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I think the campaign it´s brilliant. Some low cost airlines in Europe might learn a thing or two from Spirit Airlines. And as @Eleanor Pierce says: it´s a great opportunity to educate their clients.

On the other hand, people should learn to read as in...research (aka airline´s website). If they say you only pay for your seat, everything else it´s additional, what exactly are you upset of?

14 hours, 33 minutes ago on The Spirit Airlines Hate Campaign is a Win

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@ginidietrich @StickyBranding Excellent point Gini. It´s not enough to say "the baby is ugly". That´s a worthless statement. By saying why it is ugly and how it can be improved, is adding value to the team, to the company and taking a step forward to solving the problem.

15 hours, 5 minutes ago on Gini Dietrich’s Staff Call Her Baby Ugly

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@ginidietrich @NancyMyrland "You didn't go from college graduate to CEO in a month. You can't build a communications program in 30 days." - Amen to that. Great post Gini.

17 hours, 57 minutes ago on A Communications Program that Works

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(If she were, she would come directly to your website, not follow random links. Right?)

True!

2 weeks, 1 day ago on Three Psychological Secrets to Turn Visitors into Customers

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@LauraPetrolino @ClayMorgan It´s about listening to your customer/audience and understanding their needs. Yes, you have to work on logisitcs, but first you have to know what they want and go from there. Companies usually get lost in the process because of the internal bureaucracy and departments competitions (aka fights). Excellent post Laura!

2 weeks, 5 days ago on How to Integrate Online and Offline Communities

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Some random teenagers on Facebook would be asking why we separated from Ireland.

LOL

2 weeks, 6 days ago on How to Integrate Online and Offline Communities

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Had this whole event occurred in today’s world, we no doubt would have first heard of the separation via the Twittersphere.

True!

2 weeks, 6 days ago on How to Integrate Online and Offline Communities

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@ginidietrich @biggreenpen That´s because people want/need to know the real person behind the professional. Talking only about the business part, no matter how good it is, gets people tired. Adding something personal it makes them feel a real connection with the person behind the name on the screen.  And that´s the beauty of it.

P.S: Excellent post and I am sharing it! 

3 weeks ago on 25 Ways to Create Shareable Blog Content

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(In fact, we have a debate coming soon!)

Hey, that sounds great!

3 weeks ago on 25 Ways to Create Shareable Blog Content

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Happy Canada Day! Yes, I know, it´s a little late, but just in case you needed to be reminded after the hangover :)))

On the other hand, I am supposed to go on holiday people!!! How can I go offline knowing I am going to miss such interesting stuff?! Yes, indeed... I can´t!

Seriously, it´s sounds really good and I am looking forward to read/listen to you guys.

3 weeks ago on Canada Day and Content Galore: Welcome July

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Though I must say – it’s fun being the content director, where, as a Canadian, I can do things like this on the editorial calendar:

LOL

3 weeks ago on Canada Day and Content Galore: Welcome July

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@JoeCardillo @ginidietrich Great article Joe, thank you.

3 weeks, 1 day ago on Your Customers Control Your Brand

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@ginidietrich Sneaking on people´s FB page, aren´t we? ;) 

Good choice!

3 weeks, 1 day ago on The Spin Sucks Inquisition: Clay Morgan

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@ginidietrich I had, thank you. I hope you too had a wonderful weekend. Greetings from the sunny Spain ;)

3 weeks, 1 day ago on Gin and Topics: Cute and Inspiring Overdrive

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Hi Clay! I like the picture. I think it represents you really well: always taking care of the three little angels. That, in my humble opinion, says a lot about a person´s character.

I´m intrigued about the book you recommend "Thou Shall Prosper: Ten Commandments for Making Money". I´ll have a look at it. Thank you.


3 weeks, 3 days ago on The Spin Sucks Inquisition: Clay Morgan

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I loved it, from the baby on the phone till the story of Chris. Thank you and a great weekend to you all, Spin Sucks crazies! ;)

3 weeks, 3 days ago on Gin and Topics: Cute and Inspiring Overdrive

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After you shared Walmart blog post yesterday, I was wondering when were you going to wrote about it on your blog. I didn´t have to wait long. ;)

I agree with you that Walmart did do a smart move and gave a PR lesson to NYT and to pretty much every brand on the market. No matter, the company´s issues, they spot an opportunity and took it.

Well done Walmart.

4 weeks ago on Walmart takes on the New York Times with creative PR tactic

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@ginidietrich These days people do not have much trust in institutions, governments or organizations. Now, adding this to what is already going on, I think it will generate more distrust (if that´s possible). As for customer service, they will have to make a greater effort to offer a genuine service/assistance, to keep or gain customers´ trust. And it´s not going to be easy.

4 weeks ago on Your Customers Control Your Brand

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@belllindsay Well said Lindsay: "Welcome to the 80´s!" Instead of spending so much time on crap, these guys should invest their time in being more creative, doing the things that count and giving back to the society (not their pockets).

4 weeks ago on New 120 Payment Terms from Big Brands Require Agencies Play Bank

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I am no business owner, but I believe it´s ridiculous and beyond shame to be paid for the work you do after 120 days! If that´s the way business world works, maybe it´s time for a change.

I can´t get out of my mind this question: "You (client) need the work now, right?! Then why do you think I would need my money after 120 days!!!"

Yes, I know that´s the way things work, but that doesn´t make it right. 

4 weeks ago on New 120 Payment Terms from Big Brands Require Agencies Play Bank

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These are interesting times for brands, some rise to the challenge, some don´t. Maybe we will see a switch (for the better) in the customer care services. The "caring" is not happening as it should and maybe, with social media in line, C-suite understand how important "The Customer" is. Yes, it means brands would have to make investments in training people, in buying monitoring tools, in monitoring and measuring, but hey, nobody said is going to be easy.

4 weeks, 1 day ago on Your Customers Control Your Brand

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@ClayMorgan That is THE question Clay. We have to sign agreements to do the right thing. Yet no agreement is needed when doing the wrong one!

1 month ago on Global PR Firms Take Lead in Agreement with Wikipedia

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I agree with @ginidietrich. You have to trust the pros you employ. On the other hand, unless you employ someone to do "the checking", you won't have time to do your daily job, as in get more business.

