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I think the campaign it´s brilliant. Some low cost airlines in Europe might learn a thing or two from Spirit Airlines. And as @Eleanor Pierce says: it´s a great opportunity to educate their clients.

On the other hand, people should learn to read as in...research (aka airline´s website). If they say you only pay for your seat, everything else it´s additional, what exactly are you upset of?

5 days, 23 hours ago on The Spirit Airlines Hate Campaign is a Win

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@ginidietrich @StickyBranding Excellent point Gini. It´s not enough to say "the baby is ugly". That´s a worthless statement. By saying why it is ugly and how it can be improved, is adding value to the team, to the company and taking a step forward to solving the problem.

5 days, 23 hours ago on Gini Dietrich’s Staff Call Her Baby Ugly

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@ginidietrich @NancyMyrland "You didn't go from college graduate to CEO in a month. You can't build a communications program in 30 days." - Amen to that. Great post Gini.

6 days, 2 hours ago on A Communications Program that Works

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(If she were, she would come directly to your website, not follow random links. Right?)

True!

3 weeks ago on Three Psychological Secrets to Turn Visitors into Customers

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@LauraPetrolino @ClayMorgan It´s about listening to your customer/audience and understanding their needs. Yes, you have to work on logisitcs, but first you have to know what they want and go from there. Companies usually get lost in the process because of the internal bureaucracy and departments competitions (aka fights). Excellent post Laura!

3 weeks, 4 days ago on How to Integrate Online and Offline Communities

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Some random teenagers on Facebook would be asking why we separated from Ireland.

LOL

3 weeks, 4 days ago on How to Integrate Online and Offline Communities

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Had this whole event occurred in today’s world, we no doubt would have first heard of the separation via the Twittersphere.

True!

3 weeks, 4 days ago on How to Integrate Online and Offline Communities

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@ginidietrich @biggreenpen That´s because people want/need to know the real person behind the professional. Talking only about the business part, no matter how good it is, gets people tired. Adding something personal it makes them feel a real connection with the person behind the name on the screen.  And that´s the beauty of it.

P.S: Excellent post and I am sharing it! 

3 weeks, 5 days ago on 25 Ways to Create Shareable Blog Content

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(In fact, we have a debate coming soon!)

Hey, that sounds great!

3 weeks, 5 days ago on 25 Ways to Create Shareable Blog Content

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Happy Canada Day! Yes, I know, it´s a little late, but just in case you needed to be reminded after the hangover :)))

On the other hand, I am supposed to go on holiday people!!! How can I go offline knowing I am going to miss such interesting stuff?! Yes, indeed... I can´t!

Seriously, it´s sounds really good and I am looking forward to read/listen to you guys.

3 weeks, 5 days ago on Canada Day and Content Galore: Welcome July

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Though I must say – it’s fun being the content director, where, as a Canadian, I can do things like this on the editorial calendar:

LOL

3 weeks, 5 days ago on Canada Day and Content Galore: Welcome July

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@JoeCardillo @ginidietrich Great article Joe, thank you.

4 weeks ago on Your Customers Control Your Brand

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@ginidietrich Sneaking on people´s FB page, aren´t we? ;) 

Good choice!

4 weeks ago on The Spin Sucks Inquisition: Clay Morgan

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@ginidietrich I had, thank you. I hope you too had a wonderful weekend. Greetings from the sunny Spain ;)

4 weeks ago on Gin and Topics: Cute and Inspiring Overdrive

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Hi Clay! I like the picture. I think it represents you really well: always taking care of the three little angels. That, in my humble opinion, says a lot about a person´s character.

I´m intrigued about the book you recommend "Thou Shall Prosper: Ten Commandments for Making Money". I´ll have a look at it. Thank you.


1 month ago on The Spin Sucks Inquisition: Clay Morgan

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I loved it, from the baby on the phone till the story of Chris. Thank you and a great weekend to you all, Spin Sucks crazies! ;)

1 month ago on Gin and Topics: Cute and Inspiring Overdrive

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After you shared Walmart blog post yesterday, I was wondering when were you going to wrote about it on your blog. I didn´t have to wait long. ;)

I agree with you that Walmart did do a smart move and gave a PR lesson to NYT and to pretty much every brand on the market. No matter, the company´s issues, they spot an opportunity and took it.

