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Great post Stephanie! I like the Spotify idea. Thanks for that. 

I´ve been playing with the idea of repurposing content on Slideshare for while, I just have to find the time to sit down and do it. 

@LauraPetrolino reminds me from time to time to get on video. I´m getting there Laura!

1 day ago on Repurpose Content with These Six Tools

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I just love this: "People are willing to let a lot of things slide, but when you lie to them, you’ve broken their trust in you." So so so true!

It´s great to see you on the Inquisition seat Benson and to know more about you.
Enjoy your day and have fun!

1 day, 7 hours ago on The Spin Sucks Inquisition: Benson Hendrix

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@annelizhannan @martinwaxman @CCCJenn @ginidietrich @danielschiller @biggreenpen Thank you Anneliz for your comment. Yes, critical thinking comes with the hands-on experience.

2 days, 3 hours ago on Five Traits Every New PR Professional Needs

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@martinwaxman My pleasure Martin. It´s a great article.

2 days, 3 hours ago on Five Traits Every New PR Professional Needs

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@CCCJenn Thank you for your comment Jenn. It´s true, they come from experience. That is why is so important to pay attention, to be curious and to listen.

2 days, 4 hours ago on Five Traits Every New PR Professional Needs

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@allpointspr100 Thank you for your comment Jamie! Indeed it´s a shame to see that in the rush to gain more clients, to make more money, some of us lose sight of what´s important.

2 days, 8 hours ago on Five Traits Every New PR Professional Needs

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@ginidietrich Indeed Gini. They apply to every professional. Altruistic or not, they shape the future pro in you.

2 days, 18 hours ago on Five Traits Every New PR Professional Needs

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@danielschiller Thank you Daniel! True!

I believe that having the sense to "smell" and anticipate needs and/or troubles before they actually come is the skill that most helped me throughout my career. And you only develop that skill by paying attention to what´s happening around you.

2 days, 22 hours ago on Five Traits Every New PR Professional Needs

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@biggreenpen Thank you Paula! Great add. Most of the learnings come from "getting your hands dirty" in the field. No matter how much you read, until you go in the trenches and face "the enemy" you won´t know how good you are, how you handle pressure or how you react under pressure. And most important until you try, you won´t know how to apply all the knowledge you learned in school or read about it.


2 days, 23 hours ago on Five Traits Every New PR Professional Needs

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Late to the party! Hope you haven´t eaten all the cookies and drink all the beer! :)

Sounds like a very interesting book to have at hand. I´ll check it out. 

Great to meet you @Ryan Hanley!

3 days, 2 hours ago on Join Ryan Hanley for a Special Author Q&A Today

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Great post Gini. I hope start-up owners, business owners, PR firms and PR consultants/freelancers read this over and over again!

And hopefully once for all people realize it´s more than just making a buck. You have to be prepared, you have to understand each other, you have to fit together.


4 days, 6 hours ago on To Hire a PR Firm or Not to Hire a PR Firm

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@lizreusswig Thank you Liz! 

It´s a mind blowing book. Read it twice so far and it literally changed my life.

1 week, 1 day ago on The Spin Sucks Inquisition: Corina Manea

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@Kimberly Crossland Thank you Kimberly!

1 week, 1 day ago on The Spin Sucks Inquisition: Corina Manea

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@Word Ninja @Digital_DRK Whoa, thank you Amanda! You are too kind! (me blushing here!)

1 week, 1 day ago on The Spin Sucks Inquisition: Corina Manea

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@Howie Goldfarb @ginidietrich Howie, there wouldn´t be any excitement left, if I were to tell you. What would you talk about with Gini then? :)

Tell you what: invite Gini to a trip to Romania to investigate. It would be a cool another type of scavenger hunt! ;)

1 week, 1 day ago on The Spin Sucks Inquisition: Corina Manea

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@Joshua Wilner/A Writer Writes :) Did you tell them that they would win the "Oscars" of content with you and never have to write a piece again?? ;)

1 week, 1 day ago on The Spin Sucks Inquisition: Corina Manea

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@carolestaveley Thanks so much Carole! I am thrilled working together. You inspire me everyday!

1 week, 1 day ago on The Spin Sucks Inquisition: Corina Manea

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@annelizhannan Thank you again Anneliz!

1 week, 1 day ago on The Spin Sucks Inquisition: Corina Manea

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@Digital_DRK Thank you Darryl for your kind words. I am so happy to be part of such a great, wonderful crazies community. I learn a lot with you guys everyday and I have tons of fun. 

