Strive to be bold, brave &get it done. President and lead strategist at Lightspan Digital, A Chicago Digital Marketing company where marketing is done w/ purpose.
The reason why we don't work with startups - there's always some list or some advice they received that tells them to not do things that are good for other businesses. Where is the logic in that? In fact startups should do more and invest more than mature businesses. We estimate a startup should invest approx 45% of their expected revenues into what Gini calls PESO. When I say that people freak out. Every time someone says "our goal is $1million year 1," and we work back from that number, we get to that 45% range. Are there exceptions, of course. But generally, a startup should put everything into PESO years 1-3.
2 weeks, 4 days ago on PR is More than Media Relations
@ginidietrich when you have a business, everything should be sales. "what we're doing right now should by no means, generate sales," said no on ever. @BillSmith3
@ginidietrich @ClayMorgan @belllindsay I tell prospects that I don't know and I would be lying to them if I said I knew the exact solution before we dig in. I then say we have hypotheses based on our prior work, here's what they are, and we're ready to get testing those hypotheses to find out the solutions for them. Some can't accept that. Which is an indicator to me that we wouldn't work well together. Because they'll continue to force us to lie for the sake of having something to show to their bosses.
2 months, 4 weeks ago on The Lies PR Firms Tell
She also makes the best introductions. Our VP of Operations, Candice, is a close friend of Amanda's and Amanda recommended her for the job. Today Candice is my right hand and I couldn't do it without her. Thanks A...manda.
6 months, 1 week ago on #FollowFriday: Amanda Gant
wow, love it! I now want to meet all the other deam big tweeps! :) "Wave" hi?
7 months, 3 weeks ago on #FollowFriday: Follow the Dreamers
Wow Gini. You deserve major respect. Way to do the right thing!
Now, "too much work," and "feeling overwhelmed" are no excuses for unethical behavior. Period. I don't see every working mother start lying and stealing just because they're overworked and overwhelmed. Obviously, I am clueless to what happened here but I do know that everyone has to make those choices and most people choose the ethical path regardless of situation.
I'd love to learn what principles you've learned and will apply. We're currently discussing the difference between non-negotiables and zero-tolerance principles and how to enforce non-negotiables. It's crazy how much thinking and emotion is going into making the right decisions...
8 months, 2 weeks ago on When a Leader Learns of Unethical Behavior
@susancellura @KateFinley As the email newsletter sender email address, many people won't even notice. It's mostly the sender name that gets noticed. For personal communication, what Kate said.
10 months ago on Five Tips to Get More from Email Marketing
@LauraPetrolino I'd be happy to. I'm presenting tomorrow just on mobile email. I think everyone needs to just build for mobile. If it looks good and it gets clicks on mobile it will look good on a desktop.
@JoeCardillo I can't remember half of what I said lol, but I did talk about the gift-giving concept (see my comment), I also talked about playing with the subject lines. And there are always the cute cats... or puppies, or babies... @jasonkonopinski
@Randy Milanovic yeah I was being sarcastic.
10 months, 2 weeks ago on Conversation @ http://www.entrepreneur.com/article/228113
When companies ask for "more reviews" of just anyone it usually points to deeper issues - they didn't nurture customer relationships so they don't have any real customers to ask for reviews, or their services suck so their real customers won't give a good review. With most of our clients we see numerous opportunities for them to gracefully ask customers to leave reviews.
10 months, 3 weeks ago on Fake Reviews Fined; PR Firms Beware
@Rick Noel of eBiz ROI, Inc. - Internet marketing e thanks Rick. We hear "where do I start," so often. I am hoping this provides a place to start or re-start, for those who are stuck.
11 months, 2 weeks ago on Conversation @ http://www.entrepreneur.com/article/228113
@Randy Milanovic I am going to celebrate the day people start DMing useless things :)
@lizebizz thank you for reading. :)
@M_Laing yeah, it's definitely visually better than many analytics tools out there. so far so good, I'd say. what do you think?
1 year, 2 months ago on Twitter Analytics Now Available to All: How To Analyze Your Data
@OzData yeah, I also noticed some very interesting trends at my end. But you may want to see the ratio of unfollows to follows and how that shifted. Because it is normal to get more unfollows when you tweet more, but you may also gain more new follows from those interested in Migrahack.
