I am the vice president of operations with Arment Dietrich. We serve a diverse group of clients, assisting them with their integrated digital marketing needs.
@biggreenpen Difficult is right, but I think it will pay off.
I like the 3%/97% analogy.
2 weeks, 5 days ago on How to Use Traction for Business Planning
Never mind. My wife said I can't have one.
3 weeks, 1 day ago on Gin and Topics: A Halloween Episode
I'm getting a porcupine.
Welcome to the inquisition. I think you are the first person in the history of this blog to say spin doesn't suck. I appreciate you giving me a new way to view it!
3 weeks, 1 day ago on The Spin Sucks Inquisition: Christopher Penn
What a tough story - and one that could happen to anyone. It's a good illustration that not all PR crises are started by unscrupulous means.
As a side note, I LOVE Bookbub.
3 weeks, 2 days ago on A Ghoulish PR Crisis Just for Halloween
@creativeoncall Willingness to listen to and serve. Great insight for any leader trying to communicate with a team.
3 weeks, 2 days ago on Internal Communications, Sunday Style
@ginidietrich @ClayMorgan Therein lies one challenge of bullying - what is bullying?
I didn't consider them bullies...just ignorant of the post and mean.
3 weeks, 2 days ago on Adult Bullying is a Problem
Bullying is a spectrum. On one end is stuff that should be relatively harmless and ignored. The other is very real psychological and/or physical attack.
I know I'm in the minority on this but it becomes very difficult to deal with the real issues of bullying when lesser issues keep arising.
A few years back while running a paper, the school board was sued. A child called another child fat one time in one Facebook post that earned no likes and no comments. The parents made the child delete the post and apologize. They spoke to her about saying mean things. The parents apologized to the other parents. And still the schools were sued for not expelling this "bully." Makes me wonder who the real bully was in this situation.
Admittedly, the Internet has fostered and era of viciousness.
Not too long ago, I was called misogynistic and sexist, on Twitter, by several people, more than once, for a blog post I wrote for Spin Sucks. When I asked what was so bad about what I wrote, they called me the names again for "not knowing." Danny Brown was attacked for sticking up for me.
It's funny. They didn't "hurt" me. I could care less what they think of me. What they did do is, as supporters of a cause I also support, they lessened my support. They demonstrated to me the dark side of that which they advocate. Their efforts at "bullying" (and I don't really consider it bullying, it's just... childish behavior) backfired.
@belllindsay @DallasK BUT I think there can be an enormous difference between bad employees and employees that may not fit the culture.
I bet if each of us at AD wrote down what we thought our company culture is, then had to explain how each employee fit in that culture, it would be a very challenging exercise.
I think culture is the hardest thing to hire for. First you have to be prepared to defend that you are not using culture to just hire people you like. Then, in an interview process, how do you REALLY know someone fits? It's tough.
BUT, culture is too important to not take seriously.
3 weeks, 3 days ago on Protect Your Corporate Culture by Hiring Right
@kevinanselmo I would agree. I doubt seminary has a communications 101 class.
3 weeks, 3 days ago on Internal Communications, Sunday Style
@scribblinghappy Indeed it does. Takes a special leader to make an individual in a huge organization feel like they have a personal relationship.
@belllindsay A lot of people don't view it that way, but any group - whether it is a church, a large or small non-profit, or even the little stamp club I belong to, will benefit from some business chops.
@ginidietrich Much better these days. A year ago, I'd say there was little concern about internal communications. Bulletin, the odd email, and of course, the rumor train.
There's been a marked improvement at the church in internal comms, using social (FB and Twitter), email more aggressively, "from the pulpit" announcements, the old-fashioned bulletin, and other avenues.
I have to assume they are spending more time looking at how they communicate internally because there's been very real improvement.
@Eleanor Pierce And complex. There's also a very delicate balance of controlling the message, which is super tough in an organization like a church.
@EmilyNKantner The diversity makes it tough. But again, it isn't too different from other organizations - everyone has their preferred method of communications. We, as the pros, have to figure out how to sort through it all.
@biggreenpen I agree. It is a very complex relationship. I think churches need to study complex corporations more, and vice versa.
@teamccloud You aren't kidding about the spiral. But that is true in any organization. It is what makes studying a church setting appropriate - the tactics and strategies can apply anywhere.
@Eleanor Pierce I always did mine one on one. Tears, upset people. HR considerations. Not sure a "group" layoff will go through at a larger corporation.
Then if it doesn't go as well as Matt's, there's always the danger of re-enacting a the scene from Frankenstein when the townsfolk get the torches.
3 weeks, 4 days ago on How to Make Layoffs Suck Less
The transparency is critical, but so is the structure. Each meeting we have has a specific goal. Keeps things on track.
I will concede that I reckon a person can be too transparent, but a lot of organizations are too busy holding their cards too close to their vests, especially from people who might be able to be helpful in a particular situation. Makes no sense.
3 weeks, 4 days ago on Structured Meetings Make for Better Internal Communications
@belllindsay Don't remind me! #HR!
3 weeks, 5 days ago on Get Creative with Internal Communications
These are very good. It does boil down to plain old story telling. A lot of people forget that in their effort to sound like smart "content marketers."
3 weeks, 5 days ago on The Five Parts to Brand Storytelling Nearly Everyone Misses
I saw the between two ferns a day or so ago. I about wet my pants laughing so hard.
4 weeks, 1 day ago on Gin and Topics: Brad Pitt Makes Us Uncomfortable
Hi Susan! It was great learning a little more about you. Love the Hootie story! I suspect many of us have encounters with celebrities before they hit it big. Maybe?
