Strive to be bold, brave &get it done. President and lead strategist at Lightspan Digital, A Chicago Digital Marketing company where marketing is done w/ purpose.
@susancellura @KateFinley As the email newsletter sender email address, many people won't even notice. It's mostly the sender name that gets noticed. For personal communication, what Kate said.
1 month ago on Five Tips to Get More from Email Marketing
@LauraPetrolino I'd be happy to. I'm presenting tomorrow just on mobile email. I think everyone needs to just build for mobile. If it looks good and it gets clicks on mobile it will look good on a desktop.
@JoeCardillo I can't remember half of what I said lol, but I did talk about the gift-giving concept (see my comment), I also talked about playing with the subject lines. And there are always the cute cats... or puppies, or babies... @jasonkonopinski
Thanks so much @KateFinley! Here's the presentation: http://ldig.it/1h4svaS
Thanks for presenting the "never visit without a gift" thought first. I feel strongly about this. We're not entitled to send people email. We earn the right and then we need to deliver. As I said during my presentation, in Romania, where I grew up, you never go to someone's house without bringing a little something. Flowers, chocolates, a dish, a toy for the kids. It's the same with email marketing. Don't go there without a gift.
@Randy Milanovic yeah I was being sarcastic.
1 month, 2 weeks ago on Conversation @ http://www.entrepreneur.com/article/228113
When companies ask for "more reviews" of just anyone it usually points to deeper issues - they didn't nurture customer relationships so they don't have any real customers to ask for reviews, or their services suck so their real customers won't give a good review. With most of our clients we see numerous opportunities for them to gracefully ask customers to leave reviews.
1 month, 3 weeks ago on Fake Reviews Fined; PR Firms Beware
I agree. I can see brands truly struggling to shed the print marketing legacy. Even further it is not only brands that are watering down the content, content marketers are under pressure to write more and their content is getting diluted. I wrote about it with some surprising "influencer" examples here: http://lightspandigital.com/blog/is-pressure-to-create-conent-watering-down-the-experts/
1 month, 4 weeks ago on Combating the Content Overload
@Rick Noel of eBiz ROI, Inc. - Internet marketing e thanks Rick. We hear "where do I start," so often. I am hoping this provides a place to start or re-start, for those who are stuck.
2 months, 2 weeks ago on Conversation @ http://www.entrepreneur.com/article/228113
@Randy Milanovic I am going to celebrate the day people start DMing useless things :)
@lizebizz thank you for reading. :)
@Connor from HootSuite Yes the Hootsuite integration is a really neat feature. Put a bookmark on my profile here on Entrepreneur.com because we're cooking up more how-to posts which will bring to light many other helpful features most people don't know about. Hootsuite, SocialBro and many others are like treasure chests and I am so excited to share our discoveries with everyone!
2 months, 4 weeks ago on Conversation @ http://www.entrepreneur.com/article/228113
@M_Laing yeah, it's definitely visually better than many analytics tools out there. so far so good, I'd say. what do you think?
5 months, 2 weeks ago on Twitter Analytics Now Available to All: How To Analyze Your Data
@OzData yeah, I also noticed some very interesting trends at my end. But you may want to see the ratio of unfollows to follows and how that shifted. Because it is normal to get more unfollows when you tweet more, but you may also gain more new follows from those interested in Migrahack.
Baym! I am taking that last paragraph and making a poster for the office ;p
5 months, 2 weeks ago on The Importance of Tracking Time and Other PR Firm Essentials
@KateNolan so Kate now that you had time to digest this, any further thoughts? ;p #teasing
5 months, 2 weeks ago on Is Marketing Automation Cheating or Just Slightly Creepy?
@PTheWyse @RobBiesenbach I have to set the record straight - I never click on any DMs, I rarely read them, and only look at my inbox because sometimes true friends will message me there. But if someone really wants to reach me they can email me it's mana at lightspandigital.com. If they had paid attention to my Twitter stream they'd have seen my email address publicly posted by me before. It's not a guarantee that I'll write back right away, but I do read all email and respond as soon as I can.
@JoeCardillo wait wait wait, I'd die to hear the rest of this sentence... "I won't open the whole FB can of ______________" @crestodina
@JoeCardillo wee I thought I responded to this but I guess commenting from mobile doesn't work. Let's see if my memory works properly still.... Regarding structure and conversation - I love that you're mentioning both instead of just "conversation." And I'm assuming you mean here the process, the flow of options - if x then z? It must be really complex and take a lot of care to design the process well. I'm thinking of it like this, does someone visiting my blog 3 times and then downloading a white-paper mean their intention is to buy, or are they just coming to learn? How do you evaluate intention in automation? Is it even possible? And if it's not possible, maybe the next step (calling someone) shouldn't be to get them to buy the product should be to get a sense for the intention. I would definitely test the approach and others to see which works best.
@dbvickery you may check out Tweepi for follow/unfollow. I like that I can stalk @crestodina with it... I go in there and follow people he's added to his lists. I know how carefully he curates them Again, here's an example of automation that may work. Since I know Andy and his attention to quality, following people on his lists ensures a certain level of quality and like-mindedness.
@IpjRobson @PTheWyse we've studied this extensively and have data that shows how Twitter accounts grow new following mostly through interaction. During periods of just posting the account follower growth was flat. During periods of 80% interaction & 20% posting, Twitter following started going up, and the more the interaction the faster the following grew.