Indra Gardiner
San Diego
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COO of Bailey Gardiner - a rocking agency doing PR, Advertising & Social Media. I'm a mom, wife, blogger, traveler, baker and nature lover with a NY attitude.
Jay -
Thanks for including Bailey Gardiner in this post. I am really enjoying this series (shared your last post internally and will do the same with this one). Completely agree about the senior level involvement. We went down the delegation road and have gone back to primarily senior writing/thinking on our blog. It's key to writing quality posts that CMOs will care about (which ties back to your post from last week - who are you writing for?).
We assign hours for our blog and SM management every month, but it doesn't cover all the extras (Twitter, FB, etc.) that we all do as weekly social sharing. It is a big investment. We think it's worth it.
Thanks - Indra
I love my orange iPad Smart cover. I hate wrapping beautifully designed Apple products in bulk. It defeats what Jobs set out to create, doesn't it? But when I travel for business and need to use the iPad more seriously, I bring along my Zagg with Bluetooth keyboard. It gets the job done.
Hi Arik,
Good to see you again. Sorry we didn't get to hang out more! Your takeaways were similar to mine. Particularly loved the ask better questions bit. Doing a post with some of my fave BWELA recap posts on Friday. May I include yours?
Annoying isn't the word is it? You always get the conversation started Gini, thanks.
You asked for case studies that show social media working. Here is one we did for the Del Mar Racetrack. We expect even better results this year. We did integrate online advertising with our social media and you know what, it worked. Really well. http://www.dontdrinkthekoolaidblog.com/marketing-to-increase-attendance/
ginidietrich Haven't missed it in 3 years, so YES! This is shaping up to be a terrific year. Isn't it?
I agree that Counselors Academy always provides lots of good learning and networking. If the question is about social media conferences, I think Blogworld provides the best learning. Not only because of content but because everyone there is SO into it. It is a conference of the most social media-immersed folks around. Last year I went directly from Blogworld to PRSA International and I was pretty dissapointed with the lack of energy around social at PRSA. Felt like a lot of the people there approached it as a "have to do" rather than a "want to do," completely the opposite of Blogworld.
Happy Happy Gini! Hard to imagine you won't have a great day!