I am the vice president of operations with Arment Dietrich. We serve a diverse group of clients, assisting them with their integrated digital marketing needs.
I saw the between two ferns a day or so ago. I about wet my pants laughing so hard.
20 hours, 5 minutes ago on Gin and Topics: Brad Pitt Makes Us Uncomfortable
Hi Susan! It was great learning a little more about you. Love the Hootie story! I suspect many of us have encounters with celebrities before they hit it big. Maybe?
20 hours, 41 minutes ago on The Spin Sucks Inquisition: Susan Cellura
Such good stuff and the best illustration ever. We do tend to overlook the fact that there are other factors influencing us. Nice reminder.
1 day, 18 hours ago on Employee Engagement: Prepare for Environmental Factors
I long for the days when we had copyeditors who were experts at writing clear, compelling headlines.
Headline writing is an art form, and a tough one at that.
2 days, 1 hour ago on How to Write a Compelling Headline
Excellent post. I love the idea of dropping "internal" and just communicate with people.
2 days, 18 hours ago on Should We Take the “Internal” Out of Internal Communications?
@teamccloud As early as possible is important too....maybe early communication would have resulted in the VP not telling the committee they were doing everything wrong?
2 days, 23 hours ago on Implementing Internal Change: Don’t Forget Your Team
I find this one challenging. I think companies tend towards a more formal tone in their internal documents. Sometimes it is necessary, but sometimes internal communications is a great way to reinforce culture.
3 days, 2 hours ago on Voice and Tone in Internal Communications
3 days, 2 hours ago on Implementing Internal Change: Don’t Forget Your Team
@JimHolben You are welcome Jim. I agree you do have to be as transparent as you can. I understand there are somethings about which you can't be, but go for it as much as possible.
@biggreenpen @ClayMorgan I will say one thing about content coaches.
In my reorg, every single title was changed for one simple reason - the title didn't matter but what it conveyed did. If I still had "reporters" instead of multi-media journalists" I'd fear that nothing was really changing...
And the job descriptions did change quite a bit.
But still, we need old school city editors again.
3 days, 17 hours ago on Implementing Internal Change: Don’t Forget Your Team
@Eleanor Pierce I agree. If I'd let go of a sixth of the newsroom and then given myself a fat raise? No no no no. It just doesn't work.
3 days, 18 hours ago on Implementing Internal Change: Don’t Forget Your Team
@biggreenpen This reorg I implemented, in Gannett, preceded the current by about 18 months, but they are very similar.
The biggest difference is that in the Gannett newsrooms with which I'm familiar, they are cutting staff. In our reorg, we did not. When we were finished, the newsroom was the same size - in terms of staff numbers - as when we started.
I tend not to be critical of Gannett because I know it is a company that is trying to figure out a viable survivable model and I know how tough it is, but.... Content coaches.... blah. They're going to be wishing for a good old-fashioned city editor before all is said and done.
One day we (the industry) will figure out the purpose of business is to make money, not to appear on the front page of a newspaper. Once that is intimately ingrained in PR's system, the industry will work harder on real $$$ ROI$$$.
Mr. Wonderful's got nothing on me. Except maybe a few billion bucks.
4 days ago on PR ROI Means You Have to Do Real Math
I like the idea of joint basing. When I was in the Coast Guard (25 years ago), we did a lot of joint basing, but not really. Often, Coast Guard facilities were within Navy facilities, but they were segmented so there was little, if any, integration.
4 days, 18 hours ago on How to Cultivate Internal Change Champions
Sounds like a very useful and very cool tool. I wanna play with it!
5 days, 1 hour ago on SlideBatch: A Super Cool New PR Tool
I just hope the girls don't see the drag queen and expect me to dress up as Elsa for Halloween.
1 week ago on Gin and Topics: The Kids are Dancing
Nice to meet you Ces! Mt. Kilmimanjaro and Everest? Sounds exciting...maybe cold?
1 week, 1 day ago on The Spin Sucks Inquisition: Ces Guerra
@corinamanea Thanks Corina.
Asana is a decent program - even the free version we work on. I'll certainly look at your project software - we're always open to new ideas!
1 week, 1 day ago on A Peek Inside Internal Communications at Arment Dietrich
@stevesonn Will definitely take a look at it!
@Eleanor Pierce Somebody needs to remind her of something! :-)
There are two issues.
1. We are driven by vanity. A big piece in the NYT feels good, even though you might reach more of your audience in some local weekly newspaper. Have 10,000 twitter followers feels better than 750, even if those 750 are likely customers and the 10,000 aren't.
