I am the vice president of operations with Arment Dietrich. We serve a diverse group of clients, assisting them with their integrated digital marketing needs.
I like the idea of joint basing. When I was in the Coast Guard (25 years ago), we did a lot of joint basing, but not really. Often, Coast Guard facilities were within Navy facilities, but they were segmented so there was little, if any, integration.
14 hours, 18 minutes ago on How to Cultivate Internal Change Champions
Sounds like a very useful and very cool tool. I wanna play with it!
21 hours, 21 minutes ago on SlideBatch: A Super Cool New PR Tool
I just hope the girls don't see the drag queen and expect me to dress up as Elsa for Halloween.
3 days, 15 hours ago on Gin and Topics: The Kids are Dancing
Nice to meet you Ces! Mt. Kilmimanjaro and Everest? Sounds exciting...maybe cold?
3 days, 19 hours ago on The Spin Sucks Inquisition: Ces Guerra
@corinamanea Thanks Corina.
Asana is a decent program - even the free version we work on. I'll certainly look at your project software - we're always open to new ideas!
4 days, 6 hours ago on A Peek Inside Internal Communications at Arment Dietrich
@stevesonn Will definitely take a look at it!
4 days, 12 hours ago on A Peek Inside Internal Communications at Arment Dietrich
@Eleanor Pierce Somebody needs to remind her of something! :-)
4 days, 13 hours ago on A Peek Inside Internal Communications at Arment Dietrich
There are two issues.
1. We are driven by vanity. A big piece in the NYT feels good, even though you might reach more of your audience in some local weekly newspaper. Have 10,000 twitter followers feels better than 750, even if those 750 are likely customers and the 10,000 aren't.
2. I also think too many people working in various marketing disciplines (and frankly other disciplines that serve in the B2B environment), don't understand how what they do impacts the business goals of a client or customer. So they can't explain it. So they make promises they can't keep and develop plans that don't align with business goals.
Both just make us who try look bad.
4 days, 18 hours ago on How Do I Determine the ROI of PR?
Excellent advice. Your list of tools mirrors ours at Arment Dietrich and I love the advice to share at least some "fun" stuff on social!
5 days, 13 hours ago on Internal Communications: A Beginner’s Guide
@ginidietrich @ClayMorgan Please don't rub it in. :-( At least you can get tickets to the games for like $10. Seriously!
5 days, 15 hours ago on Join Tom Martin for a Special Author Q&A Today
@ginidietrich @TomMartin I'm just waiting on the Titans to suddenly reveal that they do, indeed, know how to play football.
@belllindsay @TomMartin Lindsay, I had (past tense) a sales rep who was great with clients. She loved learning about their businesses, liked "calling on them" but she had a huge problem.
She couldn't bring herself to actually ask them to buy anything. Her career was rather short lived, but I often think if she could have just made the ask, she'd have made a fortune in commissions.
5 days, 16 hours ago on Join Tom Martin for a Special Author Q&A Today
@ginidietrich @TomMartin @ClayMorgan @LauraPetrolino Yes, Gini, but remember, you are buying us all his product for Christmas.
A lot of what I read on lead generation these days, and even on sales, seems to leave out the "big ask." At what point do you feel comfortable saying, "Ok, can I have your business" or at what point do you decide that while they might be a serious prospect, it is time to cut the losses?
@TomMartin @LauraPetrolino This is always difficult for me - separating the tire kickers from the folks who really might want to buy.
@TomMartin @ginidietrich Shouldn't we past the point of viewing social as always "playing?"
@belllindsay @ginidietrich I generally don't listen to them either, but I know some are quite popular.
@Eleanor Pierce @ClayMorgan @TomMartin The judoka.
With audio and video, what do you think is the optimum quality level? Some will say it needs to be done, and a fair quality is better than nothing. Others are "do it right or not at all." How would you advise CEO's in this arena?
@TomMartin @ClayMorgan Ok fine. :-)
So, in the Amazon description of the book, it talks about using "aikido selling techniques." Do you have something against judo? And what is meant by that?
Why do you refer to it as an "invisible pipeline?" Using your approach outlined in the book, what's a worthy close rate?
@belllindsay @ClayMorgan :-(
@ginidietrich Be sure to blow on the oatmeal.
@belllindsay You stole my question. Back to the drawing board.
I think it is time!