1 month, 1 week ago on Monitoring Employee Social Media: Should Companies Do It?

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Good point Laura. I would add: Listen to what the customer is actually saying by phone!

In Spain, we have a big issue with the customer service for telecommunication providers. When you call to complain about an issue, no matter what you say, either if they solved your problem or not, they "recite" for 5 minutes (if not more) a text with the products they have to sale that week (and it´s not a robot, I´ve checked).

Example: you call to complain about some charges in your last invoice. Well, besides the fact they pass you with x people and you have to repeat over and over again your problem, after you say that there is nothing else you want to talk about, they will tell you about the latest offer on a mobile phone or a new tariff. But that´s not all, no matter how many times you repeat: I don´t want to know, I am not interested, unless you hung up, they don´t shut up!

From time to time, you get lucky and get to talk with a person that has actually a brain and uses it, but it´s not very often.

1 month, 1 week ago on Three Ways to Succeed With Second Chance Customer Service

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@ClayMorgan Excellent point Clay. We are so used to see and talk about the bad stuff, that the good ones don´t even matter. We need a switch in our focus. 

Gary Vaynerchuck said once that "there are more good things happening in the world than the bad ones, yet we choose to focus only on the bad ones."

1 month, 1 week ago on Three Ways to Succeed With Second Chance Customer Service

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The biggest issue with customer service in general is that it doesn’t always work.

Ain´t that true!

1 month, 1 week ago on Five Easy Ways to Adopt Social Customer Service

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Excellent post Arik and great tips you offer Anne. I hope she reads your post and puts them in practice. And, who knows, maybe she sends you a reward, something like a...doughnuts :)).

1 month, 1 week ago on 7 online marketing lessons on launching a small business from Bogart’s Doughnuts

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Wow, that´s something. Not everyone is willing to make not only a serious self-reflection, but to take action upon it. Many get stuck in that job, ´cause "it pays the bills".

With this attitude I am sure you will find your new path. The best of luck!

And what @ginidietrich said :) You´ll love the book, really.

1 month, 2 weeks ago on Why I Quit My Job (and what’s next)

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If someone tries to discuss “organic growth” with me, I’m likely to just stab them in the eyes.

A little extreme :) LOL

1 month, 2 weeks ago on The Nasty Truth about Content Marketing

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The organizers invited me (thank you, Martin Waxman!!), and have also graciously given us a discount code for you, dear Spin Sucks crazies, if you want to attend.

This is one of those times when I know I am on the wrong continent...sigh

2 months ago on Toronto, Technology, the mesh Conference, and You!

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@LauraPetrolino @Digital_DRK I´ll definitely come back and let you know my opinion.

2 months ago on The Spin Sucks Inquisition: Laura Petrolino

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@Digital_DRK  Now I just have to read "Unboken".  You all convinced me.

2 months, 1 week ago on The Spin Sucks Inquisition: Laura Petrolino

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I can´t believe you leave the warm Florida for Portland. They have snow in winter, you know :)))).

Anyway, if there is no way to change your mind, you can always come to Madrid and remember Florida´s great weather ;)


2 months, 1 week ago on The Spin Sucks Inquisition: Laura Petrolino

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The “magic diet pill” syndrome. Any promise (and you see them across all four media types) that encourages the belief an action, any action will create overnight success.

Amen to that!

2 months, 1 week ago on The Spin Sucks Inquisition: Laura Petrolino

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That being said, the biggest mindset struggle I’ve had to deal with (that has often help me back), is the desire to be liked by everyone.

I so understand what you mean.

2 months, 1 week ago on The Spin Sucks Inquisition: Laura Petrolino

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@Howie Goldfarb @corinamanea@ginidietrich@Todd Lyden Who do you hug when you buy from Amazon or Ebay? ;)

2 months, 1 week ago on Run a Virtual Company with these Seven Tips

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@ClayMorgan @ginidietrich May I say that if you have a dedicated self-motivated team (and I think you have), there is a way? It´s just project management plain and simple. Yes, it´s a lot of work, but it is possible.

Having someone in your team from outside of your time zone isn´t as difficult as it might seem at the beginning.

Sometimes the time zone difference can be an advantage. While others sleep you can catch up, prepare and be a step ahead. 6 to 7 hours time zone difference isn´t that much. If we are talking about a 12 hours time zone difference, yes this can be difficult.

My point is give Europe a try :).


2 months, 1 week ago on Run a Virtual Company with these Seven Tips

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@LauraPetrolino So so so true Laura. It comes from inside and has nothing to do with the paycheck.

2 months, 1 week ago on Run a Virtual Company with these Seven Tips

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@ginidietrich @Todd LydenI hope you are right Gini and hope the trend will come to Europe. In Spain there are many businesses that can go virtual instead of bankruptcy. There is also very much resistance to change, from both parties: clients and business owners.

2 months, 1 week ago on Run a Virtual Company with these Seven Tips

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@belllindsay @Randy Milanovic@ginidietrich Excellent point Lindsay. Without office distraction like many coffees breaks, traffic talks, etc you only have to concentrate on work. The sooner you finish, the better. You have more time for yourself.

2 months, 1 week ago on Run a Virtual Company with these Seven Tips

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More than two years later, we are a completely virtual company with no plans of ever going back to an office space (I guess I should do something with all that furniture that is in storage!).

Selling it maybe an option or donating it to schools.

2 months, 1 week ago on Run a Virtual Company with these Seven Tips

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I am glad you are ok. 

Unfortunately there are many out there who leave their brain and common sense at home, if they have any. What amazes me it that for a stupid thing they get to risk someone´s life. It´s unbelievable.

2 months, 1 week ago on Share the Road: A Few Tips for Cars from Cyclists

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@JoeCardillo Hide while you can :)))

2 months, 3 weeks ago on The Three Things, Edition…Farewell

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Hide while you can :)))

2 months, 3 weeks ago on The Three Things, Edition…Farewell

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Good bye The Three Things. Loved the Sunday edition, but I am super excited to see what´s coming next. So... any hint?

Have great week everybody!

2 months, 3 weeks ago on The Three Things, Edition…Farewell

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@ginidietrich @Eleanor Pierce  Hmm, spotting some jealousy? LOL. Just kidding. 

