Lisa Gerber
Sandpoint, ID
- 1720 comments
- 439 likes given
- 1230 likes received
Owner and president of Big Leap Creative, a digital and marketing communications firm. I am very motivated by wine.
Lisa Gerber is a moderator of:
I know this isn't the point of your post but the year I decided to be OK with being a happy old maid with a cabin in the woods was the year I met the love of my life.
I firmly subscribe to your philosophy here. :)
When I think of good storytellers vs bad storytellers, and I'm thinking from a personal not a corporate standpoint, I'd say self-editing is an important component. Unnecessary details and a long chronology are boring. Companies MUST have the ability to edit out the stuff their buyers don't care about.
Thank you for the video of the Last Tycoon - I was spellbound. I have to rent that movie. :) and I should spend more time here too. :)
Never the villain!!! LOL.
Don't you just love Sex and the City? I watched it when I was a bachelorette in Chicago for a year. Such a treat. Mr Big was much hotter than as the Governor of Il in Good Wife.
@Shonali @RobBiesenbach DId I just get included in a sentence with Seth Godin, Jay Baer and Mark Schaefer? I'll take it!!! Thanks for the awesome compliment.
And Rob, that's interesting about Malcolm Gladwell. Now I really want to see him speak! What a talent!
Brent, this is a big deal! I've always told clients to focus on Google but that will change now. Thanks for this! Sharing.
Hi Peg! I'm finally commenting. I have a tool to add - Concentrate. It will shut down social networks and email and whatever else you want when you click on your designated tasks. And it times you. Completely agree ya gotta shut everything down when you're writing.
I'm typing on my phone so I won't say much other than I love this and wanted that to be registered "for the record."
As a side note, I spent a lot of time as chief content officer at Spin Sucks editing out "I think" on guest posts. We know you think that blah blah blah - that's why you're writing it. It reminds me of the judge in the Good Wife who requires attorneys to say "in my opinion." :)
You are a great teacher, you know that, right? You have this knack for putting it all together and making it straightforward. Also, THANK YOU for the highly valuable anchor text link!!! :)
Salsa is HARD! I took a lesson. Hard! :)
@dbvickery Hi Brian - It's a worthwhile exercise, for sure.
Hi!!!
Why don't I ever come here? I loved this - and it's funny because it took me two sittings to read, and I go to the part "So, if you made it this far, thank you." So thank you for thanking me.
Yesterday I wrote about owning a business and compared it to getting lost mountain biking. And weed whacking. and finding your way home by the light of a head lamp.
Kate - I tried making jicama home fries and I did not like them at all. They had a sort of sweet taste I didn' tlike. Maybe I'll try it again. I did, after all, only try it once.
I make sweet potato fries all the time, however, and dip them in homemade mayo and feel like I'm PIGGING OUT. I make those whenever I have the hungries. :)
I have a question. Did you run social media shitballs through the google keyword tool? Just curious if this post is properly optimized. greatthanks
OMG! HoSuite!!! LMAO!!!!!
@KenMueller @Lisa Gerber I'll be here!! Happy to help.
I had hundreds of errors. Hundreds! But the cool thing is one fix will fix maybe a hundred so I've been working my list slowly and getting it down and learning a TON in the meantime because I have to look everything up. Just makes us all SEO smarter. :)
This is very thought-provoking. A side point here I noticed, is that we make judgements about people without knowing the whole picture. Specifically in the example of the guy who held the door open for you. so not only is it important to shut up every now and then but also take into consideration extenuating circumstances of which we have no clue before jumping to conclusions about people.
@Shonali @Lisa Gerber I did NOT say nowhere near Boise to you only because I was living in Chicago when I met you. :)
AND!! Shonali!!! PSB is announcing their US tour dates TOMORROW! on the heels of their new album release in June.
We, as a general population, just love boxes, don't we? Whenever I tell people what I do - help clients get found and connect with their audience online - they immediately say - Social media? No, it's much more than that...
Just like when I tell people I live in Sandpoint, Idaho, I immediately say "it's nowhere near Boise."
We can just keep on fighting the good fight, and thank goodness for our top notch communication skills with which to do that!
Here's the thing - I call myself an integrated communications professional. I see YOU as an integrated communications professional - but people don't know what that is. I encounter it every day. I mean, it's written on my office door and people have to ask me what it is I do. It's still new, and it's still changing. :)