I am the vice president of operations with Arment Dietrich. We serve a diverse group of clients, assisting them with their integrated digital marketing needs.
@EdenSpodek If I'm not mistaken it is still in Beta, hence some of the glitches yesterday!
1 day, 17 hours ago on Livefyre Sidenotes: Super Cool New Feature
Glad it is up and running properly!
I don't know him heather, but seems like a pretty interesting fellow!
1 day, 17 hours ago on The Spin Sucks Inquisition: John Jantsch
This seems somewhat common. A lot of introverts seem to overcome it to "be public."
Good morning John. It's great to meet ya!
2 days, 16 hours ago on Livefyre Sidenotes: Super Cool New Feature
@Eleanor Pierce Don't get me started.
3 days, 13 hours ago on Join Rob Biesenbach for a Special Livefyre Q&A Today
Hi @RobBiesenbach. Here's what I hate in presentations. When someone essentially just reads a power point. What approaches do you use to make certain the verbal presentation isn't just a reading of the PPT, or that the PPT actually supports the verbal (or vice versa)?
@Howie Goldfarb Very cute!
Little Miss Can't be Wrong. Two Princes. Come on, Spin Doctors weren't that bad.
4 days, 15 hours ago on PR Flacks and Spin Doctors: The Industry is Somewhere in the Middle
Stories can be retold, updated and repackaged in so many different ways. One of the beauties of digital is the ability to truly extend the life - and the medium - of a story.
5 days, 18 hours ago on Recycle Existing Content with These Four Tips
Great stuff! I don't know why but the old man shuffle makes me happy every time I watch it.
1 week, 1 day ago on Gin and Topics: Self-Deprecating Workout and Twins Sing “Let it Go”
@belllindsay @ClayMorgan I do agree. I THINK that most folks do go through a period of ego/hubris as they become more successful. Hopefully, that settles into just a solid, quiet confidence.
1 week, 1 day ago on The Spin Sucks Inquisition: Lindsay Bell
Interesting tie that ego/hubris does not equate to strength. Interesting stuff.
@Howie Goldfarb @ClayMorgan Classic classic. I loved Bloom County. Miss them so much.
1 week, 2 days ago on Building a Community of Champions
Mentoring is such a great path. I've participated in them with large corporations, and on a more informal benefit, both as a mentor and mentee. Always worthwhile.
1 week, 2 days ago on Mentor to Build Successful Relationships
I love the the basic premise of building a community with both strategy and value. So many people don't understand the value of their community and their approach is hodge lodge.
Who knew the Japanese were so into their fax machines!
1 week, 2 days ago on Community Building with Strategy and Value
I love the simplicity of the document. Makes it more usable and helps contribute to being a real, living, working document. Love it.
1 week, 2 days ago on The One-Page Quarterly Plan Template
@jensie_simkins @belllindsay Agreed. I think it is one thing when it is just a nasty attack, but because it is critical? Leave it up.
1 week, 3 days ago on Building a Community of Champions
@Eleanor Pierce @ClayMorgan True. In this case, it is a small town so a lot of people felt they knew the elected officials personally, and of course, those things just don't happen "here."
@belllindsay @ClayMorgan Yea. The whole story was a honesty and transparency issue. I'll tell you about it at wine 30 sometime.
@AlinaKelly @ClayMorgan Thanks Alina.
That "removal" was the result of about 18 months of hard work and pretty detailed reporting. I wish there was a serum.
@belllindsay Great video. I love me some Queen.
The negative letters were important because some people felt we had an "agenda" other than reporting the truth. But a brand should never fear criticism.
@jensie_simkins I bet you are watching. And you are right ... any meaningful relationship takes a lot of hard work.
One of the best professional relationships I had developed was with the mayor in a city where I was publisher. The city was a strong mayor (no city manager) form of government, so he wielded considerable power.
He and I had a standing appointment - every Thursday morning at 4:30 a.m. we met for 2 hours of racquetball (this was a long time ago!). What was said on the court stayed on the court, but I gleaned much information that led to a greater understanding of why the city government was doing whatever it was doing. There were times that understanding did impact the paper's coverage.
Oh Snapchat. Can I join and yell at teens to get off my lawn?
I like the example of HBO, but the real challenge, I fear, is going to be keeping up. So many platforms, a bit of overlap, and quite a lot of movement out there.
Glad we hired ya!
1 week, 4 days ago on SnapChat and Building Community Where Your Audience is
Perception is so hard to change.
The last paper I ran had a margin in the teens - most businesses would be very enviable. We had multiple revenue lines, some in decline but many in growth mode. It was a solid business with revenues, expenses and profits most business owners would envy.
Yet hardly a week went by without my being asked, "How much longer can you hold out?"
