Owner and president of Big Leap Creative, a digital and marketing communications firm. I am very motivated by wine.
You're taking notes and you know it. Admit it.
2 weeks, 5 days ago on Outfit of the Day – Solo PR edition
Greg's comment "the occasional (shudder!) on-site meeting" made me laugh out loud. So with you on that, Greg. :)
Arik. Love this - it's like Oz coming out from behind the curtain!!
2 weeks, 6 days ago on Outfit of the Day – Solo PR edition
Duct tape for the win!!! We have it wrapped around our ski poles so it creates it's own roll. Very handy on backcountry ski trips. :) also, it looks like you ARE going through southern Utah so I looked at the map Boulder Utah in the middle of Escalante. Super cool, very small, way off beaten path. Slot canyons, coffee shop called Kiva something perched on a cliff in the middle of nowhere.
3 weeks, 2 days ago on Adventure Day 8 – Final Day in San Diego and Bonding with the Cat
@Howie Goldfarb really good point, Howie and HI!!!! As in anything, it depends, so SEO works for some. But agree for the most part and if we take a look at the quality of leads SEO brings in (cold leads) instead, of say, a referral from Danny Brown who is a trusted resource, you're better off throwing energy into the other avenues, like you said.
3 weeks, 4 days ago on The Future of Content Part 2: with Lisa Gerber
@PeterJ42 Agree Peter. I'm a huge fan of Patagonia. They do everything in their power to run their company without "doing harm." Obviously,you can't be a global corporation without doing any harm whatsoever and they admit - but they use their catalog, video marketing, and email to spread a bigger message about being kinder to the earth and for that reason, I'm far more likely to buy Patagonia than another outdoor brand. Because I want to support that, and I want to be aligned with it.
Ohhhhh thank goodness for those little resilient bodies! I read this in horror at first, then through tears. It's just a matter of a moment, isn't it? And the things we take for granted could be gone.
3 weeks, 4 days ago on The Moments We Do Not Take
@Danny Brown Thank you for having me here, Danny. :) I read that quote by Matt Cutts years ago but it really stuck with me - you just can't have nice things anywhere - there will always be those who come in and try to take the easy way.
4 weeks ago on The Future of Content Part 2: with Lisa Gerber
@bwagy Yes - totally agree. and as the sources get drowned out, it becomes harder and harder to find the good stuff. You only have 10 or fewer slots on the first page of search engines, and those spaces don't necessarily go to that good content - they go to the ones who were early and good at SEO.
We loved Escalante. (Boulder city?) but more
Importantly I'm thinking about your Northwest trip! Up through Portland to Sandpoint and BC Canada.
1 month, 1 week ago on Saying Goodbye to Danville, for Now
Love the part about leaving something for the next guy. Not stressing or being greedy about when the market tops out. :)
1 month, 1 week ago on The Adventure Begins
Wow! June is a big month for you, clearly! :) It's fascinating to watch how each experience layers on top of the next to inform who we are now. Loved reading yours. and excited to watch what's next!
1 month, 3 weeks ago on Reflections on Life’s Journeys
Totally awesome. I named my business big leap for that very reason. (the day I quit what I thought was my dream job to work for myself) So I agree, it will totally work out and make you a better person for it. I'm excited to watch. And btw, that butterfly is a good analogy. Caterpillars work very very hard to transform themselves and break out of the cocoon to become a butterfly. and then they TAKE FLIGHT. Ok, I'll stop now. LOL!! I-I-just couldn't help myself.
2 months ago on Why I Quit My Job (and what’s next)
@KyleAkerman That's weird! I thought #9 would have been the biggest offender.
2 months ago on 10 Immutable Laws of Email Marketing
I would add one more thing: Do not email people without their permission.
This is awesome. I scrolled down and started laughing.
2 months, 3 weeks ago on Missed the Great Conversations? – Blogtalkradio Podcast is Returning!
DAMN THAT DAMN DOGGIE CANCER. and we both wrote about our dogs today. I have to say, it took me over a day to be able to post my news because i was so upset, but the comments, notes, virtual hugs all helped. What was also nice is when we went out to a fundraiser dinner that Friday night, a lot of people already knew without my having to tell them. People came up and gave us hugs and condolences and again, it made it easier. Couldn't agree with you more.
Glad Suzy is kicking cancer's butt! We must enjoy every minute with our snuggle muffins!
2 months, 3 weeks ago on What A Dog’s Cancer Taught Me About Community
@RobBiesenbach The Addison platform!!! So much fun. you know it is.
4 months ago on THIS Is How You Do Brand Storytelling
Oh man, this is so spot on. Regarding #5, every time you push through one fear, it's no longer a fear. Oh, that wasn't so bad. And you can do it again and again. And each time, you raise the bar on your fear threshold.
My other comment is when you get to a place where you are no longer operating from fear, it's pretty awesome. One example: If you don't *need* the business, you're not afraid to ask for a higher number which is likely more appropriate to what you're worth anyway. And they still say yes.
