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Annelise, great observations. In selling (marketing), connections are made in the right brain with emotion. Romance, especially by way of art, is one of the strongest, and advances in neuroscience show us that much/most of these connections happen in our unconscious mind. Left-brain, rational content still plays a role, but a subordinate one. Icelantic is killing it on this front. Keep up the good work.
Tim B.

4 years, 2 months ago on The Art of Marketing