Happy to know you as well. 

Don´t mess with my T-Rex! :))

1 week, 1 day ago on The Spin Sucks Inquisition: Corina Manea

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@RobBiesenbach Me and my big mouth! :) Thanks Rob!

1 week, 1 day ago on The Spin Sucks Inquisition: Corina Manea

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@biggreenpen Thanks you so much Paula. It´s an honor to be here, surrounded by people I admire.

1 week, 1 day ago on The Spin Sucks Inquisition: Corina Manea

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This is the best explanation on why you should reinvent yourself and your business over and over again. 

And it´s so hard to be understood and put in practice by businesses and professionals because things work, because we resist the change by nature, it´s warm and cozy in the present.

But here is the thing: nobody says you have to do it today, not even tomorrow. But start working on it and keep an eye on the market, on your competition and what´s happening around you.

I used to work for a company which saw every change as something very difficult and instead to learn from the competition (they had a lot to learn), they hate the competition and used every opportunity to talk about badly about them. I could never understood this way of thinking, but it´s happenning.

1 week, 4 days ago on A Business Pivot: What You Need to Know

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@RobBiesenbach @ginidietrich Me too Rob. But I have also found that what common sense is for me, is not for others. Some have a sense of what they have to do, while others just want to be guided, because it´s easier this way. Management has an important role in this.

2 weeks, 4 days ago on The Horrible Case of Unwritten Rules

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@Jen Palumbo You should speak with your boss about this. Remember him what he offered you in the beginning, ask if it´s still company policy and then talk to your team. Let them know you will be working from home the next Friday, for example and you can be reached from x to y time.

If you don´t speak up, you will get frustrated, you won´t focus on your job, rather of what should have been and it will affect your work and in no time you´ll want to change jobs.

This might also help your boss to realize he needs to write those guidelines. After all he wants a happy, efficient team.

2 weeks, 4 days ago on The Horrible Case of Unwritten Rules

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@KristenDaukas @Corina Manea @ginidietrich Awesome! I bet the CEO didn´t bother to talk to the middle management about how it affects the work in each department, what it means in terms of costs and so on. What if everyone takes the whole year off??? Hey, but they are a cool company!

2 weeks, 4 days ago on The Horrible Case of Unwritten Rules

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@biggreenpen See, that´s what I am struggling with too Paula. I mean a light shadow of pink looks good on any season.

2 weeks, 4 days ago on The Horrible Case of Unwritten Rules

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@ginidietrich @Corina Manea @KristenDaukas Of course you can, at any other company, except this one! ;)

2 weeks, 4 days ago on The Horrible Case of Unwritten Rules

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This is a really good post Gini! The thing with unwritten rules is that they leave the decision on how to behave or what to do to the employee. I am not saying this is a bad thing, but it´s not always understood as the manager wants.

In my former job, the company´s head was afraid to write down some simple rules such as conduct code or dressing code in the customer care office. When I took over the customer care office I was shocked how people working with clients, entering our office understood to dress. It was like going out with friends on a hot summer day, if you know what I mean. I had to write down and implement the conduct code (how to talk with a client, how to answer the phone, etc) and a dressing code.

Later on, I was to find out that each and every person has a different version on what free time means. And unless you state clearly what you expect from them, you might have surprises.

2 weeks, 4 days ago on The Horrible Case of Unwritten Rules

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@KristenDaukas The thing is people forget about common sense. You understand the word "unlimited", yet you should use your brain and filter what that means and if you´re not sure, you can ask a colleague or your boss BEFORE taking the time off.

2 weeks, 4 days ago on The Horrible Case of Unwritten Rules

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@Kirk Hazlett Absolutely Kirk. The idea is to learn from your own mistakes and others and move on, not to repeat them over and over. Then it is you who has a problem.

2 weeks, 4 days ago on Don’t Be Afraid to Make Mistakes

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Hey Stephanie! Great to see you on the hot seat!

You mentioned Cosmopolitan and I remembered a book I read many years ago, that changed me: Basic Black by Cathie Black. She was president of Hearst Magazines until 2010.

Enjoy your SS Inquisition and happy Friday!


3 weeks, 1 day ago on The Spin Sucks Inquisition: Stephanie Vermillion

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@ginidietrich That´s the problem: people overreact to this kind of stuff, but for real issues, they keep quiet and can´t seem to find the words to speak up! It´s just sad!

3 weeks, 3 days ago on The Social Media Mob Needs to Go

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I´m in! Great post Gini! 