2 months, 4 weeks ago on The Spin Sucks Inquisition: Kelly Dietrich (aka Mr. D.)

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@Eleanor Pierce  LOL. May the fight begin! :)

2 months, 4 weeks ago on The Spin Sucks Inquisition: Kelly Dietrich (aka Mr. D.)

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In the online space, mistakes happen. It doesn’t have to be the end of the world. You don’t have to immediately send the sacrificial lamb to the slaughter to cleanse your image and make amends.

Amen to that.

2 months, 4 weeks ago on Apr 24/14 — US Airways and Coming In for a Bumpy Landing

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Great insights Arik. I agree with the comments below. I wouldn't say the age of the independent PR blogger is over, but it´s definitely changing, evolving. One of the trends out there is putting behind the "5 ways to..." stuff and talking more about the day a day experience with case studies or bringing ideas for changing the PR industry.

Gini Dietrich and her team are a great example, though they might have more time and back up than a PR solo, yet they choose to bring value. There are PR agencies out there with lots of resources that are simply boring. They say nothing new, add no value.

You are also a great example, bringing your contribution with each post for a better understanding of PR, promoting the new PR generation in your city (which I haven´t seen anyone else doing), etc.

Good PR blogging, just like a good PR pro, has the ability to adapt, change, foresee and identify trends and major changes in the industry.  

2 months, 4 weeks ago on Is the age of the independent PR blogger over?

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@Lara Wellman @ginidietrich

Yep, for me too phone = iPhone. The rest is just noise. Sorry guys, I have a love affair with my iphone.

How about having it close, but not checking it?

Only the thought that I have my phone close, gives me peace of mind :))


2 months, 4 weeks ago on 31 Questions to Ask Yourself Before You Die

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@Eleanor Pierce  True! So, BUILD relationships people!

2 months, 4 weeks ago on The Spin Sucks Brand Ambassador Program: A Case Study

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@Eleanor Pierce  Yep. True, but we didn´t conquer the world by choosing the easy stuff to do. Besides where is the fun in copy/paste?

3 months ago on Digital in the Media World

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This is a post to keep at hand and see it from time to time. I´ll print the questions and spread them all over my house. Thank you Gini.

3 months ago on 31 Questions to Ask Yourself Before You Die

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@ginidietrich @Lara Wellman  That´s a great question. Maybe we should choose one day of the week and name it: "the day without a phone".

3 months ago on 31 Questions to Ask Yourself Before You Die

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@AndreaKempfer @ginidietrich Excellent timing. Congrats on the new gig!

3 months ago on 31 Questions to Ask Yourself Before You Die

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@Howie Goldfarb @Eleanor PierceSince I´ve discovered iPad mini, I am the happiest person alive. I read everywhere: on the bus or subway, at home or on holidays. Yes, I miss "real" books, but the benefit of having gazilion books in one place and the ability to connect to internet to read saved articles is irreplaceable.


3 months ago on Fiction Makes You a Better Storyteller and Content Producer

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Naturally curious people read a lot, which makes them excellent storytellers. 

True. There is a hunger inside that just doesn´t let you end the day without reading something.

3 months ago on Fiction Makes You a Better Storyteller and Content Producer

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@Eleanor Pierce  "it's always nice to have another excuse for reading more." Amen to that. 

Where would we be today without reading?! 

3 months ago on Fiction Makes You a Better Storyteller and Content Producer

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For today only, the sidenotes don’t have to be intelligent or thoughtful…they can be funny or witty.

LOL.

3 months ago on Livefyre Sidenotes: Super Cool New Feature

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The goals, of course, are different for each blog, but this blog wants to encourage debate, conversation, and even disagreements.

That´s cool.

3 months ago on Livefyre Sidenotes: Super Cool New Feature

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Great post @jessostroff. Yes, it´s sad when this is happening to you, especially when you know you have put everything from your part for that relationship to work (been there, done that). Unfortunately, there are times when people are acting really selfish even though it´s in their own detriment. They guide themselves and act by feelings and emotions that have no place in a workplace. Yes, we are humans, but we have the privilege of a brain; we should use it.

As Warren Buffett says “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.” The keyword here is “THINK”.

3 months ago on Don’t Maintain Your Reputation, Build It

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@ginidietrich Thank you Gini. I´ve missed you guys too. 

3 months, 1 week ago on Recycle Existing Content with These Four Tips

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@LauraPetrolino @ginidietrich Thank you Laura. I knew I could count on you :-)

3 months, 1 week ago on Recycle Existing Content with These Four Tips

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@Eleanor Pierce So true. Repackaging can also trigger creativity, so it´s a win-win. 

I´ve been offline for two weeks and I have a LOT to catch up. You guys don´t stop.

3 months, 1 week ago on Recycle Existing Content with These Four Tips

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@lizreusswig @annelizhannan  Me too, I second the nomination!

3 months, 2 weeks ago on Spin Sucks puts an end to destructive spin

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I´m also late to the party. I am so sorry I missed it. I´ll catch up with all the comments.  

@ginidietrich Again, super congrats for the launch, for the book and for proving with each step (action, blog post, etc) that Spin Sucks, but honesty and genuinely caring for people, for clients, for the ones around you and not only, does not suck, but it is the key to success.

3 months, 3 weeks ago on Join Gini Dietrich for a Special Livefyre Q&A Today

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This is super exciting. Way to go Gini! Loved the book, bought the book. Now I´ll do the review and share everywhere. The very best of luck Gini! 

NYT bestseller list be ready, Gini´s coming!

3 months, 3 weeks ago on Spin Sucks (the Book) is Here!

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Great post @Eleanor Pierce and thank you for sharing your experience with us. 

I believe that for building a relationship (of any kind) it takes time and you have to be genuine about it: be interested in the other person, be thoughtful, share things/info and collaborate. It´s that simple and yet many fail to do it, thinking only about: "me me me".

I´ve found out about Gini and SpinSucks by... accident not so long ago (an year or so) and I was "sold". I found on SpinSucks everything I was looking for: information, advice, kindness (I love how Gini talks with every member of the community, but also how the community itself commmunicates with each other). I got to meet (online) wonderful people and professionals and to be in touch with them through social media.

