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@BillSmith3 @ginidietrich @belllindsay I like better Madrid :). There is this "war" between Madrid and Barcelona. They cannot stand each other and I cannot understand why. I know why, but I cannot understand it.

1 day, 15 hours ago on The “I’m Busy” Badge of Pride

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@ginidietrich There is a saying among the European countries: "Spain is different!" :), not necessarily a positive one. 

Including in this respect Spain is different. There is another pace of life and work in general. The only moments when Spaniards are with the "I´m busy badge" are on holidays. You probably know, Spaniards value their free time more than anything else (and they know how to spend it too :)).

If you ask something from a Spaniard, even if he/she is busy, (at work) you might get an invitation to discuss it over a coffee. Anything that starts with a break is welcomed :). 

Seriously though, sometimes is frustrating (especially when you have to meet deadlines), but most of the time you get used to it and learn to enjoy life a little.

P.S: I keep telling @belllindsay that you guys should move to Spain :).

1 day, 16 hours ago on The “I’m Busy” Badge of Pride

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@Howie Goldfarb The car is not at fault ;)

1 day, 19 hours ago on The “I’m Busy” Badge of Pride

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@ClayMorgan @Howie Goldfarb I don´t have time to see Oprah. I am "busy"! LOL

1 day, 22 hours ago on The “I’m Busy” Badge of Pride

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@ClayMorgan Exactly!

1 day, 23 hours ago on The “I’m Busy” Badge of Pride

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In my experience, "busy" is keyword for: "I don´t want to deal with you right now". It´s hilarious because in most cases, they (the busy people) are the beneficiary of your work. You want something from them to help them, not yourself!

I see a lot of people who procrastinate the work they have to do over and over again. And they are always stressed about the amount of work to do!!! When it´s so much easier, concentrate, get it done (answer the email phone, etc) and get over with.

Apparently there is a competition for complaining. The harder you complain, the faster people let you alone...temporarily. 

1 day, 23 hours ago on The “I’m Busy” Badge of Pride

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@photo chris @corinamanea @LauraPetrolino @Eleanor Pierce @annhandley @belllindsay OMG how cool is that! Thank you thank you thank you.

5 days, 3 hours ago on Join Ann Handley for a Special Author Q&A Today

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@belllindsay Well they should be pros. If not them, then who, right? Besides, we are in the exceptional customer service century. With all the information and options available, it´s time for the companies to step up the customer care service.

5 days, 21 hours ago on Social Media Missteps: A Jawbone UPdate

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That´s great Lindsay. I am glad they reacted. Hopefully with your experience they will pay attention to their customer service and improve one thing or two.

I am with you on this: "While it doesn’t take a lot of work to keep a customer loyal, it takes even less work to lose one."


5 days, 22 hours ago on Social Media Missteps: A Jawbone UPdate

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@ginidietrich Super fast, indeed. Congrats on the book @annhandley! Looking forward to read it.

6 days, 17 hours ago on Join Ann Handley for a Special Author Q&A Today

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@Howie Goldfarb @annhandley @AndreaKempfer Sounds complicated. You need help? LOL

6 days, 17 hours ago on Join Ann Handley for a Special Author Q&A Today

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@Eleanor Pierce @Howie Goldfarb Wait! what? There is food?

6 days, 17 hours ago on Join Ann Handley for a Special Author Q&A Today

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@belllindsay Oh man, you are counting. Just when it started to be fun!

6 days, 17 hours ago on Join Ann Handley for a Special Author Q&A Today

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@LauraPetrolino @Eleanor Pierce @annhandley @belllindsay I write my blog posts in my head also while showering and I have to get out quickly to write them down. It´s unbelievable.

6 days, 18 hours ago on Join Ann Handley for a Special Author Q&A Today

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@ginidietrich @corinamanea @belllindsay Hm, Lindsay you´re busted!

6 days, 18 hours ago on Join Ann Handley for a Special Author Q&A Today

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@jonmikelbailey @annhandley @belllindsay We are looking at you... Muahaha

6 days, 18 hours ago on Join Ann Handley for a Special Author Q&A Today

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@ginidietrich @belllindsay @corinamanea That´s because of the weather. You have to understand her: so much cold, so much rain, plus painting the house. It´s stressful!

6 days, 18 hours ago on Join Ann Handley for a Special Author Q&A Today

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@Eleanor Pierce @belllindsay @corinamanea @ginidietrich @biggreenpen If you take in consideration that is quite hard to fire someone (aka headache for the employer), yes we have better laws ;)

6 days, 18 hours ago on Join Ann Handley for a Special Author Q&A Today

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@ginidietrich @biggreenpen @Eleanor Pierce Now, I understand where the stress comes from in the company. I am sorry to say Gini, but you´re the bad guy (sorry girl), threatening everyone with firing. What a stress. LOL

6 days, 18 hours ago on Join Ann Handley for a Special Author Q&A Today

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@annhandley Okey Dokey. Thank you for the details. 9/15 it´s officially in my calendar. Can´t wait. I am sure it will be a super success.

