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@biggreenpen Thanks for the kind words! You have a good point about being a part of like-minded loyal community. Especially if you have a large number of ambassadors, having a Facebook group or other way to connect them all is important to foster positive WOM and having them feel part of something bigger.
5 months, 3 weeks ago on Brand Ambassadors: How to Find and Engage Them
@jasonkonopinski If you do start using it, you'll have to let me know what you think about it. That sounds great! I'll be sure to tweet you if I'm ever down there.
7 months, 1 week ago on How to Increase Your Response Rate in Outreach
@ginidietrich Follow ups do have a very thin line between annoying and appreciated.
@LauraPetrolino Yes, Tout is especially handy for timing your emails right, which is so important for outreaching.
@jasonkonopinski Sure do, Jason! Thanks for commenting!
@belllindsay So true, Lindsay! Well said :)
@ClayMorgan I think PR folks can learn a lot about pitching to the media from working in sales. Just finished reading Zig Ziglar's Secrets of Closing the Sale (though I don't work in sales) and learned so much!
7 months, 2 weeks ago on How to Increase Your Response Rate in Outreach
@AndrewToltzis Thanks, Andrew! Glad you enjoyed it.
1 year, 1 month ago on Competitor Analysis: Four Keys to Unlocking a Successful Strategy
@KateFinley Thanks for the kind words, Kate!
@SarahJocson Glad to hear it, Sarah! It definitely should be the foundation you lay your marketing plan on.
@rdopping @Alicia_Lw I wouldn't say slow to learn just brought up differently. Plus, with old age comes wisdom, which is priceless (just ask MasterCard!)
Once again, I think the learning process depends on the person and perhaps a little bit of learned behavior. If reading is the only way you have ever really learned then as you get older that will be your go to form of education. That is what your brain is use to. Of course, this is speculation. However, I have found when I studied an Adwords course with just reading blocks of text I didn't pass the exam but when I watched videos for a SEO course with the same level of aptitude I got almost a perfect score. I spent about the same time on each.
1 year, 3 months ago on Writing Pixelated: Visual Content for Generation Y
@JoeCardillo @Alicia_Lw @RebeccaTodd Great statement there, Joe! I wrote an article today that I quoted you in. I'll have to send you the link when it's published.
@JoeCardillo @RebeccaTodd Hi Joe, I love that you have an inbound marketing model! Very true!
Well, the viral video and meme are good as linkbait, even if it is unrelated. But I agree that it is best for the company if the creative content reflects their brand. Kills two birds with one stone!
Good luck with visual.ly!
@jelenawoehr Haha yes they have an entire subreddit dedicated to misused memes http://www.reddit.com/r/terriblefacebookmemes
I think most people aren't even aware of it. Seems like the original maymays (memes) have evolved into something else and just retained the name.
@rdopping GenY covers quite a large age gap and reading habits differ among everyone. I know personally, as being part of the Millennial Gen, I read :) but I do have a tendency to skim to see if it is worth my time to read in detail. However, from previous research I've done for campaigns targeting Gen Y, I've learned they definitely would rather listen, watch or see visuals instead of read plain text.
@Andrea T.H.W. Thanks, Andrea! Flickr, too, has a great resource in their digital commons. (Let me know if you have trouble finding it because it's a little tricky.)
Good point about the non native speakers if they're in your target audience!
@Kato42 You're very welcome! Interesting, I do the opposite. My husband and I are going without a TV for a year so the only way we stay connected to that world is through online video/audio.
@belllindsay @ClayMorgan It would be interesting to see how Gen Y thinks of videos (in regards to storyline). I talked with one the other day that loved Vine!
Clay, I don't think any memes are meant to be taken seriously. :) Good to know that online newspapers are seeing an increase in video views. I'm curious to see in a year from now what the ratio will be of people reading to watching.
@joecardillo Very true, Joe! The sad part is many companies outsource their infographics to agencies, who for convenience and a fast turn around produce fancy but low quality infographics. In the end, the company pays for a product that could hurt them more than help. As producers of content for our client, we need to consciously make an effort to put quality on the forefront (sometimes regardless of deadlines).
@Howie Goldfarb Thanks, Howie! I have noticed the quality of information in infographics seems to be based on whatever data people can get to make a good story.
For public relations, infographics are created to be informative, honest, and (of course) entertaining to read. However, for SEO, one of the major players in the digital content creation world, the sole purpose of the infographic is to get links. Therefore, it has to have a good story that people would want to spread regardless of the facts.
I'm not saying they make it up but they are not as careful as PR pros in obtaining their information from reliable sources.
Great articles with some very good points, Howie. Thanks for sharing!