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But you won’t. You will deal with a blow up because you chose to save money with poor service or shoddy products, hoping you won’t have to be honest or pay your employees what they deserve. Or you might choose to be politically polarizing or find your leaders getting caught being insensitive or unethical.

More truth.

1 hour, 33 minutes ago on Crisis Prevention Begins Offline, Not Online

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If you look at some of the biggest PR blow ups in history, such as the BP oil spill, nothing being said online by people was as damaging as the event itself, and the offline talk about BP.

Good point

1 hour, 34 minutes ago on Crisis Prevention Begins Offline, Not Online

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What is said in private offline (in person, email, SMS text, phone, even private social apps) will always be far more damaging than anything that could occur online to your brand.

True statement.

1 hour, 34 minutes ago on Crisis Prevention Begins Offline, Not Online

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@LauraPetrolino  The crazy thing is the "other side" view is so easy to obtain. Just call and talk to editors!

6 hours, 15 minutes ago on Digital in the Media World

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We can research our media contacts, write, and distribute a spectacular release, but without the proper followup, a great story may be lost among hundreds of other pitches bound for the recycle bin.

Truth.

6 hours, 18 minutes ago on Pitch a Home Run: The Mechanics of Media Relations

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Whether you have access to these sites or not, you should read the journalist’s articles to get a feel for the content they cover and their writing style. Follow them on social media networks, particularly Twitter where most major media contacts can be found. Comment on their articles or blog.

I love this idea. It truly makes a difference!

6 hours, 18 minutes ago on Pitch a Home Run: The Mechanics of Media Relations

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I couldn’t believe what I was hearing. They had so much with which to work. The number two in command for this global powerhouse was going to be in town, as well as a popular sports icon and all you can ask is, “Are you coming to today’s event?”

Minimal effort, no? Seems to be fairly common in the world.

6 hours, 18 minutes ago on Pitch a Home Run: The Mechanics of Media Relations

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Andrew provided turnkey solutions. Part of his understanding is of the importance of digital and the stress caused by reduced staffing. His stories were written by professional journalists and were often accompanied by good photography and video. He frequently provided additional data that we could use to create an infographic or to expand the news release into a larger story.

Visual is so important. Photos, video, graphics. Gotta have them these days!

17 hours, 35 minutes ago on Digital in the Media World

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@biggreenpen  I'm glad it was helpful. Papers have real needs as they balance print - which is still the biggest revenue source - and digital, which is the growing revenue source.

17 hours, 43 minutes ago on Digital in the Media World

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See, the newspaper had been given a lofty metric by parent company, Gannett. We had to increase video views more than 300 percent in one year. We needed video. I begged for video. I never received video from a single PR firm.

When I say I begged for video, I'm not joking.

22 hours, 16 minutes ago on Digital in the Media World

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@Eleanor Pierce  Sigh. I know, I know.

22 hours, 29 minutes ago on Digital in the Media World

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@T60Productions  You are welcome.


Simple fact: "Clay, your newspaper must increase video views by 360%." Clearly someone thinks video is important!

1 day ago on Digital in the Media World

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Use your answers to create a plan to change your life where you are unhappy.

We make plans for work, but why don't we make plans for life?

1 day, 6 hours ago on 31 Questions to Ask Yourself Before You Die

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These are good questions. What I love about life is how things change.


#13 - What worries you most? Why? Four years ago the answer was truly nothing. I didn't worry about anything. Then I got married and started worrying about my wife. Now, there are three little girls. Talk about worry!

1 day, 6 hours ago on 31 Questions to Ask Yourself Before You Die

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Write your life’s story (who knows…there might even be a novel in there!).

Excellent idea.

1 day, 6 hours ago on 31 Questions to Ask Yourself Before You Die

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You see, he’d found a blog post from Andrea Balt as she turned 30 and wanted to hide under the covers and die (for the record, it’s 31 that isn’t fun, not 30).

I'm facing 45. No issues.

1 day, 6 hours ago on 31 Questions to Ask Yourself Before You Die

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I was miserable. Calling old pals to talk business, not the business of ideas for the media, was hard. And calling strangers, much harder still.

Definitely a tough job. I respect good sales reps.

2 days ago on Sales Sucks: Lessons From Jumping the Second Fence

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The first time over the fence from journalism to PR was a tough climb.

What was the toughest part of the conversion for you?

2 days ago on Sales Sucks: Lessons From Jumping the Second Fence

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@ginidietrich @bellindsay @ClayMorgan  Wish I'd known this sooner!

2 days, 5 hours ago on Fiction Makes You a Better Storyteller and Content Producer

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I love this post Gini! 


I long preached to reporters that you can learn something about writing non-fiction by studying fiction and by applying some of those storytelling techniques. Nice to see it backed by some research, other than just "Clay said so."

2 days, 8 hours ago on Fiction Makes You a Better Storyteller and Content Producer

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Fiction is an underused tool to become better at storytelling. If you produce content, reading fiction is not a nice-to-have; it’s a necessity.

As Stephen King said in On Writing. If you want to write you have to read. That may not be the exact quote, but it is pretty close.

2 days, 8 hours ago on Fiction Makes You a Better Storyteller and Content Producer

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If you are a long-term reader of Spin Sucks, you know I’m a big fan of reading fiction to help your storytelling and content development.

I love fiction as well. Both for pleasure and for what you can learn about writing and storytelling.

2 days, 8 hours ago on Fiction Makes You a Better Storyteller and Content Producer

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@EdenSpodek  If I'm not mistaken it is still in Beta, hence some of the glitches yesterday!

5 days, 7 hours ago on Livefyre Sidenotes: Super Cool New Feature

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Glad it is up and running properly!