2. I also think too many people working in various marketing disciplines (and frankly other disciplines that serve in the B2B environment), don't understand how what they do impacts the business goals of a client or customer. So they can't explain it. So they make promises they can't keep and develop plans that don't align with business goals.
Both just make us who try look bad.
1 week, 1 day ago on How Do I Determine the ROI of PR?
Excellent advice. Your list of tools mirrors ours at Arment Dietrich and I love the advice to share at least some "fun" stuff on social!
1 week, 2 days ago on Internal Communications: A Beginner’s Guide
@ginidietrich @ClayMorgan Please don't rub it in. :-( At least you can get tickets to the games for like $10. Seriously!
1 week, 2 days ago on Join Tom Martin for a Special Author Q&A Today
@ginidietrich @TomMartin I'm just waiting on the Titans to suddenly reveal that they do, indeed, know how to play football.
@belllindsay @TomMartin Lindsay, I had (past tense) a sales rep who was great with clients. She loved learning about their businesses, liked "calling on them" but she had a huge problem.
She couldn't bring herself to actually ask them to buy anything. Her career was rather short lived, but I often think if she could have just made the ask, she'd have made a fortune in commissions.
@ginidietrich @TomMartin @ClayMorgan @LauraPetrolino Yes, Gini, but remember, you are buying us all his product for Christmas.
A lot of what I read on lead generation these days, and even on sales, seems to leave out the "big ask." At what point do you feel comfortable saying, "Ok, can I have your business" or at what point do you decide that while they might be a serious prospect, it is time to cut the losses?
@TomMartin @LauraPetrolino This is always difficult for me - separating the tire kickers from the folks who really might want to buy.
@TomMartin @ginidietrich Shouldn't we past the point of viewing social as always "playing?"
@belllindsay @ginidietrich I generally don't listen to them either, but I know some are quite popular.
@Eleanor Pierce @ClayMorgan @TomMartin The judoka.
With audio and video, what do you think is the optimum quality level? Some will say it needs to be done, and a fair quality is better than nothing. Others are "do it right or not at all." How would you advise CEO's in this arena?
@TomMartin @ClayMorgan Ok fine. :-)
So, in the Amazon description of the book, it talks about using "aikido selling techniques." Do you have something against judo? And what is meant by that?
Why do you refer to it as an "invisible pipeline?" Using your approach outlined in the book, what's a worthy close rate?
@belllindsay @ClayMorgan :-(
@ginidietrich Be sure to blow on the oatmeal.
@belllindsay You stole my question. Back to the drawing board.
I think it is time!
Should be a good one!
1 week, 3 days ago on Join Tom Martin for a Special Author Q&A Today
Excellent advice Ellie. New social networks emerge quickly and we simply can't keep up with all of them.
Ello certainly seems to have drawn a lot of attention, but the key question: Is it useful for us? Who really knows?
1 week, 3 days ago on Hello Ello: Is the Latest Social Network for You?
Great video! Sounds like an interesting conference!
"Dropping derivatives like threes." I have no clue what that means, but I laughed hard.
1 week, 4 days ago on PRSA International Conference (#PRSAICON) Takeaways
@ginidietrich @amybailey @LauraPetrolino I love soda.
1 week, 4 days ago on Business Communications Exposed: It’s a Beach Clay Day
@Eleanor Pierce It is almost like being there! Almost!
Very good list. Data (or analytics) is going to be the lifeblood of all we do, I suspect. Without it, all you can do is say "I got you the New York Times!" With it, you can tell the client exactly what that means to their business.
1 week, 5 days ago on Analytics Resources and Data for Communications Pros
Lizard or treadmill falls. Lizard or treadmill falls... it is a toss up for me!
1 week, 6 days ago on Gin and Topics: RDJ, RDJ, and More RDJ
"Everyone always think they get hired “for the work” and thus they focus too much attention on “doing great work” and not enough on being a great partner."
Best advice Tom. Welcome to the inquisition!
2 weeks, 1 day ago on The Spin Sucks Inquisition: Tom Martin
Controlling false fears, rumors, etc. is so terribly tough, but so important. Enough real fears in the world without being undone by fears that shouldn't exist.
2 weeks, 1 day ago on How to Eliminate False Fears Among Your Team
I love this.
Data doesn't lie. Of course, interpreting data can be difficult. Just what does it mean to have a lot of page views AND a high number of uniques but a very low time on sight? How deep do you dig into referral traffic and what does that mean?
Hmmm. What does that mean? Seems to be an underlying question.
2 weeks, 2 days ago on Content, Analytics, and You
An avocado, hmmm. Your five points are so spot on. Everyone needs to study them, learn them, and heed them.
2 weeks, 2 days ago on Communications Professionals Should Find Their Avocado