For me it´s amazing the fact that I get to know professionals from other parts of the world, connect, stay in touch and share ideas, opinions, believes, etc. We got used to the social media, but if we stop and think about it, we might never meet the person at the other end of the line... ever, and yet, we´re in touch. Pretty awesome!

3 months, 4 weeks ago on Social Media Connections and Landing a Great Job

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Loved it. Hi Eleanor. This inquisition is quite taught, but you made it :)). Welcome a board!

4 months ago on The Spin Sucks Inquisition: Eleanor Pierce

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This is getting better and better. Looking forward for the Inquisition :))) Now, I go vote. 

4 months, 1 week ago on The Spin Sucks Inquisition is Coming!

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Nice post Arik. I´m 100% with you that one doesn´t need to kiss up to clients. Yes, building relationships, yes earning mutual (and the keyword is mutual) trust, yes sharing the same passions or being genuinly concerned about a personal problem of your client, but not kissing up.

The first reason it´s obvious: it´s faking and this easily can turn against you.

Don´t you rather have a relationship built with hard work, true, but for a long time, than one for the money/business?!

Though at first may seem that this kind of relationship may last, usually ends up bad and never lasts. Switching the role, will go into a relationship where you don´t trust the other party? No, you wouldn´t. 


4 months, 1 week ago on Do you really need to kiss up to clients?

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@Howie Goldfarb Brilliant Howie: "You can't move communities but they can move on you."

4 months, 1 week ago on Where Should You Build Community?

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Great post Clay. We get so caught up in every day work and we forget that clarity, inspiration and all the good things inside us need a break to pop up. Sometimes I get so overhelmed, I just shut everything down and go play with my German shepherd - Rex. He gives me so much positive energy, that I come back with clarity and renowed energy. Things that earlier seemed complicated, find the solution, almost by themselves (almost :)).

I very much like the idea of setting time aside to think and I'll start doing it. Thank you for the tips.

4 months, 2 weeks ago on Thinking Time: Book a Staff Meeting for One

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@ginidietrich Yep. 

4 months, 2 weeks ago on Five Tips to Deal with Angry Clients

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Great tips Jess. I still struggle with scheduling breaks.

Yep, you're right, we don´t have to depend 100% on technology. We just need a system and healthy habits. Thanks for sharing.

4 months, 2 weeks ago on 3 Productivity Habits (Not Tools!) for Busy Professionals

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@LauraPetrolino @ginidietrich @Howie Goldfarb  LOL. 

Indeed, a true crazies community :)

4 months, 2 weeks ago on Five Tips to Deal with Angry Clients

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@belllindsay @ginidietrich  LOL. If only...

4 months, 2 weeks ago on Five Tips to Deal with Angry Clients

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@ginidietrich Not at all Gini. Spaniards are passionate people, but kind and warm. 6 years ago I moved to Spain (from Romania) because I fell in love with the country, the people and the culture. I mean you went to a bar to have a drink and within minutes someone was talking to you as if you knew each other for ages.

Spain is famous for its bar culture: people go to bars to have breakfast, to have a coffee, lunch or just a drink (with tapas, of course) after work. For years owning a bar was one of the most successful businesses in Spain.

But then the crisis came and brought along unemployment, scandals involving the banking system, corrupt politicians, a not working justice system. And people became angrier and angrier.

The “best” way to experiment this is in B2B: each party in a business deal starts with the premise that the other one is trying to cheat and acts accordingly. With unemployment rate so high (almost 26%), there is more work to do for fewer people. Customer care service along with PR are the ones that suffer the most.

You literally hear: “Why do I need PR? I can hire a student to be a community manager. Anyway, nobody reads newspapers anymore, so why bother?”.

Of course, it isn´t all bad and it doesn´t involve all businesses. There are businesses that thrive along with PR agencies that found niches.

The best way to fight it, just like you said: with kindness and understanding what the problem behind the angry part is.

4 months, 2 weeks ago on Five Tips to Deal with Angry Clients

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@belllindsay You´re right Lindsay. I don´t get why we, as adults, feel the need to scream at the one in front of us (or at the other end of the line). I´ve noticed the following approach: "I am the client, I can do everything I please". 

In the last couple of years, in Spain, clients (for any kind of business) get more and more angry for the most absurd reasons. Yes, sometimes they are right to be, but shouting or being disrespectful with the person in from of you is not a solution.

It seems like, with the crisis excuse, everyone has a opened path to be rude, just for the sake of it.

4 months, 2 weeks ago on Five Tips to Deal with Angry Clients

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I am going to quote @ginidietrich here: "Common sense is not that common". You just CAN´T talk/write to people like that, no matter how rude, inappropriate their approach was (which is not the case here). Your common sense and self respect does not let you do it. This is not about the PR pro or the young PR, it´s about being human, which we kind of forgot lately.

4 months, 2 weeks ago on Kelly Blazek Proves Communicators Have One Chance to Get it Right

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@LauraPetrolino  Yep, me too. I am also super productive in the morning. I like @ginidietrich ´s tip: set time each day to write. I must confess, it´s not always working for me, but I´ll have to try harder. 

4 months, 2 weeks ago on Improve Your Writing with Six Writerly Hobbies

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Great post Shanna and excellent tips. Thank you for sharing. 

4 months, 2 weeks ago on Improve Your Writing with Six Writerly Hobbies

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@JoeCardillo @ginidietrich @JodiEchakowitz  Or it sounds like: "if they talk about us, who cares for the rest". 

Kind of highly unprofessional!!!

Really?! For a company that big to act like that, it´s ....surprising.

4 months, 2 weeks ago on What Mastercard Learned about Journalistic Ethics

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@ginidietrich @sumnerj14True. And they lose a lot and don´t even know it.

4 months, 3 weeks ago on Five Ways “No” Men Help Your Business

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Listening is sometimes the hardest part. Being buried under amounts of work and deadlines, we usually listen to reply, not to understand. You have to trust the people you have on board and have a connection with them beyond job description. It might sound cheesy, but I really believe that if you know and trust your team, you are sure they´ll put their best to give an accurate assessment on every project, situation, etc.

I stay with "Being the big boss is more about conceding control, motivating people to succeed, and coaching them to be their very best."