Should be a good one!
5 days, 21 hours ago on Join Tom Martin for a Special Author Q&A Today
Excellent advice Ellie. New social networks emerge quickly and we simply can't keep up with all of them.
Ello certainly seems to have drawn a lot of attention, but the key question: Is it useful for us? Who really knows?
6 days, 14 hours ago on Hello Ello: Is the Latest Social Network for You?
Great video! Sounds like an interesting conference!
"Dropping derivatives like threes." I have no clue what that means, but I laughed hard.
6 days, 20 hours ago on PRSA International Conference (#PRSAICON) Takeaways
@ginidietrich @amybailey @LauraPetrolino I love soda.
1 week ago on Business Communications Exposed: It’s a Beach Clay Day
@Eleanor Pierce It is almost like being there! Almost!
Very good list. Data (or analytics) is going to be the lifeblood of all we do, I suspect. Without it, all you can do is say "I got you the New York Times!" With it, you can tell the client exactly what that means to their business.
1 week ago on Analytics Resources and Data for Communications Pros
Lizard or treadmill falls. Lizard or treadmill falls... it is a toss up for me!
1 week, 2 days ago on Gin and Topics: RDJ, RDJ, and More RDJ
"Everyone always think they get hired “for the work” and thus they focus too much attention on “doing great work” and not enough on being a great partner."
Best advice Tom. Welcome to the inquisition!
1 week, 3 days ago on The Spin Sucks Inquisition: Tom Martin
Controlling false fears, rumors, etc. is so terribly tough, but so important. Enough real fears in the world without being undone by fears that shouldn't exist.
1 week, 4 days ago on How to Eliminate False Fears Among Your Team
I love this.
Data doesn't lie. Of course, interpreting data can be difficult. Just what does it mean to have a lot of page views AND a high number of uniques but a very low time on sight? How deep do you dig into referral traffic and what does that mean?
Hmmm. What does that mean? Seems to be an underlying question.
1 week, 4 days ago on Content, Analytics, and You
An avocado, hmmm. Your five points are so spot on. Everyone needs to study them, learn them, and heed them.
1 week, 5 days ago on Communications Professionals Should Find Their Avocado
@ginidietrich @ClayMorgan I am excited. You didn't see the happy dance I did on my desk this morning. It is actually a lot to chew on in terms of how to make it work for us. There's a lot of depth to this one.
It does show we're moving in the right directions!
1 week, 5 days ago on Use Lead Magnets to Generate Qualified Leads
@belllindsay The editor's note was NOT funny ;-).
And I know you are an early riser. At least with the email you know when I'm awake.
1 week, 5 days ago on Why the “Huddle” is Crucial for Internal Communications
@HanburySt @JasonFalls @clay_morgan Run right, they can be a big help!
I'm glad you talked about ebooks. That seems to be the advice du jour, and while it can be highly effective, it (like any other lead gen tool) is not the only road to take. The idea of the "lead magnet" is definitely something to chew on.
@Eleanor Pierce ours at the paper were standing only.
1 week, 6 days ago on Why the “Huddle” is Crucial for Internal Communications
@LauraPetrolino Awww...thank you...I think. :-D
@JohnnyBarrToons You are welcome! It is easy to let huddles get out of hand, but they sure can help set the tone for the day.
@biggreenpen Ha! I thought you'd like that choice.
Virtual is ... fun. Actually it is, but it does pose some unique challenges to communication.
Years ago, I was a young city editor. The top editor gave me a piece of advice. "Everyday, pick a reporter and chew their (explicative deleted) out in front of the other reporters."
Yea, just be human.
1 week, 6 days ago on Management, Check Thyself
@Eleanor Pierce Was it vanilla ice cream?
2 weeks ago on How Anheuser-Busch Redefined Experiential Marketing
@Howie Goldfarb Franklin Planners rule. They'll make a come back when this whole online/cloud/digital/email fad comes to an end.
2 weeks ago on It’s Planning Season! Plan to Work With Us!
Hard to go wrong with Fallon and Sandberg.
2 weeks, 3 days ago on Gin and Topics: Shimmy P Goes Job Hunting
Jess Ostroff... Jess Ostroff... that name sounds vaguely familiar...
Welcome to the inquisition!
2 weeks, 3 days ago on The Spin Sucks Inquisition: Jess Ostroff