I am the vice president of operations with Arment Dietrich. We serve a diverse group of clients, assisting them with their integrated digital marketing needs.
I'm sorry Gini, but I keep reading other blog posts that comments are dead. Ha!
Actually, one of the great things that originally attracted me to the blog was not just the content but the conversations that were taking place. Often you can learn as much from the comments as you can the post itself.
1 hour, 19 minutes ago on Two Lessons from Most Commented on Blog Posts
This was one of the better theme months we've had. When you asked me to pick a favorite, it was a tough choice! Not only because of the posts, but also because of the comments and conversations.
17 hours, 54 minutes ago on Crisis Management: The Cliff’s Notes Version
Fired in comments. Wow.
What I see, among your points, as most lacking is the sales side of things. As you state, what we do won't always directly lead to a sale, but it sure as heck fills the sales funnel for sales. The problem? Too many PR people I talk to don't even know what the sales funnel is.
It is a lack of understanding of how PR and digital marketing tie into the business' goal, which is to make money. They can list all sorts of things but at the end of the day no money, no business.
But you develop this understanding by studying, learning and talking to lots of people.
1 day, 1 hour ago on The 10 Percent of Communicators Who Get it
@Howie Goldfarb @corinamanea @ClayMorgan OOOOO, Oprah and her "It's all about me" show and network.
2 days ago on The “I’m Busy” Badge of Pride
At the end of the day, the "I'm too busy" is a lack of respect, or consideration, in many cases. It has become a crutch.
2 days, 1 hour ago on The “I’m Busy” Badge of Pride
Music on the teeth....not sure what to say except...
Welcome to the inquisition Danny. Good to see you here!
4 days, 21 hours ago on The Spin Sucks Inquisition: Danny Brown
@belllindsay @ClayMorgan I'M SERIOUS! I bought my wife one for Christmas and hers stopped working by like February.
To be honest, I think it is not a well made product.
5 days, 23 hours ago on Social Media Missteps: A Jawbone UPdate
I find it interesting how frequently their bands seem to break. I mean, mine's not working right. Honestly. I do wear it.
"Your compass is your values." Great quote, 'nuff said.
6 days, 17 hours ago on Refer to Your Values in a Crisis
@aimeelwest A friend once told me that writer's block = not wanting to eat bad enough.
6 days, 19 hours ago on Join Ann Handley for a Special Author Q&A Today
@ginidietrich @AndreaKempfer Good question!
6 days, 20 hours ago on Join Ann Handley for a Special Author Q&A Today
@LauraPetrolino I'm a bad noodler. I'll let something simmer in my head for a couple days then have a massive 20-minute writing session. I used to do that all the time for editorials and my weekly column.
Do you find yourself writing "other things" such as a different type of writing such as fiction or poetry, or another genre, as an exercise to improve your marketing focused writing?
@ginidietrich The kids are at school. this is the only time I can ever be early.
@ginidietrich @ClayMorgan So.
I look forward to this one!
1 week ago on Join Ann Handley for a Special Author Q&A Today
@LauraPetrolino Yea. A lot of people have trouble with the "move on" part though. They just let it stew.
1 week ago on Bad Reviews: A Crisis or a Blessing?
@ginidietrich No matter what he says, he is NOT their favorite uncle. I am!
@Eleanor Pierce Concur!
@CarrieMorgan And I know it is difficult to push the emotion out of it. That's why Joe's asking for a little help with the response was awfully smart. I wasn't emotionally invested and could help him write a good response instead of an emotional one.
@biggreenpen I love Tripadviser! I use it all the time.
I remember in a book or a movie, a character said something along the lines of that everyone was so enamored that they could do something they never stopped to ask if they should.
Newsjacking can get attention and Oreo did it very well. But when you are trying to newsjack a death, a revolution in Egypt, or some similar event, it is just tasteless.
Nothing wrong with a brand saying they are saddened and miss Robin Wililams, but when you delve into trying to "take advantage" of his death, that's completely different.
1 week, 1 day ago on Newsjacking Gone Wrong: Four Simple Rules to Heed
@humaidx I think with a boutique agency, the reaction time has more to do with having fewer hoops to jump through to get anything done. At least that's my view.