4 months, 3 weeks ago on Five Ways “No” Men Help Your Business

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@ClayMorgan Basically, it´s trusting your team and believing in the values and mission of the company. If you share the same values with your team, you fight/work together towards the same goals. You are sure in every moment you will receive their honest opinion, because of those shared values.

4 months, 3 weeks ago on Five Ways “No” Men Help Your Business

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@LalaboyPR  I have to agree with you. They´re really good and entertaining, just like Crazies folks :). Yep, @ginidietrich won´t mind at all  :P

4 months, 3 weeks ago on Do Journalists Prefer Contact through Social Media or Email?

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Great post Jason! I stay with: Co-branded and co-created content - the new face of transmedia for business.

4 months, 3 weeks ago on Transmedia: Is User-Generated Content the Future?

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Looking forward to hear Amy. Sounds really good.

4 months, 4 weeks ago on Narrowcasting: How to Use Research and Engagement for Growth

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@thomasknoll  Indeed. Caring for your customer is not out of fashion, it what sets you apart in a noisy world.

5 months ago on Buffer: Customer Service and Heroes

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@ClayMorgan Yes, indeed. But the truth has a nasty way to come out when they least expect it.

5 months ago on Internet Hoaxes and Black Hearts

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@morgancarrie My pleasure Carrie. Really good points you make here. Being interested in your client´s business, understanding it as your own and then taking it to the next level, from a communication point of view, is what differentiate an outstanding account executive and a PR pro for that matter. I think learning, whether new skills, tools or even a new industry is not only a must, but it is in the DNA of highly achievers. 

"Be curious" is not (or shouldn´t be) because of what your boss expects from you, but because you can´t stay put or sleep until you read, learn about that (tool, news, skill, etc). It´s something that comes from the inside and it translates in your day a day work.

5 months ago on PR: How to Be a Rock Star Account Executive

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I am soooo in :). This is so exciting.

Just a quick note: I pre-ordered the book last September. Does this disqualify me?

5 months ago on Become a Spin Sucks Brand Ambassador

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Happy Valentine´s Day Spin Sucks team! Have an amazing weekend!

I am with Lindsay, I just love @crestodina ´s blog, I am addicted to it. I would add @buffer app which I intensely use and their blog too.

5 months, 1 week ago on #FollowFriday: Our Valentine’s Day Loves

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@LauraPetrolino @belllindsay  Great post Laura. Indeed, the best gift parents can give to their children is to encourage them to step out of the comfort zone and that it´s ok to fail, as long as you learn the lesson and get up and try again. 

As they say: "you fail when you give up".

5 months, 1 week ago on Vision, Goals, and Gold Medals

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Happy Birthday Gini! I hope you had and have a marvelous day.

Now about the post, I more than agree with you: to over- communicate again and again and still, sometimes is not enough. Before being professionals, we are human and react accordingly with our fears and concerns.

I do agree a leader has to over-communicate, but then again, an employee has also to over-listen. 



5 months, 1 week ago on Over-Communicate to Be a Better Leader

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@LauraPetrolino @belllindsay  You two should admit you want the free food! :)))))

5 months, 1 week ago on Over-Communicate to Be a Better Leader

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@ginidietrich @LauraPetrolino @belllindsay  Now that´s what I was just about to say (of Lindsay being fired all the time). LOL.

5 months, 1 week ago on Over-Communicate to Be a Better Leader

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@RobBiesenbach  I love I love: "it's important to over-communicate because people tend to under-listen". So so so true. 

It reminds of a situation when I said to my team we were going to make some changes in our daily work schedule, which was basically me working more and they less. Anyway, for a couple of days I noticed something different in their attitude. So, I got directly to the point just to find out they understood everything all the way around.


Yep, people under- listen (and this is just a small example).


5 months, 1 week ago on Over-Communicate to Be a Better Leader

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Awesome post Howie! Once again Very Very Happy Birthday Gini! 

5 months, 1 week ago on Follow Monday: Say Happy Birthday to Gini Dietrich!

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@ginidietrich I think it´s a great idea. It would work very well for both big and smaller organizations. Maybe it´s not applicable to small companies, meaning the department will have one person in charge of everything. Still, the social media department should be supervised/coordinated by someone with PR skills (though it has a PR rep inside), a person who has on overview of the organization and know what can go out and when. I say that having in mind my former organization with 5,000 employees and many many departments, where there was (still is) a need of coordination among departments and of someone to take the lead.

I was reading earlier Arik Hanson´s post on how Walmart PR team uses the 7 Twitter accounts they have: http://www.arikhanson.com/2014/02/06/case-study-walmarts-pr-team-and-how-they-use-twitter. Quite interesting.

5 months, 2 weeks ago on Where Does Social Media Belong?

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@ginidietrich @belllindsay Hi Gini, nope, I am not focusing on that one thing, just made a comment on Lindsay comment :) and had to go for a while.

And yes, I agree with you that SM should belong to everyone in the company, but I will emphasize on the fact that PR should be in charge of the overall supervision, especially in big companies. I came from one and I am well aware that PR dep. does not know what marketing or sales do and vice versa. Yes, being a PR pro it doesn´t make you an expert in crisis communication, but you are certainly trained to deal with it, compared with the rest of departments. How all turns out it´s a completely different story.

I think social media is the best way to make a company´s departments collaborate nowadays. 

Again, yes, the people handling SM MUST have PR skills. Let´s not forget that building relationships is the core of PR (this would be only one of the reasons).


Regarding Sacco, don´t know her, but her actions speak really loud about her. For me is just another confirmation that SM is not a game, you have to take it seriously, whether you handle your personal brand or represent a company.

5 months, 2 weeks ago on Where Does Social Media Belong?

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@belllindsay Hi Lindsay. I loved this "She *was* the online crisis." It´s sad to see when a PR pro for an absolutely stupid mistake looses a reputation build during a lifetime. Yet, for the rest of us it´s a reminder that, just like  @ginidietrich said in a previous post "we are never off the record when speaking with a journalist". This is also valid in the online world. Be smart about what you say online. On the other hand, it´s also about common sense and respect for the people around you, no matter the country or race.

5 months, 2 weeks ago on Where Does Social Media Belong?