6 days, 18 hours ago on Join Ann Handley for a Special Author Q&A Today

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Sorry guys, you started talking about the book, I got fascinated and I forgot to say hi. So Hi everyone!

6 days, 18 hours ago on Join Ann Handley for a Special Author Q&A Today

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@ginidietrich @belllindsay Great! 3 weeks to go. Thank you my ladies.

6 days, 18 hours ago on Join Ann Handley for a Special Author Q&A Today

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Wow, I so want this book. Any idea when it will be available for sale? I mean, a month as in September or a month as in October?

6 days, 18 hours ago on Join Ann Handley for a Special Author Q&A Today

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@ginidietrich My first thought: this is too good to be true!

1 week ago on Bad Reviews: A Crisis or a Blessing?

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@ClayMorgan @CarrieMorgan Joe´s asking for help it was a smart move. You don´t usually see this kind of attitude from a business owner: to understand he needed help, to cool off and ask for it. We put the emotions first, answer and then stop to think about, especially when the business just launched.

I think this is a great example of why businesses do need a professional communicator, even at a small level. In Joe´s case he was lucky to have you.

1 week ago on Bad Reviews: A Crisis or a Blessing?

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@biggreenpen You said it: COMMON SENSE! And like @ginidietrich always says: "not so common anymore".

You have to be a "low life" (I wanted to use another term, but I think Gini would not approve) to use something like this for your brand.

1 week ago on Newsjacking Gone Wrong: Four Simple Rules to Heed

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Great case study Howie! I love when a company (especially a small one) is so involved in social media and builds a strong community. Zutano gives a blogging outreach lesson to many of the "big guys". Good for them!

1 week, 1 day ago on How the Zutano Blogger Outreach Program Hit Huge Audiences

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@JasKeller They drink more...water, you mean. :)))

1 week, 1 day ago on PR Agency: Boutiques vs. Large

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@steve_dodd True.

1 week, 1 day ago on PR Agency: Boutiques vs. Large

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@Howie Goldfarb Well said Howie. 

1 week, 1 day ago on PR Agency: Boutiques vs. Large

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It depends on the expectations every person has (as a client or as an employee). I´ve worked in the comms department of a very large bank and I enjoyed my time there. However I remember how difficult and frustrating was to get the internal client to give us something so we can communicate, organize, etc. There was an infinite number of "bosses" and approvals to get and almost always we sent late the information to the PR agency we worked with. We could have worked faster and better without so many barriers in between.

Now working in a small company, I wouln´t change the freedom to experiment, to get involved in all type of projects and to make decissions in every moment.

Why? Because you can learn so much about the job and about yourself, how you react in different situations and how you get out of them, how you can handle several projects at once, etc.

I am not saying that in large PR agencies you don´t get the chance to do all the above. I suppose you do (I haven´t worked in one). My feeling is you have to make a lot of "juggling" to answer/help a client faster. I did have to learn to do it while working in the bank. It was the only way to finish projects and meet deadlines. It´s a good life lesson, but I rather concentrate at being great at my job.

What I am saying is when the "life/death" decissions are on your shoulders you get better at your job with every moment.

1 week, 1 day ago on PR Agency: Boutiques vs. Large

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Excellent tips  @Eleanor Pierce. Just so you know, you just broke my dream to attend Social Media Academy course. Man, I was this close! LOL.

In Spain, since this thing called social media appeared, a lot of "Social Media Academy" emerged with experts and gurus sharing their experience. It wasn´t very clear what the student would get in the end, but the price was...priceless. From 600 to 1000 € per course, again with no clear outcome. 

One thing was clear though: there were (still aren´t) no communication lessons. None.

The community manager job had and has no PR background or at least an idea of what communication strategy is, etc. After all sharing some tweets or posts on FB ain´t that difficult and anyone can do it, right?!!!

Anyway, I agree with you that if you love something so much you don´t wait for courses to show up, you teach yourself. And the best way to do it is through trial and error.

Don´t get me wrong, I have nothing against Social media Academies out there (the good ones at least), but with so much information on Internet, all you need to do is to learn!

P.S: I´ve just bought Stephen King´s book and I love it. Thanks.

1 week, 2 days ago on Are You a Certified Social Media Professional?

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Hey @jesslaw. Great tips. A definitely yes to Dropbox idea. Thumbs up also for Google Drive. They are tools to use, but the first thing to know is the person at the other end of the line/email. Does he/she works better with Dropbox or prefers Google Drive. Like you said, get to know them first, whether on social networks or face to face. Show that you care.

