I am the vice president of operations with Arment Dietrich. We serve a diverse group of clients, assisting them with their integrated digital marketing needs.
It boils down to do you want to own or do you want to rent. If you are on FB or LinkedIn, is your community truly yours? I mean, I've owned rental properties where I was told to treat it like I own it, but it still wasn't mine.
I see the pluses and minuses on both, and maybe a combination (integration!?), is the best approach.
14 hours, 4 minutes ago on Where Should You Build Community?
@RobBiesenbach For me, scheduling time gives me a focus. That's all.
1 day, 6 hours ago on Thinking Time: Book a Staff Meeting for One
@Danny Brown @belllindsay
I understand completely Danny. I remember the grief I caught a few years ago, when as publisher of a newspaper, I refused the advertising from a couple of strip clubs. There was a bit of heat from the clubs, but also from corporate who was eyeballing the $$ they felt those ads might bring in.
1 day, 11 hours ago on PR: A History Lesson in How We Got Here
I was very worried when I read the headline, because there is no "trick" to developing great content. You develop your skill, practice, hone your craft, keep your audience at the top of your mind, etc. etc. etc., or hire someone who can do those things.
Fortunately, the meat of the article has some great tips - it would be tough to pick one that wasn't appropriate. Glad I didn't let the headline deter me.
4 days, 12 hours ago on Conversation @ http://www.entrepreneur.com/article/232016
Hi Amy. Welcome to the gang.
4 days, 13 hours ago on #FollowFriday: Amy Tobin
As long as they angry client doesn't become abusive, I agree on all points. They want to cross that line, all bets are off. :-)
5 days, 11 hours ago on Five Tips to Deal with Angry Clients
One of the biggest issues I see, particularly in the use of social media, is that businesses don't have a clear goal (or goals) for the shared media, or a clear understanding of how it ties into their other media efforts.
These points are dead on, but I think number 10 is most important because it helps to directly tie shared media to the bottom line.
6 days, 7 hours ago on Conversation @ http://www.entrepreneur.com/article/231912
@biggreenpen @JayDolan @ClayMorgan Expansions.
Vanilla was the first World of Warcraft MMO game. Then they issued an expansion - the Burning Crusade (BC). The Wrath of the Lich King (Warth or WOTLK). The next expansion was Cataclysm (Cata) and the most recent was Mists of Pandera.
6 days, 9 hours ago on The Game of Content
@T60Productions A lot of players upload videos of them playing or resolving certain problems in the game. Plus CCP has a fairly active Eve Online channel on Youtube. Not that I've ever gone and watched those videos. Never.
@ginidietrich Very true. This is a company that really invests a lot in content marketing, and they use UGC extremely well. It is a very good study.
@biggreenpen @ClayMorgan @CynthiaDAlba Get the kid his computer!
My article doesn't even touch on the amount of UGC that is posted to youtube! Video of strategies for battles, how to handle certain encounters, and just video of players playing. It's huge.
6 days, 10 hours ago on The Game of Content
@JayDolan That is a great info graphic. It really speaks to the popularity of the game.
I started with WoW in 2005 and loved Vanilla, raided hard through Lich King (nerd) but eventually moved on.
6 days, 11 hours ago on The Game of Content
@jasonkonopinski I hate WoW. :-)
6 days, 12 hours ago on The Game of Content
Once a silo gets established, they are awfully hard to break up. That's why I think an ounce of prevention is worth a pound of cure, so to speak.
The challenge, I believe, is that in many organizations silos are unintentional creations. They develop over time and when you recognize the silo, it becomes monumentally difficult to tear it down.
I think the best thing is to be on the lookout for early signs that silos are forming, engage in a ton of prevention, and stay on your toes!
1 week ago on Silos: Knock Them Down to Build Business
The Sacco thing is just idiotic. The Mastercard incident is stupid.
However, the Blazek letter reveals something else. There is a way to respond that maintains professionalism and a bit of class. There seems to be in some people a belief that rudeness equates to directness (you can be direct and stay classy and polite), and that it is OK to be ugly online.
My friend Phill Carter, commenting on this on my Facebook page, said it best. "A bit of pretense is excusable in the young, but smug, self-righteous abuse has no place here. Some people are old-school while some are just merely "OLD". Noblesse oblige."
1 week ago on Kelly Blazek Proves Communicators Have One Chance to Get it Right
@belllindsay I agree with Lindsay. Read read read.
Read what you want to write. Read what you don't want to write. Be diverse - it'll apply.
1 week, 1 day ago on Improve Your Writing with Six Writerly Hobbies
@RobBiesenbach @ClayMorgan I just don't see a problem with that. I think it is a courtesy, not a bribe, unless it is bad pizza.
I think if a reporter is uncomfortable, he or she should refrain. But providing pizza for the whole press corps during a lunch sit down? No big deal.
Similarly, I had a reporter who REFUSED to eat - even if I offered to buy - when he was covering some annual dinner, like the United Way annual banquet, etc.
At some point, it does get silly, doesn't it?
1 week, 1 day ago on What Mastercard Learned about Journalistic Ethics
@Howie Goldfarb @ginidietrich I did not win an Oscar, again, so who cares?
@ginidietrich @ClayMorgan Sometimes its not a bribe though.
People buy lunch.
Gifts, little tokens to say thank you, aren't really bribes are they? When you and I are working hard to land a new client, and we send them a copy of your book, is it REALLY a bribe?
Some of what news orgs have cut off over the years really are just the "price of doing business" and at times just a common courtesy.