I am the vice president of operations with Arment Dietrich. We serve a diverse group of clients, assisting them with their integrated digital marketing needs.
We've seen here just by pinning the blog post an increase in traffic, that's fine but not very strategic. Thanks for putting some strategy behind Pinterest and getting more visual.
3 hours, 4 minutes ago on Incorporate Visual Social Media in Your Content Strategy
@Eleanor Pierce There seems to be a bias out there. Everybody asks for leadership and strategic skills. But nobody asks for managerial and tactical skills.
8 hours, 15 minutes ago on Managers vs. Leaders: The Traits of Each
@Howie Goldfarb @ClayMorgan That type of leadership often does have supporting leadership behind it....often making sure the daily stuff gets done.
Or are those managers? Or both?
Maybe we have "out front" or "lead" leaders, and supporting leaders? And then managers?
8 hours, 36 minutes ago on Managers vs. Leaders: The Traits of Each
The WSJ list is a good start though I do agree with a couple of their points. And then there are those times when you really need the traits of both.
I remember taking a college course that spent the semester trying to define the differences. We were able to come up with lists like this, and generally, you could tell who was a manager and who was a leader by observation (or reading a case study, etc), but in the end it was really hard to tell where that line was, particularly in situations where a person really needed to demonstrate, to a greater or lesser extent, the traits of both.
10 hours, 46 minutes ago on Managers vs. Leaders: The Traits of Each
I changed my mind. I like the Lip Syncing best.
3 days, 2 hours ago on Gin and Topics: Meet the Exasperating Kid
@Eleanor Pierce @ClayMorgan I have not. I assume it is recommended?
3 days, 4 hours ago on What’s Wrong With the Viral Fad?
@biggreenpen Thank you.
You are right. There are a lot of challenges that come with running things day to day, then throw success - either through something going viral or a fad or just good organic growth - and the challenges can multiply.
Good selection this week. The exasperating kid is classic!
3 days, 4 hours ago on Gin and Topics: Meet the Exasperating Kid
Hi Melissa! Welcome to the.... Inquisition!
3 days, 10 hours ago on The Spin Sucks Inquisition: Melissa Agnes
I think this trend of "the video doesn't have to be professional or polished" isn't always a good one. I mean, there are some unpolished videos that are effective, but there are also some that I've run across that are a real turn off.
The investment, to me, in professional video in the right circumstances is money well spent.
4 days, 2 hours ago on Video Production: The Benefits of Going Pro
@Danny Brown Haha! Danny FTW!
4 days, 5 hours ago on What’s Wrong With the Viral Fad?
Howie, Howie, Howie.
"But why doesn’t Ad Age ask this question?"
Because there are a lot of people making a lot of money - intentionally or unintentionally - by delivering ineffective marketing... or at least marketing that can't be proven via the real measurement of ROI - money.
4 days, 7 hours ago on What is Wrong with Advertising Trade Publications?
@Howie Goldfarb @ClayMorgan You and I speak the same language.
4 days, 8 hours ago on What’s Wrong With the Viral Fad?
@Eleanor Pierce @ClayMorgan I don't know how accurately they could have predicted it, but at some point they saw something unique was happening. I hope for sustainability, they acted then in developing a scalable strategy.
What I find curious is when something good like this happens, there are a lot of cries that "they couldn't have expected that," but when it is "bad viral," such as a hashtag hijacking, everyone says they should've seen it coming.
@annelizhannan @jasonkonopinski I too am thankful for the windfall, but am concerned about "the future." Their funding will certainly be higher than previous levels, but I just wonder how they are going to keep this momentum going - if they can.
@Eleanor Pierce You say that, but can it scale to what the ALS is experiencing?
@corinamanea We see it in all walks of life. The "immediate success" and the challenges people have with dealing with it, whether it is a viral video, an overnight musical success, or a person winning the lottery. Good things happening can have their own challenges.
4 days, 9 hours ago on What’s Wrong With the Viral Fad?
@jasonkonopinski They key is they managed to turn it into something good.
Or did they? Can you "make" something go viral?
@belllindsay I'm not denying it is a good thing, but it is a safe bet they weren't prepared for this kind of money - or scrutiny - rolling in.