Speaking of mistakes in social, on Sunday I posted a tweet with something Guy Kawasaki supposedly said in a podcast I was listening: "I would auto post on Google+ for SEO purposes, but other than that I don´t see the value."

Of course it wasn´t Guy, it was one of the podcast hosts who´s voice I mistook with Guy´s. And it happened because I didn´t listened from the beginning, I jumped at the part about Google+.

As soon as I realized my errror, I tweeted an apology to Guy, who responded and was very cool about it.

However, in the time between my first tweet and my apology (a few minutes), several folks saw and RT the first tweet only. Then Guy answered saying he didn´t agree and other bunch of people retweeted his tweet out of context.

It always amazes me how eager we are to point at someone else´s mistake(s), without having seen the big picture. I can sleep at night, I know I made a mistake and I apologized to the right person. But for some it seems like "just another day at the office".

Some people should get a life, because all they do online or offline is just the expression of an interior unhappiness.

As for Justine Sacco, we should grow up and live our lives. She made a mistake and paid for it maybe more than it should have. And it´s been a year already!!! 

Countries leaders make bigger mistakes that affects people´s lives and we don´t react like this. We vent a little and end up accepting it. And that´s what amazes me over and over again.

Before writing something you feel you might regret later, stop and ask yourself: "Will my parents/kids or 10 years from now me, be proud of me after reading this?"

3 weeks, 4 days ago on The Social Media Mob Needs to Go

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@ginidietrich Indeed! I had to learn the hard way with a lot of stress, but now I am taking things one by one. In the end it´s about discipline. Thank you for your comment Gini!

3 weeks, 4 days ago on How I Learned To UnMultitask

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@Gina Thank you Gina for sharing your true story!

4 weeks, 1 day ago on 3 Reasons Being a Full-Time Freelance Writer Is Great

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@nicolerpr Thank you Nicole!

1 month ago on How I Learned To UnMultitask

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@Digital_DRK Excellent point Darryl. Thanks so much for your comment.

1 month ago on How I Learned To UnMultitask

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@KateFinley I think this is the most difficult part: shutting your virtual door and be with yourself. Thank you for your comment Kate!

1 month ago on How I Learned To UnMultitask

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Great post Arik. I also struggle with this. I work full time for myself for 5 months now, though I´ve been freelancing on the side for about two years. 

I always thought how to make the transition from calling myself a freelancer to something else. And you just gave me the answer. Thank you.

I agree with you: a consultant is better seen than a freelancer.

1 month ago on Don’t call me a freelancer

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@ginidietrich @Jennifer Frighetto And he has a dog who needs food too. And sometimes his neighbor leaves his cat with them also!!!

1 month ago on PR Industry Salary Survey Has Bad News for Women

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@Jennifer Frighetto Wow. "Thoughtful" answer from a manager! Why not work for free for the company and let your husband support you! 

Really this is so stupid and I am always amazed how this kind of people get to lead others.

1 month ago on PR Industry Salary Survey Has Bad News for Women

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After the initial shock of your story, I tried to figure out what was in those "business men" mind. Nope, I can´t figure it out! Oh wait, I know it´s 18th century again!!!

I wonder why is still happening in this century? Are women not asking for what they´re worth and take what they can get? Is it companies strategy to cut as much as they can the "costs"? 

But above all, what I cannot understand is why these hiring managers/talent finders or whatever their name is, think someone will give more on long term if she´s underpaid?!!!

I strongly believe that if you invest in your employees, you will receive much more that you actually need and above all, you will have loyal people around you.

Buffer is certainly a pathfinder. I remember what a stir their article on open salary policy caused. It scared some out there, for sure.


1 month ago on PR Industry Salary Survey Has Bad News for Women

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@StickyBranding Yeah, me too! :)

1 month, 2 weeks ago on Introducing the Spin Sucks Workbook

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A workbook, yay! Can´t wait to read it. Thank you Gini and thank you for including me in the Scavenger Hunt. It was really fun.


P.S: I still have on my "to read" list @StickyBranding´s workbook, but I am getting there!

1 month, 2 weeks ago on Introducing the Spin Sucks Workbook

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@ginidietrich @HeatherTweedy @RobBiesenbach Gini, if they design, can I be the one testing them? ;)

1 month, 2 weeks ago on Introducing the Spin Sucks Workbook

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@RobBiesenbach I like stickers and pop-up dinosaurs. Spaceships not so much!

1 month, 2 weeks ago on Introducing the Spin Sucks Workbook

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