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Great post Sue. Like Gary Vaynerchuk says in his book: "Jab Jab Jab, Right Hook"....Give Give Give and then Ask. Thanks for sharing.

5 months, 2 weeks ago on Relationship Building: Start with Good Manners

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Hi Arik, I believe it was, behind the numbers, the traffic, etc, an interesting experience. Setting yourself a goal and holding on to it, when you could  have  simply said : "I don´t have the time, I have clients to attend", it is remarkable. Congrats for making it happen!

Many lessons to learn from your post. The most important for me: "Don’t try to be perfect". I have hard time accepting it, but I´ll fight it. You did it, @SandraFernandez did it, why can´t I?


Thanks again for a thoughtful post.

5 months, 2 weeks ago on 11 things I learned after blogging every day for one month

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@SandraFernandez  Great point Sandra. I have the same problem and the only thing I get from it, is not posting ... at all. And is really frustrating. 



5 months, 2 weeks ago on 11 things I learned after blogging every day for one month

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@JoeCardillo @ginidietrich @jenzings  True!

5 months, 2 weeks ago on The Power of Time Off

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@JoeCardillo Plus you have a sense of accomplishment and a clarity quite difficult to find otherwise.

5 months, 2 weeks ago on The Power of Time Off

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Hi Heather, great post. I think you are among the very few people I´ve heard/read saying one learns on both sides: corporate and agency, that there is no good guy, bad guy in the story. I worked in the corporate world as PR for a bank and part of my job was coordinating things with the PR agency. I´ve learnt so much as in house PR, but also from working side by side with the agency, I wouldn´t trade it for anything. I completely agree with you that experiencing both side can only benefit your career and prove to you and everybody else what you´re made of.

5 months, 2 weeks ago on Agency Life to Corporate: The Red Pill or the Blue Pill

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As always great post Gini. For 4 years I had a rule with my team: one day off per week for each team member. Because of the work we do (we work on fairs and congresses), our work never ends. While one fair starts, another ends, etc. And they (the fairs) have the nasty habit to start or end on weekends! Basically you can´t take a full weekend off. So, the rule was that no matter what, we would take Saturday or Sunday free to disconnect and recharge. This year though, I´ve upgraded the rule to two days off during the week, as it´s not possible on weekends. What do you know: it is working very well and my team is happy and more focused and willing to put in the work while at work.

Also they have more time to pursue their hobbies (as we´ve made the working schedule more flexible), so one learns German, another one takes driving lessons and so on. 

Happy employees = happy clients.

5 months, 3 weeks ago on The Power of Time Off

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@ClayMorganNow that´s very very true.

5 months, 3 weeks ago on The Power of Time Off

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@Matt_Cerms@ginidietrichI am definitely getting the best ideas when I am literally disconnected from work and of any kind of devices. On weekends (some of them...alright one weekend a month) I go to visit my parents. They live in a village where you have to literally climb on a tree to get phone coverage (at first I was desperate). So, I get the chance to hear birds singing (the real ones, not phone ringtones!) and breath fresh air. I am always amazed how recharged I come back and how productive I am. Yet I don´t get to do this more than a weekend a month, sometimes less.

5 months, 3 weeks ago on The Power of Time Off

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@LauraPetrolino Indeed Laura. Brands don´t realize how important are employees for distributing their message.  Ronn Torossian says in his book (For Immediate Release): "Lead by example. Stay connected with your employees and don't ask or expect them to do something you wouldn't do. They are your on-the-ground PR force." 

5 months, 3 weeks ago on How’s Your Internal Customer Service?

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Great post Laura! We need more examples as Publix, whether is a grocery store, a bookstore or hair salons. Happy employees equal happy customer. Simple as that.

I remain with: "It’s basic human psychology".

5 months, 3 weeks ago on How’s Your Internal Customer Service?

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Great post Arik. Quite bold move from Buffer (I´m also a big fan). As for a PR agency or any other company for that matter, this is a sensitive move. When people and people´s ego are at stake, things can get nasty. Unless you are very good at keeping your team together, focused, motivated and have a fair attitude with each employee (which implies work volume, quality, etc), then this is as they say "a road to hell". 

It might be a good idea, if you have a highly motivating work environment and really really good HR policies in place.

As for Buffer, with each step they prove how different and innovative can be on this ever-changing environment.

5 months, 3 weeks ago on Open salaries: Good idea for PR firms?

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@1stCF@ginidietrich@electricdialog Wow! Loved it!

5 months, 3 weeks ago on PR Campaigns: 10 that Shook 2013

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@belllindsay @Howie Goldfarb @EdenSpodek @ginidietrich I would add: keep up with the times and changes in your neighbourhood. If it has changed, maybe it´s time for you to change something like: attitude, location or improve services, communication (what´s that?!) etc!

6 months ago on PR, Charles Dickens, and A Tale of Two Cities

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Really great story Lindsay! As Robin Sharma said and I paraphrase "be thankful for each client that opens your door. He/she pays for your food, home...fill in the blanks".

If you are in business thinking that people should buy from you (products, services, etc) and you think that you do them a favor, well you´re better off. There are gazillions out there, doing probably a better job than you do. 

Thumbs up for David Ford! 

Disclosure: I liked his store FB page. This kind of people have to be supported.

6 months ago on PR, Charles Dickens, and A Tale of Two Cities

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Congrats Kevin! It sounds really good. I am sure everything will turn out just the way you want. Again congrats for the big step and nice to meet you :)

6 months ago on Use Informational Interviews to Learn from Your Peers

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@belllindsay True Lindsay. Unfortunately when we are in our 20s, we imagine ourselves as super humans. Later, we start "paying" for not taking care of us and our health. 

The tricky thing is that without health you cannot be near productive, nor anything else. The sooner we learn that being healthy, exercising on a regular basis (it´s on my this year list) and taking time for ouselves to simply enjoy life, the better professionals and humans will be. 

6 months, 1 week ago on Time Management: A Challenge to Make You More Productive

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@LauraPetrolino That is awesome news. Congrats guys!