We have to preach to the choir, which we do here. But we've also got to do some street preachin' and some evangelisn' to let the unbelievers know that there is a very different way, and that PR can be a noble, honorable profession as long as it attracts noble, honorable people who act on their conscience.
1 week, 4 days ago on Five Ways to Fight Spin and Change the Perception of the PR Industry
@Eleanor Pierce That goes for the consumer too. At the paper, we'd get these letters or people demanding us write a story about a business.
When I'd inform them I was going to contact the business before doing anything, they'd get really mad at me. Why? They never contacted the business with their complaint. Instead, they went online and started pounding away, and wanted the paper to do the same.
@Tinu @ClayMorgan Ummm, I hope we're talking about on top of a milk shake or a piece of pie!
1 week, 5 days ago on Social Media and Brand Relationships: The Big Lie
The whole idea of a relationship with a brand is fairly odd to me. I have relationships with people, but brands?
You know, there is a little mom & pop pizza place near our house. We like the food and the prices are reasonable. Any guest we take there tells us it is the best pizza we've ever had. Over the years, we've gotten to know the owners a little.
But is that a brand "relationship?" I don't know.
I do a lot of things, and I guess some of them will be considered a legacy. But at the end of the day, isn't about the people you've helped and the lives you touched?
At the end of the day, that's what the mens' group I work with at church is about. How did you lead your family? What kind of neighbor were you? How many people's lives are better because their lives crossed paths with yours?
1 week, 5 days ago on Your Legacy: How Do You Want to be Remembered?
Great introductions. Nice to meet you Mitch!
2 weeks, 1 day ago on The Spin Sucks Inquisition: Mitch Joel
Survival mode. It's a bad place to be and yes, occasionally, you have to be there for a little while, but the problem with survival mode is it inhibits one's ability to think, be compassionate, and be, well, human.
2 weeks, 2 days ago on Crisis Communications Lessons from Malaysia Airlines
@ginidietrich @DwayneAlicie @belllindsay @Eleanor Pierce Zappos is a great example of a culture rather than someone just building perks. They "get it."
2 weeks, 3 days ago on Join Gini Dietrich for a Special Livefyre Q&A Today
@@jason_ @ginidietrich Excellent idea! Go go go!
@Digital_DRK Don't you know she gets things right the first time? :-)
@ginidietrich No problem!
@Howie Goldfarb Good question!
So @ginidietrich, have you established a topic for your next best seller yet?
Sounds fun! See everyone then.
@LauraPetrolino Thanks Laura. The truth is you resolve nothing by overreacting or flying off the cuff.
2 weeks, 4 days ago on Crisis Management, Coast Guard Style
@RobBiesenbach There are a lot of pieces to the rest of the story.
Unfortunately, I had the pleasure of telling 900 Haitians we were taking them to Port-au-Prince, not Miami. This particular group was pretty sedate.
However, there was a voodoo priestess in the group who decided to curse us. I mean she spat, threw some sort of bones on the flight deck, the whole nine yards. But we had a secret weapon. A guy named, I THINK Joe (George?) Ronan (Ronnan?) - it's been over 20 years.
Anyway, I don't know if he was an albino, but he was definitely VERY pale and had light red hair. This priestess was terrified of him. I mean terrified. And he spent the next couple of days just following her around the flight deck.
We pulled a couple thousand Haitians out of the water during that period. I spent a lot of time getting to know them, and even got my picture in Time Magazine (attached).
@Eleanor Pierce Agreed.
We get that with the kids sometimes - they react before they think whether its something worth reacting too.
@belllindsay Oh Halifax! Haha. That really is a great little city.
The thing is we can't anticipate every crisis. But if we are trained and experience, we'll know how to deal with it.
Remember your training.
This is so very important since so much of our lives and how we are perceived is now centered around the online world.
Your reaction here is so very important.
My brother in law is a contractor and recently, through a site in which you hire contractors, he received his first-ever negative review. His feelings were hurt and he asked me to handle a response. I wrote a response to the review, which was posted no the site. He called a few weeks later dumbfounded because people told him they were hiring him because his response to the bad review was so professional, polite, and sympathetic.
Online reputation is not only trying to manage or push down that which is just flat out wrong or inappropriate. It is also how you respond to criticism.
2 weeks, 4 days ago on Eight-Step Process to Clean-up Your Online Reputation
@ginidietrich @belllindsay You heard the grouch. First her lawn now her blog. Go!
What a terrific story and an important point.
Mine's nowhere near as "interesting," as I have once or twice been confused with Clay Morgan, an author up in Idaho. I even got a fan email intended for him once.
But it definitely illustrates the challenge of protecting one's personal reputation in this day and age.
2 weeks, 5 days ago on Online Reputation Management and Adult Films
Well its about time! :-) Great book, time to push.
2 weeks, 5 days ago on Spin Sucks (the Book) is Here!