I am the vice president of operations with Arment Dietrich. We serve a diverse group of clients, assisting them with their integrated digital marketing needs.
@Rodriguez247 @ClayMorgan I agree. The video games, I think, are an illustration of a desire not to grow up. I play as well - MMORPGs - but my time has substantially reduced over the years.
I hope you are right about the rebalancing. There is still a lot of settling out that needs to be done but I don't understand why fewer men are going to college - that has nothing to do with more women going.
4 hours, 34 minutes ago on Gender Roles: Is it Really a Man’s World?
@patmrhoads @ClayMorgan You and I are very much in agreement.
4 hours, 36 minutes ago on Gender Roles: Is it Really a Man’s World?
Seems like a smart use of LinkedIn and the quote you provide from the Times article is awfully compelling.
The challenge as we've discussed is how it is slowly feeling more "Facebooky" and also, I think, that it is still heavily perceived as a job hunting site.
4 hours, 37 minutes ago on Win a Mercedes on LinkedIn With One Catch—You Can’t Enter Yourself
@AlaskaChickBlog First, I'm not a fan of fist fights, at least not fair fights.
Last year, while at the paper, I wrote a column about how mad I was that I could find no female super hero costumes for my girls who were invited to a super hero birthday party.
Our society needs strong, well-educated, productive men. It needs strong, well-educated, productive women. If either gender falters, we'll never get "there," wherever there is.
10 hours, 50 minutes ago on Gender Roles: Is it Really a Man’s World?
@BillSmith3 I've heard some weird reasons for not hiring women, including the they might want to have babies thing. In 97 or 98, whatever year it was, the publisher was actually dubious about hiring a female sports reporter because, you know, she was a woman and this is sports after all.
Mind boggling, and interesting how it seems to be more prevalent in certain industries.
10 hours, 58 minutes ago on Gender Roles: Is it Really a Man’s World?
@patmrhoads @ClayMorgan Thank you for commenting.
I could write a very lengthy series of posts explaining why I think the "decline" we are seeing in men is taking place, and truthfully, it has pretty much nothing to do with women.
In a Bible class I work with, I've often made an argument. Some men will say they are being "pushed aside" from their role by women. I tend to counter with "Are you being pushed aside, or are they stepping up to fill a role that has been abdicated by men?"
Something bad is happening to men, and the thing is, our greater society can never achieve its full potential when one group, be it gender, race, sexuality, etc., can't fulfill its full potential.
11 hours, 3 minutes ago on Gender Roles: Is it Really a Man’s World?
@Karen_C_Wilson Thanks Karen. I discuss this subject A LOT, especially in a men's Bible group in which I'm involved.
The key is there really are two separate issues.
The women's issues are separate from the men's issues. I don't think women have caused a 17 point drop in the number of men with college degrees, but that figure should be alarming and needs to be reversed for the good of our society.
"Mansplaining" does happen unfortunately. Not sure what to do about it other than have someone around that can go toe to toe with him when he starts up.
11 hours, 7 minutes ago on Gender Roles: Is it Really a Man’s World?
@lizreusswig @ginidietrich @ClayMorgan You know Liz, I probably have tried to put the tights on to amuse the girls.
My favorite is one day I was putting tights on the girls and another girl's mother walked into the bathroom and said, "You are doing it right. And you are a man! THIS is amazing." :-)
11 hours, 10 minutes ago on Gender Roles: Is it Really a Man’s World?
@Danny Brown Thanks Danny for saying so. I think the thing that really bothers me are the statistics about how the number of men with college degrees are dropping. A 17 percentage point decline is huge... and scary.
As we educate more women to higher levels our society only grows stronger. But I fear the totality of the benefit may suffer from the decline in educated men.
11 hours, 13 minutes ago on Gender Roles: Is it Really a Man’s World?
The process makes too much sense. Gotta stop asking people to think things through before they write stuff. :-)
12 hours, 37 minutes ago on News Engine Optimization—NEO—is Here for PR Pros
@ginidietrich You can't argue against the facts, but I'll be ready with my own torches.
1 day, 9 hours ago on Gender Roles: Is it Really a Man’s World?
I remember my first editing, and then later, my first publishing positions were at small town weeklies.
At those papers, we'd print maybe 36-40 pages a week, perhaps more. Of those pages, maybe 6 or 8 were generated by staff - reporters, sports reporters, etc. Everything else was generated by the readers (users).
It worked for a simple reason: People just like you and me are relaying information that we might be interested in. Amazingly simple and amazingly effective, but so many marketers today are making it far more complicated than it need be.
1 day, 11 hours ago on The Magic of User-Generated Content
@belllindsay Fire and brimstone? Is that permission to deviate from the editorial calendar next month?
2 days, 7 hours ago on Gender Roles: Is it Really a Man’s World?