Baym! I am taking that last paragraph and making a poster for the office ;p
1 year, 2 months ago on The Importance of Tracking Time and Other PR Firm Essentials
@KateNolan so Kate now that you had time to digest this, any further thoughts? ;p #teasing
1 year, 2 months ago on Is Marketing Automation Cheating or Just Slightly Creepy?
@PTheWyse @RobBiesenbach I have to set the record straight - I never click on any DMs, I rarely read them, and only look at my inbox because sometimes true friends will message me there. But if someone really wants to reach me they can email me it's mana at lightspandigital.com. If they had paid attention to my Twitter stream they'd have seen my email address publicly posted by me before. It's not a guarantee that I'll write back right away, but I do read all email and respond as soon as I can.
@JoeCardillo wait wait wait, I'd die to hear the rest of this sentence... "I won't open the whole FB can of ______________" @crestodina
@JoeCardillo wee I thought I responded to this but I guess commenting from mobile doesn't work. Let's see if my memory works properly still.... Regarding structure and conversation - I love that you're mentioning both instead of just "conversation." And I'm assuming you mean here the process, the flow of options - if x then z? It must be really complex and take a lot of care to design the process well. I'm thinking of it like this, does someone visiting my blog 3 times and then downloading a white-paper mean their intention is to buy, or are they just coming to learn? How do you evaluate intention in automation? Is it even possible? And if it's not possible, maybe the next step (calling someone) shouldn't be to get them to buy the product should be to get a sense for the intention. I would definitely test the approach and others to see which works best.
@dbvickery you may check out Tweepi for follow/unfollow. I like that I can stalk @crestodina with it... I go in there and follow people he's added to his lists. I know how carefully he curates them Again, here's an example of automation that may work. Since I know Andy and his attention to quality, following people on his lists ensures a certain level of quality and like-mindedness.
@IpjRobson @PTheWyse we've studied this extensively and have data that shows how Twitter accounts grow new following mostly through interaction. During periods of just posting the account follower growth was flat. During periods of 80% interaction & 20% posting, Twitter following started going up, and the more the interaction the faster the following grew.
@Howie Goldfarb thanks Howie. So you mean we should take people into consideration? ;p
@Unmana as I was saying to @RobBiesenbach I simply don't get the auto-DMs. When these methods were young I could see people testing them but by now it should be obvious that it doesn't work and it turns people off.
@biggreenpen haha! you should ask @mylespulse about how I pranked him with a sports gun magazine. And I don't want to know what ads they're retargeting you with, but if you see a funny one pelase send me a screenshot :)
You raise a great point about "thought-through" marketing. Is it possible that how marketing automation has been "sold" it gives people a license to not think through properly? We have a saying at Lightspan "think before you tweet." Even a little tweet requires some thought, a big campaign should require a lot of it.
@Bob Farnham the best to what end? For those who just don't want to do the work, any automation is the best heh. ;-)
@Mike Driehorst "not as good as," nails it. In marketing we should aim for what's "better than," not just be lazy about it.
@Chris Shaffer until we really get AI to work right? ;)
@crestodina thanks Andy. Is that why you don't use Facebook? ;p And sorry to break the news but the credit bureaus have been building profiles on you since you first got a credit card and have been selling that data to retailers and banks for ages. I still don't understand why we are so kind to banks and credit bureaus and so demanding of website to collect "less." I'm not saying it's right, I'm just saying it's not a new thing...
@RobBiesenbach honestly I don't get the auto-DM upon follow thing. It is so 1989! Get with the times people! :)
@KateNolan sounds like they're not knowing their audiences. And that's a common problem with automation. It only works when the targeting and the funnels are well designed. Another thing I wonder about the white-paper model is... how much attention does the content get and how much does the "sales" process get. And if the content is great, shouldn't they allow enough time for the content to do its job before they call?
@biggreenpen you are welcome. So what did you think - creepy or smart?