Another important thing is you just have to keep in mind you address to a human being!!! Before sending the pitch ask yourself: how would you like to be approached? Would you answer to your own pitch?

And so several improvements might show up...

1 week, 2 days ago on Three Simple Ways to Take PR 101 Tips to the Next Level

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@bobledrew I couldn´t possible answer you. I tried it more than a year ago. Probably I forgot to sync and that´s why.

After your message I started using Evernote again and you are right, it´s working quite good.

Thanks.

1 week, 3 days ago on How to Capture Blog Post Ideas

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Apparently Southwest still has a lot to learn on how to handle and act on social media channels. And like in many cases, they proved they do not know how to own an issue, how to take responsibility and solve the problem. 

Just like  @JoeCardillo said, if the tweet was a threat, follow the procedure and involve airport police.

The sad part is that, they do not learn, this time was Duff Watson, the next time will be another passenger, etc. And like this in few years we´ll read that Southwest has to shut down part of their flights because clients go to other airlines that know how to treat them.

Believe it or not, there are consequences to their actions. And customers penalize this kind of behavior.


3 weeks ago on Social Listening Gone Wrong: Southwest Polices Tweets

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@Ramin Assemi I´ll give it a shot. Thanks!

2 weeks, 1 day ago on How to Capture Blog Post Ideas

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@belllindsay I agree, but this is a team effort. So, make some inside lobby and get the whole team to another device. It will take some time to get used to the new device, app, etc, but it´s the team that matters! "All for one and one for all" :) 

2 weeks, 6 days ago on Brick Walls and Bad Social Media: Lessons from Jawbone

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@LauraPetrolino @RobBiesenbach @belllindsay You´re in the wrong country for libraries. :)

2 weeks, 6 days ago on Brick Walls and Bad Social Media: Lessons from Jawbone

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@LauraPetrolino @RobBiesenbach @belllindsay Why do you hate libraries? I don´t like libraries with people in them, I want all the book for myself. :)

2 weeks, 6 days ago on Brick Walls and Bad Social Media: Lessons from Jawbone

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This really sucks (sorry Gini for the bad word): you fell in love with a product, buy it and then the problems start. And because it´s not enough that the product is not necessarily the best, the customer service sucks too!

In your place Lindsay, I would be very very pissed. I mean, the time you lost talking to them, even if it´s by email or FB or whatever, it was your time! Then the disappointment of not solving the problem.

Maybe, as Gini says, it´s time to switch loyalties. There are plenty of brands out there.

As a brand, no matter how good or bad your products are, you have to have a stellar customer care service. We are not in the golden era of "sell and run", now everybody talks to everybody. I live in Spain and I found out about Jawbone thanks to you, now I´ll share the post and they will hear about it even in Romania. I am just one and there are a lot of Spin Sucks crazies here who will do about the same.

Hello...Jawbone! Anybody there there there????


2 weeks, 6 days ago on Brick Walls and Bad Social Media: Lessons from Jawbone

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@CarrieMorgan The funny thing is I can´t give them away. I like them too much. LOL

3 weeks ago on How to Capture Blog Post Ideas

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A very useful post Gini. Thank you. I´ve always liked the idea of caring a notebook with me, not any kind of notebook, but one with style like those signed Agatha Ruiz de la Prada. What can I say I am a girl ;). I thought I like to write in them, but always had the problem of "saving them for the good stuff". Every year I buy a small notebook and every year my pile of untouched notebooks increases.

Four years ago I discovered Iphone and its Notes. Since then, every idea I have for blog posts and everything else (including shopping list) I store it in there. I have my phone with me everywhere (literally), so when ideas "strike" with or without phone coverage I can access Notes.

I tried to use (still trying) Evernote to store ideas and write blog posts, but you need Internet coverage and sometimes, like when I am in a subway, I have none. 

Sometimes, a whole post it´s writing itself in my head, so I need quick access to a device to type it :)

So, Notes beats Evernote...for me, at least.


3 weeks ago on How to Capture Blog Post Ideas

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That´s absolutely great. If you needed some confirmation that you made the right decision, this is it.

I am super curious about the super-secret-super-awesome project you have. Count me in.

BTW, I recommend you a great book: Mastery by Robert Green.


4 weeks ago on 7 Days Into Unemployment: What I'm Doing

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I think the campaign it´s brilliant. Some low cost airlines in Europe might learn a thing or two from Spirit Airlines. And as @Eleanor Pierce says: it´s a great opportunity to educate their clients.

On the other hand, people should learn to read as in...research (aka airline´s website). If they say you only pay for your seat, everything else it´s additional, what exactly are you upset of?

1 month ago on The Spirit Airlines Hate Campaign is a Win

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