Well done Walmart.

1 month ago on Walmart takes on the New York Times with creative PR tactic

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@ginidietrich These days people do not have much trust in institutions, governments or organizations. Now, adding this to what is already going on, I think it will generate more distrust (if that´s possible). As for customer service, they will have to make a greater effort to offer a genuine service/assistance, to keep or gain customers´ trust. And it´s not going to be easy.

1 month ago on Your Customers Control Your Brand

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@belllindsay Well said Lindsay: "Welcome to the 80´s!" Instead of spending so much time on crap, these guys should invest their time in being more creative, doing the things that count and giving back to the society (not their pockets).

1 month ago on New 120 Payment Terms from Big Brands Require Agencies Play Bank

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I am no business owner, but I believe it´s ridiculous and beyond shame to be paid for the work you do after 120 days! If that´s the way business world works, maybe it´s time for a change.

I can´t get out of my mind this question: "You (client) need the work now, right?! Then why do you think I would need my money after 120 days!!!"

Yes, I know that´s the way things work, but that doesn´t make it right. 

1 month ago on New 120 Payment Terms from Big Brands Require Agencies Play Bank

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These are interesting times for brands, some rise to the challenge, some don´t. Maybe we will see a switch (for the better) in the customer care services. The "caring" is not happening as it should and maybe, with social media in line, C-suite understand how important "The Customer" is. Yes, it means brands would have to make investments in training people, in buying monitoring tools, in monitoring and measuring, but hey, nobody said is going to be easy.

1 month ago on Your Customers Control Your Brand

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@ClayMorgan That is THE question Clay. We have to sign agreements to do the right thing. Yet no agreement is needed when doing the wrong one!

1 month, 1 week ago on Global PR Firms Take Lead in Agreement with Wikipedia

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I agree with @ginidietrich. You have to trust the pros you employ. On the other hand, unless you employ someone to do "the checking", you won't have time to do your daily job, as in get more business.

1 month, 2 weeks ago on Monitoring Employee Social Media: Should Companies Do It?

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Good point Laura. I would add: Listen to what the customer is actually saying by phone!

In Spain, we have a big issue with the customer service for telecommunication providers. When you call to complain about an issue, no matter what you say, either if they solved your problem or not, they "recite" for 5 minutes (if not more) a text with the products they have to sale that week (and it´s not a robot, I´ve checked).

Example: you call to complain about some charges in your last invoice. Well, besides the fact they pass you with x people and you have to repeat over and over again your problem, after you say that there is nothing else you want to talk about, they will tell you about the latest offer on a mobile phone or a new tariff. But that´s not all, no matter how many times you repeat: I don´t want to know, I am not interested, unless you hung up, they don´t shut up!

From time to time, you get lucky and get to talk with a person that has actually a brain and uses it, but it´s not very often.

1 month, 2 weeks ago on Three Ways to Succeed With Second Chance Customer Service

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@ClayMorgan Excellent point Clay. We are so used to see and talk about the bad stuff, that the good ones don´t even matter. We need a switch in our focus. 

Gary Vaynerchuck said once that "there are more good things happening in the world than the bad ones, yet we choose to focus only on the bad ones."

1 month, 2 weeks ago on Three Ways to Succeed With Second Chance Customer Service

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The biggest issue with customer service in general is that it doesn’t always work.

Ain´t that true!

1 month, 2 weeks ago on Five Easy Ways to Adopt Social Customer Service

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Excellent post Arik and great tips you offer Anne. I hope she reads your post and puts them in practice. And, who knows, maybe she sends you a reward, something like a...doughnuts :)).

1 month, 2 weeks ago on 7 online marketing lessons on launching a small business from Bogart’s Doughnuts

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Wow, that´s something. Not everyone is willing to make not only a serious self-reflection, but to take action upon it. Many get stuck in that job, ´cause "it pays the bills".

With this attitude I am sure you will find your new path. The best of luck!

And what @ginidietrich said :) You´ll love the book, really.

1 month, 3 weeks ago on Why I Quit My Job (and what’s next)

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If someone tries to discuss “organic growth” with me, I’m likely to just stab them in the eyes.

