I am the vice president of operations with Arment Dietrich. We serve a diverse group of clients, assisting them with their integrated digital marketing needs.
1 hour, 33 minutes ago on Crisis Prevention Begins Offline, Not Online
1 hour, 34 minutes ago on Crisis Prevention Begins Offline, Not Online
@LauraPetrolino The crazy thing is the "other side" view is so easy to obtain. Just call and talk to editors!
6 hours, 15 minutes ago on Digital in the Media World
6 hours, 18 minutes ago on Pitch a Home Run: The Mechanics of Media Relations
I love this idea. It truly makes a difference!
Minimal effort, no? Seems to be fairly common in the world.
Visual is so important. Photos, video, graphics. Gotta have them these days!
17 hours, 35 minutes ago on Digital in the Media World
@biggreenpen I'm glad it was helpful. Papers have real needs as they balance print - which is still the biggest revenue source - and digital, which is the growing revenue source.
17 hours, 43 minutes ago on Digital in the Media World
When I say I begged for video, I'm not joking.
22 hours, 16 minutes ago on Digital in the Media World
@Eleanor Pierce Sigh. I know, I know.
22 hours, 29 minutes ago on Digital in the Media World
@T60Productions You are welcome.
Simple fact: "Clay, your newspaper must increase video views by 360%." Clearly someone thinks video is important!
1 day ago on Digital in the Media World
We make plans for work, but why don't we make plans for life?
1 day, 6 hours ago on 31 Questions to Ask Yourself Before You Die
These are good questions. What I love about life is how things change.
#13 - What worries you most? Why? Four years ago the answer was truly nothing. I didn't worry about anything. Then I got married and started worrying about my wife. Now, there are three little girls. Talk about worry!
I'm facing 45. No issues.
Definitely a tough job. I respect good sales reps.
2 days ago on Sales Sucks: Lessons From Jumping the Second Fence
What was the toughest part of the conversion for you?
@ginidietrich @bellindsay @ClayMorgan Wish I'd known this sooner!
2 days, 5 hours ago on Fiction Makes You a Better Storyteller and Content Producer
I love this post Gini!
I long preached to reporters that you can learn something about writing non-fiction by studying fiction and by applying some of those storytelling techniques. Nice to see it backed by some research, other than just "Clay said so."
2 days, 8 hours ago on Fiction Makes You a Better Storyteller and Content Producer
As Stephen King said in On Writing. If you want to write you have to read. That may not be the exact quote, but it is pretty close.
I love fiction as well. Both for pleasure and for what you can learn about writing and storytelling.
@EdenSpodek If I'm not mistaken it is still in Beta, hence some of the glitches yesterday!
5 days, 7 hours ago on Livefyre Sidenotes: Super Cool New Feature
Glad it is up and running properly!
I don't know him heather, but seems like a pretty interesting fellow!
5 days, 7 hours ago on The Spin Sucks Inquisition: John Jantsch
This seems somewhat common. A lot of introverts seem to overcome it to "be public."
Good morning John. It's great to meet ya!
6 days, 6 hours ago on Livefyre Sidenotes: Super Cool New Feature
@Eleanor Pierce Don't get me started.
1 week ago on Join Rob Biesenbach for a Special Livefyre Q&A Today
Hi @RobBiesenbach. Here's what I hate in presentations. When someone essentially just reads a power point. What approaches do you use to make certain the verbal presentation isn't just a reading of the PPT, or that the PPT actually supports the verbal (or vice versa)?
@Howie Goldfarb Very cute!
Little Miss Can't be Wrong. Two Princes. Come on, Spin Doctors weren't that bad.
1 week, 1 day ago on PR Flacks and Spin Doctors: The Industry is Somewhere in the Middle
Stories can be retold, updated and repackaged in so many different ways. One of the beauties of digital is the ability to truly extend the life - and the medium - of a story.
1 week, 2 days ago on Recycle Existing Content with These Four Tips
Great stuff! I don't know why but the old man shuffle makes me happy every time I watch it.
1 week, 5 days ago on Gin and Topics: Self-Deprecating Workout and Twins Sing “Let it Go”
@belllindsay @ClayMorgan I do agree. I THINK that most folks do go through a period of ego/hubris as they become more successful. Hopefully, that settles into just a solid, quiet confidence.
1 week, 5 days ago on The Spin Sucks Inquisition: Lindsay Bell
Interesting tie that ego/hubris does not equate to strength. Interesting stuff.
@Howie Goldfarb @ClayMorgan Classic classic. I loved Bloom County. Miss them so much.
1 week, 6 days ago on Building a Community of Champions
Mentoring is such a great path. I've participated in them with large corporations, and on a more informal benefit, both as a mentor and mentee. Always worthwhile.
1 week, 6 days ago on Mentor to Build Successful Relationships
I love the the basic premise of building a community with both strategy and value. So many people don't understand the value of their community and their approach is hodge lodge.
Who knew the Japanese were so into their fax machines!
1 week, 6 days ago on Community Building with Strategy and Value
I love the simplicity of the document. Makes it more usable and helps contribute to being a real, living, working document. Love it.
1 week, 6 days ago on The One-Page Quarterly Plan Template
@jensie_simkins @belllindsay Agreed. I think it is one thing when it is just a nasty attack, but because it is critical? Leave it up.
@Eleanor Pierce @ClayMorgan True. In this case, it is a small town so a lot of people felt they knew the elected officials personally, and of course, those things just don't happen "here."
@belllindsay @ClayMorgan Yea. The whole story was a honesty and transparency issue. I'll tell you about it at wine 30 sometime.
@AlinaKelly @ClayMorgan Thanks Alina.
That "removal" was the result of about 18 months of hard work and pretty detailed reporting. I wish there was a serum.
2 weeks ago on Building a Community of Champions
@belllindsay Great video. I love me some Queen.
The negative letters were important because some people felt we had an "agenda" other than reporting the truth. But a brand should never fear criticism.
@jensie_simkins I bet you are watching. And you are right ... any meaningful relationship takes a lot of hard work.
One of the best professional relationships I had developed was with the mayor in a city where I was publisher. The city was a strong mayor (no city manager) form of government, so he wielded considerable power.
He and I had a standing appointment - every Thursday morning at 4:30 a.m. we met for 2 hours of racquetball (this was a long time ago!). What was said on the court stayed on the court, but I gleaned much information that led to a greater understanding of why the city government was doing whatever it was doing. There were times that understanding did impact the paper's coverage.
Oh Snapchat. Can I join and yell at teens to get off my lawn?
I like the example of HBO, but the real challenge, I fear, is going to be keeping up. So many platforms, a bit of overlap, and quite a lot of movement out there.
Glad we hired ya!
2 weeks, 1 day ago on SnapChat and Building Community Where Your Audience is
Perception is so hard to change.
The last paper I ran had a margin in the teens - most businesses would be very enviable. We had multiple revenue lines, some in decline but many in growth mode. It was a solid business with revenues, expenses and profits most business owners would envy.
Yet hardly a week went by without my being asked, "How much longer can you hold out?"
We have to preach to the choir, which we do here. But we've also got to do some street preachin' and some evangelisn' to let the unbelievers know that there is a very different way, and that PR can be a noble, honorable profession as long as it attracts noble, honorable people who act on their conscience.
2 weeks, 1 day ago on Five Ways to Fight Spin and Change the Perception of the PR Industry