I am the vice president of operations with Arment Dietrich. We serve a diverse group of clients, assisting them with their integrated digital marketing needs.
@JoeCardillo @ClayMorgan @ginidietrich :-)
2 days, 1 hour ago on Seven Step Process for Media Relations
@ginidietrich @ClayMorgan Not when the people who do it wrong aren't going to listen anyway.
I'm not getting back on my horse about this this morning because that would require effort. You are 100% correct on all points. Trust me...
2 days, 5 hours ago on Seven Step Process for Media Relations
@LauraPetrolino Nobody stalks me. :-(
3 days, 4 hours ago on Enterprise Social Networks, Fun, and the Creep Factor
We pick on LinkedIn a little bit because we know someone who has been on the receiving end of people trying to use it as a meat market. However, it is any social platform, isn't it?
There are marriages that are broken up due to one or both spouses wandering off...and if you get to the heart of the matter the "goal" of their wandering started as a Facebook connection (or reconnection).
For me, it is very frustrating to see people use a specific network in a way I think is improper. We've discussed how it looks like LinkedIn is becoming "Facebooky," which drives me utterly insane.
And you wonder why I'm #gruffy.
3 days, 6 hours ago on Enterprise Social Networks, Fun, and the Creep Factor
I still don't remember calling ANY babies ugly, except that one I saw at Subway once....
3 days, 22 hours ago on Gini Dietrich’s Staff Call Her Baby Ugly
Funny thing about the hate.
We've looked at Spirit flights and the main reason my wife and I don't fly it is we'd have to drive to Atlanta, close to 4 hours, to catch a Spirit Flight.
They are VERY upfront about what you do and don't get with the ticket price, and that everything else is extra.
When someone says, "Look, give me $3 and I give you Spam, give me $5 and you get balogna, but ham is $10," you have no business expecting ham for $3 and you just shouldn't whine about it.
But the campaign is brilliant.
4 days ago on The Spirit Airlines Hate Campaign is a Win
Time and patience? You mean communications plans don't work immediately??!!?? Come on.
It's true. And it is so very difficult to get a client to be patient.
The NASCAR case study is a good one and a demonstration of the benefits of a "long view."
4 days, 5 hours ago on A Communications Program that Works
@ginidietrich @ClayMorgan They do?
5 days, 4 hours ago on Extra Credit Reading
Quite an interesting and diverse list you got there.
I remember the PR Daily piece when it came out. While the comments were interesting I thought the response from PRSA was most ... interesting. There is in some circles, not sure about PR, a belief that disruption and innovation can only be accomplished by the young, or the old, or the in between. I thought it was intriguing to see that debate come alive.
5 days, 5 hours ago on Extra Credit Reading
@ginidietrich @ClayMorgan The thing is, this guy was a a good business man. He was running quite a successful little shop. HOWEVER, when I think thought leader, I think of someone who is innovative, constantly brainstorming, trying new things, etc. THAT wasn't him.
1 week, 2 days ago on Thought Leaders, Not Organizations, Are Enticing to Publications
Been important for years, but some long-time journalists still have to be forced...
For some reason this reminds me of two things.
First - Ken Paulson is a friend and a good guy. Former executive editor of USA Today, he currently has two roles - Dean of the College of Mass Communication at Middle Tennessee State University and President & CEO of the First Amendment Center. For the center, he writes and speaks often on the topic of the First Amendment.
I asked him why he kept his old job when he was hired as dean. "The dean of the MTSU college of mass comms is not quoted in the New York Times. The president of the First Amendment Center is is."
A few years back while freelancing, I had a client nearly fire me. He asked how he could be viewed as a thought leader in his industry. My unfortunate, bad-mood inspired response? "By thinking."
Thought leaders think, then show they are thinking.
And then they'll blame us for not having success.
The concept of social proof is fascinating, and I think it is illustrated best by the example that reviews are more trusted than stats. I think it is what makes those reader's choice contests so popular - and beneficial. If the consumers picked you, you must be the best, right?
1 week, 2 days ago on How Social Proof Can Boost Your Brand Awareness Strategy
@SusynEliseDuris I remember this young lady at a local PR agency would call me every single month - every single month - and pitch me the same darned story ever single month - usually on my voice mail. And I'd not call her back every single month.