OMG! I just realized you called me fearless. I wish!!! :)
4 months ago on How To Fight Your Fear: Fighting Fear, Part 2
I love that!!! It reminds of the little heating areas on the Chicago El, where people actually have to huddle together in the warmth waiting for the train. And we talk - because we're all so close.
Where I see brands fail is they try to do something (like this, for example) but there is no tie-in with who they are or what they do. Which is what you're saying. I've been in love with Patagonia's Worn Wear video series where they feature people who have used a piece of gear/clothing for 25 years and tell the story of where that piece has been (a hat that has traveled 10,000 miles of hiking). It inspires people to get out there, but it furthers their message to be kind to the environment and to reuse - which is why they make stuff that is designed to last a long time.
Also, all that snow looked good to me. :)
This is such a great point, and what an inspiration. When I first started my business, I committed to becoming a B corp, (it's like a certification for sustainable businesses) because it aligns so well with my brand. Part of that process means I have to have a serious social responsibility plan in place. Well, I got too busy as luck would have it, and I have not completed or made any progress on the B Corp thing.
I'm going to do that. Later.
LOL. just kidding.
Oh, and in case you're curious: http://www.bcorporation.net
4 months, 2 weeks ago on Are We Too Busy for Compassion? Give … Like a Boss.
Fear and worry seem to be constant companions. I have successfully battled a number of unproductive emotions, but not these. So I look forward to your tips next week!!! :)
4 months, 2 weeks ago on Fighting Fear: Why So Critical
Super excited for you, Erin. Will be a great adventure, for sure.
6 months ago on A New Adventure Begins: Tenacity5 Media
Wow. Do you think the search engines will be able to make the distinction between a natural link to my site on a post you authored here vs. a natural link to my site on a post I authored here? Or does this mean backlinks in general won't have authority? And then it gets even more complex for multi-author blogs...
6 months, 1 week ago on Guest Blogging for Backlinks is Dead (or at least Dying)
@RobBiesenbach @Lisa Gerber Oh! Then you might find this of interest. I think that iPhone remote doesn't work well on secure or firewalled wifi. I can't remember what it is exactly - hotels basically are bad. So I bring my own hotspot now, and haven't had a problem with the remote since!
6 months, 2 weeks ago on Public Speaking Lessons from the Michael Bay Meltdown
I'm still a relative newbie speaker so I spend a TON of time practicing. One of my favorite lessons is practicing without any sides, notes or anything, which I do when I'm driving in the car.
One day, I stood on the stage, and my iPhone remote, which shows me the next slide as a cue, wasn't working. So I couldn't see the slide I was on nor the slide coming up. It all happened during my introduction. I looked down at my iphone. all was fine. The person was introducing me, I looked down at my phone, it was dead. I panicked. Everyone clapped.
I inhaled and looked at everyone and reminded myself - I know this stuff without seeing the slides! I'm good!
I clicked through using my laptop and to this day i thank whomever is up above for making sure I had that thing in my head.
I also carry two remotes now. :)
When I saw that video, the first thing I thought: Don't ever lose that newbie frame of mind and take things for granted without the proper prep.
Coming back to comment - what I appreciate about this post is that A - it's a free platform. No need to pitch fits. If brands really want to make it work, they're going to have to pay. Done deal.
7 months, 1 week ago on What the New Facebook Algorithm Really Means for Your Brand
I stopped using Foursquare locally for the same reasons. It was getting boring. However, it DOES come in handy for finding the best restaurant/bar, etc in airports, for example, and I do check in when I'm traveling because it's fun to look back at the places I've been.
Unless we get value in checking in - and I don't mean a discount all the time - why bother? Sometimes the value is finding a new place. Sometimes it is being able to reminisce. If it becomes a place where retailers have to offer price incentives to get business, that doesn't sound sustainable to (makes me feel like Groupon) - it has to use other ways to add value. :)
8 months, 1 week ago on Why I’ve checked out of Foursquare
@LisaDJenkins I love this story. Thanks for sharing it. We can all just learn on our own what we like and don't like.
8 months, 3 weeks ago on To Be or Not To Be Influenced By Ratings
So funny, because I was JUST having a similar conversation the other night. I made a big decision to not do work on spec for a brand I'd love to work with. I was totally pissed they'd ask. Just like you said above. :) But I did not take to the airwaves unless you count here, but come on, I have to rant SOMEWHERE. I know they have the budget and using the "it will get your foot in the door" argument sometimes works, not in my case. If I were just starting out, I probably would have but I'm not in a position that I *need* it so.... boom.
We have to make our choices where we'll work for free and not. I"m happy to give my time and advice if I feel it will cultivate community and goodwill, and not because I expect a direct return. In the above case, I just think it was taking advantage. Ya know?
9 months, 1 week ago on Why Work for Free? Because it Works
@RobBiesenbach Yes, true, except when they don't ask questions, in which I tell myself I was very thorough in covering the topic. LOL!!!!
