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Nice to meet you Monica! Enjoy your stay on the hot seat! Loved your travel blog. I am a little further south of Switzerland, in Spain. So, if you´re visiting Spain at some point, I´d love to meet.

"Impostor Syndrome" - I don´t know what you mean?! Ha! Boy that hits home.

9 hours, 15 minutes ago on The Spin Sucks Inquisition: Monica Rodgers

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@ginidietrich @LauraPetrolino What do you mean by no? You don´t let her travel? No, she shouldn´t be discovered by the travel channel? More specific please! ;)

9 hours, 25 minutes ago on The Spin Sucks Inquisition: Monica Rodgers

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Happy happy birthday Laura! You can stick an image of yourself on the computer and sneak outside. Don´t worry, Gini won´t notice! :)))

Have a great weekend you all!

9 hours, 28 minutes ago on Gin and Topics: It’s Laura’s Birthday and We’re Alright

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It´s Friday in Spain, so HAPPY BIRTHDAY LAURA!

1 day, 4 hours ago on Client Service is in the Details

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Great post Laura! I forgot about this story, I love it.

In every organization processes are needed. Even for a team of two, you have to define processes to avoid misunderstandings. However, you have to keep a balance and be careful not to fall on making everything process based. You can wake up one day fighting with your own bureaucracy.

1 day, 5 hours ago on Client Service is in the Details

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@biggreenpen @belllindsay You two are bad! :))

1 day, 5 hours ago on Client Service is in the Details

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@EmilyNKantner Ha Emily, that´s exactly what I was thinking about while listening to David Lee Roth. I couldn´t remember the movie´s name. LOL

1 day, 5 hours ago on Client Service is in the Details

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@Digital_DRK I also work with the "to do" list Darryl and I fight with "what should I do first", then I get to work and don´t stop until I am super hungry. Not very effective.

@mo_flow the timer idea sounds really good. It reminds me of high-school (in a good way). I´ll give it try. Thanks Marlene.

3 days, 6 hours ago on Structuring your Day for Maximum Productivity

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This is hilarious. Laura you outdone yourself. Can´t wait for February now. 

I love this: "There are no boring industries, only boring tactics."

Nice to meet you @BobtheHouse1303!

1 week, 1 day ago on Effective Marketing from Bob the House

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@ginidietrich Yay! Can´t wait.

Thank you so much.

1 week, 3 days ago on Use Media Relations to Get on the First Page of Google

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Wow, this post should be titled "What Gini´s been cooking lately!" See, that´s the reason I read Spin Sucks every day: there is always have something new to learn. I love it.

Thank you Gini for sharing your "secret sauce". :)

1 week, 3 days ago on Use Media Relations to Get on the First Page of Google

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@ginidietrich Thank you Gini. I learned (still learning) from the best! :)

1 week, 3 days ago on Two Years of NutsPR!

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@mhpetre Thank you so much Mihai!

1 week, 4 days ago on Two Years of NutsPR!

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Great list Kate. I would add @DanielGHebert, founder of SteamFeed.com. Have an awesome 2015! 

1 week, 5 days ago on #NiceToTweetYou: Marketing + PR Influencers to Follow in 2015

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@RobBiesenbach True Rob. As long as the client knows it´s not the only thing to consider, they don´t hurt. Like @ginidietrich says " If a client wants the vanity metrics, give 'em to them".

2 weeks, 2 days ago on Vanity Metrics: Are They Here to Stay?

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I´m in!

2 weeks, 4 days ago on How Social Media Affects Search

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@Kirk Hazlett @markwschaefer Thank you Kirk for your kind words. It is definitively a great resource to learn from.

2 weeks, 4 days ago on Social Media Explained by Mark Schaefer – Book Review

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@markwschaefer My pleasure Mark. It´s a very good and useful book and the more people know about it, the better.

2 weeks, 4 days ago on Social Media Explained by Mark Schaefer – Book Review

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Hey Heather, it´s nice to meet you. My Year with Eleanor sounds really good. Thanks for the tip @prtini.

Great interview @ginidietrich. I always wait for Fridays to see who´s on the hot seat. Have a good weekend!


3 weeks ago on The Spin Sucks Inquisition: Heather Whaling

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I love when Leona said it. So true, so powerful.

3 weeks, 1 day ago on When a PR Problem isn’t a PR Problem

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Hey Shonali,

Congrats on taking the time to write this ebook. I´ve just downloaded it and can´t wait to read it. Thank you!


3 weeks, 1 day ago on Announcing: Simple Yet Smart PR Measurement (ebook)

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@EdenSpodek PicMonkey and Skitch - I didn´t know about them. Thanks Eden.

3 weeks, 1 day ago on Online Tools that Help with PR

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Hey Gini, great post.

Thanks for the tips. I used Talkwalker alerts since I read about it on Spin Sucks (the book).

I didn´t know about SlideBatch. I´ll have to look at it. Thanks again.

3 weeks, 1 day ago on Online Tools that Help with PR

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@samemac I´m a ToDoist user too! I love it.