@Eleanor Pierce I don't know what all the dynamics involved are, in terms of education. I have my opinions, but won't go into here.
However, when the college education level of half your population drops 17 percentage points, there is an issue that is going impact everyone, not just that gender.
2 days, 8 hours ago on Gender Roles: Is it Really a Man’s World?
Oh, THAT guy.
And my apologies to Lidia. I know better.
Weird Al has always, I think, been a marketing genius, particularly in his use of videos to promote his work. I find it odd the label wouldn't pay for any videos given Weird Al's success at using videos over the years.
In one article, he talked about how MTV has changed from what it was in the 80s, making it a not terribly viable platform for using video to promote artists.
This is just part of the evolution and he handled it quite brilliantly.
2 days, 14 hours ago on Weird Al Teaches PR Pros a Thing or Two
I wonder how much of the Pinterest thing has to do with "people" consider different social media platforms as different media and therefore not subject to FTC regulations?
It reminds me a little of political advertising. In most states you must disclose who paid for an ad. Yet, at the newspaper, I would have people tell me "I thought that was just TV." No, it's TV, radio, print, billboards, campaign signs, campaign literature, etc.
Same with contests. Its Pinterest, Facebook, LinkedIn, all of them...
3 days, 12 hours ago on A Social Media Contest, Cole Haan, Pinterest, and the Rules
@JoeCardillo @ClayMorgan @ginidietrich :-)
1 week ago on Seven Step Process for Media Relations
@ginidietrich @ClayMorgan Not when the people who do it wrong aren't going to listen anyway.
I'm not getting back on my horse about this this morning because that would require effort. You are 100% correct on all points. Trust me...
@LauraPetrolino Nobody stalks me. :-(
1 week, 1 day ago on Enterprise Social Networks, Fun, and the Creep Factor
We pick on LinkedIn a little bit because we know someone who has been on the receiving end of people trying to use it as a meat market. However, it is any social platform, isn't it?
There are marriages that are broken up due to one or both spouses wandering off...and if you get to the heart of the matter the "goal" of their wandering started as a Facebook connection (or reconnection).
For me, it is very frustrating to see people use a specific network in a way I think is improper. We've discussed how it looks like LinkedIn is becoming "Facebooky," which drives me utterly insane.
And you wonder why I'm #gruffy.
I still don't remember calling ANY babies ugly, except that one I saw at Subway once....
1 week, 2 days ago on Gini Dietrich’s Staff Call Her Baby Ugly
Funny thing about the hate.
We've looked at Spirit flights and the main reason my wife and I don't fly it is we'd have to drive to Atlanta, close to 4 hours, to catch a Spirit Flight.
They are VERY upfront about what you do and don't get with the ticket price, and that everything else is extra.
When someone says, "Look, give me $3 and I give you Spam, give me $5 and you get balogna, but ham is $10," you have no business expecting ham for $3 and you just shouldn't whine about it.
But the campaign is brilliant.
1 week, 2 days ago on The Spirit Airlines Hate Campaign is a Win
Time and patience? You mean communications plans don't work immediately??!!?? Come on.
It's true. And it is so very difficult to get a client to be patient.
The NASCAR case study is a good one and a demonstration of the benefits of a "long view."
1 week, 2 days ago on A Communications Program that Works
@ginidietrich @ClayMorgan They do?
1 week, 3 days ago on Extra Credit Reading
Quite an interesting and diverse list you got there.
I remember the PR Daily piece when it came out. While the comments were interesting I thought the response from PRSA was most ... interesting. There is in some circles, not sure about PR, a belief that disruption and innovation can only be accomplished by the young, or the old, or the in between. I thought it was intriguing to see that debate come alive.
@ginidietrich @ClayMorgan The thing is, this guy was a a good business man. He was running quite a successful little shop. HOWEVER, when I think thought leader, I think of someone who is innovative, constantly brainstorming, trying new things, etc. THAT wasn't him.
2 weeks ago on Thought Leaders, Not Organizations, Are Enticing to Publications
Been important for years, but some long-time journalists still have to be forced...
For some reason this reminds me of two things.
First - Ken Paulson is a friend and a good guy. Former executive editor of USA Today, he currently has two roles - Dean of the College of Mass Communication at Middle Tennessee State University and President & CEO of the First Amendment Center. For the center, he writes and speaks often on the topic of the First Amendment.
I asked him why he kept his old job when he was hired as dean. "The dean of the MTSU college of mass comms is not quoted in the New York Times. The president of the First Amendment Center is is."
A few years back while freelancing, I had a client nearly fire me. He asked how he could be viewed as a thought leader in his industry. My unfortunate, bad-mood inspired response? "By thinking."
Thought leaders think, then show they are thinking.
And then they'll blame us for not having success.