@polleydan I too love Feedly. I am a bit sad that there's no clear answer on whether or not they're migrating the google subscriptions or what will happen July 1. So just in case, I have the alternative ready :)
1 year, 2 months ago on Migrate Your Google Reader Subscriptions in 6 Simple Steps
@blfarris Brad, if you plan on continuing using Reeder you'll need to move your google reader subscriptions to FeedBin. https://feedbin.me/ That's what I'm trying to explain in this article, Feedly and Reeder just sync with Google Reader but don't migrate your subscriptions. We need to move the data to another RSS database to feed the apps we're using. I haven't yet tested feedbin because it's not free, so I can't tell how good it is, but it's the one Reeder claims they'll support: http://reederapp.com/reader/
This really resonated with me. "Give the lady what she wants" is the line of a Chicagoan who worked for Marshall Fields and then went on to London to open the greatest department store of all time, his name was Selfridge. There is now a PBS Masterpiece Classics show on him which I highly recommend.
1 year, 3 months ago on Are You Ignoring Your Real Customer’s Buying Behavior?
Great post. But I'd like to comment on the latter part which I missed on my first read. It's a bad idea for blogs to strip authorship from guest posts. By stripping the links they reduce the chance that a link to their OWN website gets clicked. Secondly, I agree with your warning and I think all those who blog should negotiate the terms of the publishing. It can be done gracefully, by highlighting the benefits of properly doing attribution, usage of images, meta tags and authorship links. After all, if they listen to you, they improve the SEO of their OWN website. So yes, choose carefully, or be a tough yet graceful negotiator ;)
1 year, 5 months ago on How To Setup Google Authorship for Guest Posts
I think we should nominate "someone" to be tip #2. Thoughts?
1 year, 5 months ago on How to Market an Event: 50 Event Marketing Tips
I would add Jenny @SalesEngineJP, Dave @ffdavezimmer, Tracy @tracyswartz, and Sara @sara_runs !
1 year, 6 months ago on Follow Friday Running Edition
Andy always beats me :). But there's always a next time ;). Just you wait!
1 year, 7 months ago on What We Learned: Our First 312 Digital Course
Thanks for the opportunity to guest write @ginidietrich ! wow, how am I going to top this? Since you've already set a goal to have six+ in the top 10 here, I'm going to have to find 6 other websites where I can in the top 10 :). Taking suggestions now :).
1 year, 8 months ago on The 10 Most Popular Blog Posts of 2012
Congrats! Can't wait to read all the new posts!
1 year, 11 months ago on The Grass is Greener Underfoot
@crestodina they were surprised too :)... at my questions. But this is something that needs to be discussed. Much too often business leaders will say "social media doesn't work." But it appears that most don't know what works for them at all, not just social media. So it's not social media that's "bad"...
1 year, 11 months ago on The Keys to Audience Targeting in B2B Social Media Campaigns
Love this write-up Chris. A thirst for Medicare news is an understatement. Medicare gets mentioned at least once on every new hour on every channel. Glad to see there are people who are taking initiative to pull all the facts together.
1 year, 11 months ago on A place for more Medicare coverage (the information kind)
Great post Gini. I have a love for techy geeky things :). Have you tried Yammer? I've developed a love for it recently...
1 year, 11 months ago on As Twitter Locks Out Developers, a New Site Welcomes Them
Congrats to both of you and your team! Oh wow, @allenmireles is amazing! And this is good for us too, 'cause we'll get to see her more often! :)
1 year, 12 months ago on #FollowFriday: Allen Mireles
@Lisa Gerber and there's always catvertising: http://www.youtube.com/watch?v=IkOQw96cfyE
2 years ago on Five Steps to Finding Your Best Kind of Marketing
@Lisa Gerber I've used the trick before and it does work.
2 years ago on Jeans Not Appropriate for Business Meetings
I ask myself 2 questions before a meeting: 1. How do they dress? 2. What do I want to exude? A nice sharp pair of jeans with a good shirt and jacket can exude confidence and can be a match for certain companies' cultures. In other environments, such as finance you must have a suit, and it'd better be a well-fitted suit. I've seen suits that looked so bad, some of those kids with their pants around their knees and boxers sticking out exude more confidence than the bad suit.
@Lisa Gerber I believe in Pinterest-friendly blog post images ;)