6 months, 1 week ago on Brand Journalism: Embrace the Trend for Your Organization

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@belllindsay @ginidietrich @ClayMorgan 

Maybe the "little guys" dreams weren´t that big and they didn´t believe enough in them and themselves. How many times have we read, heard or known of people that achieved their dreams despite those around them?! I imagine for Gini wasn´t easy when she started Spin Sucks all by herself, but she kept going, no matter what. The easy part is to get scared off and quit, this way you have an excuse: "I couldn´t do it because of the big guys".

As they say: "Not everyone wants BMWs!" :), you´ll find your niche if you are willing and diligent enough.


6 months, 1 week ago on Brand Journalism: Embrace the Trend for Your Organization

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@LauraPetrolino I am on it :)

6 months, 2 weeks ago on 2014 Business and Personal Goals

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Great post Clay. Loved the story. In the end it´s about being human and treating your clients/customers/audience like humans, not robots. It´s about making them feel special, not one of many. I think you just have to care for your audience or customers. Because if you care, you put the extra effort in delivering something special just for them.  

6 months, 2 weeks ago on Content Marketing: Too Much of a Good Thing?

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@LauraPetrolino Exactly the tips I needed. Thank you Laura.

6 months, 2 weeks ago on 2014 Business and Personal Goals

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Hi Gini, this is for your cooking goal: Brussels Sprouts Tacos with Caramelized Shallot Salsa. http://goo.gl/ph7Ie6

If it tastes as good as it looks, it´s a killer recipe ;)

6 months, 2 weeks ago on 2014 Business and Personal Goals

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@Word Ninja I loved your post Amanda. It´s a good start to have a theme for each year and keep track of everything accomplished.

6 months, 2 weeks ago on 2014 Business and Personal Goals

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Happy New Year Gini! And thank you for sharing your goals with us. I´ve seen on the news the weather you guys have in the US. Unbelievable! Stay warm and safe!

Looking forward to reading your book. By the way, when it will be released?

This year´s goals for me are: focus on getting more PR work and exercise. 

Have a great 2014!

6 months, 2 weeks ago on 2014 Business and Personal Goals

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Hi Arik,

Great post. I agree with @rothjg that the comparison is not quite even, but I must add that Fortune 100 companies should learn from small companies how to react on social media. I understand there are stakeholders involved, policies, etc, but sometimes a sincere response and an apology make all the difference. 

However, I like the fact that you compared a Fortune 100 company and a start-up, because it can help the first one to learn or at least see a different approach to more or less similar crisis. 

6 months, 3 weeks ago on Target vs. Buffer: Crisis communications lessons from two different approaches

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Wonderful Arik, I love it. Happy Holidays!

7 months ago on Happy Holidays…Hanson Style!

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@Frank_Strong Hi Frank! I really like your blog, you share interesting info for PR pros. So I wasn´t kidding, I will read it on a regular basis.

By the way, Mig says "Hello" back!

Have a great day!

7 months, 1 week ago on Off Script #2: Gini Dietrich on Business, Balance and Access

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I don´t know how I found your blog Frank (I think research had something to do with it:) ), but I am glad I did. And the fact that you interviewed my favorite PR pro and business owner - Gini Dietrich, well, let´s say you just got yourself another engaged reader :).

Gini, thank you for talking a little more (than you already do on SpinSucks) about you. I very much enjoyed the interview and I would love to meet you someday.


7 months, 1 week ago on Off Script #2: Gini Dietrich on Business, Balance and Access

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I´m sorry Gini that you had to go through something like that. It´s not pretty at all. The great thing that you did, which I don´t see in many leaders, is understanding and doing something about it. Not fire the employee (of course, if it´s not the case), but analyzing and taking the measures to not happen again. This is so rare in today´s business world.

That´s why, in my opinion, some are leaders and the rest are, well, business owners. 

Thumbs up! Well done!

7 months, 1 week ago on When a Leader Learns of Unethical Behavior

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Excellent post Gini! Yes is the answer in my opinion, and for the simple reason you pointed out in the end: "...would you rather spend your time growing your business and getting a return for your investors…or manage the media relationships that are likely to come as you begin to succeed?"

Something like that said Ronn Torossian in his book "For Immediate Release": "You wouldn´t do accounting by your own, nor you would represent yourself in the legal system. What makes you think you can do PR by yourself?"   

So, the message is simple: do what you do best like grow your business and hire professionals to do the rest!

7 months, 2 weeks ago on The PR Firm Debate: Should Startups Hire One or Not?

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Nice post Lindsay! Thanks for sharing with us a little of who Lindsay Bell is. I agree, "on the line" (like Vince Vaughn said in "The Internship":)) or offline we should take a step back and really think about what we write or say. It´s so easy to say bad things to/about the others. Let´s, for a change, pick the hard part (although I don´t think is that hard) and say and do nice things for the ones around us. Let´s see what happens. 

7 months, 2 weeks ago on Truth, Lies, and Facebook Memes

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Loved it! I'll definitely try it to. Happy Thanksgiving to you all!

7 months, 4 weeks ago on The 82 Things I Love

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Great read Lindsay and great pitch Audrey! It´s nice to see good examples on how to...., not only the bad ones (which can be found everywhere on the web). Just like you said Lindsay "make it personal", I think you just have to care about the one/ones you pitch. If you care, you put your heart in it.

8 months, 1 week ago on The Cold Pitch and How to Nail One

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Quite inspiring. Thank you for the tips David. I´ll start doing it, and keep you posted on how it works for me.

8 months, 1 week ago on Why You Should Build a Habit of Writing Every Day

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@ginidietrich Thanks for sharing Gini. I´ve always wanted to know how I could get up early (before 6 a.m.), do more things and still sleep 7 hours a night (this is the minimum I need to be a normal person LOL). Happy to report I tried it yesterday and it works for me too!

8 months, 2 weeks ago on How Content and Social Media Fit into a CEO’s Day

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@keithecker @yvettepistorio Wow, this is great news! As Shakespeare said "If there is a good will, there is a great way!"

8 months, 3 weeks ago on Storytelling 101: Getting Back to the Basics

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Hi @yvettepistorio! Loved you post, especially Storytelling basics which we so often forget about. Speaking of boring industries, I think one of the best examples (I´ve seen) that if you really want you can make your story interesting, is Volvo Trucks with the lunch of their new truck FL. Imagination and creativity were the keys to their success. Volvo found a way to tell an interesting story (involving their employees) about a boring industry. 

http://nutspr.com/2013/10/28/volvo-trucks-when-creativity-meets-imagination/

8 months, 3 weeks ago on Storytelling 101: Getting Back to the Basics

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Looking forward to hear Andy. Thank you Gini for making it happen.