The concept of social proof is fascinating, and I think it is illustrated best by the example that reviews are more trusted than stats. I think it is what makes those reader's choice contests so popular - and beneficial. If the consumers picked you, you must be the best, right?
2 weeks, 1 day ago on How Social Proof Can Boost Your Brand Awareness Strategy
@SusynEliseDuris I remember this young lady at a local PR agency would call me every single month - every single month - and pitch me the same darned story ever single month - usually on my voice mail. And I'd not call her back every single month.
One day she actually caught me on the phone and I asked why she keeps doing it. There was a pause, and then she whispered, "I don't have a choice" and hung up.
Didn't hear from her again...until the next month.
2 weeks, 1 day ago on Join Ed Zitron for a Special Author Q&A Today
I loved the short analogy about Allen Iverson in your book? Can you discuss a little about how you prepare to pitch a publication? How much advance research do you do? Do you role play a little before pitching? Maybe most important, how do you identify the best person to pitch a story to, especially as beats seem to be falling apart?
@Eleanor Pierce @belllindsay I only hated certain PR people.
@edzitron @ClayMorgan I know I hated receiving them but it sure seems to be popular advice these days.
I'm only about seven or eight months removed from being the exec editor of a largish daily newspaper. I don't think I ever bit on one "pitch" sent via Twitter. Can you offer a strong strategy for effectively using Twitter to pitch journalists?
@ginidietrich birthday cake oreos
Am I early? Am I late? Am I anything?
@ginidietrich My thoughts very much echo yours.
Brands have conducted studies on unsuspecting people for goodness knows how long in formal and informal ways. Careful observation of buying habits, not always announced to customers, is why milk is in the furthest corner of the supermarket.
The Facebook thing feels icky because it is our lives whereas before it might be a privacy issue, though we're putting our laundry on a clothesline we don't own, and which is located on property that isn't ours.
The thing is, all the outrage doesn't hurt Facebook. I think a big part of the reason is 81 percent of the more than 1 billion users do not live in the US or Canada. And different parts of the world have very different views on privacy.
2 weeks, 2 days ago on Facebook Experiment: Why Mess With Our Emotions?
@ginidietrich @ClayMorgan I think the response they made was good. I don't deny it, as it creates a scenario where, for example, people are talking about how much in taxes they pay instead of wages (which is a hot topic).
The thing is there are a lot of positives about Walmart. They do pay a lot of taxes. The do employ a lot of people. They do invest in their communities. They do make an abundance of goods available at excellent prices. Natural disaster? They give away their food. They are excellent at helping communities rebuild after hurricanes.
My strategy would be to constantly, without pause, all day every day, highlight the many good things the company does.
Employees on welfare? We are the biggest taxpayer in America.
Long lines? In the average year, we make over $1 billion in local donations in cash and goods.
The employees have low wages? On the average day, we promote 500 employees. They have real opportunities to advance.
The list goes on and on. I think they can counter most criticisms with something that, while not resolving the complaint, certainly changes the conversation to some truthful and positive.
2 weeks, 2 days ago on Walmart Responds to Scathing Article in Brilliant Way
@Liz I think it was using communications brilliantly to divert from the issues.
Walmart, love and hate.
What bugs me about the memo is how he didn't really respond directly to the accusation in a way that actually refutes it.
"Walmart is a net drain" is responded with "we're the largest taxpayer," which is likely very true - and very helpful. But report after report shows that Walmart's employees, due to low wages, receive substantial government assistance at the local, state, and federal level. Maybe it is both?
At the same time, if Walmart didn't employee so many people there would be more assistance given out, so what do you do?
The most interesting thing about Walmart is how much so many people (myself included) hate shopping there. However, I return for two reasons: 1) They are going to have what I'm looking for. 2) The price will be competitive.
I think Walmart has simply become the store America loves to hate but can't admit they like shopping at.
Whatever will Iron Man do?
I HATE shopping there.
@biggreenpen I agree too. The thing is some communicators write really well. Some are excellent photographers or videographers. Others are terrific at drawing, illustration or graphic design. But to master multiples of these disciplines? Tough.
2 weeks, 3 days ago on How TEDxABQ Used Storytelling and Transmedia Planning
It is an interesting discussion.
Facebook in their statement of rights and responsibilities clearly state you own all your content, but .... they own the platform. What rights does the platform ownership give them in terms of manipulation and use of the content you share? Probably a lot - they certainly flex that right.
There are a lot of companies that could use what we "put out there" and conduct a behavior study and before we get up in arms, I think we need to remember we're the ones "putting it out there" on platforms we do not own nor control.
2 weeks, 3 days ago on Facebook Manipulates Us and Handles the Communication Exactly Right
@RobBiesenbach Eh. I don't care, but Gini might!
2 weeks, 6 days ago on Hobby Lobby, Values, and Social Media