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First off, you say he tricked you...
"Can I have a play with it first please?"
That's some trick! :-)
DMS does look interesting but I'm pretty skeptical that it is going to be revolutionary. Pagelines in it's current form is stretching the interpretation of Drag and Drop quite a lot. You don't sit there and drag out design elements like you do with Headway Theme or Squarespace, 6 (or Squarespace 5 for that matter) two platforms which are already vast leaps ahead in the design stakes.
I'm not saying you aren't going to do it, but if you are taking Pagelines 2 as a competitor and saying DMS is going to blow it away...well a few folks have already done that quite spectacularly.
1 year ago on What competitors think about DMS