5 days, 7 hours ago on Livefyre Sidenotes: Super Cool New Feature

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Many, many years ago, I came across John Jantsch, the founder and author of Duct Tape Marketing.

I don't know him heather, but seems like a pretty interesting fellow!

5 days, 7 hours ago on The Spin Sucks Inquisition: John Jantsch

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I’m actually kind of an introvert. I know, I speak and sell and even perform music in public but some of my favorite days are those when I get the office all to myself so I can fumble around hacking some code.

This seems somewhat common. A lot of introverts seem to overcome it to "be public."

5 days, 7 hours ago on The Spin Sucks Inquisition: John Jantsch

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Good morning John. It's great to meet ya!

5 days, 7 hours ago on The Spin Sucks Inquisition: John Jantsch

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The goals, of course, are different for each blog, but this blog wants to encourage debate, conversation, and even disagreements.

Amen!

6 days, 6 hours ago on Livefyre Sidenotes: Super Cool New Feature

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Hi @RobBiesenbach. Here's what I hate in presentations. When someone essentially just reads a power point. What approaches do you use to make certain the verbal presentation isn't just a reading of the PPT, or that the PPT actually supports the verbal (or vice versa)?

1 week ago on Join Rob Biesenbach for a Special Livefyre Q&A Today

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Little Miss Can't be Wrong. Two Princes. Come on, Spin Doctors weren't that bad.

1 week, 1 day ago on PR Flacks and Spin Doctors: The Industry is Somewhere in the Middle

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Love it.


Stories can be retold, updated and repackaged in so many different ways. One of the beauties of digital is the ability to truly extend the life - and the medium - of a story.

1 week, 2 days ago on Recycle Existing Content with These Four Tips

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Great stuff! I don't know why but the old man shuffle makes me happy every time I watch it.

1 week, 5 days ago on Gin and Topics: Self-Deprecating Workout and Twins Sing “Let it Go”

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@belllindsay @ClayMorgan  I do agree. I THINK that most folks do go through a period of ego/hubris as they become more successful. Hopefully, that settles into just a solid, quiet confidence.

1 week, 5 days ago on The Spin Sucks Inquisition: Lindsay Bell

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Interesting tie that ego/hubris does not equate to strength. Interesting stuff.

1 week, 5 days ago on The Spin Sucks Inquisition: Lindsay Bell

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@Howie Goldfarb @ClayMorgan  Classic classic. I loved Bloom County. Miss them so much.

1 week, 6 days ago on Building a Community of Champions

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Mentoring is such a great path. I've participated in them with large corporations, and on a more informal benefit, both as a mentor and mentee. Always worthwhile.

1 week, 6 days ago on Mentor to Build Successful Relationships

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I love the the basic premise of building a community with both strategy and value. So many people don't understand the value of their community and their approach is hodge lodge. 


Who knew the Japanese were so into their fax machines!

1 week, 6 days ago on Community Building with Strategy and Value

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I love the simplicity of the document. Makes it more usable and helps contribute to being a real, living, working document. Love it.

1 week, 6 days ago on The One-Page Quarterly Plan Template

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@jensie_simkins @belllindsay  Agreed. I think it is one thing when it is just a nasty attack, but because it is critical? Leave it up.

1 week, 6 days ago on Building a Community of Champions

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@Eleanor Pierce @ClayMorgan  True. In this case, it is a small town so a lot of people felt they knew the elected officials personally, and of course, those things just don't happen "here."

1 week, 6 days ago on Building a Community of Champions

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@belllindsay @ClayMorgan  Yea. The whole story was a honesty and transparency issue. I'll tell you about it at wine 30 sometime.

1 week, 6 days ago on Building a Community of Champions

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@AlinaKelly @ClayMorgan  Thanks Alina.


That "removal" was the result of about 18 months of hard work and pretty detailed reporting. I wish there was a serum.

2 weeks ago on Building a Community of Champions

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@belllindsay  Great video. I love me some Queen.


The negative letters were important because some people felt we had an "agenda" other than reporting the truth. But a brand should never fear criticism. 

2 weeks ago on Building a Community of Champions

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@jensie_simkins  I bet you are watching. And you are right ... any meaningful relationship takes a lot of hard work. 

2 weeks ago on Building a Community of Champions

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@biggreenpen  Absolutely.


One of the best professional relationships I had developed was with the mayor in a city where I was publisher. The city was a strong mayor (no city manager) form of government, so he wielded considerable power.


He and I had a standing appointment - every Thursday morning at 4:30 a.m. we met for 2 hours of racquetball (this was a long time ago!). What was said on the court stayed on the court, but I gleaned much information that led to a greater understanding of why the city government was doing whatever it was doing. There were times that understanding did impact the paper's coverage.

2 weeks ago on Building a Community of Champions

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Oh Snapchat. Can I join and yell at teens to get off my lawn?


I like the example of HBO, but the real challenge, I fear, is going to be keeping up. So many platforms, a bit of overlap, and quite a lot of movement out there. 


Glad we hired ya!

2 weeks, 1 day ago on SnapChat and Building Community Where Your Audience is

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Perception is so hard to change.


The last paper I ran had a margin in the teens - most businesses would be very enviable. We had multiple revenue lines, some in decline but many in growth mode. It was a solid business with revenues, expenses and profits most business owners would envy.


Yet hardly a week went by without my being asked, "How much longer can you hold out?"


We have to preach to the choir, which we do here. But we've also got to do some street preachin' and some evangelisn' to let the unbelievers know that there is a very different way, and that PR can be a noble, honorable profession as long as it attracts noble, honorable people who act on their conscience. 

2 weeks, 1 day ago on Five Ways to Fight Spin and Change the Perception of the PR Industry

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