4 weeks, 1 day ago on The Spin Sucks Inquisition: Susan Cellura
Such good stuff and the best illustration ever. We do tend to overlook the fact that there are other factors influencing us. Nice reminder.
1 month ago on Employee Engagement: Prepare for Environmental Factors
I long for the days when we had copyeditors who were experts at writing clear, compelling headlines.
Headline writing is an art form, and a tough one at that.
1 month ago on How to Write a Compelling Headline
Excellent post. I love the idea of dropping "internal" and just communicate with people.
1 month ago on Should We Take the “Internal” Out of Internal Communications?
@teamccloud As early as possible is important too....maybe early communication would have resulted in the VP not telling the committee they were doing everything wrong?
1 month ago on Implementing Internal Change: Don’t Forget Your Team
I find this one challenging. I think companies tend towards a more formal tone in their internal documents. Sometimes it is necessary, but sometimes internal communications is a great way to reinforce culture.
1 month ago on Voice and Tone in Internal Communications
@JimHolben You are welcome Jim. I agree you do have to be as transparent as you can. I understand there are somethings about which you can't be, but go for it as much as possible.
@biggreenpen @ClayMorgan I will say one thing about content coaches.
In my reorg, every single title was changed for one simple reason - the title didn't matter but what it conveyed did. If I still had "reporters" instead of multi-media journalists" I'd fear that nothing was really changing...
And the job descriptions did change quite a bit.
But still, we need old school city editors again.
@Eleanor Pierce I agree. If I'd let go of a sixth of the newsroom and then given myself a fat raise? No no no no. It just doesn't work.
@biggreenpen This reorg I implemented, in Gannett, preceded the current by about 18 months, but they are very similar.
The biggest difference is that in the Gannett newsrooms with which I'm familiar, they are cutting staff. In our reorg, we did not. When we were finished, the newsroom was the same size - in terms of staff numbers - as when we started.
I tend not to be critical of Gannett because I know it is a company that is trying to figure out a viable survivable model and I know how tough it is, but.... Content coaches.... blah. They're going to be wishing for a good old-fashioned city editor before all is said and done.
One day we (the industry) will figure out the purpose of business is to make money, not to appear on the front page of a newspaper. Once that is intimately ingrained in PR's system, the industry will work harder on real $$$ ROI$$$.
Mr. Wonderful's got nothing on me. Except maybe a few billion bucks.
1 month ago on PR ROI Means You Have to Do Real Math
I like the idea of joint basing. When I was in the Coast Guard (25 years ago), we did a lot of joint basing, but not really. Often, Coast Guard facilities were within Navy facilities, but they were segmented so there was little, if any, integration.
1 month ago on How to Cultivate Internal Change Champions
Sounds like a very useful and very cool tool. I wanna play with it!
1 month ago on SlideBatch: A Super Cool New PR Tool
I just hope the girls don't see the drag queen and expect me to dress up as Elsa for Halloween.
1 month ago on Gin and Topics: The Kids are Dancing
Nice to meet you Ces! Mt. Kilmimanjaro and Everest? Sounds exciting...maybe cold?
1 month ago on The Spin Sucks Inquisition: Ces Guerra
@corinamanea Thanks Corina.
Asana is a decent program - even the free version we work on. I'll certainly look at your project software - we're always open to new ideas!
1 month, 1 week ago on A Peek Inside Internal Communications at Arment Dietrich
@stevesonn Will definitely take a look at it!
@Eleanor Pierce Somebody needs to remind her of something! :-)
There are two issues.
1. We are driven by vanity. A big piece in the NYT feels good, even though you might reach more of your audience in some local weekly newspaper. Have 10,000 twitter followers feels better than 750, even if those 750 are likely customers and the 10,000 aren't.
2. I also think too many people working in various marketing disciplines (and frankly other disciplines that serve in the B2B environment), don't understand how what they do impacts the business goals of a client or customer. So they can't explain it. So they make promises they can't keep and develop plans that don't align with business goals.
Both just make us who try look bad.
1 month, 1 week ago on How Do I Determine the ROI of PR?
Excellent advice. Your list of tools mirrors ours at Arment Dietrich and I love the advice to share at least some "fun" stuff on social!
1 month, 1 week ago on Internal Communications: A Beginner’s Guide
@ginidietrich @ClayMorgan Please don't rub it in. :-( At least you can get tickets to the games for like $10. Seriously!
1 month, 1 week ago on Join Tom Martin for a Special Author Q&A Today
@ginidietrich @TomMartin I'm just waiting on the Titans to suddenly reveal that they do, indeed, know how to play football.
@belllindsay @TomMartin Lindsay, I had (past tense) a sales rep who was great with clients. She loved learning about their businesses, liked "calling on them" but she had a huge problem.
She couldn't bring herself to actually ask them to buy anything. Her career was rather short lived, but I often think if she could have just made the ask, she'd have made a fortune in commissions.
@ginidietrich @TomMartin @ClayMorgan @LauraPetrolino Yes, Gini, but remember, you are buying us all his product for Christmas.
A lot of what I read on lead generation these days, and even on sales, seems to leave out the "big ask." At what point do you feel comfortable saying, "Ok, can I have your business" or at what point do you decide that while they might be a serious prospect, it is time to cut the losses?
@TomMartin @LauraPetrolino This is always difficult for me - separating the tire kickers from the folks who really might want to buy.
@TomMartin @ginidietrich Shouldn't we past the point of viewing social as always "playing?"