comments about real time analytics.  Everyone is demanding more data, faster, to make critical decisions.....as they should!  It keeps partners like my company (Nielsen) scrambling to innovate and evolve. 


I was so shocked in a meeting last week when my client told me that faster data delivery (moving from a +16 day lag to +9 day lag) was of ZERO benefit to them.  An example of a company that doesn't lead analytic engagement at the C-level and diminishes the value of integrating both internal and external data.  As you might expect, they are suffering greatly in the marketplace and consistently losing share to competitors.  Well written - and very interesting post to read!

7 months, 1 week ago on Data: Five Improvements Every CMO Needs to Make

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@Sophie Tran @NicoleCollida Hi Sophie!  Sorry for the delay - had trouble with livefyre on mobile this weekend.  Thanks for the comment.  I'm really passionate about career development and people management.  I work for #Nielsen on our "buy" side, measuring what people buy, how stores perform, and why.  You can find me on LinkedIn and Facebook at Nicole Collida and on Twitter with @nicolecollida.  I'd love to learn more about you as well!

7 months, 1 week ago on Lean into Office Politics: Why You Should Control Your Own Destiny

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@ginidietrich @NicoleCollida Gini, the thing is...I agree with you.  I believe you summed it up in a better way.  Politics are a necessary evil in the workplace.  BUT...the whole idea of politics has such a negative connotation.  I'd argue that we have to change that perception.  We are all responsible for our own career development (ok, I'll admit that's a sensitive issue for me right now!!).  No one will own our development like we can.  That said, we've got to get rid of the negative connotation and embrace the political side of all of our relationships...workplace or other...because being our own supporters and embracing what we do well will get us further than anything else!

7 months, 2 weeks ago on Lean into Office Politics: Why You Should Control Your Own Destiny

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GREAT post!  I think politics are a part of life.......and that really, there is no way around them.  Most daily interactions involve some sort of jockeying for position, a little bit of game-playing, etc.  It's not limited to the office.  For women, and men, to be successful with it, I think we have to learn to balance playing the game with being true to our core personalities.  I'd love a professional world where everyone was always recognized for what they are doing and rewarded.  But, especially in a virtual world (or a large organization) like many of us work in, you have to politicize your accomplishments, ideas, strengths to continue growth.

7 months, 2 weeks ago on Lean into Office Politics: Why You Should Control Your Own Destiny

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@LauraPetrolino@ginidietrich Per my post above (again super late to party) you guys really should.  It would be empowering, and really useful across virtually ANY industry.

9 months ago on The Three Things, Episode 65

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I'm late to the party on this, for sure, but Laura I love the article the thoughts you posted above on #LadyBrags.  So much so I think it should be it's own hash tag!  I manage a team of all women, and have this conversation so often.  I mentor a couple others, and had THIS. EXACT. CONVO. with one of them last week.  Can't wait to share with her - thanks for sharing with me! #petropower.

9 months ago on The Three Things, Episode 65

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Sounds like a really interesting book!  And, sending this to a close friend now because it reminds me of her exactly............which probably means it should remind me of ME as well.  Thanks!

1 year ago on The Curse of Knowledge

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I completely agree with #6 - absolutely critical.  It establishes you as an expert outside of your current company/pitch/client.  It works extremely well in my world - market research - and has helped me develop stronger and more senior relationships with my clients.  Great point!

1 year, 1 month ago on Media Relations in the Digital Age

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OH my gosh - Corey Feldman.  I don't know what I'm most bothered by: the fake shower with no water, the blatant energy drink sponsorship in the video, OR the fact that I found myself tapping my toes to the song!!  Scary.  Weren't "the Corey's" tight with MJ in the 80's?

1 year, 3 months ago on Gin and Topics: Michael Jackson Reincarnate and Boys as Girls

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Having a little trouble voting as well - maybe because it's my first time.  But, "Spin Sucks: Communicating to Customers in the New Age of Transparency" gets my vote!  It's the most ear-catching and I think it lets the reader feel that you are going to simplify this whole process for them.  I agree with others on not overusing "spin" and maybe replacing "communicating" because it seems to be overlooked by people as commonplace.  What I love about this title is the idea of transparency.

1 year, 4 months ago on Vote for the Spin Sucks Subtitle

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