3 weeks, 1 day ago on Online Tools that Help with PR

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Hi Shonali,

Great post. Just like in offline relationships, trust is so important in the online world.
It´s easy to share everything you get your eyes on, just to have content, but I think it´s more important the quality of the content you share.
Giving your followers something that interest them, that they can learn from or can use, makes them come back to you for more.
I bought Mark Schaefer´s latest book: Social Media Explained last week and I can´t stop reading it. It´s very very good. Just like on his blog, the book breaths Marks passion for teaching others how to succeed in social.

So, to answer your question, being passionate about your work (which is not talking about yourself!) and earning people´s trust are keys to social sharing success in 2015.

3 weeks, 3 days ago on Social Sharing: What Makes It Tick?

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Great list and a reminder for me to re-read some of them.

Happy Holidays Spin Sucks crazies! Have an amazing Christmas and a phenomenal 2015!

1 month, 1 week ago on The 11 Most Read Blog Posts of 2014 (and a Bonus!)

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Hey Gini, I would like to see on the hot seat one of the up and comers in PR: Jessica Lawlor @jesslaw. What do you say?

Have an amazing Merry Christmas and joyful holidays!

Happy Holidays!

xoxo from Spain!



1 month, 1 week ago on The Spin Sucks Inquisition: March through December

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@deardebt Thank you so much Melanie!

1 month, 2 weeks ago on How I Left My Day Job to Pursue a Freelance Writing Career

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@djwaldow Thank you so much DJ. You´ve been and are an inspiration to me. 

1 month, 2 weeks ago on INSANITY

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@annelizhannan Yeah, Bad Pitch caught my eye too. It should be fun.

1 month, 2 weeks ago on Nine PR Blogs to Read

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I can totally relate to "There is Never Enough Time to Read All the Things"! 50 hours in a day would solve the problem for me! :)))

As for social media addiction, I am a very happy social media addict who doesn´t need nor want cure! ;)


1 month, 2 weeks ago on What Sucks About Being a Communications Professional

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@jesslaw Thank you Jess. You are amazing!

1 month, 2 weeks ago on How I Left My Day Job to Pursue a Freelance Writing Career

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@Gina Horkey Thank you Gina!

1 month, 2 weeks ago on How I Left My Day Job to Pursue a Freelance Writing Career

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@biggreenpen Thank you so much Paula. Wow, that´s courage! I agree with you 100%. We owe it to ourselves to do what we like and love.

1 month, 2 weeks ago on How I Left My Day Job to Pursue a Freelance Writing Career

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Great list. Congrats you´all!

1 month, 2 weeks ago on The Eight PR Up-and-Comers

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@EdenSpodek Thank you so much Eden! Wow, four years! I can´t wait to get there! :)

1 month, 2 weeks ago on How I Left My Day Job to Pursue a Freelance Writing Career

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@Howie Goldfarb @jesslaw @ginidietrich @Digital_DRK Good question! LOL

1 month, 2 weeks ago on The Eight PR Up-and-Comers

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Hey Carrie! Great to see you on the hot seat and having fun.

Woa, horse trainer, so cool! Pictures please for the Spin Sucks crazies album! I am sure @ginidietrich has an album somewhere.

Have an amazing weekend everyone!

1 month, 2 weeks ago on The Spin Sucks Inquisition: Carrie Morgan

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No. 2 sounds good, I'll look into it. Thank you. Just for the record, I am fan of no. 7 for a while now! ;)

I would add: The Work Talk Show with Nick Westegaard and DJ Waldow and Living Your Passion with DJ Waldow.

1 month, 2 weeks ago on Seven Podcasts to Add to Your iTunes Feed

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Used no. 2 in August, because I was eager and excited to share and talk about it. So, not working for me in December :(((((

Either way, great gift ideas.

1 month, 3 weeks ago on The Sixth Day of Christmas: Top Six Gifts for Communicators

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If you read the list from bottom up, I am the FIRST! Beat that! :))

1 month, 4 weeks ago on The Secrets to Becoming Part of the Spin Sucks Crazies

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I just came across this article: http://www.thechangeblog.com/calling/. I stay with  "Your “why” is more important than your bank account."

1 month, 4 weeks ago on INSANITY

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@SteveWoodruff Great article Steve. Thanks for sharing.

1 month, 4 weeks ago on INSANITY

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I too agree with Al, @djwaldow. I left my job...last week to do something different, to pursue what I love. It´s liberating!

1 month, 4 weeks ago on INSANITY

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Yay! I can´t wait! Already signed up and scheduled a reminder on my phone. Yes, I live with reminders!

2 months ago on AMA: The Spin Sucks December Webinar

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Loved it, loved it, loved it! More inspiration for this Christmas´ gifts. Thanks Gini.

2 months ago on 14 Books to Read…or Skip

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Happy Thanksgiving to you all, Spin Sucks crazies!

2 months, 1 week ago on The Grateful Challenge

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Loved it! I´ve published my post before seeing yours. LOL.

2 months, 1 week ago on The Grateful Challenge

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