Head of Marketing at REDTRAY, the blended learning specialist. I'm all about learning, fashion, football, social media + cricket, not always in that order :)
Some analyst activity does part of this in trying to provide an independent view, like the Elearnity 9-Grid and Vendor Perspectives (www.elearnity.com). Almost like a 'Which?' guide where client feedback is taken into account to create the reports. Something more like Check-a-trade might be useful. Verifiying the reviews could be tricky e.g. if someone has a personal dislike of someone working for a vendor or another axe to grind - but also potentially very valuable.
I've always thought it was a shame we don't do more 'shoot out' type activities at UK events like they do in US as that shows vendors' software and abilities in action.
1 year, 2 months ago on Checkavendor?
I think (and I would say this as a marketing bod) that it needs rebranding. I totally get where you and others are coming from with your frustration, but I also feel it could be a force for good in terms of recognising learning beyond the usual L&D crowd. Changing the name and broadening the concept could make all the difference.
1 year, 11 months ago on Another bandwagon I’m avoiding…
Bet you didn't get very good odds on that bet :)
I think we'd definitely consider an unconference format for future worxshops. This was just the beginning really. My vision is we'll probably end up with a fairly advanced authoring community and I'd like to be able to get that group together so people like yourself can share at a common level of expertise.
There's no rules for how these evolve, but I very much hope we'll be pushing boundaries both in terms of how learning is created and shared, and how we meet with our community. It's like we said yesterday, no point talking about some of this stuff only to hold the same traditional style of events!
2 years, 4 months ago on My day out to My Learningworx
Thanks for coming along Craig and being part of a great day. I'm glad you were able to take something away given all your experience. There was a real mix of 'newbies' like Hayley and practitioners like yourself in the end, but that added a lot of value to some of the discussions and sessions I think. Sharing best practice is so important and there was a lot of that yesterday. And thanks for letting me use you as an example in my session too :)
Missed day two so thanks for this Craig. I think a day of webinars could possibly work in the 'real world' but like a F2F event, needs a structured programme incorporating breaks. Sessions really need to build in some interaction and participation or there's no way I'd pay attention for long periods of time. I love that Colin has tried this online approach to an event and found your insights on it v.useful.
2 years, 4 months ago on Virtual Learning Show Day 2
I have a brilliant mental image of you with your flip cam taped to your head in a Blue Peter stylee! Joking aside though, I love the thought you've put into this. So many people say they don't have time for things and yet waste so much of it. I actually found when I stopped commuting that I had to try and make time in other ways to catch up on all the things I used to read (or even learn) on the train. Hope some of your attendees found this video made the idea more relatable and less abstract.
2 years, 5 months ago on What happens on my way to work….
Right second attempt!
Missed that tweet Craig so hadn't realised you won't be around - from your mobile at least! It's an interesting point you make about usage of a network and how we access it. I am always signed into G+ as I use iGoogle everyday. However, I seldom go into it to check it out and to be honest I'm not even sure why that is. Possibly I've not had anything useful out of it so haven't been compelled to visit regularly - more likely though is I just haven't given it enough focus in order to get anything useful out of it.
I find myself having to explain Twitter fairly frequently to people of my acquaintance who don't 'get it' and the fact of the matter is, it's not a very immediate channel. It takes time and effort to build up your network and for it to become valuable. Or it did for me anyway. So I would guesss G+ is no different, it would simply a matter of giving it a bit of focus for it to become useful. I do know someone who's abandoned Facebook altogether in favour of G+ so will be interested to hear about your experiences and how much you get out of it and whether its worth persevering with.
3 years, 3 months ago on A change is as good as a rest
Hi Craig, unsurprisingly as a marketing bod I think this is fantastic stuff. Doing something creative and a little bit different to catch people's attention across the organisation can only help the success of any learning programme. It's also important from a campaign perspective to build the message consistently over time. A one off hit won't do the trick.
A good example I'm familiar with is Royal Mail Group, who created a campaign called 'Connect 2010' when they changed their IT systems over from Lotus Notes to Microsoft. The campaign had an identifiable brand and logo, and encompassed all the internal communications about the impending change, and promoted the e-learning that users could take to prepare for the upgrade. They successfully migrated 27,500 users in 10 weeks and the feedback from people within Royal Mail was overwhelmingly positive.This in an organisation where the previous consensus had been that 'IT was something you have done to you'. By taking the time to engage their users, Royal Mail Group made a great success of their project.
I hope others take a leaf out of your your book, and Royal Mail's, and give this a go!
3 years, 6 months ago on Think campaign…
A touching tale...so do you have an iPad now? The only tablet I've been tempted by is the new Blackberry one :)
3 years, 10 months ago on Dear John…
So think I just signed up for Livefyre....or at least linked it to my Twitter. Process was a bit clunky but end result seems exciting! And if the guru @C4LPT then we're in the presence of social media greatness right :)
4 years, 2 months ago on An open letter to those organisations who block Social Media sites….
So I just can include @CraigTaylor74 @simbeckhampson and they show up?? Oooo!!!