One day she actually caught me on the phone and I asked why she keeps doing it. There was a pause, and then she whispered, "I don't have a choice" and hung up.
Didn't hear from her again...until the next month.
1 week, 3 days ago on Join Ed Zitron for a Special Author Q&A Today
I loved the short analogy about Allen Iverson in your book? Can you discuss a little about how you prepare to pitch a publication? How much advance research do you do? Do you role play a little before pitching? Maybe most important, how do you identify the best person to pitch a story to, especially as beats seem to be falling apart?
@Eleanor Pierce @belllindsay I only hated certain PR people.
@edzitron @ClayMorgan I know I hated receiving them but it sure seems to be popular advice these days.
I'm only about seven or eight months removed from being the exec editor of a largish daily newspaper. I don't think I ever bit on one "pitch" sent via Twitter. Can you offer a strong strategy for effectively using Twitter to pitch journalists?
@ginidietrich birthday cake oreos
Am I early? Am I late? Am I anything?
@ginidietrich My thoughts very much echo yours.
Brands have conducted studies on unsuspecting people for goodness knows how long in formal and informal ways. Careful observation of buying habits, not always announced to customers, is why milk is in the furthest corner of the supermarket.
The Facebook thing feels icky because it is our lives whereas before it might be a privacy issue, though we're putting our laundry on a clothesline we don't own, and which is located on property that isn't ours.
The thing is, all the outrage doesn't hurt Facebook. I think a big part of the reason is 81 percent of the more than 1 billion users do not live in the US or Canada. And different parts of the world have very different views on privacy.
1 week, 4 days ago on Facebook Experiment: Why Mess With Our Emotions?
@ginidietrich @ClayMorgan I think the response they made was good. I don't deny it, as it creates a scenario where, for example, people are talking about how much in taxes they pay instead of wages (which is a hot topic).
The thing is there are a lot of positives about Walmart. They do pay a lot of taxes. The do employ a lot of people. They do invest in their communities. They do make an abundance of goods available at excellent prices. Natural disaster? They give away their food. They are excellent at helping communities rebuild after hurricanes.
My strategy would be to constantly, without pause, all day every day, highlight the many good things the company does.
Employees on welfare? We are the biggest taxpayer in America.
Long lines? In the average year, we make over $1 billion in local donations in cash and goods.
The employees have low wages? On the average day, we promote 500 employees. They have real opportunities to advance.
The list goes on and on. I think they can counter most criticisms with something that, while not resolving the complaint, certainly changes the conversation to some truthful and positive.
1 week, 4 days ago on Walmart Responds to Scathing Article in Brilliant Way
@Liz I think it was using communications brilliantly to divert from the issues.
Walmart, love and hate.
What bugs me about the memo is how he didn't really respond directly to the accusation in a way that actually refutes it.
"Walmart is a net drain" is responded with "we're the largest taxpayer," which is likely very true - and very helpful. But report after report shows that Walmart's employees, due to low wages, receive substantial government assistance at the local, state, and federal level. Maybe it is both?
At the same time, if Walmart didn't employee so many people there would be more assistance given out, so what do you do?
The most interesting thing about Walmart is how much so many people (myself included) hate shopping there. However, I return for two reasons: 1) They are going to have what I'm looking for. 2) The price will be competitive.
I think Walmart has simply become the store America loves to hate but can't admit they like shopping at.
Whatever will Iron Man do?
I HATE shopping there.
@biggreenpen I agree too. The thing is some communicators write really well. Some are excellent photographers or videographers. Others are terrific at drawing, illustration or graphic design. But to master multiples of these disciplines? Tough.
1 week, 5 days ago on How TEDxABQ Used Storytelling and Transmedia Planning
It is an interesting discussion.
Facebook in their statement of rights and responsibilities clearly state you own all your content, but .... they own the platform. What rights does the platform ownership give them in terms of manipulation and use of the content you share? Probably a lot - they certainly flex that right.
There are a lot of companies that could use what we "put out there" and conduct a behavior study and before we get up in arms, I think we need to remember we're the ones "putting it out there" on platforms we do not own nor control.
1 week, 5 days ago on Facebook Manipulates Us and Handles the Communication Exactly Right
@RobBiesenbach Eh. I don't care, but Gini might!
