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@ginidietrich @Danny BrownMy predecessor was using AVEs and impressions in evals, and after researching the topic from PR Pros, like Gini and Shonali, I asked my supe if we can remove them going forward. Felt like a big win, but now I'm trying to figure out what to use instead. There's so many differing opinions.
1 year ago on Join Gini Dietrich for a Special Livefyre Q&A Today
@belllindsay @ginidietrichThank you!
@ginidietrich @Courtney_Tarnow Thank you, I'll use that.
@ginidietrich @Courtney_Tarnow Thanks, Gini. "Hard, cold facts" is certainly an easier sell.
@DallasKincaid Great question, Dallas
Congrats again on the book, @ginidietrich. I know I'm going to love the book, but do you have any advice on getting the C-Suite to read it?
Congratulations, Gini! What an exciting time. I can't wait to learn even more from you with this book. Thank you
1 year ago on Spin Sucks (the Book) is Here!
I loved this post, Heather. I had a similar epiphany just a few weeks ago. On a Friday afternoon, I blew of a huge list of to-do's (which included laundry), jumped in my car with my dog and took off on a road trip to visit a friend. I came back on Monday so refreshed and certain that the spontaneous decision was the right one. Thank you for sharing your experience.
1 year, 1 month ago on Random Musings from My Digital Detox Weekend
Gini, these are amazing! I especially love Sad Dog Diary. We got our little guy fixed this week, so it's particularly fitting.
1 year, 10 months ago on Gin and Topics: We Love Animals and Singing Toddlers