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Thank you Kenna and congratulations! Seven years of blogging is a HUGE accomplishment! Glad the #Blogchat community has helped you and thank you for continuing to help us!
Here's to the next 7 years!
1 month, 2 weeks ago on Sending You Seven Years of Thanks
Hey Mike thanks for the mention and inclusion in such stellar company!
1 month, 2 weeks ago on 19 Must-Read PR & Social Media Websites
Chris thanks so much for the kind review of Think Like a Rock Star, I'm glad you enjoyed it. I'm a fan of yours as well!
4 months, 4 weeks ago on BOOK REVIEW: Mack Collier’s “Think Like a Rock Star”
Woo-hoo, glad to be a part of such an impressive list! And now, I'm to read :)
5 months, 1 week ago on The Top 10 Guest Blog Posts of 2013 (January – June)
Rebekah thanks again for interviewing me, I really appreciate it!
5 months, 2 weeks ago on 12 Most Rockin’ Ways to Think Like a Rock Star
Hi Kenna, thanks for including Think Like a Rock Star, lots of great books here!
6 months, 1 week ago on Course Book Recommendations
@patricksplace Thanks Patrick, hope you enjoy it!
My latest conversation: Book Review: The Hidden Power of Your Customers
6 months, 2 weeks ago on Book Review: Think Like a Rock Star
@gagasgarden Thank you Susan!
Kenna thank you SO much for the great review! It's so wonderful to hear that you want to include some of the book's teachings in other courses!
I am so passionate about this topic because I know what the world of marketing would look like if most brands empowered their customers to be able to better promote the brand for them. Fans have a passion and level of trust that we simply miss when it comes to most brands' communications.
Oh and BTW, thank ya darlin' ;)
6 months, 3 weeks ago on Book Review: Think Like a Rock Star
Congrats Sean! Exciting times indeed, enjoy!
7 months ago on I’ve Accepted a New Job with Sears
@belllindsay Introverts unite! Glad I am in good company with you and @yvettepistorio!
7 months ago on Five Ways Introverts Make Great Community Managers
Whose Line in G&T? Awesome job @RebeccaTodd !
8 months ago on Gin and Topics: Dedication Edition
@RebeccaTodd YES and as this thread proves, if you ignore the happy customer that's praising that could turn them INTO the squeaky wheel! Having customers that care enough to reach out to you (for good or bad) is a rare thing, and you should respond either way!
8 months ago on Brands: Customers aren’t Your Social Media Mouthpieces
@dwaynealicie @MackCollier @KristenDaukas @belllindsay @dbvickery HA! I love that analogy, the praise could be like the hanging curve that you could easily deposit in the upper seats, yet you ignore that one and go ahead the slider (the complaint) which is much harder to hit.
Love it! Perfectly illustrates what you should be willing to engage those that are complimenting your business.
@dwfmarketer Hey thanks for the comment! Yes social media definitely enables WOM, and customers will share bad experiences. But if brands are responsive to customers, two things will happen:
1 - When the brand responds to the upset customer (assuming they address their problems and help them), then the chances are that the angry customer will be converted into a happy fan
2 - When the brands FANS see an angry customer, they will step in to help them and DEFEND the brand if they can!
Engaging customers pays, whether they are happy or upset.
@KristenDaukas Hi Kristen, this happens a LOT, and I agree it's very frustrating. I think a lot of brands have the attitude that if someone is promoting them, then leave them alone. But they can't see that to your point, if they ENGAGE you and say THANK YOU, it just encourages you to promote them MORE!
Then again some brands are just lazy/insensitive and simply don't care. These brands tend to get what they deserve :)
@belllindsay Exactly, your customers (esp fans) have a direct connection to other customers! Why in the world would you NOT leverage that as an opportunity to learn more about your customers and to improve how you market to them?
@AmyMccTobin Exactly, we don't need to monitor our customers, we need to UNDERSTAND them. That takes effort, but it's worth it, IMO.
Congrats on four years! Here's to 4 more, and see you Sunday for #blogchat ;)
8 months, 2 weeks ago on 4 Things I’ve Learned in 4 Years on Twitter
@audaciouslady @MackCollier BTW another thing that would help you is in the book I talk about how to determine the 'identity' of your fans. That's a fascinating topic that could probably be its own book. But I give you some advice on how to determine WHY your fans like your brand. What is it that draws them to you? When you have determined this, then connecting with them becomes much easier.
8 months, 3 weeks ago on Reviewing like a rock star – Mack Collier’s Think Like a Rockstar