I am the vice president of operations with Arment Dietrich. We serve a diverse group of clients, assisting them with their integrated digital marketing needs.
Firms big and small create fake accounts to update Wikipedia, and there are probably a lot more than we realize. It is just like firms that create false accounts in order to write Amazon reviews (I was once asked to write 20 positive reviews for the same book).
There are ways around everything, unfortunately.
1 week, 3 days ago on PR Firm Accused of Wikipedia Sockpuppetry
Welcome to the team!
1 week, 6 days ago on #FollowFriday: Our New Paid Media Manager
@Howie Goldfarb @ginidietrich Papers have a lot of work to do on the business model and on how to present ads.
At my last paper, the most surprising digital feature was the e-edition - a digital replica of the print paper. It had thousands of subscribers - enough that we created a second "print edition" app.
The challenge is that the traditional print business models are indeed broken. But the thing is the new digital models don't always work so well either - especially in a more locally focused publication.
And as for choices, that is why a paper must find its niche and provide content that nobody else does. Somewhere in there is a balance - a daily probably shouldn't ignore the Superbowl, but maybe it should focus more on the Pop Warner league championships?
2 weeks ago on Newspapers Aren’t Quite Dead Yet
@RobBiesenbach @ClayMorgan @dave_link Yes, Rob, Patch is losing money at quite a few of its sites and are cutting deep. They're still betting they can be something, though.
Thanks for this @ginidietrich. I seem to be blowing all three.
Unplugging is the hardest for me. Sure I can avoid the social, the email and not mosey over to the computer to do some work. But I have trouble unplugging my brain.
2 weeks ago on Three Secrets to Your Own Success
@dave_link I am a believer that local and niche content is an important piece of the pie.
The 700 jobs will be spread across the eight daily newspapers including the Tribune and the LA paper. That doesn't make life any easier.
I do believe we'll continue to see these types of actions for a few more years as business models are being completely reset.
2 weeks, 1 day ago on Newspapers Aren’t Quite Dead Yet
@jasonkonopinski bird cages. litter boxes. Yes Jason, I've heard them all. :-)
@Yvette Hamlin Pistorio Ink in the blood!
@Sean McGinnis How do you sort through the clutter? I like Facebook for keeping up with friends, but I find precious little accurate local news there.
@RobBiesenbach Thanks Rob. Resources really are becoming the problem. As newsrooms shrink, it very challenging to pull a reporter or two off their daily assignments and let them just focus on a single story for days, weeks or months. The thing is, the readership does react positively when you do make that investment.
@Todd Lyden Thank you. Thank you. Thank you.
I think the key is to clearly communicate.
The technology makes creating a landing page - from a technological point of view - fairly easy. The hard part is what you suggest - the compelling argument. Too many are a jumbled mess.
2 weeks, 1 day ago on Landing Pages: The Key to Conversion
I shared the article because I believe a lot of people have different views on what it means to be strategic.
The key here is to think. To ask questions. Don't just accept what is presented. Question convention. Noodle over the alternatives.
You may still come to the same conclusion, but at least you've thought it through and hopefully can make a compelling argument for your decision.
2 weeks, 2 days ago on Six Ways to Be a Strategic Thinker in PR
What makes pondering on something like this so difficult is we just don't know. What deliverables were promised by the agency? Were they met? Is there someone at Visa who just prefers doing things in-house? Is there a larger play at work here?
Maybe I'm just nosey, but I really want to know why.
2 weeks, 3 days ago on PR Agencies: What the Visa Shakeup Could Mean for the Industry
Hello and Happy Birthday!
2 weeks, 6 days ago on #FollowFriday: Darryl Robinson-Keys
@belllindsay The name thing was always a biggie for me. There were always people using my predecessor's name, but the best was from what were clearly automated emails. See, the name of our paper was Daily News Journal, and I'd honestly get pitches that started, "Dear Daily."
3 weeks ago on The Cold Pitch and How to Nail One
@ginidietrich @jasonkonopinski @ClayMorgan @belllindsay No.
3 weeks, 1 day ago on Join Ahava Leibtag for a Special Livefyre Q&A Today
@belllindsay This has gone on for years. In the 50s and 60s people wrote books to create credibility. Lowe's and Home Depot have classes to teach you how to renovate your bathroom. At the end of the day, it is all sharing information via some type of content.
You mentioned a "do and don't" list. What kinds of things do you focus on there? Common sense stuff or things more specific to the company?
@ginidietrich @Howie Goldfarb In some ways, he reminds me of people in the newspaper industry. I remember comments like, "Nobody will list their stuff on a free classified site" when Craigslist launched. Or Ebay. Or Monster.
I don't blame anyone for letting one "new thing" go by, but when it keeps happening, you just aren't paying attention anymore.
3 weeks, 3 days ago on Pivot Your Business: What Hitchcock Can Teach Entrepreneurs