10 months ago on Content Marketing: How SEO Affects What You Write

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Hi Gini, hope you get better and feel better quickly. Here is Spain we also have THE flu. Is my 5th day with flu. It sucks!

10 months, 1 week ago on Talking PR on the Street…Er, in a Hotel

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@ginidietrich Great news! I pre-ordered it, so I look forward to read it....in January  :)

10 months, 2 weeks ago on Seven Years of Blogging. Happy Birthday, Spin Sucks!

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@littlegiantprod I understand culture has a lot to do with it. But I also think we live in a global world, so we have adapt and take the good from every culture and always keep improving ourselves (as individuals and companies). Thank you Maritza, I´ll do my very best :).

10 months, 2 weeks ago on Want Improved Employee Morale? Treat Them Like Clients

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@IpjRobson I ment "die" as a business :). Farming will not disapear (unless bombing or something), but farmers can loose their businesses if don´t embrace progress. It happened in industrialization period, it can happen in our days.

10 months, 2 weeks ago on The Branding Marathon: How to Use the Web to Grow Your Business

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Happy Anniversary SpinSucks! And Congrats Gini and your team! I love reading you (almost) daily :)

10 months, 2 weeks ago on Seven Years of Blogging. Happy Birthday, Spin Sucks!

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@IpjRobson @ginidietrich Probably they will have to adapt or "die" slowly. It´s just a matter of time.

10 months, 2 weeks ago on The Branding Marathon: How to Use the Web to Grow Your Business

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@IpjRobson The same happens in Spain in logistics. They simply don´t take advantage of the web and social media. 

 @ginidietrich I wonder up to what point they can do what they were doing? At some point, "revolution" will come and many of these companies will disapear. The thing is if you don´t listen to your customer needs and adapt, you will loose.

10 months, 2 weeks ago on The Branding Marathon: How to Use the Web to Grow Your Business

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Hi Maritza, a very good post. This is a current issue on the Spanish market. Due to the crisis, employers in small companies understand that leading through fear is what they should do. For some reason they think that under the threat of being fired, people will do what they´re asked. Unfortunately, these employers do not understand how productive are happy employees and how unproductive is leading through fear. So, no, at least in Spain is not an easy concept. I really don´t understand why is so difficult for them to see the benefits of leading by example. In hard times companies (large or small) need loialty from employees! That is how you built/gain loialty from your clients.  

10 months, 2 weeks ago on Want Improved Employee Morale? Treat Them Like Clients

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Hi Gini, great post! Because we live in a fast-forward world, we want everything yesterday. I suppose the same happens with businesses and businessmen/women in online. They want all to happen right now and do not have the patience to grow. I think they forgot how they started in offline, how they closed the first deal, which is slowly. So, back to basics is a great message!

10 months, 2 weeks ago on The Branding Marathon: How to Use the Web to Grow Your Business

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@ginidietrich Excellent post Gini! Many great ideas to put in practice. Thanks.

10 months, 3 weeks ago on Eight Things to Consider When You Create Calls-to-Action in Your Content

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@ginidietrich You have a pen on the left on the comment box. Click it and you can see the bold option.

11 months, 1 week ago on Six Tips for Better Public Speaking

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@ginidietrich I´ve just received my copy of Andy Crestodina " Content Chemistry". I am so looking forward to reading it. Thank you for recommending it.

11 months, 1 week ago on Six Tips for Better Public Speaking

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Hi GIni, 

I agree with you and I absolutely love the last point "Ask yourself if someone can write a blog post from your session". This is the way I think when attending an event, conference, etc. And yes, you have to think about your audience and what you leave them with. It has to be interesting and engaging.

11 months, 1 week ago on Six Tips for Better Public Speaking

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Thanks for sharing your experience Arik. It sums up a "normal" day in a PR pro´s life. And congrats for "giving back" on your community.

11 months, 2 weeks ago on How I spend my days in PR

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@ginidietrich I love "you can´t undo what you heard or know"

11 months, 3 weeks ago on There is No Such Thing as Off-the-Record

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Great post Gini. Indeed common sense or lack of it has a lot to do with these experiences. On the other hand, this happens when people forget in what position they are. Journalists are NOT your friends. No matter how well you worked with them, how well the interview went, how many years you have known each other, they still have a job to do, just like you. Period.

11 months, 3 weeks ago on There is No Such Thing as Off-the-Record

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@Randy Milanovic I totally agree with the "to do list". Been there. Randy, I am interested in the communication briefing tool. Where can I find it? Thank you.

12 months ago on Social Media Marketing: Tactics Versus Strategy

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@ginidietrich @belllindsay @ElissaFreeman I am curious: how do you measure how much time an employee works a day from home? in Spain working from home is science fiction, yet... who knows in the future.

1 year, 1 month ago on The Client Service Issue in a Virtual Workplace

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@belllindsay @ginidietrich @ElissaFreeman I would add using common sense. It´s ok to work xxx hours a day as long as you meet the deadlines and you are  happy with it.

1 year, 1 month ago on The Client Service Issue in a Virtual Workplace

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@DickCarlson Yep, but we, as generation do not embrace that easy the change. There are exceptions like yourself, of course. 

1 year, 1 month ago on The PR Firm of the Future

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@belllindsay @blfarris me too! let´s remember this is the definition of the PR pro of all times: natural curiosity.

1 year, 1 month ago on The PR Firm of the Future

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Hi Gini,

Great post! This is a good issue to think about and embrace.

In Europe we are not as flexible as we think we are, and for the moment working from home applies to freelancers and small companies - as in free Fridays.

We have to study Millennials, see what they want, like and open our minds. 

This is the future, we like it or not. The earlier we embrace it, the better for us.

1 year, 1 month ago on The PR Firm of the Future

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@belllindsay @ginidietrich Indeed, we are affraid and do not trust ourselves to be disciplined.

1 year, 1 month ago on The PR Firm of the Future

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