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@RobBiesenbach The Addison platform!!! So much fun. you know it is. 

3 weeks, 1 day ago on THIS Is How You Do Brand Storytelling


Oh man, this is so spot on. Regarding #5, every time you push through one fear, it's no longer a fear. Oh, that wasn't so bad. And you can do it again and again. And each time, you raise the bar on your fear threshold. 

My other comment is when you get to a place where you are no longer operating from fear, it's pretty awesome. One example: If you don't *need* the business, you're not afraid to ask for a higher number which is likely more appropriate to what you're worth anyway. And they still say yes. 

OMG! I just realized you called me fearless. I wish!!! :)

3 weeks, 2 days ago on How To Fight Your Fear: Fighting Fear, Part 2


I love that!!! It reminds of the little heating areas on the Chicago El, where people actually have to huddle together in the warmth waiting for the train. And we talk - because we're all so close. 

Where I see brands fail is they try to do something (like this, for example) but there is no tie-in with who they are or what they do. Which is what you're saying. I've been in love with Patagonia's Worn Wear video series where they feature people who have used a piece of gear/clothing for 25 years and tell the story of where that piece has been (a hat that has traveled 10,000 miles of hiking). It inspires people to get out there, but it furthers their message to be kind to the environment and to reuse - which is why they make stuff that is designed to last a long time. 

Also, all that snow looked good to me. :) 

3 weeks, 2 days ago on THIS Is How You Do Brand Storytelling


This is such a great point, and what an inspiration. When I first started my business, I committed to becoming a B corp, (it's like a certification for sustainable businesses) because it aligns so well with my brand. Part of that process means I have to have a serious social responsibility plan in place. Well, I got too busy as luck would have it, and I have not completed or made any progress on the B Corp thing. 

I'm going to do that. Later. 

LOL. just kidding. 

Oh, and in case you're curious:

1 month ago on Are We Too Busy for Compassion? Give … Like a Boss.