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Insightful post Martin! I particularly like the part where you talk about how mobile is not simply an add-on. You see a lot of companies wanting to jump on mobile marketing, which is great if that is in fact the way your target audience receives their information, but they often just convert existing platforms to become "mobile enabled", which is not effective, in my opinion. 

You're communicating with a new audience that receives information in a different way so your approach has to change.

The lesson I would add is on the topic of multitasking and my advice is to simply Prioritize.

Most of us hold a mobile device in our hands through which the world communicates with us and we communicate with it through dozens of different channels, and it is easy to become bogged down in the weeds. We need to re-learn how to prioritize in a digital age. Do a scan of all your social networks and email accounts and decide what really needs your attention now and what can wait. Take one step at a time. If you're not giving you complete focus to one thing at a time, you're not doing your best work.

1 year, 5 months ago on Six Digital Media and PR Lessons From 2013


Excellent post! I read Lean In a few months back and it really got me fired up too. Some of the statistics are seriously depressing, particularly in the ways we hold ourselves back. In Canada we are lucky to have Federally mandated 12 month maternity leave, which certainly makes being a working mom easier, but the cost of day care ends up making working with young children not worth it for so many families. Why should we have to choose?

In regards to the Vogue article, there are so many men who have done similar shoots and are never made fun of or taken less seriously for it.

We definitely do need to support ourselves and one another more often. What got to me the most about Lean In, was the fact that women in power are less other women! What the hell ladies?! We need to seriously give our heads a shake the next time we think a female executive is a b*tch for being tough.

Anyway, I could go on, but I look very forward to reading your post about Lean In!

1 year, 8 months ago on The Double Standard in Women’s Equality is Alive and Well