2 weeks, 1 day ago on Hobby Lobby, Values, and Social Media
@MyrnaKJ Replying appropriately during a crisis is a lot of work. That's for sure.
Even in good times it can be a lot of work. There are days when a blog post here generates over 100 comments, plus all the social media mentions, and most of the team here feels it is important to respond to most, if not all, of them.
@Eleanor Pierce @biggreenpen I wonder about the sales thing myself until Paula did some more digging.
As I told her, my first job out of the Coast Guard (1992) was working for a frozen food wholesaler owned by a Jewish family. I asked the CEO one day why we didn't sell Kosher. His response, "We're in Memphis." It was just a business decision.
Don't know if that was the case in the matter she discusses, but the employee certainly should have handled it a whole lot better!
@biggreenpen Clearly a case of bad customer service (poor training?) It leaves you wondering do they not carry Hanukkah materials because of a business decision? Or a religious objection? Or a lack of foresight?
@EmilyNKantner I agree. The hardest part, probably, is riding the storm out, as REO Speedwagon would put it.
First, I don't think anyone can have it all. I think it is an impossible dream. But, I think a person can have an immensely happy and successful life and only the individual can define what that looks like.
I was one month shy of my 41 when I got married. As I rounded the mid-30s, a lot of people started to question that. For some, it was simply impossible to fathom how I could possibly be happy being single, but I was. Great job, great friends, lived on the beach, I enjoyed my life. I was in no rush to get married until I met my now-wife when I was 40.
Getting married at 42 is not on many people's "happiness" or "have it all" list. But I was immensely happy before and immensely happy after.
You do have to make choices. You can't work 7 a.m. - 10 p.m. if you have small children or want a good family life. But you know, that's not healthy for you anyway... Balance!
2 weeks, 2 days ago on What Having it All Really Means
It's funny, because I think all I did was like one smarmy comment about the World Cup a friend made. I guess that counts, but should it?
2 weeks, 3 days ago on Facebook has 1 billion World Cup interactions in 18 days. So what?
@Howie Goldfarb Those "best of" sections can be huge money.
I remember my first as an editor. We compiled results and took them to the publisher. He then changed results so that people he knew would not advertise did not win.
The flip side is as publisher, my contests were heavily reader driven. This however caused problems too. The last one had an issue where there were two related categories: swimming pool sales and installation, and swimming pool service. The problem is that the same company won both categories, but had NEVER sold or installed a pool. They were purely service/repair. However, this was the overwhelming will of the readers per their votes.
Ugh. That was a long day, fielding calls from pool sales companies.
2 weeks, 3 days ago on The Danger of Pay-to-Play Earned Media
@Howie Goldfarb @ClayMorgan We generally labeled the entire thing as an advertising supplement. Not sure about TV or radio. I was just a digital/print guy.
Isn't native content pay for play? Even if clearly defined as such (or as advertorial)?
I've actually done this at newspapers.
We'd publish a variety of special sections, for example "Focus on Industry," and offer a half-page story in exchange for a half-page ad. Likewise, I've targeted vendors, when doing a section on a new school opening for example.
It is an effective way to generate revenue, and in my view, this practice is OK as long as the publication is transparent about it.
I love your analogy of shopping at the store where you know everyone. Done properly, social can get you to that level of intimacy. Makes all the difference.
2 weeks, 3 days ago on Social Business: A Customer Experience Time Machine
You are probably right.
I like this...very detailed and nitty gritty. Seems like a lot of people still aren't sure what, or how, to measure their return.
2 weeks, 4 days ago on PR Metrics: What to Measure in the PESO Model
@Eleanor Pierce Indeed true. Excellent advice here and a clear demonstration how the slightest modifications can make a huge difference.
2 weeks, 5 days ago on Three Psychological Secrets to Turn Visitors into Customers
2 weeks, 5 days ago on The Future of Content Part 1: with Clay Morgan
This. Will. Be. Good.
2 weeks, 5 days ago on The Dreaded S Curve: How Communications Continues to Change
@ginidietrich @NancyMyrland And MailChimp is quite easy to use!
3 weeks, 2 days ago on Generate Leads and Drive Sales with These Tips