9 months, 3 weeks ago on 5 Reasons You Should Take Questions From Your Audience
I love the Q and A part because it allows you to create a better connection with the audience. I've definitely been stumped by a pretty technical question, but it's all in how you deal with it.
I think #3 is one of the most important points - the questions help you inform future presentations, and even future topics!
YAY! Glad it's working for you.
10 months ago on Toolkit Tuesday: Project Management 101: Basecamp, I Heart You.
10 months, 2 weeks ago on How to Treat Millennials Like Humans
This is funny because I saw the headline before clicking and thought to myself: "they're humans?" Lol. A few years ago, I sat in a panel session on getting attention of milennials and I laughed. They had six milennials up there like caged monkeys and people asked them the most ridiculous questions. Like "How do you book a hotel room?" Really?
Very very cool news! Huge congratulations!!!
10 months, 3 weeks ago on 5 Reasons I’m Joining Marketo
And! In this day and age of paid reviews, you're less trustworthy if your digital presence is perfect. People see through that. It's either, as you suggested, deleted, or it's paid reviews in the case of review sites. Everyone wants to see the good and the bad and I agree - they are forgiving if it's been handled!
10 months, 3 weeks ago on Why Your Brand Shouldn’t Fear Negative Comments and Content
10:30 at night?!?!? I couldn't fathom writing a post at night. Nights are for sleepytime. :)
And I hear you. In fact, im late to this post because i was actually offline all weekend. Lately, I log into FB for a brain break only to find there is nothing good on, but blogging and social are second lead generators to word of mouth, so there you have it.
11 months ago on Dear Business: Get Over the Social Media Hump
I can see how this longer form content is keeping people longer. Wow. this was super helpful. I just upped your average visit duration and pages/visit stats. :)
There is so much to talk about here, and interestingly enough, like many of other commenters, I'd like to talk about Triberr. I am not getting meaningful interaction or traffic BUT.... I do get a lot of social shares, and my philosophy on that, as a new blog, is it helps me to gain some traction via SEO (social shares) and a right now, all the traffic just helps. So I guess it depends on what everyone's unique situation, and what they are trying to achieve. But I'm curious to know if you think I'm off base in my thinking?
And I think the site looks great. I am all about clean and simple - easy to read and find.
11 months, 1 week ago on Why Our User Experience Should Be Determined by Data
@Shonali @KenMueller @Lisa Gerber HAHAH. I'm using this. "best-kept secret..." Don't worry, it's still a secret. :) LOL.
But seriously, that was super nice to read when i got online this morning, so thank you.
11 months, 2 weeks ago on Monday Roundup: Standing Out
@KenMueller like mine.
Hi! So I've been nose down all day long. It's almost the end of day, and I go into my analytics and I have all this traffic going to my second to most recent post.... why would that be? aha. A quick check on The Twitters soon reveals the mystery! Thank you very much and a great list here for me to work through. :)
I love that you randomly include this in your out of office email. Almost three years later. This is just hilarious. I love the way you guys are checking each others' moves out. (what are they doing over there......) LOL.
1 year ago on Are You Having Fun?
I'm going to miss you!!!!! Have an AMAZING vacation. Post some photos. I made @martinwaxman instagram when he was in Japan. Maybe you'll be more active on Instagram?????
and congratulations on the big CEO list!!! Outstanding.
1 year ago on Can I Have a Word? Five, Actually
I read this when you first published it and I'm just now able to process it - (kidding. I finally made it back to actually comment.) I write and talk about big leaps a lot - but this? This is such an epic leap, I love it. Only one problem. The mountain biking really sucks there. Believe me, I tried.
Seriously though - I'm super excited to watch this unfold!!!
1 year ago on Funny Things or Leaving Where You Love for What You Love
@itsjessicann I actually did it with my four-year old grandson two weeks ago!!! W00T!
1 year ago on Why Squinzies Make Your Business Human
Oh! Oh! Oh!
First, a squinzie is also when you hit the down button in the elevator and jump up just as it begins to descend. And I did have a word, which now I have to find a way to blog about: sussy. It's a surprise. (I couldn't say surprise as a little kid.) like when your mom comes home from the grocery store with a sussy- maybe a cookie or a bagel.
Love this. And to your point: I started my talk (about the SEO of content at the Vocus conference) with the story of my dog Jackson and a handful of people tweeted me photos of their pets. You can always find that emotional connection. I thought that was fascinating.
And hey. About the conversation with Elisabeth Moss. You could have said "I like your dress too?" Lol! I crack myself up.
1 year ago on Why Marketing Needs Celebrities
Totally get this and love what you came up with. "Just show up." And start writing which means eventually you'll get there even if it means you have to delete the first five paragraphs. :)
1 year ago on Writing toward Something and Something Else
also, has anyone told you your buffer button doesn't populate the field properly? I''ve meant to tell you that before. I just use my buffer extension so it's not a big deal but it looks like that's why you have zero on your buffer count.
1 year ago on Monday Roundup: The Power is Yours
GREAT theme for a roundup. :) Thanks for including me in the list. Now I have to bookmark this and go back and read all the links. :)