A little extreme :) LOL

1 month, 3 weeks ago on The Nasty Truth about Content Marketing

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The organizers invited me (thank you, Martin Waxman!!), and have also graciously given us a discount code for you, dear Spin Sucks crazies, if you want to attend.

This is one of those times when I know I am on the wrong continent...sigh

2 months, 1 week ago on Toronto, Technology, the mesh Conference, and You!

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@LauraPetrolino @Digital_DRK I´ll definitely come back and let you know my opinion.

2 months, 1 week ago on The Spin Sucks Inquisition: Laura Petrolino

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@Digital_DRK  Now I just have to read "Unboken".  You all convinced me.

2 months, 1 week ago on The Spin Sucks Inquisition: Laura Petrolino

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I can´t believe you leave the warm Florida for Portland. They have snow in winter, you know :)))).

Anyway, if there is no way to change your mind, you can always come to Madrid and remember Florida´s great weather ;)


2 months, 1 week ago on The Spin Sucks Inquisition: Laura Petrolino

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The “magic diet pill” syndrome. Any promise (and you see them across all four media types) that encourages the belief an action, any action will create overnight success.

Amen to that!

2 months, 1 week ago on The Spin Sucks Inquisition: Laura Petrolino

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That being said, the biggest mindset struggle I’ve had to deal with (that has often help me back), is the desire to be liked by everyone.

I so understand what you mean.

2 months, 1 week ago on The Spin Sucks Inquisition: Laura Petrolino

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@Howie Goldfarb @corinamanea@ginidietrich@Todd Lyden Who do you hug when you buy from Amazon or Ebay? ;)

2 months, 2 weeks ago on Run a Virtual Company with these Seven Tips

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@ClayMorgan @ginidietrich May I say that if you have a dedicated self-motivated team (and I think you have), there is a way? It´s just project management plain and simple. Yes, it´s a lot of work, but it is possible.

Having someone in your team from outside of your time zone isn´t as difficult as it might seem at the beginning.

Sometimes the time zone difference can be an advantage. While others sleep you can catch up, prepare and be a step ahead. 6 to 7 hours time zone difference isn´t that much. If we are talking about a 12 hours time zone difference, yes this can be difficult.

My point is give Europe a try :).


2 months, 2 weeks ago on Run a Virtual Company with these Seven Tips

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@LauraPetrolino So so so true Laura. It comes from inside and has nothing to do with the paycheck.

2 months, 2 weeks ago on Run a Virtual Company with these Seven Tips

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@ginidietrich @Todd LydenI hope you are right Gini and hope the trend will come to Europe. In Spain there are many businesses that can go virtual instead of bankruptcy. There is also very much resistance to change, from both parties: clients and business owners.

2 months, 2 weeks ago on Run a Virtual Company with these Seven Tips

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@belllindsay @Randy Milanovic@ginidietrich Excellent point Lindsay. Without office distraction like many coffees breaks, traffic talks, etc you only have to concentrate on work. The sooner you finish, the better. You have more time for yourself.

2 months, 2 weeks ago on Run a Virtual Company with these Seven Tips

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More than two years later, we are a completely virtual company with no plans of ever going back to an office space (I guess I should do something with all that furniture that is in storage!).

Selling it maybe an option or donating it to schools.

2 months, 2 weeks ago on Run a Virtual Company with these Seven Tips

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I am glad you are ok. 

Unfortunately there are many out there who leave their brain and common sense at home, if they have any. What amazes me it that for a stupid thing they get to risk someone´s life. It´s unbelievable.

2 months, 2 weeks ago on Share the Road: A Few Tips for Cars from Cyclists

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@JoeCardillo Hide while you can :)))

3 months ago on The Three Things, Edition…Farewell

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Hide while you can :)))

3 months ago on The Three Things, Edition…Farewell

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Good bye The Three Things. Loved the Sunday edition, but I am super excited to see what´s coming next. So... any hint?

Have great week everybody!

3 months ago on The Three Things, Edition…Farewell

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@ginidietrich @Eleanor Pierce  Hmm, spotting some jealousy? LOL. Just kidding. 

3 months ago on The Spin Sucks Inquisition: Kelly Dietrich (aka Mr. D.)

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@Eleanor Pierce  LOL. May the fight begin! :)

3 months ago on The Spin Sucks Inquisition: Kelly Dietrich (aka Mr. D.)

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