1 week, 2 days ago on PR Agency: Boutiques vs. Large
Good list. I think most companies KNOW they need some sort of policy, as much as they may want to not fool with it. However, I think a lot of people are unsure as to what should be IN the policy.
1 week, 5 days ago on 21 Must Haves in Your Social Media Policy
Excellent advice. When I was editor, the best PR pros to work with were those who understood and tried to make our lives a little easier.
1 week, 6 days ago on Three Simple Ways to Take PR 101 Tips to the Next Level
Certifiable fads? ;-)
Great advice on social media. Like a lot of marketing disciplines - and it is a discipline - it requires study, hard work, and concentrated effort for success. Not a piece of paper.
2 weeks ago on Are You a Certified Social Media Professional?
The good thing about doing this is it is a reminder that the fundamentals and basics don't change.
2 weeks, 1 day ago on Six Skills Every PR Pro Needs
The reaction to the memo is interesting.
What gets me, and I saw this working for Gannett, is this statement: "The realities of a cluttered Internet and distracted mobile world now require us to make even more of an effort to get our journalism to readers. Perhaps because the path forward is not clear and requires very different skills, we are putting less effort into reaching readers’ digital doorsteps than we ever did in reaching their physical doorsteps.”
This is so very true of the industry in general. My newspaper, The Tennessean, is different from most publications. How? Every day, they deliver 100,000 copies to driveways all over Nashville. On Sunday, they deliver over 200,000 copies to homes. Then they have the papers available for sale in convenience stores and coin racks all over the city - thousands of them. They turn it around every single day.
That is huge and it is sophisticated and complex - and profitable. That's different than any other print publication I read.
But when it comes to their digital content, they aren't doing anything sophisticated or complex. They just kind of do what everyone else is doing. Its not different, special or unique and the only standout becomes the content itself.
I think the NYT, as a leader, is often very hard on itself. I think you see this when they compare to Buzzfeed, which isn't really (in my view) a news site, but is more of an entertainment site with some news. Even HuffPo is heavy on entertainment, and that makes a difference when compared to the NYT, which banks its bucks on true journalism.
I think what chaps the NYT's butt is that Buzzfeed has been one of the innovators of sponsored content and the Times has not been.
The Times, USA Today/Gannett, etc., are still very much in the Game. I mean, the NYT is a billion dollar plus company. They make in a month what the best guesses, on the high end, are for Buzzfeed's annual revenue. USAT is a billion dollar property, Gannett's 81 community papers are a billion dollar property. WSJ is a billion dollar property.
The resources are there and I'm confident they will try to figure it out. The fact remains that distribution of content, not production of content, is going to be the next battleground.
Finally, I'll say this. Bad, but accurate, innovation memo. Jill Abramson fired. I have no doubt if folks were talking honestly, the two would be very very connected.
3 months ago on Digital Times and the Innovation Report
We often develop buyer personas to help us in communications. Developing Archetypes for crisis comms makes so much sense.
2 weeks, 1 day ago on Are Archetypes the Key to Managing Your Next PR Crisis?
I think there are two things that really determine your chops - long rang strategic development and "amazing opportunities" to handle a crisis.
Should be a GREAT webinar.
3 weeks, 1 day ago on How to Write a Crisis Communications Plan
@KateNolan @ClayMorgan I always start with multiple notebooks - usually one for Bible study and related, one for ideas for the company, the blog, and similar, and then another general notebook. But I always seem to consolidate them into one.
3 weeks ago on How to Capture Blog Post Ideas
@ginidietrich @ClayMorgan I hear ya. And some of these start ups are funded out the wazoo.
2 weeks, 1 day ago on PR is More than Media Relations
"Heaven forbid you focus on where your strengths lie and hire professionals where you are weak."
There is a "do it all" mentality that I think is really harmful to start ups of all sizes when the simple fact is we're not all experts at accounting, marketing, merchandising, etc. etc. etc.
@Eleanor Pierce LOL.
Practice does pay off. Sales teams always hated me because we role played like there was no tomorrow.
2 weeks, 5 days ago on The Importance of the Crisis Communications Drill
@biggreenpen Contingency plans are as important as the practice. I good contingency plan will ease an awful lot of pain!
People really struggle with how to handle - and some absolutely fear - negative reviews, and usually their approach has little or nothing to do with learning from the reviews and trying to improve their service.
