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How has social media not been around 10 years? Online PR has been around since the dot-com era, with people (like me) having down online engagement and community management in Usenet, Yahoo! Groups, AOL Chat rooms and more.
And with that 10 years, you get the gravitas of a person that knows strategy, tactics, objectives and doesn't think that social begins and ends with their generation but has the long view and historical understanding of community and more.
The 10+ years is the whine of the young professional that isn't based on the reality of the industry.
1 month, 3 weeks ago on Three common faults of the social media job description
@Rebecca Martin And writing skills, phone skills, too heavy a reliance on social media...
1 month, 3 weeks ago on Acquire these 3 digital skills and recruiters will come calling
@MichaelBittner Google Analytics has a course: https://analyticsacademy.withgoogle.com/
@prblog It ain't easy being old skool, is it Kevin? ;)
2 months, 2 weeks ago on Where did all the good (individual) PR blogs go?
And after a while, tilting against windmills just gets tiring.
@arikhanson @davefleet Is it? I always wrote for three people - and just three people - so it didn't matter if comments came or not, as I knew those three people read me.
That's what brought out the worst in the PR blogging landscape and what we still see today: people chasing numbers and comments, instead of writing to write.
Mine is technically still alive, and 10 years old as of July. I noticed the same trend, but with all the people I started blogging with, and a lot of them really just got fed up with the new bullshit that's out there, the self promotion and lack of caring about the industry.
And that's part of it for me. The PR (now SM?) blogs out there are more about drafting off news topics and less about deep thoughts or analysis. And the people who would read my blog - students - seem to know everything already, based on interactions on Twitter. Which has taken the better conversations off blogs, and put them on insta-commentary on FB or Twitter.
For me? I have a ton of posts started but work as an independent gets in the way. I also have my food blog that's suffered, and my whatever anything else blog. It's that balance of trying to have a life, and blogging sadly takes a back seat.
I've ordered three times and no condoms.
And as much as I like the product, this seems more like a desperation move more than a targeted marketing campaign.
6 months ago on For MeUndies, advertising alongside porn is just smart business
BlogWell for sure. Large brands actually talking about what they're doing rather than pontificating?
I'd also add Forrester's events.
And keep hearing about the death of SM conferences, which I think is true.
9 months ago on 4 social media conferences for big brand folks to attend in 2013
I read her post, shook my head and thought maybe I was just disconnected (despite mentoring students).
I sent her post to 2 under-25 friends; first one's comment was "as soon as I read she was 22, I stopped reading and dismissed it" and the other's response was "she does realize that even if she's working for herself, she's working for clients and is answerable to them, right?"
Unfortunately, I don't think she does.
9 months, 1 week ago on The Arrogance Of Being Right
@davefleet @RobertFrench I'll play devil's advocate. I wonder if Burger King has ever paid for trending or a campaign on Twitter. I think Twitter shoulders some responsibility here.
9 months, 3 weeks ago on Burger King Twitter Hacking: Take A Chill Pill
Here's the article I referenced on Facebook from The Verge: http://www.theverge.com/2013/2/18/4001722/hacked-burger-king-account-embarrasses-brand-friendly-twitter
No punditry, but they talk about the issues with Twitter, the need for better security and verification (2 factor verification), and what this means for Twitter as they try to get more brands to pay money.
Smart, intelligent and based on issues they know. Or, what journalism should be.
And in PR, there are no holidays as someone should always be alert. The fact that there's been no comment on Facebook - an apology for the language, at least - is surprising and telling.
@SkinCEO I think so - it looks familiar. But there were a few at the same time, and one blew up in Asia.
10 months, 3 weeks ago on MuckerLab avoids the “sophomore slump” with its second demo day
GetMeRated reminds me of a binary iPhone app - trying to remember the name - which asked if you liked something or not. It was mobile only, really well done. And totally blanking on it.
It all amuses me, but I seemed to be the only person that didn't like Virgin and had issues with them when they launched. When you go for hipster, and the marketing department talks about how great it is that they talk to so and so on Twitter, it shows that they just don't care about the traveler, but about their persona and being hip.
Turns out they were just douchey, and won't be sad to see them go.
11 months, 3 weeks ago on Virgin America’s business flounders as it doubles down on party planes
So how you going to explain that one always hangs lower? You could have fun with this about which one it is, and how it depends on how lucky one is in life.
1 year ago on WTF Did You Say?! About uneven body parts...
I like the disclaimer that it's not a food blog. Man, I really gotta start updating my food blog more. :/
1 year ago on Who Wants Free KitchenAid Products for their Kitchen?!
Interesting take on the LA tech scene. As someone that will easily point out the differences and issues, yes there are some.
But to ignore Idealab and what it has done in the LA area (I'll count Pasadena as LA), as well as what was done here during the dotcom era that still resonates throughout the Web is giving way too much credit to the new incubators and too little credit to what came before.
1 year ago on A ShoeDazzle Hail Mary is coming in 2013. But is it just too late?
@LYF108 Yep, and people will love to turn any crisis into a way for them to profit. And that's what a lot of the whining seems like - you offended me, I want you to make it good.
1 year, 2 months ago on Conversation @ http://socialmediaclub.org/blogs/from-the-clubhouse/kitchenaid-tweet-political-debate-under-firestorm-0
I like my tweet that they'd be inundated with "experts" offering advice. I think the takeaway here is to always double-check Twitter before hitting send - or to use different apps (mobile and desktop) for different accounts.