Oh dear, they turned HIM loose with a keyboard.
4 days, 10 hours ago on What’s Wrong With the Viral Fad?
The data... is overwhelming.
This seems to be a good approach. The challenge is to not overwhelm, I think. I've run across too many info graphics and such that are too involved or too hard to follow. I think if folks stick with your advice, they'll have more effective visuals.
5 days, 4 hours ago on The Importance of Data Visualization
@Eleanor Pierce @timfrick I just can't get into home brews. Too many I've sampled are a bit too bitter for my taste.
5 days, 5 hours ago on Join Tim Frick for a Special Author Q&A Today
@Eleanor Pierce I think it does. Look at the click rates on some of our clients!
@belllindsay Oh dear.
@timfrick @ClayMorgan Overwhelming is right. Especially on Twitter (even aggressively using lists) and Facebook.
I know there has been some debate on this - do you think there is content overload or content exhaustion out there?
@Howie Goldfarb @ClayMorgan I agree. The problem is we chase fads. You "gotta do video" or "You HAVE to have a podcast!"
@belllindsay @ClayMorgan @Howie Goldfarb We cast off those chains long ago Lindsay. Remember, today is Constitution Day, not Royals Day!
@Howie Goldfarb @crestodina @timfrick Howie, I suspect most websites are still built based on price versus need.
@belllindsay @Howie Goldfarb Sigh, I almost liked your comment Lindsay.
What are you seeing in trends in terms of content and engagement? Are we still moving toward video as a primary engagement tool? Will "writing" swing back around as a primary engagement tool?
@Howie Goldfarb @timfrick Interesting! That is a good idea.
@belllindsay @timfrick @Howie Goldfarb @ginidietrich Good question!
@belllindsay @ClayMorgan @Howie Goldfarb On? Your goals?
5 days, 6 hours ago on Join Tim Frick for a Special Author Q&A Today
@Howie Goldfarb @ClayMorgan Concur. The real issue is how do you tie engagement to the bottom line? What's it worth?
Can you talk a little about return on engagement? How do you measure it? What are the factors you consider when measuring?
@timfrick @Eleanor Pierce How do you define a "successful blog?"
@Eleanor Pierce Good question!
@belllindsay @ClayMorgan close by no COOKIE.
This one should be pretty interesting me thinks!
5 days, 9 hours ago on Join Tim Frick for a Special Author Q&A Today
@biggreenpen Wait...those aren't real users?
Actually years ago, I knew a nationally ranked judo athlete who was also a model for the various health magazines (Men's Health, Muscle & Fitness, etc.). What he told me about how they get him the "look" was pretty....well...fake.
6 days, 3 hours ago on How to Be a Visual Social Media Marketer
Good advice. I often wonder how many businesses of any type, including PR, start very similar to the way yours did, sort of unintentionally or unexpected?
6 days, 10 hours ago on Advice to Those Who Want to Build a PR Firm
When done well, I like the full-width video. I think it looks very sharp when handled right. Now I understand!
1 week ago on Understanding the Full-Width Video Trend
I thought you weren't going to write about this!
There is another part of crisis management the NFL is missing. That is to resolve the root problem - the thing that keeps causing their crises to begin with. Without that, over time, the best communication plan in the world will begin to seem very fake.
1 week ago on The NFL is Missing the Cardinal Rule of Crisis Management
@ginidietrich @ClayMorgan Yea, we get down.
1 week, 3 days ago on Gin and Topics: Goodbye Gecko. We’ll Miss You.
I like the Daddy/Daughter dance too. Gotta dance with your girls.
My wife and I are binge watchers as well....we're currently working through the series Ripper Street at about the speed of light.
1 week, 3 days ago on The Spin Sucks Inquisition: Laura Mansfield
I love the idea of infusing the visual content with a narrative arc. We often don't think of visual storytelling that way, but if there's a story, there's an opportunity for a narrative arc.
Thanks for sharing!
1 week, 4 days ago on Boost Your Brand Image with Visual Content
What a great ride and happy birthday to a great blog.
1 week, 4 days ago on Happy Birthday, Spin Sucks!