I think he important thing is to remember that most people are being genuine and trying to inform others of a real problem when they post a negative review. I don't think...usually...that it comes from an intention to do harm.
When I look back at my handful of Yelp and Trip Adviser reviews, I tend to write twice as many positive as negative reviews, and even in the negative, I try to point to some positives, although in one review, I did take one star away because they stopped serving baked beans. Those things were to die for.
2 weeks, 6 days ago on Crisis Communications 101: What You Can Learn from Union Street Guest House
Sound advice. I think reflection is most important as it, along with an honest critique, can set the stage for future crisis management.
2 weeks, 6 days ago on Manage a Social Media Crisis in Your Professional Services Firm
Unfortunately Jawbone's not alone in ignoring you on social media or in having "tight" customer service policies that don't really help the customer.
Also unfortunately, it doesn't seem to slow them down.
2 weeks, 6 days ago on Brick Walls and Bad Social Media: Lessons from Jawbone
Clearly the gate agent and those around her were not well trained in dealing with social media. Not sure why they'd ask the guy to delete his tweet, but my biggest complaint about the airline industry is all they have to do is claim "safety" and they can get away with anything they want.
3 weeks ago on Social Listening Gone Wrong: Southwest Polices Tweets
I'm still an old-fashioned notebook guy.
@Rodriguez247 @ClayMorgan I agree. The video games, I think, are an illustration of a desire not to grow up. I play as well - MMORPGs - but my time has substantially reduced over the years.
I hope you are right about the rebalancing. There is still a lot of settling out that needs to be done but I don't understand why fewer men are going to college - that has nothing to do with more women going.
3 weeks, 5 days ago on Gender Roles: Is it Really a Man’s World?
@patmrhoads @ClayMorgan You and I are very much in agreement.
Seems like a smart use of LinkedIn and the quote you provide from the Times article is awfully compelling.
The challenge as we've discussed is how it is slowly feeling more "Facebooky" and also, I think, that it is still heavily perceived as a job hunting site.
3 weeks, 5 days ago on Win a Mercedes on LinkedIn With One Catch—You Can’t Enter Yourself
@AlaskaChickBlog First, I'm not a fan of fist fights, at least not fair fights.
Last year, while at the paper, I wrote a column about how mad I was that I could find no female super hero costumes for my girls who were invited to a super hero birthday party.
Our society needs strong, well-educated, productive men. It needs strong, well-educated, productive women. If either gender falters, we'll never get "there," wherever there is.
@BillSmith3 I've heard some weird reasons for not hiring women, including the they might want to have babies thing. In 97 or 98, whatever year it was, the publisher was actually dubious about hiring a female sports reporter because, you know, she was a woman and this is sports after all.
Mind boggling, and interesting how it seems to be more prevalent in certain industries.
@patmrhoads @ClayMorgan Thank you for commenting.
I could write a very lengthy series of posts explaining why I think the "decline" we are seeing in men is taking place, and truthfully, it has pretty much nothing to do with women.
In a Bible class I work with, I've often made an argument. Some men will say they are being "pushed aside" from their role by women. I tend to counter with "Are you being pushed aside, or are they stepping up to fill a role that has been abdicated by men?"
Something bad is happening to men, and the thing is, our greater society can never achieve its full potential when one group, be it gender, race, sexuality, etc., can't fulfill its full potential.
@Karen_C_Wilson Thanks Karen. I discuss this subject A LOT, especially in a men's Bible group in which I'm involved.
The key is there really are two separate issues.
The women's issues are separate from the men's issues. I don't think women have caused a 17 point drop in the number of men with college degrees, but that figure should be alarming and needs to be reversed for the good of our society.
"Mansplaining" does happen unfortunately. Not sure what to do about it other than have someone around that can go toe to toe with him when he starts up.
@lizreusswig @ginidietrich @ClayMorgan You know Liz, I probably have tried to put the tights on to amuse the girls.
My favorite is one day I was putting tights on the girls and another girl's mother walked into the bathroom and said, "You are doing it right. And you are a man! THIS is amazing." :-)
@Danny Brown Thanks Danny for saying so. I think the thing that really bothers me are the statistics about how the number of men with college degrees are dropping. A 17 percentage point decline is huge... and scary.
As we educate more women to higher levels our society only grows stronger. But I fear the totality of the benefit may suffer from the decline in educated men.